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Advertising with a Conscience

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ASCI Recommendations
 

COMPANY:"Pratap University "
PRODUCT:

COMPLAINT:

"“Ranked Among Top 20 universities of India by ‘The Pioneer’” “Foreign University Collaboration UDG University of Motenegro Europe”"

NATURE OF COMPLAINT:

"Its a general admission notice of Pratap University, Jaipur. The University to mislead gullible public, highlights that its in India's Top 20 University. It sights The Pioneer newspaper, which was more of a marketing initiative as no one knows the methodology, the references used in conducting of the survey. It targets to cheat people. 1. The University sites The Pioneer newspaper to claim it is one of the Top 20 Universities in India. This is so vague. It does not specify the year of survey by The Pioneer. The Pioneer have not mentioned any such University survey on its website. Its clear case of misleading taking a respected newspapers name. The query from The Pioneer regarding this particular survey, the methodology of the survey, the participants of that survey, has not been answered to me yet. As soon as I get response shall revert. The University mentions in its ad, foreign collaboration with UDG . Query for this claim still not received. 2. The University mentions in its ad, foreign collaboration with University of Montenegro, Europe. Wow! have you seen Jawaharlal Nehru University, Asia? No. This is an attempt to take people in make-believe world and not take informed descisions. This is unethical advertising. The query regarding the veracity and nature of tie-up have been raised and response awaited. shall revert as I get them. So the point I mentioned above point to a pattern where-in University itself by withholding proper information. In matter of as important as higher education things must be clearer and transparent and not make-beleive."

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. Advertiser did not provide a copy of the pioneer survey, and proof of their tie-up with foreign university. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Ranked Among Top 20 universities of India by ‘The Pioneer’”, and “Foreign University Collaboration UDG University of Motenegro Europe”, were not substantiated with supporting proof, and are misleading. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

COMPANY:"Prolific Systems & Technologies Pvt. Ltd."
PRODUCT:

COMPLAINT:

“Asia’s Largest Industrial Training Provider”

NATURE OF COMPLAINT:

"Asia's largest industrial automation training provider. This institute claims that it is the largest industrial automation training provider in the Asia. But, there is no proof to backup the claim on the promotional material. It can mislead people."

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the Ad – promotional material. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Asia’s Largest Industrial Training Provider”, was not substantiated with comparative data versus other similar institutes or any third party validation or research to prove this claim, and is misleading by exaggeration. The Ad – promotional material contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

COMPANY:"Cosmic Grace "
PRODUCT:

COMPLAINT:

"“Above ads published in today's newspapers, are clearly misleading and having wrong facts, it must be banned. So many objections like, 1. false claims on medical diseases like cancer, stone, and eye disease 2. Using national leaders/dignitaries photographs, statement”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the advertisement (in Hindi), claiming to “Cure prostate Cancer, Stone, Eye disease”, was not substantiated, and are misleading. Specific to the claims related to cure of prostate cancer, Stone, Eye disease, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. Also, the advertisement exploits the consumers’ lack of knowledge and is likely to lead to grave or widespread disappointment in the minds of consumers. Advertiser did not produce explicit permission from the political personalities whose reference have been made in the advertisement. This tends to bring these persons into ridicule and disrepute. The advertisement contravened Chapters I.1, I.3, I.4, I.5 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Thosh"
PRODUCT:"Thosh Ion Shower"

COMPLAINT:

"“Good news for those who are suffering from Asthma, Respiratory diseases & Breathing problems, Allergy, Migraine Insomnia, And those who are fed up of taking heavy medication and pills for the same. Now Negative Ion therapy has a solution. “Thosh Ion Shower” available at just Rs. 2100/- Pls call”"

NATURE OF COMPLAINT:

"This company is marketing a medical product which claims to prevent and cure all sorts of diseases without an iota of evidence. I request you to kindly take action on this and restrain this advertiser from making these claims without any evidence. With reference to the above, the complaint is baout the false and misleading ad of an enterprise called Thosh whose full name is Thosh Ion Shower 124, Trishul Bldg No 2, Opposite Railway Station, Lower Parel West Mumbai 400013 This ad is taken from their face book page which goes in the name of Health Care administrators (Thosh). You could check their site on face book where this ad. has been given. This is the which has been taken as a cut and paste job from their face book page. My objections to it are: 1. It makes claims without any evidence. 2. It makes claims of curing and preventing disease. The ad still exists in their face book page of Thosh. So, there is no question of needing any time or date for it. for the record you can take it as 30th of July, 2016 at 11 a.m."

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the website and the facebook advertisement. Advertiser did not provide any clinical evidence for the product efficacy. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Good news for those who are suffering from Asthma, Respiratory diseases & Breathing problems, Allergy, Migraine Insomnia, And those who are fed up of taking heavy medication and pills for the same. Now Negative Ion therapy has a solution”, were not substantiated, and are misleading by exaggeration. The website and facebook advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

COMPANY:"Nanophyto Pharmacy "
PRODUCT:"URHalt"

COMPLAINT:

"“100% Natural and Scientific.” “No side effects.” “DON’T STRESS JUST PUT A FULL STOP TO URINARY INCONTINENCE.” “URhalt control Naturally” “100% natural phytomedicine.” “No more dependence on adult diapers or surgical procedures”"

NATURE OF COMPLAINT:

"The print advertisement starts by saying- Dont stress. Just put a full stop to urinary incontinence. It goes on to explain that urinary incontinence is caused when the sphincter muscles fail to act properly. Applying URhalt oil on the lower abdomen below the navel nourishes the pelvic muscles and helps the person regain bladder control, claims the advt. The oil has to be applied thrice a day for six weeks -using 8-9 units of the oil to get best results, it adds. Claims made about the oil- 1. Controls urinary incontinence naturally 2. 100 percent natural and scientific phytomedicine medicine derived from plants 3. Clinically evaluated formula approved by ISM Drug Control 4. No side effects 5. No more dependence on adult diapers and surgical procedures Our queries- Can the company substantiate Claim 1 that the product controls urinary incontinence with independent studies. What are the plant derived ingredients that enable URhalt to restore bladder control. How do these ingredients work. Can the company produce a certificate to prove that the formula has been approved by ISM Drug Control. What guarantee is there that the oil does not cause any side effects such as irritation or rashes. Can the company substantiate Claim 5 with reports from independent agencies."

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “100% Natural and Scientific”, “No side effects”, Don’t Stress Just Put A Full Stop To Urinary Incontinence”, “URhalt control Naturally”, “100% natural phytomedicine.”, “No more dependence on adult diapers or surgical procedures”, “Controls urinary incontinence naturally”, “100 percent natural and scientific phytomedicine medicine derived from plants”, “Clinically evaluated formula”, “No side effects”, and “No more dependence on adult diapers and surgical procedures”, were not substantiated with clinical evidence of product efficacy, and are misleading by gross exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Digital Radio (Mumbai) Broadcasting Limited"
PRODUCT:"Redtro 106.4 FM"

COMPLAINT:

"106.4 FM REDTRO , PHIR Bajao Hording Saying ""Papa Kahate Hai, Bada Nam Karega"" AAj ke Jamane ka Retro. Hording having one boy totally out of the running train and another boy taking picture of it. In the Advt the small line saying Do not do this stunts which are not easily visible. Advt. encourages youths to venture in to stunts - which are life threatening. Railway is already conducting campaigns to minimise menace of such stunts whereas this advt. is encouraging such stunts which can cause death or life time disability"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the Ad – Hoarding and considered the Advertiser’s response. Advertiser states that the aim of this campaign with this creative is to open the eyes of youth that doing train stunts is dangerous, by pegging it with a song “Papa kehte hain bada naam karega”. The CCC concluded that regardless of the disclaimer in the advertisement, the visual showing a boy hanging out of a moving train shows a dangerous practice without justifiable reason, manifests a disregard for safety and encourages negligence. The Ad - Hoarding contravened Chapter III.3 of the Code. The complaint was UPHELD."

 

COMPANY:"Lenskart"
PRODUCT:

COMPLAINT:

"“False claims by Lenskart on its Website and other TV Commercials Claiming for Free Home Trail Across India. Claiming that KLAR Lenses used by Lenskart are International Brand , however its a local brand. You can check the website also, this company has no office, no contact in any where in world. Lenskart is Cheating Customers by False Advt. Lenskart is making false promises to consumers on TV, Online Advertisement Media like youtube and FB and Print Media like News Paper. Even on their own Website false claims have been made proof of which is attached with this complain. They advertise that consumer can take Free Trail of Frames accross India for 5 Frames. Please note that they have used word ACCROSS INDIA in Advertisement on their website and other online advertisements. However we have found that their is no such offer by Lenskart - they are offering Frames on trial only in Delhi - Noida, not Across India which their advertisement and website claims. We had made orders for frames and after 5 days they refused our orders saying we can not dispatch frames to Mumbai. However they still claim on site that Home Trail is available Accross India, please see proof attached. Further they claim lenses used by them are INTERNATIONAL ACCLAIMED. However, we found out that KLAR Lense is their own local product not International as claimed by their Customer Support Team. Further we visited websites of KLAR Lense and British Optics Lense. Both Site are made to do fraud, because they have not provided address or Phone number of KLAR Company, neither details given about British Optics. Lenskart is using word British Optics for taking advantage of British Optical Association which has no links with Lenskart. Kindly go through websites of KLAR Lense and British Optic Lense www.klarlenses.com www.britishoptics.com Both are fraud website created by lenskart to claim that both lense companies are international companies, however no one know these companies in International Optics World. We request you to kindly take serious action against the company and stop them from claiming false claims to loot indian consumers. I am attaching the Video Advertisement and Snap Shot of Terms & Conditions of Lenskart which claims that they offer Free Frame Trail Across India"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the website advertisement and the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim, “We offer a unique Free Trial Service across India”, was not substantiated with supporting evidence of the customers who have been benefitted by this offer. Also, the claim is misleading, as based on the information provided by the complainant, the advertiser is offering Frames on trial only in Delhi, Noida, and not across India as claimed in their advertisement. The website advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.The CCC noted that the claims, “international acclaimed”, “British Optics”, did not appear in the website advertisement. This complaint was NOT UPHELD."

 

COMPANY:"J.K. Helene Curtis Limited"
PRODUCT:"Park Avenue Acti-Cool Deodorant"

COMPLAINT:

“India’s first deo powered with air-conditioning properties. Its advanced technology has a unique and powerful combination of long lasting perfume, mixed with cooling crystals that not only give you an enduring fragrance but also a lasting cooling effect. So stay cool inside out with Park Avenue Acti-Cool Deo”

NATURE OF COMPLAINT:

"The Advertiser makes the following claim on the Product: “India’s first deo powered with air-conditioning properties. Its advanced technology has a unique and powerful combination of long lasting perfume, mixed with cooling crystals that not only give you an enduring fragrance but also a lasting cooling effect. So stay cool inside out with Park Avenue Acti-Cool Deo” The claims being made on the Product are blatantly false claims and a deliberate attempt to mislead gullible consumers into believing that the Product, Park Avenue Acti-Cool, has Unique Air-Conditioning Properties. Air-conditioning denotes the continuous and uniform flow of cool air thereby controlling and improving the surrounding environment. On the other hand deodorant, by nature of the product and ingredients therein such as Propellants, LPG and/or Alcohol, would at best give cooling effect on its application only. Thus there is no Air-conditioning property in the Product. Also as any and every deodorant would give such cooling effect on its application, the benefit “Air-Conditioning Properties” claimed so specifically by the Advertiser is delivered by every deodorant which implies that this is not a UNIQUE property of the Product. In this regard it may also be noted that it has been claimed by the Advertiser that Park Avenue Acti-Cool is First such deodorant made available in India which has Air-Conditioning Properties. This implies that the said benefit was never available with any of the deodorants in Indian market. As mentioned herein above, every deodorant gives cooling effect upon application and the benefit is commonly pursued by the consumers with deodorants. Thus this claim made by the Advertiser is false. It is further claimed that the Product, Park Avenue Acti-Cool’s advance technology has a unique and powerful combination of long lasting perfume, mixed with cooling crystals that not only give you an enduring fragrance but also a lasting cooling effect. In this regard, it may be noted that the ingredient list on the Product does not mention presence of any “Cooling Crystals” or any other ingredient that may be called as “Cooling Crystals”. Thus the claim made by the Advertiser is false and misleading. Further the claim “Lasting Cooling Effect” implies that the Cooling Effect is lasting beyond the time of application of deodorant and lasting for considerably long time. The Advertiser shall be asked to substantiate the claim. Similarly claims made in the TVC are completely misleading and false. The Advertiser makes the following claim on the TVC: The Voice-over: “Its perfume lasts long and the cooling crystals keep you cool, really cool, welcome to the nation of cool” The Super: “WITH LONG LASTING PERFUME AND COOLING CRYSTALS”. As mentioned herein above, there is no ingredient in the Product which can be called as Cooling Crystals and the claim Cooling Crystals keep you cool, really cool is false and misleading. The Advertiser is making a deliberate misleading and mala fide attempt to imply that the Product: i. contains COOLING CRYSTALS; ii. has UNIQUE AIR-CONDITIONING PROPERTIES; and iii. has a LASTING COOLING EFFECT. Further the Advertiser is misleading the consumers that Park Avenue Acti-Cool is FIRST deodorant with such AIR-CONDITIONING PROPERTIES"

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their response. The CCC viewed the TVC and product packaging and considered the Advertiser’s response. Advertiser states that the claims made are based on the use of menthol in the fragrance component of the Acti Cool range of deodorants and which has established and proven properties of long lasting cooling effect. As claim support data, the advertiser provided a data confirming the presence of Menthol crystals in the fragrances used in the product. The CCC noted that while the presence of Menthol in the product was substantiated, the longevity of the cooling effect of the product per se, was not proven. The CCC concluded that the claim, “lasting cooling effect”, was not substantiated adequately with technical data to prove how long the cooling effect stays. Also, the claim is misleading as it implies that the cooling effect is lasting for considerably long time. The advertisement and product packaging contravened Chapters I.1 and I.4 of the Code. This complaint was UPHELD. The CCC concluded that the claim “contains COOLING CRYSTALS” was substantiated and the claim ""air conditioning properties"" in the context of the product was not considered to be objectionable. This complaint was NOT UPHELD. In absence of any data to prove otherwise from the complainant, the CCC did not consider the Pack claim, “India’s first deo powered with Air-Conditioning Properties”, to be objectionable. This complaint was NOT UPHELD."

 

COMPANY:"Fever 104 HT Media Ltd (Fever 104 FM)"
PRODUCT:

COMPLAINT:

"1. “BANGALORE'S NO.1 FM STATION!” 2. “"" 1 > 2+3+4+5 - FEVER 104 Bangalore has more listeners than the combined listenership of RED FM (No.2), Radio One (No.3), Radio Indigo (No.4) & Mirchi (No.5). Well there is a reason we are called the BAAP …..”"

NATURE OF COMPLAINT:

"Claiming itself to be the “BANGALORE'S NO.1 FM STATION!"" and further claiming that "" 1 > 2+3+4+5 - FEVER 104 Bangalore has more listeners than the combined listenership of RED FM (No.2), Radio One (No.3), Radio Indigo (No.4) & Mirchi (No.5). Well there is a reason we are called the BAAP ….."" The said advertisement in very small fonts states ""Source -All people 12+Non Kannada, Wk30-2016(17 Jul-23 Jul)"". We vehemently object to the said advertisement published by FEVER 104 FM, on the following grounds:- Interpolation of RAM Data to suit their purpose Bangalore is a cosmopolitan city where Kannada is the predominant language and other languages are also spoken by a significant number of populations. The Radio Audience Measurement Data (RAM) is released by TAM for the entire city of Bangalore giving the listenership data for all the FM radio stations operating in the city. Further the licensed software provided by TAM to all the licensed users, does NOT provide for the bifurcation of the listenership data between ""Kannada"" and ""Non- Kannada"" languages. Fever 104 FM have deliberately chosen the classification as ""Non-Kannada"" to project themselves as the leaders. This is in clear violation of ASCI principles which lay down that the subject matter of comparison should not be chosen in such a way as to confer an artificial advantage upon the advertiser. Unsubstantiated and Incorrect Claim The RAM data released by TAM for the week 30 - 2016 (17 July to 23 July) clearly demonstrates that Radio City 91.1 as the No.1 and BIG FM 92.7 as the No.2 radio station in Bangalore. A tabular presentation of the data provided by TAM's licensed software is attached. It clearly reflects that the claim made by FEVER 104 FM is incorrect and unsubstantiated. Further the comparison published by FEVER 104 FM completely misses to name BIG 92.7 FM even as a player in the market. As the TAM data would reflect that FEVER 104 FM is at a paltry no. 4, but is projecting itself as No.1 and too far ahead than the combined listeners of so called No. 2,3,4 and 5 stations put together. Clear Misrepresentation to Listeners and Advertisers The current advertisement attempts to mislead the consumers and advertisers into the believing that FEVER 104 FM is the No.1 FM station in Bangalore on the basis of biased classification and RAM data for just one week (i.e. week 30- 2016). It is a prevalent practice that the following tests must be applied before making a claim of leadership: • The period of comparison must cover at least four consecutive weeks of data. • The period of comparison must cover at least four consecutive clock-hours of data. • The tabulations used must be direct outputs of TAM licensed software providing the RAM data. Any number derived by extrapolating or interpolating of RAM data is not permitted for use in the public domain. It is explicit that the Advertisement in question does NOT pass any of the above tests and is clearly directed to mislead the listeners and advertisers for a commercial advantage over other FM radio players in the city."

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that the advertisement reflects the standing of FEVER FM amongst the other non- kannada channels for a particular period of time on the basis of weekly report of RAM. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the print and website advertisement and considered the Advertiser’s response as well as opinion of Technical expert presented at the meeting. The CCC noted that all syndicated measurement systems, stipulate that any extrapolation or interpolation of their published data is impermissible for usage in the public domain. This is because the statistical standards on Relative Error that the published data adhere to, are no longer valid upon extrapolation or interpolation. In this instance, RAM does not separately split its listenership data in Bengaluru city into Kannada and non-Kannada audiences. This number has been interpolated by HT Media by superimposing some other data set upon RAM. Numbers so derived are hence statistically not reliable. The advertiser has provided no data to directly substantiate that “listenership base of Fever FM is highest amongst the non-Kannada station”. Data provided by complainant for the demographic 12+, shows Fever FM at the fourth position. Advertiser has provided no data in support of its assertion that Fever FM is indeed larger than the next four players combined. It follows from the responses to the first two areas of complaint that these advertisements make a misleading attempt to claim a leadership position where no leadership position exists. Based on the opinion, the CCC concluded that the claims, “Bangalore's No.1 FM Station!”, and “1 > 2+3+4+5 - FEVER 104 Bangalore has more listeners than the combined listenership of RED FM (No.2), Radio One (No.3), Radio Indigo (No.4) & Mirchi (No.5). Well there is a reason we are called the BAAP …..”, were not substantiated and are misleading. The print and website advertisement contravened Chapters I.1, I.3, I.4 and IV.1(b) of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"ITM University "
PRODUCT:

COMPLAINT:

" 100% Placement of MBA (Supply Chain Mgmt) * Highest Placements in 1st year in central India 05 Lac Highest package (CTC) 3.25 Lac Average package(CTC)"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser did not provide any supporting data for the claims made in the advertisement. In the absence of claim support data, the CCC concluded that the claims, “100% Placement of MBA (Supply Chain Mgmt)”, and “Highest Placements in 1st year in central India”, were not substantiated with relevant data (such as evidence of batch size, enrolment forms, and appointment letters received by the students etc.) nor any independent audit or verification certificate. Also, the claims are misleading. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD. The CCC concluded that the claims, “05 Lac Highest package (CTC)” and “3.25 Lac Average package(CTC)”, were not substantiated with evidence to prove that students were offered the claimed salary packages, and also the claims are misleading. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD."

 

COMPANY:"University of Petro & Energy Studies"
PRODUCT:"UPES College of Engineering Studies"

COMPLAINT:

“100% Students placed before graduation”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC noted that the advertiser has sought Informal Resolution of the complaint, however, they did not complete the formalities prior to the due date for the same. Therefore the complaint was processed for CCC deliberations. Advertiser did not provide any supporting data for the claim made in the advertisement. In the absence of claim support data, the CCC concluded that the claim, “100% Students placed before graduation”, was not substantiated with relevant data (such as evidence of batch size, enrolment forms, and appointment letters received by the students etc.) nor any independent audit or verification certificate. Also, the claim is misleading. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Gyan Sagar Foundation"
PRODUCT:"Royal group of Institution"

COMPLAINT:

“No.1 Ranked Private institute in North East”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Based on preliminary assessment, this data was found to be inadequate and the Advertiser was informed over telephone to provide an exhaustive claim support data. The CCC viewed the TVC and considered the Advertiser’s response. The CCC noted that the advertiser asserts the list of awards received by their institute, however did not provide any evidence of the same. The CCC concluded that the claim, “No.1 Ranked Private institute in North East”, was not substantiated with supporting data such as background information on the award, the criteria for selection of institutes, names of all institutes that participated, etc. The recognitions listed by the institute, such as “most preferred private educational institute” “Ranked A+++) were for various other criteria and did not support No.1 ranking as claimed. The claim is misleading by exaggeration. Also, the claim was not qualified in the TVC to mention the year and source of ranking and category under which the school was ranked in the survey. The TVC contravened Chapters I.1, I.2 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY:"VLCC Personal Care Limited"
PRODUCT:"VLCC Slimmer’s range of products"

COMPLAINT:

"A switch to VLCC Slimmer’sTM Herbal Infusion, packed with natural herbs, will help you watch your weight. Product Packaging Claim- Slimmer’s Herbal Infusion with Green Tea and Slimming"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The advertiser was granted an extension of eight days to the standard lead time of seven days to submit their reply in response to their request for extension of four weeks. The advertiser representatives were given personal hearing by ASCI. Advertiser argues that Slimmer’s Herbal Infusion with Green Tea is the name of the product and the slimming word signifies that it is a variant of the product. The product carries ingredients which are herbs along with Green Tea and Slimmer’s being the word for which they have gained international recognition and has duly applied for trademark registration in category 30 (includes Tea) fully justifies the usage of the product name. As claim support data, the advertiser provided literature references on the different ingredients that are used in the product, and copy of trademark application filed with trademark registry. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. As per the opinion, the product has 12 ingredients in different proportions as listed in advertiser’s response. The effectiveness of the product has not been established by any validation. The various ingredients in specific dosages might have specific effects related to the claim of slimming made, but the quantity as in the formulation of each of the ingredients is not justified for the claims made. Synergistic effect of this formulation for slimming is not established. The CCC noted that the advertiser has applied for trade mark which is not approved. The CCC concluded that the product name and the variant name, “Slimmer’s Herbal Infusion with Green Tea”, and “Slimming” respectively, are likely to mislead consumers by implication and the benefit of slimming attributable to the advertised product was not substantiated adequately. The advertisement with visual of pack shots with the claims objected to, contravened Chapters I.1 and I.4 of the Code. This complaint was UPHELD. The claim, “packed with natural herbs, will help you watch your weight”, was not considered to be objectionable when read in conjunction with other information provided on the pack. This complaint was NOT UPHELD."

 

COMPANY:"Kudos Laboratories India Ltd"
PRODUCT:"IME-9 Tablets"

COMPLAINT:

“To bring sugar under complete control. Also claims to be India’s first wonder drug to treat diabetes globally”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the TVC and considered the Advertiser’s response. Advertiser did not provide any supporting data for the claims made in the TVC. In the absence of claim support data, the CCC concluded that the claims (in Hindi), as translated in English, “IME-9 tablets bring sugar under complete control”, and “India’s first wonder drug to treat diabetes globally”, were not substantiated with evidence of product efficacy, and are grossly misleading. Also, specific to the claims related to cure of Diabetes, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Johnson & Johnson Ltd"
PRODUCT:"Clean & Clear Foaming face wash"

COMPLAINT:

“To give 8 hours’ oil control.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The advertiser representatives were given personal hearing by ASCI, at which time they submitted their written response. Advertiser states that the claim is derived from the clinical test report of October 2014 on the impurities removing and oil control efficacy of 5 facial cleansing products. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of Technical expert presented at the meeting. The CCC noted that the study presents comparative results of clean and clear facial foaming wash versus water. Also, the study conditions were at controlled temperature and humidity (20-240celcius and 40-60% RH) and not ambient. Both, water as well as the product, significantly decrease the sebum level as compared to baseline. The sebum levels in both the cases, continue to gradually rise back over an eight hour period. The CCC observed that claim “control” implies maintenance of sebum level at a particular fixed value whereas, the product is demonstrating “reduction” and not “control” over the eight hour period. Also, the study indicates that even simple water has demonstrated reduction of the sebum levels at different time points. Based on this opinion, the CCC concluded that the claim, “To give 8 hours’ oil control”, was not substantiated adequately, and is misleading by implication. The TVC contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY:"Livpure Pvt Ltd "
PRODUCT:"Luminous Smart RO Livpure Water Purifier"

COMPLAINT:

“India’s First Smart RO.”

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The CCC viewed the TVC and considered the Advertiser’s response. Advertiser states that in August 2012 they introduced India's 1st Intelligent RO Water purifier with touch technology, with Sachin Tendulkar as its Brand Ambassador, and with never before features such as Touch button to give one bottle, one glass or continuous flow of water with auto cut off, filter life indicator, Omer service nos. on panel, no. of litres purified, etc. And taking innovation ahead, in April 2016 they launched RO Water purifier containing smart features for smart living - equipped with Bluetooth connectivity for hassle-free operation, indicating water purity level, smart water dispensing option allowing the user's to dispense one customized glass of water or one customized bottle of water as per their requirement, alerts about the due service, etc. and it is very 1st RO Water Purifier in India containing such smart features. Based on this data, and in the absence of any data contrary to the claim made at the time of deliberations, the CCC concluded that the claim, “India’s First Smart RO”, is substantiated. The complaint was NOT UPHELD."

 

COMPANY:"Fizikem Formulations"
PRODUCT:"Madhucure Diabetic Juice"

COMPLAINT:

“Drinking Madhucure diabetic juice will control blood sugar levels”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response stating they are only the dealers for the product and they have forwarded ASCI communication to the manufacturer. ASCI requested the advertiser to provide the manufacturer’s contact details. No response was received from the advertiser by the due date. The CCC viewed the TVC. Advertiser did not submit the product sample and Product Approval License from Regulatory Authority. In the absence of any claim support data, the CCC concluded that the claim, “Drinking Madhucure diabetic juice will control blood sugar levels”, was not substantiated with evidence of product efficacy, and is misleading. Also, specific to the product name implying cure of Diabetes, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The TVC contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 
 

COMPANY:"Para Medical Council of Gujarat"
PRODUCT:

COMPLAINT:

“100% Job Placement”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser did not provide any supporting data for the claim made and stated that the said claim was a printing mistake. In the absence of claim support data, the CCC concluded that the claim, “100% Job Placement”, was not substantiated and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Skybird Aviation "
PRODUCT:

COMPLAINT:

“India's No.1# Airhostess Training Institute” “100% Placement Assistance”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that they have received best Academics and Best Growth award out of more than 100+ selected training institutes from Aptech Aviation, which makes them the best of best. As claim support data, advertiser provided a copy of award given to them by Aptech Aviation & Hospitality Academy. The CCC did not consider the references to the Aptech Aviation award relevant for the claim and concluded that the claim, “India's No.1# Airhostess Training Institute”, was not substantiated with comparative data versus other similar institutes on multiple criteria or a clear overall ranking or any third party validation or research to prove this claim. Also, the claim is misleading by ambiguity and omission of the reference to the particular criteria for which they were ranked Number 1 and name of the organization granting the award. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1. I.2 and I.4 of the ASCI Code. This complaint was UPHELD. Advertiser states that every trained student who passes through eligibility criteria will be given assistance in placements by conducting campus placements or by referring to related organisations. The CCC concluded that while the institute may be providing placement assistance, the use of “100%” numerical claim is not relevant for “placement assistance” claim and it is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. This complaint was UPHELD." "

 

COMPANY: "St. Margaret Engineering College"
PRODUCT:

COMPLAINT:

“100% Placement Assistance” “Assured International Jobs”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. ASCI further requested the Advertiser to provide supporting evidence for the claims made, for independent verification, to which no response was received from them. Advertiser states that they provide full assistance to the students for their placement by arranging specialised trainings, holding soft skill classes and inviting companies for placement. The CCC concluded that while the institute may be providing placement assistance, the use of “100%” numerical claim is not relevant for “placement assistance” claim and it is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. This complaint was UPHELD. Advertiser states that they have signed an MOU with The Nityo Infotech Services Pvt Ltd, Singapore, regarding training and placement of students in their company at Singapore. The CCC noted that the advertiser did not provide a copy of this MOU, nor any evidence to show the number of students who have secured international jobs with their contact details, for independent verification. The CCC concluded that the claim, “Assured International Jobs”, was not substantiated and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD."

 

COMPANY: "Mother Teresa Group of Colleges"
PRODUCT:

COMPLAINT:

“100% Placement”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that the advertisement with the claim objected to was released inadvertently by their employee. In the absence of claim support data, the CCC concluded that the claim, “100% Placement”, was not substantiated. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD."

 

COMPANY: "Buzz Live Foods "
PRODUCT:"Pelicana DD Drinker’s Drive"

COMPLAINT:

"1. World’s first breakthrough product. 2. Pelicana DD is a beverage when added to acidic alcoholic drinks converts them into a positive health drink which reduces oxidative stress. 3. Performs the role of a whole body stress reducer which gives freshness all over to the drinker. 4. A Noble Prize winner and Tamil scientist from a famous medical has invented this product after many years of research 5. Certified by World's Leading Laboratories"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Pelicana DD is a beverage when added to acidic alcoholic drinks converts them into a positive health drink which reduces oxidative stress. Performs the role of a whole body stress reducer which gives freshness all over to the drinker”, were not substantiated with supporting clinical data specific to the product, and are misleading by gross exaggeration. The claim is also likely to encourage negligence among consumer regarding alcohol intake. The claims, “A Noble Prize winner and Tamil Scientist from a famous medical has invented this product after many years of research”, “Certified by World's Leading Laboratories”, “World’s first breakthrough product”, were not substantiated with supporting proof, and are misleading by gross exaggeration. The advertisement contravened Chapters I.1. I.4 and III.3 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Tara Nutricare "
PRODUCT:"Tara Magik Mass"

COMPLAINT:

"1. Our bestselling weight gainer with great result 2. Helps in the development in muscle mass and size Product Packaging Claim: Magik Mass"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. No data was provided to prove that the advertised product is the best selling weight gainer as compared to other similar products in the category in the market or any evidence of people who have used this product or have gained the right weight due to this product. Also, no evidence of product efficacy was provided. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Our bestselling weight gainer with great result”, “Helps in the development in muscle mass and size” and Product Packaging claim “Magik Mass”, were not substantiated and are misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY: "Shakti Sudha Agro Ventures Pvt Ltd"
PRODUCT:"Shakti Sudha Makhana"

COMPLAINT:

"1. India’s No-1 Processor & exporter of gorgon Nut (Makhana) 2. Also good for - Anti-Ageing Diabetes Arthritis & Rheumatic Pain Healthy Heart Blood Pressure 3. Immuno stimulant Food"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Also good for Anti-Ageing, Diabetes, Arthritis & Rheumatic Pain, Healthy Heart, Blood Pressure”, “Immuno stimulant Food”, were not substantiated with evidence of product efficacy, and are misleading. The claim, “India’s No.1 Processor & exporter of gorgon Nut (Makhana)”, was not substantiated with comparative data versus other similar processor and exporter of Gorgon Nut or any third party validation to prove this claim, and is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "M.K Agrotech Private Limited"
PRODUCT:"Sunpure Sunflower Oil"

COMPLAINT:

"1. Get The Natural Vitamins 2. Get the benefits of Vitamins in their pristine form, not to forget Natural Oryazanol"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Get The Natural Vitamins” and “Get the benefits of Vitamins in their pristine form, not to forget Natural Oryazanol”, were not substantiated with supporting technical data for the advertised product, and are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Kerni Fitness Pvt Ltd"
PRODUCT:"Fitness Universe Animal Effect"

COMPLAINT:

“Fitness universe is an advance fat burning, metabolism enhancing and energy boosting formulation comprised of unique ingredients which promotes thermogenesis. It burns more calories and burns fat than exercise and diet alone”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Fitness universe is an advance fat burning, metabolism enhancing and energy boosting formulation comprised of unique ingredients which promotes thermogenesis. It burns more calories and burns fat than exercise and diet alone”, were not substantiated with supporting technical data of the product composition and clinical evidence of product efficacy and are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Bhagat Marketing Corporation"
PRODUCT:"Amrut Dana Dal"

COMPLAINT:

“To be No.1 in India”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. Advertiser has not provided any data to prove their leadership in either value or volume terms. In the absence of comments from the Advertiser, the CCC concluded that the claim (in Gujarathi), as translated in English, “To be No.1 in India”, was not substantiated with comparative data versus other similar brands in the same category, and with market share sales data, and is misleading by exaggeration. The TVC contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY:"Ayurwin Pharma Pvt Ltd"
PRODUCT:"Nutri Slim powder/Capsule"

COMPLAINT:

“An ayurvedic drink that increases body metabolism and helps in sliming in just 3 months. Also claims to be safe and natural.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. Advertiser did not provide any clinical evidence or proof of efficacy for the product in support of the claims. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi) as translated in English, “An ayurvedic drink that increases body metabolism and helps in sliming in just 3 months. Also claims to be safe and natural”, were not substantiated, and are misleading. The TVC contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY:"AVS Herbals "
PRODUCT:"Energic-31Capsules "

COMPLAINT:

"My objections are as follows: 1) The AD states full of energy, keeps your weakness away. To protect from sickness to increase Immunity, to increase life force, to reduce tiredness, to increase sexual prowess and enhance sex act, health promoting capsules. Daily running around, tiredness of playing games, and the weakness, particularly helpful for maintaining good married life. Ayurvedic medicine popular since 1980. On-line shopping also available on www.avsherbals.com. 2) The claims have no substantiative proofs or any reports of any study done to determine the real effectiveness of the medicine for the claims made. 3) The claims of increasing sexual act contravene The Drugs and Magic Remedies Act, as well as ASCI code, chp. 1, cl. 5(d). Kindly look into the above objections, call for company’s reply and decide on my complaint. Kindly keep me informed."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. As claim support data, the advertiser provided appreciation letters of their customers, Product Approval for the formula, testimonials from medical practitioners etc. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC noted that the claims made are based on properties of the ingredients of the product as accredited by Ayurvedic texts. The product being a patent and proprietary product, is required to have clinical trial data as evidence of product efficacy whereas the advertiser has not conducted any controlled clinical trials. The testimonials of some doctors and some patients as furnished by the advertiser were not accepted as primary claim substantiation. Based on this opinion, the CCC concluded that the claims (in Gujarathi), as translated in English, “full of energy, keeps your weakness away”, “protect from sickness to increase Immunity, to increase life force, to reduce tiredness, to increase sexual powers and enhance sex act”, “particularly helpful for maintaining good married life”, were not adequately substantiated with clinical evidence of the product. Also, the claims are misleading. Specific to the claims related to the product benefit of “increasing sexual energy in men”, “helpful in leading a happy married life” - implying that the product is meant for enhancement of sexual pleasure - the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Grofers"
PRODUCT:"Dunkin’ Donuts"

COMPLAINT:

“Dunkin Donuts false advertising. The ad says Donuts at 199. Click in the ad and it shows price 236. Saw this on Grofers app.

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The Grofers representatives did not seek a personal hearing and submitted their written response. The CCC viewed the website advertisement and considered the response from Grofers. They state that this advertisement was first uploaded on 28 July 2016 and was subsequently updated on 12th August 2016. As regards the difference in price noticed by the complainant, the same is on account of indirect taxes imposed by the Government of India. As claim support data, Grofers provided a copy of the old advertisement complained against, and a copy of the updated advertisement. The CCC concluded that the claim offer of “Dunky Doos Donut Box of 6 at Rs. 199/-” in the advertisement complained against, is misleading by ambiguity and omission of mention that the price quoted is subject to taxes. The website advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD."

 

COMPANY:"Levi Strauss (India) Pvt. Ltd"
PRODUCT:

COMPLAINT:

“Last week in Sumanshilp Mall in Aundh, Pune. The logic of 50% off, VAT extra doesn't make sense when the printed price is the MRP, which includes VAT. Hence the actual discount being given is lesser than 50%, hence misleading. This is in a LEVI's store”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the Ad – promotional material and considered the Advertiser’s response. Advertiser argues that all retailers are using similar messaging or verbiage for running sales and discounts to inform consumers about VAT being charged over and above the price payable for a product and that the final invoice issued to a consumer contains full disclosure in this regard. On ASCI’s request, the advertiser provided a copy of the final invoice. The CCC noted that the advertisement makes a claim of “Flat 50% off” and this 50% is presumed to be that of the MRP as would be understood by a lay consumer. As per law, MRP includes all taxes and is also inclusive of VAT. However, the total sales price is not half of MRP. The CCC concluded that the “Flat 50% off” claim is misleading by ambiguity as the discount is being calculated on a reference price which is inclusive of VAT and VAT is in any case being added post discount. With respect to the disclaimer in the advertisement, the CCC was of the view that a disclaimer should not attempt to correct a misleading claim made in an Advertisement. The advertisement – promotional material contravened Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Berger Paints India Limited"
PRODUCT:"Berger Express Painting"

COMPLAINT:

"Quick, hassle, dust & tension free painting by professionals using hitech/automatic machines. Work is UNSUPERVISED SHODDY/SUBSTANDARD & UNETHICAL. No Mc/y used and workersareunprofessional/substandard. Paint spilled all over-even poured down commode! No scrubbing/scrapping of walls/ceiling/windows, etc. There is over/under painting or no paint in many places. Dust/paint/streaks all over. Complaints to Berger not looked into. Agreed 25 days but after 81 still want 10 days to complete! The reason I approached ASCI is because the way i see it there is a dishonest/unethical path that a mnc should avoid. To elaborate, an advt should be true and based on facts otherwise it is nothing but unadulterated falsehood. A case for ASCI Berger print and tv advts display man falling into paint, dirt/paint all around but soon lady/man comfortably seated while orderly work goes on in the same room. The emphasis is quick, trained,professionals using hitechscrapping mc/y-with no dust, and automatic painting machines to paint the walls perfectly in no time. This is promised in the advts. The reality is different hence the advts are misleading and false. There is thus two points-i) false statements ii) poor execution of work. The second is execution for which the concerned party must initiate action but for the first the concerned body is ASCI. Most painting done by households are on a"" referral basis"". Sometimes results are good sometimes bad and this Berger tapped with its unique advt covering 6 imp issues-i) quick ii) hassle/tension en dust free, iii) work by trained professionalism) using hi-tech sanding and painting m/cy ,v)perfect painting and finally vi) at no extra cost. Berger officials while talking hinted that theirs is over 50% hit ratio!! So this means they are getting away with fooling 5 out of 10 households!! To take my case of the six parameters not one has been fulfilled! Quick--- agreed for 25 days and after 81 want another Hassle /tension/dust free... Dust all over as mc/y not used. We had to call Berger officials many times with no tangible results. Suffered severe bouts allergy. Work by trained professionals-- work done by substandard con men. Hitech sanding/painting m/cy-none used. Perfect painting-shoddy work of over/under or no painting done extra costs-- Berger paint was # 2 of 3 quotations obtained. So basically not one of their points in the advts is true!! You are at liberty to check with Berger (contract ref LD1512-07698) to ascertain the details, though i doubt they will be very cooperative. Hence my humble submission is to please review the aspect that shows Berger making false promises. Shoddy/substandard work is the proof/ execution for which i will take separate action. IN spite of many representations Berger never took corrective action which also reinforces my contention that dishonesty was allowed to rule. Sadly the co woke up, only when i threatened action!! (18/07/16). I would earnestly request you to please take up the matter with the Co such that more senior citizens like me are not fooled into believing Berger's untrue advts. They will (not) suffer tension or severe bouts of allergy- I was verbally promised!! My contention is clear the advts of Berger Express painting are false, misleading and totally incorrect, they must be withdrawn, with a token fine. The work site is at your disposal for view/review at any time. We have mostly done the cleaning to make it a little comfortable.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that the company offers services such as express painting for trouble-free, hassle-free and tailor made decorative solutions for homes. In the advertisement they have stated that Provision of painting services is subject to contract between customers and painter/contractor. The advertiser supplies paints and provides training only and it is entirely left upon the customer and the contractors to work out the modalities of executing the work. On ASCI’s query regarding applied for trademark “Berger Express PaintingTM , advertiser states that a trademark or a brand does not have to necessarily reflect the product or the services which it represents. Lewis Berger is their house mark and they have combined the same with Express Painting to promote certain services. ASCI also requested for substantiation whether the contractor in question (who painted the Complainant’s house) was trained by the advertiser, and that the contractor followed the process to scrape / paint the walls, as this appeared contrary to the evidence that the complainant had provided. This information was not made available by the advertiser. Based on the data provided by the advertiser, the CCC concluded that while the Advertiser has taken prompt action and extended their support to make good the deficiency to the complainant, the advertiser did not provide any data to prove that the contractor was trained by them or that he adhered to the specified protocol as per training. Also, the advertiser only asserts the product / service benefits but did not provide evidence of satisfied customers who have availed their services. Therefore, CCC did not accept this as an unintentional lapse on the part of the advertiser to prove that this was a one-off case. The CCC concluded that the claims, “You will be amazed to see how the trained painters use the hi-tech sanding machines to scrape your walls without any dust and use the automatic paining machines to paint the walls perfectly in no time.”, were inadequately substantiated with supporting evidence, and are misleading. The advertisement contravened Chapters I.1, I.4 and 1.7 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Polycab Wires Pvt Ltd"
PRODUCT:"Polycab Cables & Wires"

COMPLAINT:

“25% Power Saving”

NATURE OF COMPLAINT:

"Complaint no.1 (Complaint received from an association) I am referring to my complaint about polycab wires with false claims of 25% savings. With your email dated 20-11-15 you mentioned that there were more similar complaints and our complaint was upheld. We did not see the advertisement for a while. However we again see those advertisements and same 25% saving claims again. Most recent episodes of the advertisements I saw was today, 22nd Aug. 2016 at 9.55 p.m. and 10.15 p.m. on Zee Marathi channel. Please take serious cognizance of the issue and ask the company to stop the misleading advertisements or take suitable penal action. Please acknowledge receipt of this complaint. We are an association of energy management professionals, with follower strength of more than 2500 people across India. I had put up complaint to ASCI about the wrong claims and hearing was given vide order ""Decision - 1509- C.735"". Your company agreed for compliance on 9th Nov. 2015 and withdrew the advertisement for some time. However these days we see the advertisement again. Mail of ASCI is forwarded. This is disregards to the ASCI order. May be because a Member of parliament is working in this advertisement the company dares to flaunt ASCI norms and orders. We request you to take serious note of the complaint and withdraw the advertisement else we will exercise all democratic rights given to us. Some of our prospective actions will be: 1. Exposing your company's false claims (Cheating consumers) on social media and give a wide publicity and circulation for the same. 2. We will take a policy decision that we for our own works and also for all the clients we serve as energy professionals will ban use of all ""Polycab"" products. We will not do it only for ourselves but will ask all AEMP (Association of Energy Management Professionals) members to do so. You may understand the impact if all members of energy professionals ban your product and do consumer education in their own way. 3. We will put up complaint and register grievances with the Prime Minister as one of his Member of Parliament (Mr. Paresh Rawal) is involved in this act of flaunting ASCI orders and misleading people at large. 4. Writing articles in newspapers. Supporting consumer complaints in consumer courts. 5. Any other action which we feel appropriate for consumer education and exposing ill intention of your company. We are marking copies of this mail to concerned with appropriate message. The advertisement might have some cosmetic changes, but still a violation. Wife, son, daughter of the actor are using electrical appliances carelessly and the actor in advertisement claims 25% saving. For a common man it will still look like by changing the cable to polycab they can use the electrical appliances carelessly and save 25% of power. Electrical cable losses are hardly 1% of the total power consumption and if new cables save 25% of the losses then it amounts to only 0.25% net saving, which the company is hiding to mention. They are projecting to save energy on appliances which is clear violation. Nothing has changed from earlier complaint. Earlier complaint and ASCI decision should still hold good. You should immediately ask them to take the advertisement off. We do not agree to your assessment that this is not violation of Complaint No.1509- C.734. We feel its still a violation and deserves stringent action. We maintain our complaint. Complaint no.2 (Consumer Complaint) The advertisement claims 25% reduction in electricity consumption by changing the cables. This is misleading since consumption of electricity by cables is negligible, There was complain against this company earlier and the same was upheld. Still the company is again resorting to misleading advertisement. ASCI does not have the power ton punish such companies? I saw this advertisement again after long time at 1-30 PM on 16/08/2016 in Zee Business Complaint no.3 (Consumer Complaint) The ad tried to advertise that their by replacing the wiring with their brand of cables, 25 % energy saving is possible. The advertisement is showing at regular intervals in Asianet Malayalam Channel. This advas banned earlier by ASCI. It is never possible to have 25% saving in energy by replacing the wiring cables. The same matter has been already conveyed to ASCI and ASCI had already banned Poly-cabs similar advertisement earlier. However, they had repeated the message again. Complaint no.4 (Consumer Complaint) I refer to my prior correspondence on the captioned subject resting with your email below. I note that the advertisement is being aired once again despite your confirmation that the same shall not be aired anymore. I request you to kindly take note of the same and direct Polycab wires to stop airing the advertisement which is misleading in nature and in contravention of the specific direction of ASCI. Would be grateful if you can update me on the action taken in the matter. I note that there is a disclaimer appearing in the AD. However, the ad still remains unclear and the disclaimer is not very clear. The lines recited in the advertisement still say 25% (unconditionally and without sufficient backing) and the same is very much misleading. I appreciate that you have noted this as a fresh complaint and look forward to receiving a feedback from you. Trust this time you will take The advertisement was played on Comedy Central on August 19, 2016 at around 10:45 p.m. Please let me know if they have been able to substantiate the claims with any Report from an independent surveyor or any government authority. Would also like to know the proposed action which may be taken by you against Polycab if the claims are proven to be untrue? Looking forward to hearing from you. Complaint no.5 (Consumer Complaint) Deeply regret to inform you that off late this advisement has started appearing in various channels again. This FYI. Complaint no.6 (Consumer Complaint) “Poly ab is a brand manufacturing electrical cables. They are advertising on TV channel on Zee Marathi between 8 to 8:30pm during prog ""Mazya Navrya Chi Bayko"". The ad shows a senior family member fed up off telling other family members to switch off electrical devices ,AC shown as visual. He says ""as we cannot change their habit, change cables to save 25% power"" We fail to understand, how transmission losses with in the house can be saved by 25% on LT circuit by changing the cables to polycab Complaint no.7 (Consumer Complaint) On my complaint against a TVC of Polycab wires, the CCC of ASCI had concluded that the claim, “25% power saving” (""Pachis percent bijli ki bachat"") is misleading by implication (i.e. it implies that your electricity bill will be less) and that The TVC contravened Chapter I.4 of the Code. By a Decision 1509- C.734 my complaint was UPHELD and by your below email dated 20th November 2015 I was informed by ASCI that the advertiser has assured compliance of the said advertisement as on November 9, 2015. However, the advertiser is not complying with the said decision and the assurance given by it to ASCI, as the TVC with same misleading claim of “25% power saving” (""Pachis percent bijli ki bachat"") is still/again running. Some of the channel airing the misleading TVC are : Zee news, ABP News, Zee Telugu and host of other channel. this was seen on 20th & 21st Aug'2016. and continues to run even now. You are requested to ensure compliance of the your decision ASAP. Complaint no.8 The advertisement restarted. I had launched a complain about the company ""Polycab"" about its misleading advetisement vidt complaint no. 61502793a3de The complain was upheld and the add was removed. However, it is to state that the same add is restarted with same content. Pl take action. Link for the Ad: https://www.youtube.com/watch?v=0v8yzkyVWsI arner action (may I suggest blacklisting?) against an entity which is blatantly making false promises to its customers and other target audience.The advertisement was played on Comedy Central on August 19, 2016 at around 10:45 p.m. Please let me know if they have been able to substantiate the claims with any Report from an independent surveyor or any government authority. Would also like to know the proposed action which may be taken by you against Polycab if the claims are proven to be untrue? Looking forward to hearing from you. Complaint no.5 (Consumer Complaint) Deeply regret to inform you that off late this advisement has started appearing in various channels again. This FYI. Complaint no.6 (Consumer Complaint) “Poly ab is a brand manufacturing electrical cables. They are advertising on TV channel on Zee Marathi between 8 to 8:30pm during prog ""Mazya Navrya Chi Bayko"". The ad shows a senior family member fed up off telling other family members to switch off electrical devices ,AC shown as visual. He says ""as we cannot change their habit, change cables to save 25% power"" We fail to understand, how transmission losses with in the house can be saved by 25% on LT circuit by changing the cables to polycab Complaint no.7 (Consumer Complaint) On my complaint against a TVC of Polycab wires, the CCC of ASCI had concluded that the claim, “25% power saving” (""Pachis percent bijli ki bachat"") is misleading by implication (i.e. it implies that your electricity bill will be less) and that The TVC contravened Chapter I.4 of the Code. By a Decision 1509- C.734 my complaint was UPHELD and by your below email dated 20th November 2015 I was informed by ASCI that the advertiser has assured compliance of the said advertisement as on November 9, 2015. However, the advertiser is not complying with the said decision and the assurance given by it to ASCI, as the TVC with same misleading claim of “25% power saving” (""Pachis percent bijli ki bachat"") is still/again running. Some of the channel airing the misleading TVC are : Zee news, ABP News, Zee Telugu and host of other channel. this was seen on 20th & 21st Aug'2016. and continues to run even now. You are requested to ensure compliance of the your decision ASAP. Complaint no.8 The advertisement restarted. I had launched a complain about the company ""Polycab"" about its misleading advetisement vidt complaint no. 61502793a3de The complain was upheld and the add was removed. However, it is to state that the same add is restarted with same content. Pl take action. Link for the Ad: https://www.youtube.com/watch?v=0v8yzkyVWsI"

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that as per the tests specifically designed and conducted to evaluate the power consumption of an appliance when connected to Polycab wires show that an appliance, when connected to Polycab Wires, saves at least 25% electricity consumption as compared to the ordinary wires. As claim support data, the advertiser provided copy test reports. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC noted that the advertiser’s data is based on the appliance load of 3000W and wire length of 180 m. corresponding to 12.6% saving. There was a difference between theoretical calculation and experimental data (which indicated 25% saving). The CCC noted that the reports provided by the advertiser are correct in themselves but how they relate to the claim of 25% savings in electricity bill is not supported because it depends on the scale of consumption and the length of the cable (between supply from the electric meter to the appliance) considered for carrying out the tests or the calculations. The cable length of 180 m chosen by the advertiser was considered to be too big in the context of an average household. Also the savings on total bill are valid if the household is using 3000 W (such as Heater only), all the time. However, the actual losses would be much less because of lower contribution of lights, fans etc. The CCC observed that a small household (with less appliances, drawing less current and having less cable lengths) will not give the same savings as a large household with many appliances (drawing large current over large cable lengths). The CCC considered the claim to be misleading because the total household electricity bill is actually a mix of low and high power items used for different lengths of time. The power losses will be higher when the high power equipment is in use but it will be low for low power equipment, and will also depend upon how much time different things are used for. It is the final mix of equipment and use-time that will determine what is the total loss. Based on this opinion, the CCC concluded that although the claim, “25% Power Saving”, was substantiated under the lab conditions, the claim is not valid for a general household. The claim is misleading by implication and exploits consumers lack of experience and knowledge. The advertisement contravened Chapters I.4 and I.5 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Trivago"
PRODUCT:

COMPLAINT:

"Trivago displayed in Google Ads that book cheap hotels - Hyatt Regency Kolkata. They also promise cheap hotel booking in TV commercials, however they provide wrong hotels, cheap prices are to mislead the consumers. http://www.trivago.in/kolkata-calcutta-84794/hotel/the-astor-468966 Trivago displayed Hotel Hyatt, Kolkata for Rs. 2609 per night with breakfast. I booked the travel tickets for my family after looking at it to avail the offer, however when I actually checked in to book, it opened a cheap hotel called Tatvam Residency. I have written to Hyatt Regency and sent them screen shots too. I have also informed trivago."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Prior to processing the complaint, the ASCI had verified the complained link and confirmed validity of the complaint. The CCC viewed the website advertisement and considered the Advertiser’s response. Advertiser states that the Trivago search engine provides the user with the opportunity to find the ideal hotel from over 250 booking sites. The booking itself is not being processed via Trivago. Trivago acts as an intermediary to enable the user to compare hotel offers, prices etc. Advertiser stated that they are extremely sorry to hear that a user is claiming that he has been wrongly redirected from their site and that they are continually working to minimize this risk on a daily basis. The CCC concluded that the website advertisement on Trivago of Hotel Hyatt, Kolkata claiming an offer of “Rs. 2601 with breakfast included”, is misleading and is “Bait and switch” type activity as on click of the `view deal’ option, the consumer is directed to another hotel and not Hyatt. The website advertisement was grossly misleading and contravened Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Gomti Nandan Public School"
PRODUCT:

COMPLAINT:

"“India’s No.1” “National Institute of Nursery Teacher’s Training as ‘An Institution for first time in Madhya Pradesh who is recognized by NCT Govt of India”“100 % Job Guarantee”"

NATURE OF COMPLAINT:

"“Please look in to the matter with reference to above subject as any advertisement that gives false information, making false claims or contravening any other provision of the advertising code can be termed as a misleading advertisement. This is for your kind information and necessary action please. Regular publication of Misleading Advertisement and false Representation on Facebook and School Display claiming 1. ‘India’s No.1’. 2. ‘National Institute of Nursery Teacher’s Training as ‘An Institution for first time in Madhya Pradesh who is recognized by NCT Govt of India’. 3. ‘100 % Job Guarantee’ The Advertisements regarded as an acts of self-advertisement and unethical conduct on the part of the School Management. Making misleading claims in their advertisements & School Display. Unfair Trade Practice: by Misleading advertisement and False Representation. Advertisements which are considered as False, misleading, Illegal, leading to malpractices and unfair trade practice has been adopted.”"

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the advertisement hoarding and considered the Advertiser’s response. The CCC noted that the Advertiser did not provide any supporting data for the claims made. In the absence of claim support data, the CCC concluded that – Claim, “India’s No.1”, was not substantiated with comparative data versus other similar institutes in the same category or any third party validation or research to prove this claim. Also, the claim is misleading by exaggeration. Claim, “National Institute of Nursery Teacher’s Training as ‘An Institution for first time in Madhya Pradesh who is recognized by NCT Govt of India”, was not substantiated with supporting proof of recognition, and is misleading. Claim, “100 % Job Guarantee for topper”, was not substantiated with relevant data (such as detailed list of students who have been placed through their Institute, contact details of students for independent verification, enrolment forms, and appointment letters received by the students) nor any independent audit or verification certificate, and the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD."

 

COMPANY:"Shree Baidyanath Ayurved Bhawan Pvt. Ltd"
PRODUCT:"Baidyanath Madhumenhari"

COMPLAINT:

"The advertisement claims to reduce high blood sugar. Researched and clinically tested, The advertisement is in contravention to Drugs and Magic Remedies. (Objectionable Advertisements) Act,. 1954."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Break through research has helped me keep my blood sugar under control” “Helps stimulate pancreas to reduce high blood sugar”, and “Researched and clinically tested”, were not clinically substantiated with proof of efficacy, and are misleading. Specific to the claims related to control of blood sugar (i.e. diabetes), the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Amazon India Pvt Ltd Seller Fulfilled Policy"
PRODUCT:"Easy Returns-#ApniDukaan"

COMPLAINT:

"The advertisements will show door step delivery in one advertisement and in the other it shows that you just do it using smartphone on Amazon app. This is wrong, they do not highlight their seller fulfilled policy. Please check the Attachments section for the YouTube links (please copy and paste in the browser) as well as the snapshot of the “Seller fulfilled return policy"" This is with reference to the ""Easy returns #Apni Dukaan"" advertisement and propaganda of the Amazon India. They show that the return is done from the door step, however, this is not the case and there are hidden terms and conditions which are not highlighted in this advertisement. For many items, they have ""Seller fulfilled"" policy, under which the customer has to take care of the returns. Kindly refer to the you tube video links in the attachment section, the same are being shown on the TV etc. as well. I would like to draw your attention towards the fact that the complaint was regarding the concealment of the ""Seller Fulfilled Policy"", where the customer has to return the item themselves and this is for all the seller fulfilled products. They never mention anything about the self-handling of the return in any of their advertisements even till now. Secondly, as for the items, it was a dress which was returned. However, again the issue here is not item specific, rather, not revealing of the ""seller fulfilled"" policy through the ""Easy Returns"" advertisements, which leads to the misguidance of the general public as they are taken into believing that ""Easy returns through amazon"" with door step pick-up and delivery with single click. I am sending the links of several items which are ""Seller Fulfilled"" and which are not ""mobile phones, large appliances and furniture.”"

NATURE OF COMPLAINT:

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the TVC and considered the Advertiser’s response. Advertiser states that returning products through Amazon can be done through a simple process the details of which can be found at http://www.amazon.in/gp/css/returns/homepage.html. The details of the return process for seller fulfilled items are available on the web-site at https://www.amazon.in/gp/help/customer/display.html?nodeId=201472000. The depiction in the advertisement is a representation of the entire return process to catch the attention of viewers and cannot be taken literally to mean that the entire return process stands completed with the delivery person waiting at the doorstep. The CCC verified the links provided in the advertiser’s response, and noted that all information on the easy returns scheme is available on their website. The CCC concluded that the TVC is not misleading. The complaint was NOT UPHELD."

Recommendation: NOT UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the TVC and considered the Advertiser’s response. Advertiser states that returning products through Amazon can be done through a simple process the details of which can be found at http://www.amazon.in/gp/css/returns/homepage.html. The details of the return process for seller fulfilled items are available on the web-site at https://www.amazon.in/gp/help/customer/display.html?nodeId=201472000. The depiction in the advertisement is a representation of the entire return process to catch the attention of viewers and cannot be taken literally to mean that the entire return process stands completed with the delivery person waiting at the doorstep. The CCC verified the links provided in the advertiser’s response, and noted that all information on the easy returns scheme is available on their website. The CCC concluded that the TVC is not misleading. The complaint was NOT UPHELD."

 

COMPANY: "S.C. Johnson Products P. Ltd."
PRODUCT:"All out 5 in 1"

COMPLAINT:

"1. New 5 in 1 2. Effectively kills 3. Kills hidden mosquitoes 4. Kills dengue mosquitoes 5. Complete Protection 6. Fragrance 7. Defeat mosquitoes with All out Ultra”"

NATURE OF COMPLAINT:

"Appeared - 04 August 2016 India TV Channel Language - Hindi Claims Our Objections- 1. Claims 1-7 to be substantiated with independent scientific reports 2. What does the term Complete protection means. 3. What should the size of the room be for the product to be effective. If cannot be effective in big rooms as shown in TVC then the ad is misleading. According to us the advertisement contravenes Chapter 1.1 and 1.4 of ASCI code."

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that the bio-efficacy tests have been conducted on the Product by CSIR-National Chemical Laboratory and Ross Lifescience Private Limited and the claim of “Effectively Kills”, “Kills hidden mosquitoes”, “defeats mosquitoes” are substantiated. The advertiser also referred to an earlier complaint against the claims ""Kills mosquitoes, kills dengue mosquitoes, kills hidden mosquitoes"" wherein the complaints were not upheld by ASCI. Advertiser states that the Product contains the exact amount of fragrance specified by the Government of India in the registration certificate issued for the Product. Advertiser further agreed to withdraw the claim “New” to comply with the ASCI guidelines. The claim support data submitted by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC noted that the claims “Effectively kills”, “Kills hidden mosquitoes”, “Kills dengue mosquitoes”, “fragrance” were substantiated as per the test conditions. The CCC did not consider the claim “Defeat mosquitoes with All Out Ultra” and “5 in 1” to be objectionable in the context of the advertisement and disclaimer. This complaint was NOT UPHELD. While the laboratory studies show effectiveness of the product, it is certainly expected that the efficacy will not be the same in a larger room and even more so, in a typically ventilated room. Thus CCC considered that some field trials are necessary to substantiate the claim of “Complete protection”. The CCC concluded that the claim of “Complete Protection” was not adequately substantiated. The claim of “New” was not substantiated and is misleading. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD."

 

COMPANY: "Cadila Healthcare Ltd."
PRODUCT:"Nutralite"

COMPLAINT:

“0% Cholesterol. 0% Worries.”

NATURE OF COMPLAINT:

"Attached advertisement appeared in Times of India dated August 10, 2016. It is misleading because only one seventh of body cholesterol comes from diet rest is manufactured by liver. Hence just taking cholesterol free diet can not remove cholestrol worries."

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that Nutralite does not contain cholesterol. Any consumer who is worried about cholesterol intake through food has the choice of consuming a cholesterol free product versus other products which contain cholesterol and therefore is likely to forego his worry. The CCC noted that the visual shown in the advertisement read in conjunction with the claim, “indulge in your favourites without worrying about health”, implies that with Nutralite, one can indulge even in not so healthy food. Many other factors contribute to Cholesterol in the body and contribution of the advertised product to “cholesterol lowering” by virtue of being a “replacement” product is negligible. The advertisement is likely to exploit the consumer’s lack of experience and knowledge. The CCC concluded that while the product does not contain cholesterol, the claim, “0% Cholesterol. 0% Worries.”, is misleading by ambiguity and implication. The advertisement contravened Chapters I.4 and I.5 of the ASCI Code and also Guidelines on Advertising of Foods & Beverages (“Advertisement should not undermine the importance of healthy lifestyles or mislead as to the nutritive value of the food.”) The complaint was UPHELD."

 

COMPANY:"Manav Care Chikitsalay"
PRODUCT:

COMPLAINT:

"100% Guaranteed Treatment of veneral disease 2. Guaranteed treatment of veneral disease in men & women, weakness because of masturbation, Premature Ejaculation, Wet dreams, Impotence, Minuteness, thinness through machine Complete Cure in 20 Days 3. Complete Cure in 20 Days"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the concerned Media (Nayi Duniya) for their assistance in providing the contact details of the advertiser, or to forward the complaint to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claims (in Hindi) as translated in English, “100% Guaranteed Treatment of veneral disease”, “Guaranteed treatment of veneral disease in men & women, weakness because of masturbation, Premature Ejaculation, Wet dreams, Impotence, Minuteness, thinness through machine”, and “Complete Cure in 20 Days”, were not substantiated with clinical evidence and are misleading. Also, specific to the claims related to guaranteed treatment for sexual problems, impotency, and the advertisement visual implying enhancement of sexual pleasure, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Sri Nageshwar Ortho & Trauma Centre"
PRODUCT:

COMPLAINT:

“Successful treatment of Paralysis”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Dainik Jagran) for their assistance in providing the contact details of the advertiser, or to forward the complaint to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claim (in Hindi) as translated in English, “Successful treatment of Paralysis”, was not substantiated with clinical evidence and is misleading. Also, specific to the claim related to successful treatment of Paralysis, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Sujas"
PRODUCT:

COMPLAINT:

"1. Institute holds Record for Highest Number of Jobs Provided in Government and Private Sector 2. Chance to work in a Government office in 6 Months for 10th/12th Passed Students 3. 100% Guarantee Employment/Job"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Dainik Bhaskar) for their assistance in providing the contact details of the advertiser, or to forward the complaint to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that – Claims, “Institute holds Record for Highest Number of Jobs Provided in Government and Private Sector”, and “100% Guarantee Employment/Job”, were not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claims are misleading by gross exaggeration. Claim, “Chance to work in a Government office in 6 Months for 10th/12th Passed Students”, was not substantiated with evidence to conclusively prove that 10th / 12th passed students were indeed offered jobs in government offices and also the claim is misleading by ambiguity. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Clarins"
PRODUCT:"Clarins White Plus"

COMPLAINT:

"After 4 Weeks - 85% No more New Spots - 94% Skin Looks Fairer - 94% Skin is more Translucent"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Bennett Coleman & Co Ltd) for their assistance in providing the contact details of the advertiser, or to forward the complaint to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claims, “After 4 Weeks, 85% No more New Spots, 94% Skin Looks Fairer, 94% Skin is more Translucent”, were not substantiated with clinical evidence of product efficacy, and the claims were considered to be misleading by ambiguity. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Sairaa Hair Gel "
PRODUCT:

COMPLAINT:

“Controls hair fall in just 7 Days.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Bennett Coleman & Co Ltd) for their assistance in providing the contact details of the advertiser, or to forward the complaint to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date for this complaint. The CCC viewed the TVC. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claim (in Tamil) as translated in English, “Controls hair fall in just 7 Days”, was not substantiated with clinical evidence of product efficacy. Also, the claim is misleading. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Lingaya’s Paradise Education Trust"
PRODUCT:"Lingaya’s University"

COMPLAINT:

“100% Campus Placements with Top MNC Companies”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Campus Placements with Top MNC Companies”, was not substantiated with relevant data (such as detailed list of students who have been placed through their Institute, contact details of students for independent verification, their enrolment forms, the batch size of the students, and appointment letters received by the students) nor any independent audit or verification certificate. The advertisement is misleading by ambiguity and exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Karnataka Reddyjana Sangha"
PRODUCT:"Vemana Institute of Technology"

COMPLAINT:

“100 percent placements for all eligible students”, “Received 2 awards for placement excellence”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100 percent placements for all eligible students”, was not substantiated with relevant data (such as detailed list of students who have been placed through their Institute, contact details of students for independent verification, their enrolment forms, the batch size of the students, and appointment letters received by the students) nor any independent audit or verification certificate, and is misleading by exaggeration and ambiguity as the placement is subject to eligibility criteria. The claim, “Received 2 awards for placement excellence”, was not substantiated with details of the awards received. There is no disclaimer in the TVC giving the year, source and category for the awards received. The TVC contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1, I.2 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Trim-O-Fast Herbal Slimming Kit"
PRODUCT:

COMPLAINT:

“Through Ayurvedic reduce weight, look attractive within 30 days”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Dainik Bhaskar) for their assistance in providing the contact details of the advertiser, or to forward the complaint to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claims (in Hindi) as translated in English, “Through Ayurvedic reduce weight, look attractive within 30 days”, was not substantiated with proof of efficacy. The claims as well as the pack visual in the advertisement implies a significant weight loss which is also grossly misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Brundavan Educational Trust -Sampoorna Institution of Technology & Research"
PRODUCT:

COMPLAINT:

“guaranteed 100 percent result and placements”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response to objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim, “guaranteed 100 percent result and placements”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the claim is misleading by exaggeration. The TVC contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Mata Gujri College"
PRODUCT:

COMPLAINT:

“100% Placement”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Sanskriti College"
PRODUCT:

COMPLAINT:

“100% Placement Guarantee”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response post the due date. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that their Placement Cell is making all efforts for making placements in various companies, establishments and institutions etc., and all the students who will apply for the purpose, will be placed successfully according to their eligibility, educational qualifications and personal interview. Advertiser did not provide any supporting data for the claim made and the CCC noted that the advertiser is positioning this claim as a future promise. In the absence of claim support data, the CCC concluded that the claim, “100% Job Guarantee”, was not substantiated and the claims are misleading by exaggeration. The CCC did not consider the option offered by the advertiser of adding a disclaimer acceptable. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Sri Aravindar Education Center"
PRODUCT: "Sri Aravindar Engineering College"

COMPLAINT:

“100% Placement”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Chennais Amirta International Institute of Hotel Management"
PRODUCT:

COMPLAINT:

“100% placement for students in job fair.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement for students in job fair”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute via job fair as advertised, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the claim is misleading by gross exaggeration. The TVC contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Lotus Herbals Limited"
PRODUCT:"Lotus Safe Sun Whitening Plus"

COMPLAINT:

“Botanical Extracts gives whitening glow”, “SPF 40”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Botanical Extracts gives whitening glow”, was not substantiated with evidence of product efficacy or any clinical study report. Also, the advertiser did not provide any substantiation for the SPF value of “SPF 40” through any technical test or a third party certification. The claims are misleading by exaggeration. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Nature’s Essence Pvt. Ltd."
PRODUCT:"Nature’s Lacto Tan Clear"

COMPLAINT:

“Nature’s lacto tan clear is enriched with milk and honey that makes skin tan free. Visual appears to be misleading”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim (in Bengali) as translated in English, “Nature’s lacto tan clear with milk and honey, makes skin tan free” was not substantiated with supporting evidence, and is misleading. Also, the visual showing the transformation of the dark complexion to fair, is misleading by exaggeration. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"New Image Beauty Academy"
PRODUCT:

COMPLAINT:

“Asia’s No.1 awarded academy.”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Asia’s No.1 awarded academy”, was not substantiated with comparative data versus other similar institutes in the same category or any third party validation or research to prove this claim, and is misleading. Also, the advertiser did not give details, references of the award received such as the year, source and category for the awards received. The TVC was misleading by omission of a disclaimer to qualify the claim. The TVC contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1, I.2 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Srigiri Ayurvedic Hospital"
PRODUCT:

COMPLAINT:

“Get Your Natural Hearing Without Any Hearing Aid And Without Operation.

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Get Your Natural Hearing Without Any Hearing Aid And Without Operation”, was not substantiated with supporting evidence and is misleading by exaggeration. Specific to the claim implying treatment for deafness, the TVC is in Breach of the law as it violated The Drugs & Magic Remedies Act. The TVC contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Xavier College Of Hotel Management"
PRODUCT:

COMPLAINT:

“100% Placement”.

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the claim is misleading by exaggeration. The TVC contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Sri Sapthagiri Institute of Technolgy"
PRODUCT:

COMPLAINT:

"“100 percent job guarantee or else four years fees will be refunded.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Job Guarantee”, was not substantiated with relevant supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the advertiser did not provide evidence to prove that four years fees have been refunded to those who have not been provided with jobs. The claims are misleading by exaggeration. The TVC contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Mahanadi Education Society"
PRODUCT:"Ritee Group of Institution"

COMPLAINT:

“Promises assured placements, always more than other institutions.”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The advertiser was granted an extension of eight days to the standard lead time of seven days to submit their reply in response to their request for extension. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the TVCs and considered the Advertiser’s response. Advertiser states that all the students eligible for placements were successfully placed in different companies through their placement drives. However, the advertiser did not provide any evidence for the same. In the absence of claim support data, the CCC concluded that the claim, “Promises assured placements, always more than other institutions”, was not substantiated with relevant data (such as detailed list of students who have been placed through their Institute, contact details of students for independent verification, enrolment forms, the batch size of the students per year, and appointment letters received by the students) nor any independent audit or verification certificate, and is misleading. Also, no comparative data with other similar institutes were provided to prove that they have given placements more than others. The TVCs contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Oxymed Hospital "
PRODUCT:

COMPLAINT:

“To cure heart disease without any surgery, no pain, no anaesthesia and no hospitalization required. Also claims to be India s first hospital to give latest treatment for all disease without any surgery.”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim, “To cure heart disease without any surgery, no pain, no anaesthesia and no hospitalization was not substantiated with clinical evidence. The claim, “India s first hospital to give latest treatment for all disease without any surgery”, was not substantiated with comparative data versus other similar hospitals to prove this claim. The claims are misleading by exaggeration. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Oxymed Hospital "
PRODUCT:

COMPLAINT:

“To cure leg joint pain without any surgery, no pain, no anesthesia and no hospitalization required.

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim, “To cure leg joint pain without any surgery, no pain, no anesthesia and no hospitalization required”, was not substantiated with supporting clinical evidence. The claim is misleading by exaggeration. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Oxymed Hospital "
PRODUCT:

COMPLAINT:

“To cure heart blockage without any surgery, no pain, no anesthesia and no hospitalization required.

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim, “To cure heart blockage without any surgery, no pain, no anesthesia and no hospitalization required”, was not substantiated with supporting clinical evidence. The claim is misleading by exaggeration. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Puressenz "
PRODUCT:"Lup Tup Herbal Concentrate"

COMPLAINT:

“Lup Tup helps in curing obesity, diabetes, blood pressure and heart attack”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Lup Tup helps in curing obesity, diabetes, blood pressure and heart attack”, was not substantiated with supporting clinical evidence of product efficacy, and are misleading. Specific to the claims related to cure of diabetes, blood pressure and heart attack”, the TVC is in Breach of the law as it violated The Drugs & Magic Remedies Act. The claim related to cure of obesity is in Breach of the law as it violated The Drugs & Magic Remedies Act (item 38 under DMR schedule). The TVC contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Subhas Bose Institute of Hotel Management (SBIHM)"
PRODUCT:

COMPLAINT:

“Record of 100% Placement”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Record of 100% Placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Frameboxx Animation & Visual Effects."
PRODUCT:

COMPLAINT:

"1. 100% Placement Guarantee 2. 100% Guaranteed Internship with Stipend in Prime Focus"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The advertiser responded with a request for a personal meeting to discuss and clarify the matter. The advertiser was granted an extension of eight days to the standard lead time of seven days to submit their reply in response to their request for extension. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. Advertiser did not provide any supporting data for the claim made. The CCC viewed the advertisement. In the absence of claim support data, the CCC concluded that the claims, “100% Placement Guarantee” and “100% Guaranteed Internship with Stipend in Prime Focus”, were not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the claims are misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Gandhi Institute Of Engineering & Technology"
PRODUCT:

COMPLAINT:

“We assure 100% Placement to all such students who attend 90% of their Classes”, “1035 Campus Placement this Year out of 1125 Students”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “We assure 100% Placement to all such students who attend 90% of their Classes”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Claim, “1035 Campus Placement this Year out of 1125 Students”, was not substantiated with supporting evidence. Also, the claims were considered to be misleading by ambiguity and implication as the placement is subject to eligibility criteria. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Dhanwantari ITI "
PRODUCT:

COMPLAINT:

“100% Placement record since last 3 years”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the concerned Media (Dainik Bhaskar) for their assistance in providing the contact details of the advertiser, or to forward the complaint to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claim, “100% Placement record since last 3 years”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Aptech Limited "
PRODUCT:"Arena Animation"

COMPLAINT:

“Learn From the Global Leader”, “Get Scholarship Upto 50%”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Get Scholarship Upto 50%”, was not substantiated with authentic supporting data such as detailed list of students who have received the scholarship, contact details of students for verification. Claim, “Learn From the Global Leader”, was not substantiated with comparative data versus other similar institutes in the same category or any third party validation or research to prove this claim. Also, the claims are misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Dr Shah’s Super Speciality Clinic"
PRODUCT:

COMPLAINT:

"1. Trusted Brand of India 2. 95% Success Rate"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for a Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser asserts that their internal analysis is based on patients feed back form who have taken their treatment. In a one month treatment they have received 90% results. Over all at their clinic they have 95% Success Rate where treatment varies from patient to patient depends on his age and health disorder. Advertiser did not provide any supporting data for the claims made. The CCC concluded that the claims, “Trusted Brand of India”, and “95% Success Rate”, were not substantiated with authentic supporting data. The CCC also noted that the disclaimer in the advertisement “Success rate as per PFBF” is misleading ambiguity as PFBF is an abbreviation used by the advertiser for “Patient Feedback Form”. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "M Star Institute of Hotel Management"
PRODUCT:

COMPLAINT:

“100% Placement”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that they were under the impression that those completing the course in their Institute can be absorbed in their Hotels directly. Advertiser did not provide any supporting data for the claim made. In the absence of any verifiable claim support data, the CCC concluded that the claim, “100% Placement”, was not substantiated, and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Bagaria Education Trust"
PRODUCT:"Vivekananda Global University"

COMPLAINT:

“100% Placement of 1st Batch”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that first batch of the departments of Bachelor of Science and Master of Science that passed out in the year [Upasana2] 2015-16 has been placed. The CCC reviewed the data and noted that the “batch” being referred to comprised of only one student of M. Sc., two students of B.Sc. and seven of M.Sc. Physics. Also, the advertiser did not provide any evidence that this was the complete batch size for the three courses. The CCC concluded that the claim, “100% Placement of 1st Batch”, was misleading by ambiguity and omission of the mention of the batch size. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Aswini Homeopathy & Ayurvedic Products"
PRODUCT:"Aswini Hair Oil"

COMPLAINT:

"1. Now no Hair fall………Our Challenge. 2. No Preservatives"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. The Advertiser states that as per their original artwork the caption reads as “Your Hairfall Control.... Our Challenge....”. The translation done from English to Hindi was improper and hence by mistake only in one issue it has appeared as “Now No Hairfall...Our challenge....”. The CCC concluded that the claim, “Now no Hair fall………Our Challenge”, was not substantiated and is misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD. The CCC noted the advertiser’s response that the said claim has been discontinued. Claim, “No Preservatives” – Advertiser states that the product is not a water based product, therefore there is no need to add any microbiological preservative to it. The product is completely manufactured from natural ingredients like pure coconut oil, arnica, etc for which no preservative is required and submitted composition details. The CCC concluded that the claim, “No Preservatives”, was substantiated. This complaint was NOT UPHELD."

 

COMPANY: "Signature Skin "
PRODUCT:

COMPLAINT:

“Fastest & Safest Treatment Results for Psoriasis & Vitiligo!”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that the equipment being used for the treatment of these conditions is Exciplex 308 nm which is based on the excimer technology. The treatment of dermatological conditions liked psoriasis and vitiligo using Excimer technology is the most common therapeutic treatment available to Medical practitioners world over and has been widely publicized in scientific journals. In response to ASCI’s request for further additional information, the Advertiser provided abstracts of articles on Monochromatic excimer light 308 nm in the treatment of vitiligo. The CCC viewed the advertisement and considered the Advertiser’s response. The CCC noted that while the Excimer technology is known to be useful, the abstract references were of pilot studies on small patient population and the results were dependent on the location of vitiligo. The support data does not conclusively prove that it is the fastest and the safest treatment as claimed. There was no support data provided for the Psoriasis condition. The CCC concluded that the claim, “Fastest & Safest Treatment Results for Psoriasis & Vitiligo!”, was not substantiated adequately with authentic evidence, and is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"J K Lakshmipat University."
PRODUCT:

COMPLAINT:

"1. 100% Placement in MBA 2. 100% Placement in Electrical 3. 100% Placement in Civil Engineering"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that the eligibility criteria is laid by the companies carrying out the selection and it may vary from company to company. All the students who passed were provided opportunity to participate in the placement process. However, few of the students have become ineligible for placement process or have been considered out of placement process as they did not abide by the rules of the University placement process. As claim support data, the advertiser provided details of students who have been placed for the three programmes, offer letters, the list of students who have opted out of the placement process and the list of students who have been rendered out of placement process after not consenting or not attending interviews in more than three opportunities provided by the university. The CCC reviewed the data provided by the advertiser and noted that the “batch” being referred to comprised of eight students of MBA, 22 students of B. Tech Civil and eight of B. Tech. Electrical. The advertiser did not provide any authentic evidence that this was the complete batch size for the three courses. On verification with few students that the advertiser claims to have placed at Allonline Softtech Pvt Ltd, it was noted by ASCI that the students have been duped as they have not been placed there. The CCC concluded that the claims, “100% Placement in MBA”, “100% Placement in Electrical”, “100% Placement in Civil Engineering”, were not substantiated with authentic data (such as the batch size of the students) and the claim did not hold for some of the students. The claims are also misleading by ambiguity and omission as there are eligibility criteria applicable. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Skytech Technical Training Foundation"
PRODUCT:

COMPLAINT:

“100% Placement for one year paid Industry Internship in Reputed Industries”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that the four year course consists of three years of class room/ workshop work followed by one year of industrial internship which is organised for all students; It is not Job Placement after Diploma but part of the course.. The CCC reviewed the data provided by the advertiser and concluded that the advertiser is providing paid internship and not placement. The CCC concluded that the claim, “100% Placement for one year paid Industry Internship in Reputed Industries”, is misleading by ambiguity. Also, the claim was inadequately substantiated with detailed list of students who availed the internship and the names of the companies where they were placed for internship. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY: "Inbisco India Private Limited"
PRODUCT:"Kopiko Cappuccino"

COMPLAINT:

“To keep you awake.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The advertiser was granted an extension of five days to the standard lead time of seven days to submit their reply in response to their request for extension. The advertiser representatives were given personal hearing by ASCI. Advertiser provided a comparative analysis of the two variants of Kopiko Candy with a 700 mg sachet of Bru instant coffee. Advertiser states that the product is a unique confectionary product containing liquid glucose and natural coffee extracts and the product claim refers to the specific property of the ingredients contained in the product. The combination of these two ingredients keeps one alert and awake and the claim indicates “delay in onset of sleep”. The absorption of caffeine from the mouth through chewing or sucking a substance is significantly faster than the rate of absorption which would be achieved, if such a substance was directly ingested into the gastrointestinal tract. As claim support data, the advertiser provided a research paper published in the International Journal of Pharmaceutics (that suggests that the rate of caffeine absorption from the gum formulation was significantly faster and may indicate absorption via the buccal mucosa). The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The CCC noted that Caffeine is present in beverages such as coffee and tea that helps to keep one alert. Kopiko cappuccino candy contains Caffeine at much lower levels as against a standard coffee drink. While literature reference (with caffeine at much higher level of 50, 100, 200 mg) support contribution of caffeine in helping alleviate the reversal of alertness and performance deficit resulting from sleep loss, the data submitted by the advertiser was not adequate to conclusively prove the claim of the Kopiko candy keeping one “awake” or delaying the onset of sleep as claimed, especially with the low caffeine level present in the product. The literature references referred to higher levels of caffeine and the effect mentioned were more of “sleep disturbance”. Based on this opinion, the CCC concluded that the claim, “Keeps You Awake”, was inadequately substantiated and is misleading by ambiguity. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Kaleesuwari Refinery Pvt Ltd"
PRODUCT:"Cardia Life Oil"

COMPLAINT:

“Helps in improving immunity and control cholesterol”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that Cardia Life with its high MUFA and PUFA content plays an important role in regulating and improving the Immunity. As claim support data, the advertiser provided product composition details, FSSAI Licence, Report of an expert consultation on Fats and Fatty acids in human nutrition, Custom Research Services certificate, In-house R&D write up on PUFA and immunity. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC noted that the report of the anti-inflammatory assay by HRBC membrane stabilization suggest some anti inflammatory activity of oil. However, the data is not reliable as it appears to be single values and not mean of minimum three determinations. No standard deviation is reported and no statistical analysis of data to prove its significance has been reported. The advertiser has tried to substantiate the claims on the basis of available information which is very general in nature (For example the role of PUFAs in immunity). Similarly, the cholesterol controlling effect has also been substantiated on basis of available knowledge about role of MUFAs and PUFAs on cholesterol. The substantiation is very vague and not specific to Cardia Life oil which is a specific blend of corn oil and olive oil. No specific research data is available which can directly show the efficacy of this specific oil blend in improving immunity or controlling cholesterol levels. Further there is nothing to show that this oil blend is more effective than the single oils from which it is prepared viz., Corn oil and olive oil or from blends of these two oils in other proportions. Based on this assessment, the CCC concluded that the claim, “Helps in improving immunity and control cholesterol”, were not substantiated with robust scientific data specific to the oil blend. Also, the claim is misleading by ambiguity and exploits consumers lack of experience and knowledge. The advertisement contravened Chapters I.1, I.4 and I.5 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Hitachi India Pvt Ltd"
PRODUCT:"Hitachi A/C"

COMPLAINT:

"1.Cleans the AC filter automatically every 5 hours. 2.5 star forever. 3.100 percent copper."

NATURE OF COMPLAINT:

"Our objections – 1. The claim Clean the AC filter automatically every 5 hours needs to be substantiated and certified by competent authority. Is this unique to this brand. 2. Where does the dust that is cleaned by automatic cleaner go. If it is collected somewhere, wont that compartment need cleaning. 3. What is meant by 5-star forever. This needs to be explained. Is it certified by a competent authority. Is the technology unique to this brand. 4. Claims 1-3 need substantiation with independent research data. Action to be taken - We propose the advertisement should be immediately withdrawn."

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the grievances of the complainant. However, in the absence of response prior to the due date, the matter was examined by the CCC on the basis of the materials available then and the complaint was decided exparte. On receiving the CCC’s recommendation, the advertiser requested for a personal hearing which was granted to them. As claim support data, the advertiser provided product test reports and declaration for 100% copper claim. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC provided by the complainant and considered the Advertiser’s response as well as opinion of Technical expert presented at the meeting. The CCC concluded that - Claim – “Cleans the AC filter automatically every 5 hours” The CCC noted the details of how this product feature works and concluded that the claim, “Cleans the AC filter automatically every 5 hours”, was substantiated. This complaint is Not Upheld on Review. Claim, “5 star forever” The CCC noted that while the Advertiser submitted a graph and summary of an internal test , no details of the tests were provided. As per this graph, a similar AC without the auto-clean feature lost cooling efficiency to 69% of original in 120 days of operation. Based on this cooling efficiency drop, the advertiser asserts that star rating too would drop from the initial 5 to less than 5. However, no data for the advertised product over this time period was provided. In the absence of the psychrometric lab test report and details of testing methodology, the CCC concluded that the claim, “5 star forever”, was inadequately substantiated and is misleading. The TVC contravened Chapters I.1 and I.4 of the Code. The CCC recommendation of complaint being Upheld stands on Review. Claim - “100 percent copper tubes” While this claim was not seen in the TVC provided by the complainant, the Advertiser provided a Logo Unit which they have used on all Product Brochures which reads as 100% Copper (*100% Copper piping in ODU (Outdoor Unit) and IDU (Indoor Unit) ). The CCC noted that this claim implies that all tubes used in the unit are of Copper. This complaint is Not Upheld on Review."

 

COMPANY: "Vodafone India Ltd"
PRODUCT:"Vodafone HD Voice calling ad"

COMPLAINT:

"“Vodafone HD Voice calling ad. HD Voice calling is Voice over LTE. Vodafone currently does not have this functionality or may be it isnt open to General public yet and still in trial phase. Either way, when asked for a list of devices that support VOLTE on their network they do not have an answer. I even asked them to arrange for a demo for HD voice calling at any Vodafone store in Mumbai, they did not reply positively to that. That asked to send an email to the nodal officer. There has been no reply from even the Nodal officer. Please help take down this misleading ad or ask them to provide a live demo at their stores.” Link for the Ad: https://www.youtube.com/watch?v=iaLAtWb9bqw"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the grievances of the complainant. However, in the absence of response prior to the due date, the matter was examined by the CCC on the basis of the materials available then and the complaint was decided exparte. On receiving the CCC’s recommendation, the advertiser responded with a request for review of the CCC recommendation. Advertiser states that HD Voice calling is a feature available on GSM/UMTS/LTE technology and is not exclusive to Voice over LTE (VoLTE). As claim support data, the advertiser provided Minimum Technical Requirements for use of the HD Voice Logo with GSM/UMTS/LTE issued by GSMA, HD Voice Certificate of Mobile HD Voice Global Update report, and GSA report. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of Technical expert presented at the meeting. The CCC noted that HD Voice is also a term defined by the GSMA and the GSMA has defined certain Minimum Network Requirements for use of the term HD Voice. There is an implication that meeting such standards would give the consumer the quality of HD voice. This term "HD Voice" is a claim allowed by GSMA and it is technically possible to have in GSM/UMTS/LTE service, i.e., in 2G, 3G as well as 4G systems, as long as certain network equipment and features are available. Advertiser has provided a report from a third party, which states that the Vodafone network studied in test areas was configured to meet the AMR-WB requirements of HD Voice as per the GSMA norms. But, significantly, the test report goes on to say that using statistics gathered from call logs, phone calls in their network have been made using AMR features, but it does not say AMR-WB features. The AMR-WB feature is crucial to the HD Voice quality. Based on the opinion, the CCC concluded that the claim, “Enjoy life-like sound with HD voice calls”, was inadequately substantiated and is misleading. The TVC contravened Chapters I.1 and I.4 of the Code. The CCC recommendation of complaint being Upheld stands on Review."

 

COMPANY: "ibibo Group Private Limited"
PRODUCT:"Goibibo.com"

COMPLAINT:

"Get 2000 Cashback" (Flight Bookings) OR "Get 100% Cashback" (Hotels Bookings)

NATURE OF COMPLAINT:

"The advertisement is made via multiple Channels: The internet / email marketing / online videos etc. The text of the ad says varients of the following: ""Get 2000 Cashback"" (Flight Bookings) OR ""Get 100% Cashback"" (Hotels Bookings) etc. Images & links are attached. The term ""Cashback"" has a very specific & unambiguous meaning in the minds of most consumers. ""Cash"" is a mode of monetary transaction distinct from other, more restricted forms (e.g. checks, vouchers) due to its liquidity and lack of constraints on redemption or exchange. In the context of the current ad by Goibibo what is offered is merely what would be reasonably called ""rewards points"" or some such. It is explicitly NOT ""cash"" in any sense of the word. Hence to refer to these discounts as a ""cashback"" is intentionally misleading & untruthful. It is a distortion of fact by implication and is bound to lead to subsequent disappointment in the minds of consumers. This advertisement seems to be in direct violation of Sections 1.1, 1.4 and 1.5 of the ASCI Code. Furthermore, other advertisers do offer ""cashback"" in the true sense of the word (e.g. banks or paytm where the actual amount is refunded to the consumer at a later date) and hence the intentionally misleading use of the term ""Cashback"" in Goibibo advertising is unfair to Competition."

Recommendation: NOT UPHELD

"On receiving the CCC’s recommendation, the complainant responded with a request for review of the CCC recommendation. The additional rationale for the objection to the claim provided by the Complainant was forwarded to the advertiser for their response. The CCC viewed the website advertisement and considered the Advertiser’s response. The Advertiser states that when a customer accesses, browses or uses the Site, they accept, the terms and conditions set forth therein wherein every user is explicitly informed that the cashback earned on a booking is in form of “goCash” only and the usage of such “goCash” is subject to its T&Cs thereof, as mentioned in the web-site. The usage of the work “cashback” is an industry practice in the on-line travel sector market and used by other companies such as Makemytrip. The CCC considered the rationale provided by the advertiser and concluded that in the context of this being a loyalty program of the advertiser and the claim being qualified with terms and conditions, the claim “Get 2000 Cashback” is not objectionable. The CCC Recommendation of complaint being Not Upheld stands."

 

COMPANY: "Dr G Wellness Private Ltd"
PRODUCT:"Arthritplus"

COMPLAINT:

“Reversing Arthritis”

NATURE OF COMPLAINT:

"The advertisement is conducted in the form of a genuine interview about claims of Reversing Ortho Arthritis. The advertisement claims impossible feat of revering Ortho Arthritis. Which is not medically possible…"

Recommendation: UPHELD

"The advertiser representatives were given personal hearing by ASCI, at which time the advertiser submitted their response. The CCC noted that the product is registered as a food product. Advertiser states that they have not made any impossible claim of Reversing Ortho Arthritis as the same has been founded and based on proven medical, scientific research and actual results. As claim support data, the advertiser provided references of some articles, product license indicating that the product range (except oil) is registered as a food, and patients case reports, few X-ray reports etc. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC noted that Osteoarthritis is a multi-stage disease and recovery from the same is required to be demonstrated in terms of objective assessment such as “cartilage mapping”. The CCC observed that the patient case reports speak more of the pain relief than the actual patho-physiological reversal of the Osteoarthritis. There are no documents (such as MRI Studies) to prove beyond doubt the Osteoarthritis reversal in any of the case reports submitted. The improvement report is only subjective and no objective evidence to prove the improvement beyond doubt (MRI studies) is provided by the Advertiser. Also, the Cochrane Database, which is a UK based Government Entity, does not accept the claims of Reversal of Osteoarthritis. The CCC concluded that the claim, “Reversing Arthritis” is not proved in a scientific manner with clinical evidence and is misleading by gross exaggeration. The CCC was of the view that this claim, for the product which is positioned as food supplement, is likely to misled the consumers into believing that the product would have curative effect on Arthritis. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Su-Kam Power Systems Ltd"
PRODUCT:

COMPLAINT:

"“Largest Solar Rooftop installations” “Most Trusted brand in the country without any authentic source quoted” Complaint No. 1 The advertisement is promoting the organization called as Su-Kam power systems Ltd., which deals in solar power solutions. The advertisement speaks about their numerous strengths in the solar industry & promoting their products & services to their target audience. The advertisement claims that Su-Kam has “Largest Solar Rooftop installations”. We would like to raise an objection to this statement as we believe it is misleading. There are other companies in the industry which have much larger solar rooftop installation base. This can be verified with The Ministry of New and Renewable Energy (MNRE) as well as other third party consultants; agencies like Bridge To India. We request you to kindly investigate into this matter and take corrective action, as you deem fit in the best interest of the consumers. Link of the Ad: https://www.youtube.com/watch?v=ie8jVTN8TDI Complaint No. 2: Su-kam is advertising in India Today TV stating that they are the Most Trusted brand in the country without any authentic source quoted. This is falsely misleading the consumers"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Largest Solar Rooftop installations”, “India’s Most Trusted Brand”, were not substantiated with supporting proof and with comparative data versus other industry players in the same category. Also, the TVC is misleading by gross exaggeration and does not have appropriate disclaimers to indicate the source of the research being referred to for the claims. The TVC contravened Chapters I.1, I.2 and I.4 of the ASCI Code. The complaints were UPHELD."

 

COMPANY: "Amazon India "
PRODUCT:"Moto G4 Plus"

COMPLAINT:

"“Amazon India announced the launch day offers on MOTO G4 Plus & the following were the freebies offered; 1. Kindle Offer worth INR 1000 2. Goibibo.com Get INR 15000 3. Buy Motorola Pulse 2 Headphones at just INR 499 4. 100 percent Cash back on Purchase of Moto G4 Plus for 50 Lucky Shoppers 5. Buy a Moto G Plus, 4th Gen and Win Moto 360 smart watch 6. 10 lucky customers to see Thalaivar during Kabali in the 1st week of June at Chennai 7. 100 lucky customers to get passes for Kabali launch"

NATURE OF COMPLAINT:

"The offers were supposed to be honored by 15th July but despite of sending daily reminders (after 15 July) & sending mail to their CEO, Mr. Amit Agarwal, there is no response on the offer.”"

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser (Amazon) was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC heard the radio spot and considered the advertiser’s response. Amazon argues that the Radio advertisements that are the subject matter of the complaint have not been issued by them and that the only mention of Amazon in the advertisement was that the phones were available for purchase exclusively on Amazon.. Also, they clarified that any obligations regarding the offers made in the advertisement which were their responsibility have all been duly complied with. The CCC noted that while Amazon states that they have not issued the advertisement, they did not provide the details of who has issued the advertisement. The response also appears contradictory as the advertisement emphasizes on an exclusive offer available Amazon. Amazon further stated that they are is not duty bound, legally or ethically, to advise ASCI on who issued the advertisement in question. Advertiser did not provide any details regarding the modality of the contest (details of the contest, process followed, details of winners etc.) The CCC noted that, the advertisement regarding the contest was misleading by omission of the mention of date of execution and the date of announcements of winners of the contest. While Amazon asserts that they have complied with any obligation related to the offer, they did not provide evidence of the customers who have benefitted with the said offer. The advertiser has not stated clearly all material conditions so as to enable the consumer to obtain a true and fair view of their prospects in such activities. The CCC concluded that the radio advertisement contravened Chapters I.1, I.4 and I.5(f) of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Idea Cellular Ltd "
PRODUCT: "IDEA 3G – Exclusive offers for TCS"

COMPLAINT:

"“I had ported my 3 nos to Idea cellular based on the attached corporate plans. I was committed that there would be Unlimited 2 G after my 3G quota is exhausted. However later upon actual usage, I am told that the 2G speed is capped at 10KBPS only. This is unethical and fradulent practice by Idea where they are advertising in a misleading manner to missell their bill plans while hiding relevant information on the same. After my escalation, I am told that they can’t help it and I need to further purchase data packs to increase my speed. Please help to look into the case. Please refer attached image offering unlimited 2G plans Ex 425 plan. Asterisk is explained nowhere and info given while selling doesn’t state that its 10KBPS only.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC noted that the Ad – promotional material appears to be published by the Advertiser’s Dealer. In the absence of comments from the Advertiser, the CCC concluded that the claim offer, “Unlimited 2G after free data usage”, is misleading by omission of the condition that the 2G data speed is capped at 10kbps. The advertisement – promotional contravened Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Nissan Motors India Pvt. Ltd"
PRODUCT:"Datsun redi-GO"

COMPLAINT:

"Bramak ad ki compaint dutsun india ( nissan india) not make this car but karoro rs ka ad nes Chanel/ hording all india/ news paper. I buked this car 25 may but not giving company this model rs239000 . told us dealer not making this model. I talks dealers why is many cr ad. Main barbaad kar ke public ko gumrah kar rahe ho.Plze action and panalty dutsun india"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that Datsun redi-GO base variant (D) comes at Rs.2,39,000/- (ex-showroom Delhi) and is readily available in the market at this price which varies from market to market. ASCI requested the advertiser to provide evidence for the same to which the Advertiser responded asserting that the redi-GO car (D Variant) is billed at the Price of 2.39 Lakhs to Sterling Nissan - the Gurgaon Dealer and informed that the delivery time may vary depending upon the car availability. No evidence was provided by the advertiser for the same. The CCC did not consider this to be reliable information and concluded that the claim, “Datsun redi-Go starting from Rs. 2.39 lakhs”, was not substantiated with supporting evidence of genuine customers who have availed of this offer, and is misleading implication. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY: "ITC Ltd"
PRODUCT:"Ashirvaad Multi Grain Atta"

COMPLAINT:

"We have come across a recent campaign by Aashirvaad multi grain Atta from ITC copying the Sunny campaign not just in concept but also in creative. In fact some of the creative elements are copied exactly without any adaptation viz. the dress worn by the mother shown in the ad is exactly what Ms. Sonali Bendre was wearing in the Sunny launch ad. Sunny Power of 5 campaign (released in March 2016) Main thematic: https://youtu.be/-JZNFnsAiYE (Release date : 22.3.2016 ) Dining table film : https://youtu.be/LdUAmb8F2xk (Release date : 3.6.2016) Door film : https://youtu.be/mLw__d_Ztr0 (Release date : 10.8.2016) Aashirvaad Atta Ad : https://www.youtube.com/watch?v=diqIEZKrArM (Uploaded on YouTube : 24.8.2016) Also attached is Annexure 1 which documents some of the many copied frames and an email from our ad agency regarding the originality of the creative and the dramatization of 5 kids merging into one ( the creative device). Based on our complaint letter, we request you to initiate action to stop the same at the earliest."

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The advertiser representatives were given personal hearing by ASCI, at which time they submitted their response and showed examples of various advertisements executions showing multiple images of the protagonist merging into one. The CCC viewed the TVCs of the Complainant and the Advertiser and considered the advertiser’s response. Advertiser states that the concept of multiple versions of a character being used to depict different aspects of their personality and/or subsequently merging into one, is a popular representation, and the Complainant has no right to make any claim of exclusivity over the same. It is clear from a mere viewing of the TVCs of the Complainant and the advertiser that the two TVCs are dissimilar in concept and storyline. The multiple versions of the same person doing various things in the TVC, and they come together as one at the dining table when sitting down for a meal; was conceptualised in November 2015. The CCC noted that the complainant did not provide proof of the details of the telecast of their TVCs to establish the prior usage claim. Based on the material available then, the CCC noted that both the products are completely different in nature. Advertiser’s product competes in the branded atta category, whereas the complainant’s brand is an oil product. The CCC concluded that the dramatization device of people merging is not unique for the advertiser’s TVC so as to suggest plagiarism. This complaint was NOT UPHELD."

 

COMPANY:"Emami Agrotech Limited"
PRODUCT:"Emami Health & Tasty Kachchi Ghani Mustard"

COMPLAINT:

“To be the only oil enriched with vitamin A, D and E.”

NATURE OF COMPLAINT:

"Violation under The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1955"

Recommendation: NOT UPHELD

"On receiving the CCC’s recommendation, the advertiser responded with a request for a personal hearing. The advertiser representatives were given personal hearing by ASCI, at which time they informed that they would like to seek a review of the CCC recommendation. As claim support data, the advertiser provided lab analysis report of their product and assessment of other major competitor products for verification of presence of Vitamin A, D and E. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. As per the opinion, the Advertiser has provided lab analysis report showing the presence of added Vitamin A, D and E. The CCC concluded that the claim, “enriched with vitamin A, D and E” was substantiated for presence of these ingredients. In the absence of any contradictory data of other marketed products containing Vitamin A, D and E, the claim of “…The only oil ….” was not considered to be objectionable. The complaint is Not Upheld on Review."

 

COMPANY:"Emami Limited"
PRODUCT:"Emami Healthy & Tasty Sunflower Oil"

COMPLAINT:

"Regular Consumption helps - Reduce risk of heart diseases - Lowers bad cholesterol"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"On receiving the CCC’s recommendation, the advertiser responded with a request for a personal hearing. The advertiser representatives were given personal hearing by ASCI, at which time they informed that they would like to seek a review of the CCC recommendation. As claim support data, the advertiser provided various references and publications and Analysis Report on Vitamins and PUFA content in the product. The claim support rationale by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC noted that Life style disease like heart disease are due to several reasons and the references submitted by the advertiser describe the role of MUFA and PUFA and their benefits. The CCC observed that these are broad recommendations keeping in view the overall health of humans and there is no direct reference or clinical evidence specific to the particular oil (Sunflower) being advertised in the context of Indian Dietary Habits to substantiate the claims. It was also noted that nutritionists encourage interchanging of edible oils as no one oil is considered to be the best and a consumer can benefit by altering their edible oils from time to time. Hence the claim, encouraging “Regular consumption” of advertised oil only, was not considered to be appropriate. The CCC concluded that in absence of clinical evidence specific to the advertised product, the claims, “Regular consumption helps reduce risk of heart disease”, “Lowers bad Cholesterol”, attributed directly to the advertised product were inadequately substantiated. Also, these claims were considered to be misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The CCC recommendation of complaint being Upheld stands on Review."

 

COMPANY:"Emami Limited"
PRODUCT:"Emami Healthy & Tasty Soyabean Oil"

COMPLAINT:

"Regular Consumption helps - Lowers the risk of high blood pressure - Reduce risk of heart diseases - Improves skin health"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"On receiving the CCC’s recommendation, the advertiser responded with a request for a personal hearing. The advertiser representatives were given personal hearing by ASCI, at which time they informed that they would like to seek a review of the CCC recommendation. As claim support data, the advertiser provided various references and publications and laboratory Analysis Report on Vitamins and PUFA content in the product. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. As per the opinion, the Advertiser is recommending regular use of their Soya Bean oil in cooking to control life style diseases. The CCC noted that Life style disease like heart disease are due to several reasons and the references submitted by the advertiser describe the role of MUFA and PUFA and their benefits. The CCC observed that these are broad recommendations keeping in view the overall health of humans and there is no direct reference or clinical evidence specific to the particular oil (Soya Bean) being advertised in the context of Indian Dietary Habits to substantiate the claims. It was also noted that nutritionists encourage interchanging of edible oils as no one oil is considered to be the best and a consumer can benefit by altering their edible oils from time to time. Hence the claim, encouraging “Regular consumption” of advertised oil only, was not considered to be appropriate. Advertiser has not supported their claims by providing clinical research data in support to prove that regular consumption of soya bean oil vs other commonly available vegetable oils in the market have positive effect on life style diseases. Based on this opinion, the CCC concluded that in absence of clinical evidence specific to the advertised product, the claims, “Regular Consumption helps Lowers the risk of high blood pressure”, “Reduce risk of heart diseases”, “Improves skin health”, were inadequately substantiated with clinical research data, and are misleading by ambiguity. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The CCC recommendation of complaint being Upheld stands on Review."

 

COMPANY:"Emami Agrotech Limited"
PRODUCT: "Emami Healthy & Tasty Refined Rice Brand Oil"

COMPLAINT:

"“ Emami Healthy and Tasty Rice Brand Oil has Oryzanol, helps protect from heart disease by reducing bad cholesterol, which sunflower oils don’t have.” Nutrients - Emami Healthy & Tasty Refined Rice Brand Oil Oryzanol - Helps reduce bad cholesterol Vit A - Helps improve eyesight Vit D - Helps make bones stronger “ Emami Healthy and Tasty Rice Brand Oil has Oryzanol, helps protect from heart disease by reducing bad cholesterol, which sunflower oils don’t have.” Nutrients - Emami Healthy & Tasty Refined Rice Brand Oil Oryzanol - Helps reduce bad cholesterol Vit A - Helps improve eyesight Vit D - Helps make bones stronger Vit E - Helps strength immunity Squalene - Helps keep skin healthy Tocol - Helps protect from free radicals responsibility for various ailments"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"On receiving the CCC’s recommendation, the advertiser responded with a request for a review of the CCC recommendation and personal hearing. The advertiser representatives were given personal hearing by ASCI. As claim support data, the advertiser provided various references and publications and laboratory Analysis Report for the product. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC noted that the Advertiser has submitted lab analyses report to substantiate the presence of oryzanol in the product and presence of Vitamin A, D, E, Squalene and Tocol in the product. The CCC noted that the advertisement makes a comparison of Rice Bran oil (containing Oryzanol) with Sunflower oil (without Oryzanol) and implies that the advertised product would provide benefits (protection from heart disease by reducing bad cholesterol) by virtue of Oryzanol. The CCC also referred to another advertisement by the advertiser wherein their sunflower oil was claimed to provide the same very benefit of lowering bad cholesterol. It is known that Life style disease like heart disease are due to several reasons. The role of vegetable oil in controlling these life style disease is still not fully understood. It was noted that nutritionists encourage interchanging of edible oils as no one oil is considered to be the best and a consumer can benefit by altering their edible oils from time to time. Hence, the claim encouraging “Regular consumption” of advertised oil only was not considered to be appropriate. Also the claims, “Regular Consumption helps – i. Protect from heart diseases ii. Helps improve immunity iii. Reduce cholesterol” were not adequately substantiated for the advertised product composition. The CCC concluded that in absence of any direct and conclusive clinical evidence to show that Emami Rice Bran oil is better versus Ordinary Refined sunflower oil in reducing bad cholesterol and protecting from heart disease, the print advertisement is misleading by ambiguity and implication. The advertisement and pack claims contravened Chapters I.1 and I.4 of the Code. The CCC recommendation of complaint being Upheld stands on Review."

 

COMPANY:"Godrej Consumer Products Ltd"
PRODUCT:"Godrej Aer Pocket"

COMPLAINT:

“Long last to 30 days”

NATURE OF COMPLAINT:

“My complaint against godrej consumer products. Godrej one...for their pocket aer which they claim long last to 30 days...I had buy 6 packs from amazon out of which 4 pack I had used and its long last to 15 days only...I had used as per their instruction given on pack...as for 15 days it’s too costly...their advertising focus on 30 days ..which is false and misleading...I had mail them but not recd any reply from them.. advertisement come on TV channel”

Recommendation: UPHELD

"On receiving the CCC’s recommendation, the advertiser responded with additional data and sought for a review of the CCC recommendation. Also, the advertiser was granted a personal representation with the ASCI secretariat (in August 2016), at which time the requirements of additional technical data was conveyed to the advertiser.. Advertiser again requested for a personal hearing (in September 2016) with the technical expert to explain and substantiate their submissions through the technical data and also share their confidential test report. Advertiser representatives were again given personal hearing with ASCI’s technical expert, at which time the advertiser shared with their data for reference at the meeting only. Advertiser in their response argues that it is not uncommon to have a few products giving different experience than claimed in the advertisement which could be due to product specific issue and may not reflect on general claim of the product. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC noted that the advertiser representatives re-submitted the consumer panel data for re-consideration. They also referred to an in-house test wherein products in a small closed chamber were evaluated over 30 days and at each time point the fragrance perception was assessed and the weight loss of the pouch contents was also noted. As per this test, the experts panel declared the fragrance was perceptible even at 30 days. The advertiser claimed that the continued weight loss at 30 days was indicative that the fragrance ""lasts 30 days"". The CCC noted that test method was not robust to serve as claim support as the weight loss is not necessarily correlated to fragrance component alone. Also, the test was not considered to be realistic and extrapolable to the expected product performance in real life situation. The advertiser representatives indicated that test by instrumental method for quantitative estimation was not giving conclusive results for the fragrance longevity for 30 days and declined to share the details with the technical expert citing confidentiality. Based on this opinion, the CCC concluded that the claim in the TVC, “lasts up to 30 days”, was not substantiated. The TVC is also misleading by ambiguity as the voice over (in Hindi) says, “Iski khushboo tike pure tees din” (“lasts for 30 days”). The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The CCC recommendation of complaint being Upheld stands on Review."

 

COMPANY:"Bharat Petroleum Corporation Limited"
PRODUCT:

COMPLAINT:

"1. Go Green with Speed 2. The Environment Friendly Fuel 3. Better Driving Experience 4. Lower Maintenance Cost 5. Lower Emission"" 6. Eco- Friendly Fuel for the Health of Your Car and the Nature"

NATURE OF COMPLAINT:

"BPCL claims that the Speed Petrol is Green and Environment Friendly without substantiating how? Moreover, they claim that by using Speed, the Motorist will have better driving experience, lower maintenance cost and lower emission but has not explained how? And have also not explained why the Fuel is Eco- Friendly for the Health of the Car and the Nature! Moreover, the Value Addition as Elucidated beneficial are not explicitly explained! View above, please act and direct withdrawal of the Advertisement unless satisfied wit the claim if substantiated."

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The advertiser sought a personal hearing with ASCI and submitted the claim support data. As claim support data, the advertiser provided various reports of tests conducted with Speed and tests with ordinary petrol. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC noted that the multi-functional additives (MFAs) in ""Speed"" indeed clean the engine parts of pre-existing deposits, reduce exhaust emissions and improve fuel economy. The data shows emission levels to be linearly correlated with deposit levels. Average CO, HC and NOX emissions reduced by 13.92, 37 and 20 %, respectively and CO2 emission also decreased directionally. Also, fuel economy improved by a little more than 2%. Based on this opinion, the CCC concluded that the claims, “Better Driving Experience”, “Lower Maintenance Cost”, “Lower Emission"", were substantiated for Speed in comparison to ordinary petrol; However, in absence of description of the basis of comparison in the advertisement, the claims were considered to misleading by ambiguity. The CCC noted that in view of other potentially better sources of energy being available for the vehicle over petrol and in absence of any qualifiers, the claims “The Environment Friendly Fuel”, “Eco- Friendly Fuel for the Health of Your Car and the Nature” are misleading by ambiguity and implication. The absolute claim “Go Green with speed” appearing with excessive emphasis on green colour theme in the advertisement was misleading and not considered to be appropriate and acceptable from environmental claims perspective. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY:"Vodafone India Ltd"
PRODUCT:"Ebill register"

COMPLAINT:

"Every 3000 sheets of paper costs us a tree. At this rate, it won't be long before all the trees disappear completely. Register for EBill."

NATURE OF COMPLAINT:

"Every 3000 sheets of paper costs us a tree. At this rate, it won't be long before all the trees disappear completely. Register for EBill. - VODAFONE. It is unsubstantiated claim that 3000 sheets of A4 paper costs a tree and that all the trees will disappear. Bill shifts the onus of Bill printing at the hands of consumers. Moreover all the paper mills producing A4 paper in India have FSC certification which confirms that the raw material comes from a sustainable source.https://www.vodafone.in/ebill-register"

Recommendation: NOT UPHELD

"The CCC viewed the website advertisement and considered the Advertiser’s response. Advertiser states that the claim is based on information available in public domain similar to communication from other industry members and is intended to encourage people to go paperless thus supporting the National Mission for Green India (GIM). The CCC verified the links provided by the advertiser and noted that similar claims have been used across industry. The CCC concluded that the claim, “Every 3000 sheets of paper costs us a tree. At this rate, it won't be long before all the trees disappear completely.”, is a hyperbole to catch the eye of the consumers and wherein the number of trees being quoted does not matter as the intent is to encourage less use of paper. It should not be understood as making literal or misleading claims. The complaint was NOT UPHELD."

 

COMPANY:"D.K.Bhardwaj"
PRODUCT:

COMPLAINT:

"Superstition Tantrik ad http://m.jagbani.punjabkesari.in/ads/rkbn.jpg Complaint : Misleading ad promoting superstition, exploitation of poor people, black magic , cheating and fraud."

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the concerned Media (Punjab Kesari) for their assistance in providing the contact details of the advertiser, or to forward the grievances of the complainant to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claims as translated in English, “Open challenge, solution for all problems except death. 5000% guaranteed, effect begins within one minute”, “A specialist in making you be with the desired male or female. Make your desired female or male do whatever you desire by hypnotizing/controlling them”, “Get rid of the other woman enemy. Teach a lesson to your enemies”, “If you want a love marriage, a quick wedding, even if your girlfriend/boyfriend or parents don’t agree. Make your parents agree, guaranteed”, “To hypnotize/control anyone or to break anyone's hypnotism/control”, “As soon as the spell is cast, girlfriend, boyfriend, wife will come back running to you”, “Lottery, Satta (gambling) specialist”, were not substantiated, , and are misleading by gross exaggeration. Also, the advertisement exploits the consumers’ lack of knowledge and is likely to lead to grave or widespread disappointment in the minds of consumers. The advertisement contravened Chapters I.1, I.4 and I.5 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Prameya News7 "
PRODUCT:

COMPLAINT:

"Print Ad claim – “No.1 Odia News Channel” TVC claim - “No. 1 news channel of Odisha”"

NATURE OF COMPLAINT:

"Print Ad - In the Odia newspaper ""Prameya"" dated 20/08/16, the Odia regional news channel ""Prameya News 7"" had put up a front page ad claiming to be the No 1 Odia News Channel basis ""Avg Time Spent (Viewer)"", that is partial data and inconclusive in determining TV channel ranking, They have even made a graphical comparison with just one other channel OTV. Odisha TV would like to formally put a complaint against Prameya News 7 channel for misleading its viewer’s basis partial data and falsely claiming to be the No 1 news channel of Odisha, which in the real world it’s not even close. We would like to highlight 2 points here to justify our complaint: In the ad, News 7 has claimed NO 1 Odia News channel on the basis of Average Time Spend (Viewer) rather than GRPs (in 000s) which is the right measure to compare channels. The GRPs have been further dissected into time spent data which is partial and non-conclusive data. This is just used as per their convenience and leads to misguide the viewer. If we put on the reach numbers; they are way behind OTV and so have no right to claim the No 1 news channel spot. In the same ad, News7 have compared themselves with just one competitor ODISHA TV (OTV), whereas, in Odisha there are another four news channels which have been ignored hence once again submitting partial comparison to the viewers. This is more like a one on one sabotage on OTVs image, with News 7 trying to garner some eyeballs from the unassuming readers. We have attached a table that highlights the GRP (in 000s) which clearly states the huge difference between the 2 channels and we insist that ASCI takes strong action against such an illusion based ad by a news channel that refrains from the complete truth and instead tries to create false impression amongst its viewers. TVC - Further, the advertiser has once again violated regulation by proclaiming itself the “No. 1 news channel of Odisha” on baseless terms. I have herein attached a video clip from their channel from yesterday (11th Sep, 2016) where they have projected themselves as No. 1; this time without even quoting any source; purely to misguide the audience by sharing fraudulent and one sided information."

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that the intent of the advertisement is to showcase that the time spent by their viewers in their channel is much more than their immediate competitor OTV, hence they are number one. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement, the TVC and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC noted that the Advertiser claims to be the No. 1 Odia News Channel on the basis of Average Time Spent or ATS (Viewer) while the fair basis of comparison would be Gross Rating Points or GRP ('000). A leadership claim can only be made on the basis of the total time that all viewers spend on it, not the average time each viewer spends. It misrepresents the leadership claim. While the period of comparison, week 15-32, and the citation of BARC and the audience definition used, comply with BARC's Guidelines, the basis of comparison is chosen in a manner that confers an artificial and misleading advantage upon the advertiser. The print advertisement and the TVC contravened Chapters I.4, I.5, IV.1.(b) and Chapter IV.1.(d) of the Code. This complaint was UPHELD. The CCC did not consider the Advertiser choosing to compare itself with just one channel in the advertisement, OTV, objectionable as the other four channels are all smaller than 'Prameya' on the variable GRP (000s). In other words, the inclusion or exclusion of the other four from the comparison does not have any significance from claim point of view. This complaint was NOT UPHELD."

 

COMPANY:"Hindustan Pencils P. Ltd"
PRODUCT:"Apsara Pencil -SocialMediaDay Contest"

COMPLAINT:

"Misleading contest on twitter. Handle @apsarapencils. They conducted a contest, then changed their stand and say that no followed condition.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response The CCC viewed the twitter advertisement and considered the Advertiser’s response. Advertiser’s response mentioned the step wise process of the contest and they informed that the participant (complainant in this case) had not finished the step 1 process by not completing the hashtag - #ApsaraPencils…….. whereas as per the complainant, all the contest rules were followed. The advertiser also stated that there were no winners for the contest as the necessary rules were not followed. However, no data regarding overall contest participants or details as to why the complainant was disqualified was provided by the advertiser. In absence of this data, the complaint was considered to be valid. The twitter advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"FIIT JEE Limited"
PRODUCT:

COMPLAINT:

"Kota has become suicide capital of India. If you love your son / daughter, then never compromise on value system. Complaint 1: Date: 31/08/2016 Brand: FIITJEE Limited News Paper: Dainik Bhaskar Kota Addition Page no:2 The brand is trying to defame the kota city as calling by suicidal city of India. The legal action should be taken on this. Complaint 2: The Delhi based Coaching institute FIITJEE has released on an advertisement on 31 August 2016 in newspaper Dainik Bhaskar in all editions of India. I read the advertisement in Kota edition. The Advertisement is a joint association of FIITJEE and Dainik Bhaskar for some talent recognition examination. Wherein the FIITJEE institute has warned parents of all India writing a line which is ""Kota has become suicide capital of India. If you love your son / daughter, then never compromise on value system. The Brand FIITJEE is defaming my city KOTA by advertising and using the text ""Kota has become suicide capital of India. If you love your son / daughter, then never compromise on value system."" In its ads all India throughout various print media. The coaching institute trying to distract the parents and students fraternity by such false calms and statements. Which is against the ethics and laws. Please take strict actions against them.”"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainants. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the statement, “Kota has become suicide capital of India. If you love your son / daughter, then never compromise on value system”, unfairly denigrates Kota city and is misleading by implication. The advertisement contravened Chapters I.4 and I.5 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Prolific Training "
PRODUCT: "National Pension System"

COMPLAINT:

“100% Placement”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement", was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Brain Bench"
PRODUCT:

COMPLAINT:

“Get 100% Job”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Get 100% Job”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Vairabi Institute of Paramedical Sciences (VIPS)"
PRODUCT:

COMPLAINT:

“100% Placements at reputed Clinics, Hospitals, Nursing Homes etc.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placements at reputed Clinics, Hospitals, Nursing Homes etc”, was not substantiated with relevant data (such as evidence of batch size, enrolment forms, and appointment letters received by the students etc.) nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD."

 

COMPANY:"Bollineni College of Nursing"
PRODUCT:

COMPLAINT:

“100% Job Guarantee”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Job Guarantee”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Jan Shikshan Sanstha"
PRODUCT:

COMPLAINT:

"1. 50% Scholarship + 100% Job 2. 100% Job Guarantee 3. 100% Job"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “100% Job Guarantee”, “50% Scholarship + 100% Job”, and “100% Job”, were not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate, and claims are misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"International Institute of Design."
PRODUCT:

COMPLAINT:

“Each Student got 100% Job”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Each Student got 100% Job”, was not substantiated with authentic data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate, and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Kalasalingam University Kalasalingam Academy of Research and Education"
PRODUCT:

COMPLAINT:

“100% Job Assured”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Job Assured” was not substantiated with verifiable support data, and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Standard Laboratories"
PRODUCT:"Navab- E-Navab"

COMPLAINT:

“Use for happy married life”

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim (in Hindi) as translated in English, “Use for happy married life”, was not substantiated with product efficacy data, and is misleading. Also, the claim, “Use for happy married life” read in conjunction with the pack visual implies that the product is meant for enhancement of sexual pleasure, which is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Shree Baidyanath Ayur Bhawan"
PRODUCT: "Baidyanath Vita-EX Gold Women"

COMPLAINT:

“Energy, Enjoyment, Satisfaction.”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Energy, Enjoyment, Satisfaction”, was not substantiated with product efficacy data, and is misleading. Also, the claim (in Hindi) as translated in English, “Energy, Enjoyment, Satisfaction”, read in conjunction with the advertisement visual implies that the product is meant for enhancement of sexual pleasure, which is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Centurion University"
PRODUCT:

COMPLAINT:

"1. 100% Placement Track Record (2015-16) 2. 100% Placement Assistance."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement Track Record (2015-16)”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD. The CCC noted that the use of “100%” numerical claim is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. This complaint was UPHELD."

 

COMPANY:"Ratnam Coaching Centre"
PRODUCT:

COMPLAINT:

“100% Job Guarantee”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Sakshi Telugu News Daily) for their assistance in providing the contact details of the advertiser, or to forward the complaint to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claim, “100% Job Guarantee”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Sanjay Shiksha Samiti"
PRODUCT:"Apex institute of Engineering & Technology"

COMPLAINT:

“100% Assured Placement Assistance”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the use of “100%” numerical claim is not relevant for “Assured placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Goyal Ayurved and Herbals"
PRODUCT:"Goyal Ayurved and Herbals Range of Products"

COMPLAINT:

"1. Reduce 3kg to 5kg in just one month 2. Make your fat body into a slim one"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi) as translated in English, “Reduce 3kg to 5kg in just one month”, “Make your fat body into a slim one”, were not substantiated with proof of efficacy, and are misleading. With reference to obesity (“motapa”) in the advertisement and the pack visual, the advertisement is misleading by implication that the product would solve the problem of obesity and therefore is in Breach of the law as it violated The Drugs & Magic Remedies Act (item 38 under DMR schedule). The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Nidan Ayurveda India Pvt Ltd."
PRODUCT:

COMPLAINT:

"1. Sugar levels can reduce within 30 days 2. Get rid of Diabetes and other life threating diseases 3. Get cured of sugar problems immediately"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi) as translated in English, “Sugar levels can reduce within 30 days”, “Get rid of Diabetes and other life threating diseases”, “Get cured of sugar problems immediately” were not substantiated with supporting clinical data. Also, specific to the claims related to treatment of Diabetes, cure for sugar problems, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"The Fitness Zone"
PRODUCT:

COMPLAINT:

“Turn Fat in to SLIM”, “Reduce up to 5 Kg in just 12 Hours”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Turn Fat in to SLIM”, and “Reduce up to 5 Kg in just 12 Hours”, were not substantiated with clinical evidence, and are misleading. Also, efficacy being depicted via images of before and after the treatment are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Dr. A. K. Jain "
PRODUCT:

COMPLAINT:

“India's Top Ranking Sexologist on Google”, “Complete Solution for all venereal disease”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that – Claim, “India's Top Ranking Sexologist on Google”, was not substantiated with supporting evidence and with comparative data versus other similar clinics in the same category, and is misleading. Claim, “Complete Solution for all venereal disease”, was not substantiated with clinical evidence, and is misleading. Also, specific to the claims implying cure for venereal diseases, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Hi-Tech Institute of Advance Technology"
PRODUCT:

COMPLAINT:

"1. India's No.1 Mobile/laptop hardware & Software Training Institute 2. 100% Job Business Support"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “India's No.1 Mobile/laptop hardware & Software Training Institute”, was not substantiated with comparative data versus other similar institutes in the same category or any third party validation or research to prove this claim, and is misleading. In the absence of any verifiable claim support data, the CCC concluded that the claim, “100% Job Business Support”, was not substantiated, and is misleading by ambiguity. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Alternative Learning Systems (ALS)"
PRODUCT:

COMPLAINT:

"1. All India 1st rank for 3 times 2. India’s Largest IAS Coaching Network"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. In the absence of comments from the Advertiser, the CCC concluded that - The claim, “All India 1st rank for 3 times”, was not substantiated with authentic supporting data. Also, the claim is misleading by omission of mention of the year and source of ranking and category under which the institute was ranked 1st for 3 times. Claim, “India’s Largest IAS Coaching Network”, was not proven with comparative data versus other similar institutes in the same category, and is misleading by omission of the mention of exact criteria or categories. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1, I.2 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Lords International College"
PRODUCT:

COMPLAINT:

“100% Placement Available”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement Available”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "National Institute Of Fire & Safety Engineering (NIFSE)"
PRODUCT:

COMPLAINT:

“100% Placement Facility”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim (in Gujarathi) as translated in English, “100% Placement facility”, was not substantiated with verifiable supporting data, and is misleading by ambiguity and exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Zimalaya Drug Pvt. Ltd"
PRODUCT:"Slr Four Power Booster Capsules"

COMPLAINT:

"Slr Four Power Booster Capsules"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Guaranteed Increase sperm count in male”, “For increasing sperm count in male”, were not substantiated with product efficacy data, and are misleading. Also, specific to the claims related to the product benefit for men, implying that the product is meant for treatment of sexual impotence, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Perfect Point "
PRODUCT:"Coolsculpting treatment"

COMPLAINT:

"1. Even after Dieting and Exercise there was no loss of belly fat 2. Reduced 20 kgs & 9 inches from belly Before and After Visuals are Misleading."

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Even after Dieting and Exercise there was no loss of belly fat”, “Reduced 20 kgs & 9 inches from belly”, were not substantiated with clinical evidence, and are misleading. Also, efficacy being depicted via images of before and after the treatment are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Curves & Smile "
PRODUCT:

COMPLAINT:

“Lose weight 2 to 3 Kg per week”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Lose weight 2 to 3 Kg per week”, was not substantiated with clinical evidence, and is misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Sex Clinic"
PRODUCT:"Sex Clinic Range of Products"

COMPLAINT:

“Effect starts from the first dose itself”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. In the absence of comments from the advertiser, the CCC concluded that the claim (in Hindi) as translated in English, “Effect starts from the first dose itself”, was not substantiated with product efficacy data, and is misleading. Also, specific to the claims implying treatment for sexual problems, read in conjunction with advertisement visual implying enhancement of sexual pleasure, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Good Care Pharma Products"
PRODUCT:"Neem Guard and Stress Guard"

COMPLAINT:

"1. Neem Guard-Clinically proven to rejuvenate your skin 2. Stress Guard - Clinically proven to reduce stress and fatigue 3. Improves alertness and concentration"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Neem Guard-Clinically proven to rejuvenate your skin”, “Stress Guard - Clinically proven to reduce stress and fatigue”, “Improves alertness and concentration”, were not substantiated clinically with product efficacy data, and are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Sai Hospital"
PRODUCT:

COMPLAINT:

"1. Successful treatment of Kidney, renal tubules, Urinary bladder stones (PCNL, URS, Cystolithotrity) through telescope 2. Successful treatment of Congenital kidney & other urinary problems. 3. Successful treatment of impotence."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. In the absence of comments from the advertiser, the CCC concluded that the claims (in Hindi) as translated in English, “Successful treatment of Kidney, renal tubules, Urinary bladder stones (PCNL, URS, Cystolithotrity) through telescope”, “Successful treatment of Congenital kidney & other urinary problems”, “Successful treatment of impotence”, were not substantiated with supporting clinical data, and are misleading. Also, specific to the claims related to successful treatment of Kidney, Urinary bladder stones, and impotency, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Lifespan Clinic India"
PRODUCT:"Lifespan Diabetes Clinics"

COMPLAINT:

"1. 2 out of 3 patients have successfully lowered their blood sugar levels by thoroughly following Lifespan's treatment. 2. Over 40,000 Satisfied Diabetics"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser asserts that 176 out of 241 patients on their 4 months treatment plan (73%) and 390 out of 537 patients on their 12 months treatment plan (72.6%) have seen an improvement in their HbA1c test results. They have seen negative feedback of 4% month on month which totals to about 1840 patients. Therefore they have stated that over 40,000 patients are satisfied with their treatment. Advertiser did not provide any verifiable supporting data for the claims made. The CCC concluded that the claim, “2 out of 3 patients have successfully lowered their blood sugar levels by thoroughly following Lifespan's treatment”, and “Over 40,000 Satisfied Diabetics”, was not substantiated with supporting proof and is misleading by gross exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Care & Cure Herbals"
PRODUCT:"X men Plus"

COMPLAINT:

“1. Passion, Strength and Stamina 2. Effective from day one. 3. Interested people can also try and see the results 4. Complete Sexual Therapy”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi) as translated in English, “Passion, Strength and Stamina”, “Effective from day one”, “Interested people can also try and see the results”, and “Complete Sexual Therapy”, were not substantiated with product efficacy data, and are misleading. Also, the product benefit claims read in conjunction with the advertisement visual implies that the product is meant for enhancement of sexual pleasure, which is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Deemark Health Care Pvt. Ltd"
PRODUCT:"Love Forever VT"

COMPLAINT:

"We bring magic of modern science Deemark Love forever VT for you, Advanced & unique product which is effective for stimulation and stress-related diseases. Effect starts after use, absolutely harmless and Effective, so give your love new heights & experience those moments of passionate love again with DeemarK Love forever VT Love Forever- Strength, Length, Time, Energy, Power For a satisfied, Happy married life, your energetic, passionate and right shape."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi) as translated in English, “We bring magic of modern science Deemark Love forever VT for you, Advanced & unique product which is effective for stimulation and stress-related diseases. Effect starts after use, absolutely harmless and Effective, so give your love new heights & experience those moments of passionate love again with DeemarK Love forever VT”, “Love Forever- Strength, Length, Time, Energy Power”, and “For a satisfied, Happy married life, your energetic, passionate and right shape”, were not substantiated with product efficacy data, and are misleading. Also, the product benefit claims read in conjunction with the claim that the product is for men only, implies that the product is meant for enhancement of sexual pleasure, which is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Lifezen Health Care Pvt Ltd"
PRODUCT:"Eye Spa"

COMPLAINT:

"1. Safe to use, Clinically Proven 2. Trusted Formula Recommended by Eye- Specialists"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Safe to use Clinically Proven”, was not substantiated clinically with product efficacy data. Claim, “Trusted Formula Recommended by Eye- Specialists”, was not proven with supporting data. Also, the claims are misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Naval Career Institute"
PRODUCT:

COMPLAINT:

“No.1 Agriculture Coaching institute of country from 23 years”, “Most Reliable, Most Experienced, Most Successful”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi) as translated in English, “No.1 Agriculture Coaching institute of country from 23 years”, “Most Reliable, Most Experienced, Most Successful”, were not substantiated with supporting evidence and with comparative data versus other similar institutes in the same category or any third party validation or research to prove these claims. Also, the claims are misleading by gross exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "UCMAS (U C Mas Mental Arithmetic)"
PRODUCT:

COMPLAINT:

"“Join the Leader”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Join the Leader”, was not substantiated with comparative data versus other similar institutes in the same category or any third party validation or research to prove the leadership claim. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Dr Sahus PMT Biology Classes"
PRODUCT:

COMPLAINT:

"1. The best and most successful PMT coaching of Chattisgarh 2. No. 1 in Chattisgarh"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “The best and most successful PMT coaching of Chattisgarh”, and “No. 1 in Chattisgarh”, were not substantiated with comparative data versus other similar institutes in the same category or any third party validation or research to prove these claims. Also, the claims are misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD"

 

COMPANY: "Dream Shapers & Climax Academy"
PRODUCT:

COMPLAINT:

“Under the guidance India's No.1 Team in One Day Exams”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim (in Hindi) as translated in English, “Under the guidance India's No.1 Team in One Day Exams”, was not substantiated with comparative data versus other similar institutes in the same category or any third party validation or research to prove this claim. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "MATS University "
PRODUCT:

COMPLAINT:

“100% Placement of all Students”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement of all Students”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Teerthanker Mahaveer University"
PRODUCT:

COMPLAINT:

“100% Placement record since inception”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement record since inception”, was not substantiated with authentic data such as detailed list of students (for every year since the inception of the institute) who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Kota Study Circle "
PRODUCT:

COMPLAINT:

“No.1 Coaching”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “No.1 Coaching”, was not substantiated with comparative data versus other similar institutes in the same category or any third party validation or research to prove this claim. Also, the claim is misleading by ambiguity and omission of the reference to the particular criteria for which they are No.1. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1, I.2 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Sri Chaitanya IIT Academy"
PRODUCT:

COMPLAINT:

“Always No.1”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Always No.1”, was not substantiated with comparative data versus other similar institutes in the same category or any third party validation or research to prove this claim. Also, the claim is misleading by ambiguity and omission of the reference to the particular criteria for which they are No.1. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1, I.2 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:" Bhavani/Aparna School of Nursing"
PRODUCT:

COMPLAINT:

“100% Placement available”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement available”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "IICHM School of Computer"
PRODUCT:

COMPLAINT:

“1. 100% Job Guarantee. 2. 100% Job in India and Abroad after completing Degree and Diploma.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “100% Job Guarantee”, and “100% Job in India and Abroad after completing Degree and Diploma”, were not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claims are misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Atmiya Group of Institutions"
PRODUCT:

COMPLAINT:

“100% Results and Placements in MBA”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Results and Placements in MBA”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Dr.A.P.J. Abdul Kalam Polytechnic College"
PRODUCT:

COMPLAINT:

“100% Training & Placement”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Training & Placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by ambiguity. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Subhas Bose Institute of Hotel Management (SBIHM)"
PRODUCT:

COMPLAINT:

“100% Job & Placement”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Job & Placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Allen Career Institute"
PRODUCT:

COMPLAINT:

“The true Leader in AIPMT, NEET-UG,AIIMS Coaching”, “Kota gives you 10 Times better chances to be selected in Pre-Medical (NEET- UG & AIIMS) or Pre-Engineering Exams”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “The true Leader in AIPMT, NEET-UG,AIIMS Coaching”, was not substantiated with comparative data versus other similar institutes in the same category or any third party validation or research to prove this claim. Also, the claim is misleading by exaggeration. The claim, “Kota gives you 10 Times better chances to be selected in Pre-Medical (NEET- UG & AIIMS) or Pre-Engineering Exams”, was not substantiated with authentic supporting data. Also, the claim is misleading by gross exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"I.T.S The Education Group"
PRODUCT:

COMPLAINT:

"1. 100% placement in companies like Wipro, Tommy Hilfiger, Kotak Mahindra GE, Accenture etc.” 2. 100% placement record in MNCs & top Indian Companies"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “100% placement in companies like Wipro, Tommy Hilfiger, Kotak Mahindra GE, Accenture etc.”, and “100% placement record in MNCs & top Indian Companies”, were not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the claims are misleading by gross exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"National Academy of Event Management & Development"
PRODUCT:

COMPLAINT:

"1. Join Asia’s Best Event Management Institute 2. 100% Placement Assistance 3. Best Institute for Event Management at Asia Education Summit 2015 4. NAEMD- Recognised by Limca Book of Records-NAEMD is Asia’s First & Best Event Management Institute to offer courses in Events Management & PR"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that – Claim, “Join Asia’s Best Event Management Institute”, was not substantiated with comparative data versus other similar institutes in the same category. Also, the claim is misleading by exaggeration. Claims, “Best Institute for Event Management at Asia Education Summit 2015”, and “NAEMD- Recognised by Limca Book of Records-NAEMD is Asia’s First & Best Event Management Institute to offer courses in Events Management & PR”, were not proven with supporting evidence, and are misleading. The CCC noted that the use of “100%” numerical claim is not relevant for “placement assistance” claim. The claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Vijay Krishna College of Nursing"
PRODUCT:

COMPLAINT:

"100% Job Guarantee"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Job Guarantee”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Apollo Institute of Technology"
PRODUCT:

COMPLAINT:

"1. 100% guaranteed Placement or else get your full fees back. 2. Apollo Institute of Technology, Kanpur B.Tech (2016-2017)The students who take admission in the institute after completion of their course they will get a assured minimum salary of rupees 3.00 Lac per year. This is guaranteed even can be written in a stamp paper or else your fees would be refunded."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% guaranteed Placement or else get your full fees back”, was not substantiated with relevant supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Claims, “The students who take admission in the institute after completion of their course they will get a assured minimum salary of rupees 3.00 Lac per year. This is guaranteed even can be written in a stamp paper or else your fees would be refunded”, were not substantiated with evidence to prove that students were offered the claimed salary packages. Also, the advertiser did not provide evidence to prove that fees have been refunded to those who have not been provided with jobs. The claims are misleading by ambiguity. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "SVGI Group of Institutions"
PRODUCT:"Lord Venkateswaraa Engineering College and Lord Ayyappa Institute of Engineering & Technology Kanchipuram Chennai"

COMPLAINT:

“100% Placement with more than 30 MNC Companies”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement with more than 30 MNC Companies”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by gross exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "DAV College Trust & MGMT Society"
PRODUCT:"DAV Institute of Engineering & Technology"

COMPLAINT:

“Placement Assured”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Placement Assured”, was not substantiated and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "IIMT"
PRODUCT:

COMPLAINT:

“100% Assured Placement”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Assured Placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by gross exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Luthfaa Foundation Luthfaa Polytechnic Institute"
PRODUCT:

COMPLAINT:

"1. In 2015- 100% Students Were Placed In Renowned Companies Like Mahindra Cie, Billets Electro Worke Ltd. Eiem Etc 2. In 2016- More Than 60% Students Has Already Placed In Renowned Companies Like Haier, Dmrk Engineering, Sumukha Engineering, Wireform Components India Pvt. Ltd, Billets Electro Worke Ltd.Etc"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “In 2015- 100% Students Were Placed In Renowned Companies Like Mahindra Cie, Billets Electro Worke Ltd. Eiem Etc”, and “In 2016- More Than 60% Students Has Already Placed In Renowned Companies Like Haier, Dmrk Engineering, Sumukha Engineering, Wireform Components India Pvt. Ltd, Billets Electro Worke Ltd.Etc”, were not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claims are misleading by gross exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Akash Animation Institute of Multimedia and Visual"
PRODUCT:

COMPLAINT:

“100% Job Assured Courses”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Job Assured Courses”, was not substantiated with authentic supporting data, and is misleading by ambiguity. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Pai Classes"
PRODUCT:

COMPLAINT:

"1. Rajasthan's No.1 Defence Academy 2. Stamp Paper Guarantee 100% Guaranteed Batch. If you don't get selected, get your full fees (of hostel & coaching) back"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that - Claim, “Rajasthan's No.1 Defence Academy”, was not substantiated with comparative data versus other similar institutes in the same category or any third party validation or research to prove this claim, and is misleading. Claim, “Stamp Paper Guarantee 100% Guaranteed Batch. If you don't get selected, get your full fees (of hostel & coaching) back”, was not substantiated with supporting evidence. Also, the advertiser did not provide evidence to prove that four years fees have been refunded to those who have not been provided with jobs. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Sona College of Technology"
PRODUCT:

COMPLAINT:

“100% Placement- Achieved 2 years”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement- Achieved 2 years”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by gross exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Jasoda Institute of Technology and Management Science (JITMS)"
PRODUCT:

COMPLAINT:

“100% Placement Assured”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement Assured” was not substantiated with verifiable support data, and is misleading. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Bhabha Group of Institution"
PRODUCT:

COMPLAINT:

“100% Assured Placement.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Assured Placement.”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by gross exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Academy of Indian Banking"
PRODUCT:

COMPLAINT:

“1. No.1 in Teaching 2. No.1 in Facilities 3. No.1 in Coaching 4. 100% Assurance”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “No.1 in Teaching”, “No.1 in Facilities”, “No.1 in Coaching”, were not substantiated with comparative data versus other similar institutes in the same category or any third party validation or research to prove these claims, and are misleading. Claim, “100% assurance”, was considered to be misleading by ambiguity. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Peoples Education Society"
PRODUCT:"PES Evening College"

COMPLAINT:

“100% Placement”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement", was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Parshi Training & Tech Service"
PRODUCT:"Cad Desk India"

COMPLAINT:

“100% Job Placement”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Job Placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by gross exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "United Breweries Ltd."
PRODUCT:"Heineken"

COMPLAINT:

"It is a hoarding with a big image of a star and a foaming beer background. The line says 'There's more behind the Star' Using the beer imagery very blatantly and the line 'There's more behind the Star' clearly alludes to Beer. My children (9 years old) who watch a lot of Champions League football where Heineken is a big sponsor have not figured that this is a beer brand. Is there no one who is looking into this?"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint, despite a reminder. The CCC viewed the advertisement - hoarding. In the absence of comments from the Advertiser, the CCC concluded that the advertisement visual of a star, Brand name Heineken and a foaming beer background read in conjunction with the statement “Born in Amsterdam. Raised in Bengaluru. From A to B. There’s more behind the star”, appears to be an advertisement for promotion of a liquor product – Beer. Also, the advertisement is misleading by implication and contravened Chapters I.4 and III.6(b) of the ASCI Code (“Whether there exists in the advertisement under complaint any direct or indirect clues or cues which could suggest to consumers that it is a direct or indirect advertisement for the product whose advertising is restricted by this Code.) Also, the Ad did not meet the requirements as per ASCI's Guidelines for Qualification of Brand Extension Product or Service and thereby contravened Chapter III.6 (a) of the ASCI Code (“Whether the unrestricted product which is purportedly sought to be promoted through the advertisement under the complaint is produced and distributed in reasonable quantities, having regard to the scale of the advertising in question, the media used and the markets targeted.”). The complaint was UPHELD."

 

COMPANY: "Gujarat Co-Operative Milk Marketing Federation Ltd"
PRODUCT:"Amul Ice Cream"

COMPLAINT:

"I. Trade Pamphlet: • Pamphlets show a comparison between Ice cream and Frozen Dessert. • The headline of the pamphlet starts with “Do you know the difference between Ice- cream and Frozen Dessert” and then goes on to draw a table of comparison between the two categories, the Ice cream marked with a large green right tick and the Frozen Dessert marked as a large red wrong tick, conveying Frozen Desert to be the wrong choice. • The pamphlet then goes on to compare the two categories and it states that Ice cream is made from real fresh milk and FD is made with vegetable oil/fat. Further on, the pamphlet goes on to make a few more statements which are unsubstantiated claims and clearly aimed at creating a bias against Frozen Desserts in the minds of the consumer. • Both Ice cream and frozen desserts contain milk/ milk solids. Both products have goodness of milk and are made in the same way containing milk solids, protein, sugar and fat. The only difference is that Frozen Desserts use Vegetable Fat instead of Dairy Fat. Please refer to Annexure B which provides values of both products and also details out the step-by step process of manufacture. In fact, there is enough and more evidence to suggest that FD does not contain cholesterol and level of saturated fat content is lower compared to Ice cream. Also, the very fact that Ice cream and Frozen Dessert are two separate categories under the Food law makes it amply clear that there will obviously be some difference between the two products and therefore to draw a comparison between the two, by highlighting just one aspect, will not be a like to like comparison in the first place. a. Ice creams are rich in protein, calcium, dairy cream and vitamins: • Protein and fat level is same in both Ice cream and Frozen Desert. Calories obtained from consuming both the products are also same. The only difference lies in the type of fat used. The level of calcium in both Ice cream and Frozen Desert is approximately similar, depending on the variant compared. In the pamphlet, the information on these comparative parameters for FD is not provided. Therefore, the comparison is not complete and fair. • Additionally, the level of Vitamin is very low in Ice cream. Therefore to suggest that Ice cream is rich in vitamins and to highlight it as a benefit delivered by Ice cream is untrue. • The pamphlet does not compare same attributes of the compared products and hence is an unfair comparison of two different product categories. • Further there is no substantiation whatsoever to prove that Ice creams are “rich” in protein, calcium, dairy cream and vitamins, in any manner, as compared to Frozen Dessert. b. Ice cream is complete food, it digests easily and full of energy: • Claiming Ice cream to be a complete food is a misleading statement and may lead a consumer to believe that its consumption can provide them with complete nutrition. Further, the claim that it digests easily and is full of energy is a frivolous and reckless statement. Both Ice cream and frozen dessert cannot be called complete food. • Also we do not see any Disclaimer to support this claim which cautions the consumer into not treating Ice cream as a substitute for meals. II. Newspaper advertisements: • The Advertisement headline is – “Know the difference between Frozen Dessert and Ice cream.” • The content of the Ad is as follows: “Contrary to advertisements, most so-called Ice creams are actually frozen desserts made with vegetable oil. Ice cream is made with milk and other dairy products. The milk fat in dairy gives it a rich creamy texture and characteristic flavor. Frozen Desserts on the other hand imitate Ice creams in appearance but are unable to match the texture and flavor that real Ice creams offer. Amul Ice cream is 100% real Ice cream made with 100% real milk. Look for the word Ice cream before purchasing. Enjoy Amul Ice cream made with real fresh milk.” This advertisement is completely misleading and we call upon Amul to substantiate claims pertaining to texture and flavor. Frozen Dessert cannot be called an imitation of Ice cream and this clearly disparages the entire category of Frozen Desserts. We reiterate that Frozen Dessert is a separate category under the FSSA and all our products are complaint to the standards prescribed therein. Attention is brought to the definition of “Frozen Desserts” under FSSAI which mandates that both Ice cream and frozen desserts must contain milk/ milk solids. If we compare the two products, the only difference is that Frozen Desserts use Vegetable Fat instead of Dairy Fat. Both products have goodness of milk and are made in the same way containing milk solids, protein, sugar and fat. So nutritionally there is no major difference between the two products. This is evident by comparing the back of pack declarations of both the products. We hereby attach the comparison as Annexure E. Therefore, the entire premise of Amul has been to create a myth that Ice creams are nutritionally better than Frozen Dessert, which is not the case. Coming to the comparison between Vegetable Fat and milk fat, it is pertinent to note that Frozen desert does not contain cholesterol and level of saturated fat content is lower in Frozen Dessert as compared to Ice cream. We hereby attach lab analysis report of Kwality Wall’s Vanilla, which further substantiates our premise, as Annexure F. Therefore, there is no health benefit which can be attributed to Ice- Cream, in exclusion to Frozen Desserts."

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser informed that the said leaflet (trade pamphlet) was modified long back, and they provided a copy of the revised leaflet currently in circulation. The data provided by the complainant in support of their complaint, was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement, website advertisement provided by the complainant, as well as opinion of the Technical expert presented at the meeting. The CCC noted that the Print advertisement is comparing two different categories of products defined under FSSAI rules, highlighting difference in their attributes and informing consumers about making an informed decision when they wish to buy an “ice cream”. The CCC concluded that in the context of the overall communication in the Print and web-site advertisement, the comparison shown in the advertisement is factual and does not disparage the entire category of Frozen Desserts. The complaint was NOT UPHELD."

 
 

 

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