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Advertising with a Conscience

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ASCI Recommendations
 

COMPANY: Possible Education P. Ltd (Clat Possible)
PRODUCT:

COMPLAINT:

The advertiser claims results in the ad. It’s an ad that where the advertiser claims results of successful candidates and shares their credential/testimonial. The advertiser claims Rank 1 in CLAT & AILET. 30/71 selections in NLU. CLAT UP Rank 1 & 2 and various category level ranks. The advertiser claims Rank 1 in CLAT & AILET. More than 18 students in top 60 ranks in CLAT. 30 out of 71 students selected in first list. These results look misleading and are intended to influence students. The advertiser does not refer to any proof against these

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The advertiser representatives were given personal hearing by ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response along with the claims support data for Review. The CCC concluded that the claims in the Ad, “Rank 1 in CLAT & AILET. 30/71 selections in NLU. CLAT UP Rank 1 & 2”, “Rank 1 in CLAT & AILET. More than 18 students in top 60 ranks in CLAT. 30 out of 71 students selected in first list”, were substantiated. The complaint is Not Upheld on Review.

 

COMPANY: HSIL Limited
PRODUCT: Hindware Kitchen Ensemble

COMPLAINT:

Wrong labelling of airflow on kitchen chimneys Till now weight and measure department bis and grahak suraksha have given me no response. Sir airflow is measured in meter cube per hour and customer buy by asking airflow and if we say 1200 meter cube per hour and give 850 meter cube per hour simply we are frauding with our customer hard owned money. The customer is cheated by this unfair trade practise. If manufacturer in China is declaring 850 airflow with 180 watt motor issuing me the certificate. Than nabl lab test of two companies with 180 watt motor 850 airflow one hindware and other smyker than it is unlaw full for hindware to write 1200 airflow and sell material Without any lab test. Sir if they provide you some duplicate certificates also I have whole formula and device to prove them wrong. I have sent you nabl lab test of hindware where they are writting Cleo model with 1200 airflow. And it makes no difference whether it is 60 or 90. As there catalogue copy is attached verifying no difference. Sir you can collect data from Bombay hindware chimneys dealer for your personal verification. And if then also it is not possible in public intrest than let the company do what is being done to innocent public of India. India lab test China certificate but why company is not asked to clear there stand.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The advertiser has argued about the complainant data not being reliable; however has not provided any evidence in support of their claims. The CCC concluded that the claim in the Ad, “Air Flow–1200 m3/hr”, was not substantiated with supporting technical data. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: LG Electronics India Pvt. Ltd.
PRODUCT: L G Water Purifiers

COMPLAINT:

“LG water purifiers is India’s only true water purifier”

NATURE OF COMPLAINT:

The Advertiser purportedly has based the above claim on the presence of True Filtration, True Preservation and True Maintenance which are arbitrary/random without any basis to establish that true water purification is necessarily based on the above features. The only true water purifier claim of LG is a false claim as it is not only based on arbitrary criteria but there are also competition products which provide superior or parity pure/safe drinking water as required by a true water purifier. The Advertiser has established the aspect of True filtration through its true RO filtration, True preservation through its dual protection stainless steel tank and ever fresh UV cycle; and True maintenance through its digital sterilizing care system. Advertiser claims that other brands mix impure water from another filtration method with the RO purified water constituting the output water, as opposed to LG water purifier which purifies the entire water through RO only to provide the purest of water. I have herein attached Annexure II, product manuals of Pureit water purifiers which use a 6 stage RO filtration technology, including an additional micro filtration post RO membrane not present in LG water purifier, for dual filtration to provide safer and purer water. In addition the manual also reveals that the output water from Pureit devices are not mixed with impure water and are completely purified through the RO filtration process. Also present in the portfolio is the Pureit Ultima RO+UV device which not only has a RO filtration process but also a post RO UV reactor for additional purification of leftover microbes and is a superior technology than that available in LG water purifiers (Please refer to Annexure II- b and Annexure III for Pureit Ultima and LG product manual respectively for comparison). Therefore there are other brands in the market which have better filtration technology to provide safer and purer water than LG water purifiers which is the true objective of any water purifier.The claim of the only true water purifier without any substantiation is misleading the public.Advertiser not only has to use a justified criteria of functionality of a water purifier, but also conduct an extensive comparative testing with all available competition products to establish that LG is the only such true water purifier. The Advertisers have used generic water purifier comparison to disparage the entire competition.

RECOMMENDATION: UPHELD

The advertiser representatives were given personal hearing by ASCI. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the Website advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. It is true that there are other brands in the market in India which have equivalent or better filtration technology so as to provide as safe or safer and as pure or purer water than LG water purifiers. Advertiser has provided rationale as to why their product is different: firstly the use of a stainless steel (SS) tank with airtight cover to store the water; secondly, periodically recirculating the stored water through the UV system to prevent stagnation of the purified water, and thirdly, the use of Digital Sterilizer Kit for periodic servicing the unit by an expert who visits. This Digital Sterilizer kit relies on residual chlorine in tap water to electrolytically produce hypochlorous acid, a sterilizing agent. The ability of this to produce any sterilizing action would depend on a highly variable parameter, the residual chlorine in tap water. The ability of this device to actually provide any efficacy as regards purity of the resultant water to be better than all other marketed products is not substantiated with comparative data. Therefore, it is true that the device has these three potentially advantageous features that are unique to it, but the claim "India’s only true water purifier" is not adequately substantiated. Also, by implication the advertisement denigrates other water purifiers. The advertisement in various media such as print, website, etc., contravened Chapters I.1 and IV.1 (e) of the Code. The complaint was UPHELD.

 

COMPANY: Government of India Ministry of Finance
PRODUCT: Atal Pension Yojana scheme

COMPLAINT:

The advisor tells a supervisor at a building site that if he invests only rs.210 per month he will get Rs. 5,000 on retirement.

NATURE OF COMPLAINT:

On checking the website one sees that this calculation is if the entry age is 18 years. At that age one cannot be the supervisor at site. Also it is a scheme that is a group scheme and meant for the unorganized sector. A builder's employee does not fall in that category.

RECOMMENDATION: NOT UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The TVC mentions that the monthly pension will be based on the contribution from the subscriber, period of investment and his/her age when the contribution starts. It also includes disclaimers. It is about securing one's old age by investing in Atal Pension Yojana and does not make any reference about the age of the supervisor but refers to him as a representative subscriber. The CCC concluded that the TVC is not misleading. The complaint was NOT UPHELD.

 

COMPANY: One 97 Communications Ltd
PRODUCT: Pay TM

COMPLAINT:

PayTM is advertising that they are genuine and selling original product on their website, but they are delivering fake and duplicate products. Here is the snapshot of the duplicate product delivered. It’s not mATOM as described, they are delivering BLAST. There is not any company or brand like BLAST. This is pure case of fake or duplicate product. It happened seven times with me. Still they are showing the pictures of original products and sending duplicate to the buyers. I have reported this issue to Paytm customer care via phone and mail, but they are still not removing duplicate products from their website. They should be banned and apologize publicly. PayTM has refunded me after a lot of harassment and requests.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the Website advertisement and concluded that the complaint appears to be an unintentional lapse by the Advertiser in delivering the product advertised. The service deficiency has been fulfilled by the advertiser subsequently. The complaint was NOT UPHELD.

 

COMPANY: Hindustan Unilever Ltd
PRODUCT: Pureit Ultima

COMPLAINT:

In the TVC, brand ambassador Mr. Farhan Akhtar says – “Pureit Ultima RO+UV. Sirf is mein hai Purity Indicator jo saaf saaf dikhata hai ki paani kitna pure hai” ii. In the Print ad, the following claim has been made – “Pureit Ultima with Purity Indicator. Purity you can see!” iii. In the website snapshot, the following claim has been made – “Pureit Ultima with Purity Indicator. Purity you can see!”

NATURE OF COMPLAINT:

In these advertisements Hindustan Unilever has been advertising the so called “Purity Indicator” as a USP of their product Pureit Ultima. They claim that this Purity Indicator determines and displays the purity of water. Objection to these statements is based on the following premises: 1. “Purity Indicator” advertised does not determine the purity of water: Purity of water is contingent on the presence (or absence) of bacteria, viruses and dissolved impurities like arsenic, fluoride and pesticides etc. Drinking water cannot be called as pure if it has even small quantities of either of these impurities. Consumption of such impure water containing bacteria & viruses is hazardous for human health and may also lead to fatal consequences. The “Purity indicator” which is being referred to by the advertiser (Hindustan Unilever) is nothing but simply a device to measure the Total Dissolved Solids (TDS) in water. It is incapable of testing the presence of bacteria, virus and dissolved impurities independently. Even though a sample which has a low TDS count, may be indicated as “Pure” by the “Purity Indicator”, such water cannot be actually called pure as it may still have harmful remnant bacteria, viruses or dissolved impurities like Arsenic, Fluoride, pesticides etc. which may be beyond the safe permissible limits of human consumption (as prescribed by drinking water standards IS 10500: 2012). Thus even when the so called “Purity Indicator” shows the water to be “Pure”, it may still have harmful dissolved impurities which make the water hazardous for human consumption. The consumer in a belief that he/she is consuming pure water, may actually be consuming impure water. Thus the false and misleading statements made by the advertiser may be jeopardising the health of its consumers. 2. Disclaimer is used to camouflage the false and misleading claims made by the advertiser: The advertiser has used the following disclaimer in the TVC – “Purity here refers to TDS in water. Purity indicator displays an approximate range of TDS in water”. By saying this the consumer is being made to falsely believe that purity and TDS count have a linear relation, which actually does not exist. It has been made abundantly clear in the above arguments that purity cannot be determined by the TDS count alone. Even a sample which has a low TDS count, cannot be called pure as it may still have harmful dissolved impurities like Arsenic, Fluoride, pesticides etc. The testing device (which is essentially a TDS indicator) used in the product Pureit Ultima cannot be called a “Purity Indicator” in the first place as it does not have the capability to determine the purity of water. Even if it is being named as a “Purity indicator” by the company, it cannot be used in their advertisement, as it misleads the public and jeopardizes their health. The very fact that Hindustan Unilever instead of naming the device a TDS indicator, named it a Purity indicator, this itself shows that it is a deliberate attempt to sell the purifier based on misinformation.”

RECOMMENDATION: UPHELD

The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC, print advertisement, website promotion, and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The CCC noted that "Purity Indicator" advertised does not determine the purity of water. TDS is not the only measure of purity. The Purity indicator merely displays an approximate range of TDS in water; TDS is only one of several indicators of purity; it does not reflect many other and more important indicators like suspended matter, insolubles, bacteria, virus, toxins, etc., which together determine water quality. This matter was discussed by CCC in an earlier meeting. Subsequently, the advertiser was also advised to modify the super. The CCC noted that the print and website advertisements complained against do not have any supers. The CCC concluded that – Claim in the TVC, “Pureit Ultima RO+UV. Sirf is mein hai Purity Indicator jo saaf saaf dikhata hai ki paani kitna pure hai”, is false and misleading. Print Ad and Website claim, “Pureit Ultima with Purity Indicator. Purity you can see!”, is misleading by implication. The TVC, print Ad and the Website communication contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD.

COMPANY: Personaliteez
PRODUCT:

COMPLAINT:

“I would like to bring this to your notice about an institute (Personaliteez) which is misleading people by publishing advertisements like 'Making 2 lakhs per weekend' and claiming to make great trainers and many other tall claims which they are nowhere able to fulfill, later when asked for refund they say they don't have any policy of refunding and also threaten that if we protest it will be difficult for us. Mr Rajesh Ramola runs a personality development and English and French speaking classes by the name of Personaliteez but recently 2 years back he started up a new thing called as Train the Trainer and Personal coaching so by introducing these new courses he dupes people with big money stating that he would change our lives, will bring abundance and prosperity in our lives and will teach us how to earn 2 lakh rupees every weekend, but he is not at all qualified for doing this as he doesnt have any idea of coaching people and training them as there is no proper time table and agenda and proper coaching and feedback rather he uses people like us to train his new batches in the name of giving us an opportunity of training live batches and doesnt even pay us for it, he claims that he is 2nd best in this industry, so he is charging big money from people and he is not able to train us, so recently I demanded refund as I also paid him Rs 59500 for 1 year Train the trainer program but he denied saying that his company doesnt have any policy of refund so I would request you to please stop this person from duping innocent people in the name of education and advise him to refund my money as well ,I have certain evidence, details and fact about him if required, I would request to investigate about his credentials, courses and certifications as he claims anything to earn money.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “Making 2 lakhs per weekend”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: 3M India Limited
PRODUCT: 3M Car Care

COMPLAINT:

The ad shows a car splashing water filled on road because of rains with a tagline that says "Car ko pichkaari jaise chalane ka mazaa lo" This ad encourages people to drive fast on water logged roads and splash water. There are 2 type of risks: 1. It will cause hydroplaning and may cause accidents. 2. It is dangerous for fellow road users (Specially pedestrian & 2 wheeler)

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the Ad visual showing a car splashing water filled on the road, encourages people to indulge in dangerous practices without justifiable reason. The advertisement contravened Chapter III.3 of the Code. The complaint was UPHELD.

 

COMPANY: Honda Motorcycle & Scooter India Pvt. Ltd
PRODUCT: Honda Active 3G

COMPLAINT:

Honda activa scooter ad aired in television and youtube.com these days encourages people to behave unsafely while traveling by train. See attached some snapshots of this advertisement, adults including children are almost getting whole of their bust out of the moving train, which is not at all safe. Kindly arrange to stop airing this, and ask them to alter this ad.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC noted that the train shown in the advertisement is a toy train and in the context of this advertisement concluded that the TVC was not objectionable. The complaint was NOT UPHELD.

 

COMPANY: Tide Water Oil Co.(India) Ltd
PRODUCT: Veedol Engine Oils

COMPLAINT:

This advertisement shows men riding two wheelers wearing non ISI helmets, not a single helmet shows ISI mark on the helmet. As per central motor vehicle Act, it is mandatory to wear ISI helmet while riding two wheeler. India is on top where road accidents are concerned. These small lapses do count in such accidents. People do get influenced by such advertisements. So as a responsible company it should be the norm that the company follows some ethics. I would suggest your council to issue some kind of notice to all the two wheeler related companies to follow these simple and logical ethics while making a commercial.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the TVC depicts use of helmets and does not show unsafe practices. The advertisement is not in contravention of the ASCI Code. The complaint was NOT UPHELD.

 

COMPANY: Corona Plus Industries Limited
PRODUCT: Plus Easy Washing

COMPLAINT:

a) “Rs. 5 Ke Chote, Patle Sabuno Se Dhulai Badi Kashtdayi Hain” b) “Apko Badi Rahat Dega, Kashtdayi Dhulai ko Asaan Karta Hain Aur 66% Jyaada Kapde Asani Se Saaf Dhulte Hain”

NATURE OF COMPLAINT:

The following claims in the advertisements are unsubstantiated as well as misleading to consumers. The manufacturing of smaller units i.e. net quantity, such as 80g-95g is a result of consumer demands, needs and utility. Smaller unit products are not only convenient for consumers for use, storage etc., but also affordable for rural consumers. There is no support or truth to the claim that smaller units of detergent cakes below a certain quantity/ volume is inconvenient for use by consumers and therefore the claim by the Advertiser are unsubstantiated. Further performance of a detergent bar plays significant part to assess convenience of use and hence determining the preference pf products. In the present instance, the product of the complainant RIN is a superior product with exceptional product performance making the task of washing easier and convenient than other ordinary soaps available on the market. The Advertiser in their POSMs have displayed the products of various reputed brands, including that of the complainant to mislead the consumers that the same are inconvenient to use. It is pertinent to note that the competition products being displayed have other product sizes and it is dependent on the consumer’s need that he selects a particular size of the product. It is therefore not possible to conclude that a particular size would be inconvenient without ascertaining the purpose. Therefore the claim of the Advertiser of the product being inconvenient to use due to the size is incorrect, unsubstantiated and misleading. The Advertiser has further claimed that its product is capable of washing 66% more clothes than that of the competition, particularly the products being displayed in the Advertisements. As aforementioned, the performance of the product, including the number of clothes capable of being cleaned, would depend on the various characteristics of the product, more importantly on the formulation than on the size of the product only. The formulation of the product if superior would be capable of giving better results than an inferior formulation product. The competition products are not similar to that of the Advertisers’ as they are of different grammage/size and cannot be compared without taking into consideration the above factors such as the efficacy etc. of the product. The comparison on ground of size of the product is therefore unfair due to unlike products being compared. The claim of the advertiser therefore needs to be substantiated through comparative studies being conducted against competition products, without which, the claim would be misleading as well as disparaging. The use of the images of the competition products, which are the intellectual property of the brand owners and being used without its permission, is an infringement of their intellectual property rights by the Advertiser. The Advertiser is making unjustifiable use of the trademarks of other brand owners.

RECOMMENDATION: UPHELD

The CCC viewed the Point of sale material (POSM) and considered the Advertiser’s response. The CCC concluded that the claims in the POSM, “Rs. 5 Ke Chote, Patle Sabuno Se Dhulai Badi Kashtdayi Hain”, “Apko Badi Rahat Dega, Kashtdayi Dhulai ko Asaan Karta Hain Aur 66% Jyaada Kapde Asani Se Saaf Dhulte Hain”, were not substantiated with comparative data against competition products. The claims used in conjunction with the images of the competition products in the POSM is denigrating and disparaging to them. The POSM contravened Chapters I.1 and IV.1 (e) of the Code. The complaint was UPHELD.

 

COMPANY: Supermarket Grocery Supplies Pvt Ltd
PRODUCT: Bigbasket.com

COMPLAINT:

When they launched their services in March, they advertised that they will offer 10% discount on all purchases for one year. Now Bigbasket.com are stating that there is a limit of Rs.24000/- per year for which they will offer 10% discount. Purchases beyond this will not be eligible for 10% discount. This is contrary to their advertisement when they launched their services in Chennai which said that 10% discount on all purchases for one year. No limit was mentioned in the advertisement

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the 10% discount offer was subject to the terms and conditions as mentioned in the advertisement. The advertisement is not misleading. The complaint was NOT UPHELD.

 

COMPANY: Bharti Airtel Ltd
PRODUCT: Airtel Broadband

COMPLAINT:

Some signboards in Chennai put up by Airtel advertise Broadband 60 GB at 1099 rupees. This tariff is only for the Karnataka circle. This is grossly misleading for consumers, since when they call that number (conveniently covered up by the Chennai number), they will be told that the tariff is expired and will try to sell them whatever overpriced services they currently peddle in Chennai.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the Ad – Hoarding and considered the Advertiser’s response that was received by the due date. The CCC concluded that the claim offer of “Airtel Broadband – 60 GB @ Rs.1099 with unlimited calls”, was not substantiated with evidence of the customers who have availed this scheme. The Ad – Hoarding contravened Chapter I.1 of the Code. The complaint was UPHELD.

 

COMPANY: Hyundai Motors India Limited
PRODUCT: Hyundai Creta

COMPLAINT:

1st complainant- It is the launch advertisement for the new Hyundai Creta SUV launched on 21 July. 2nd complainant- The TV commercial of newly launched Creta shows a male driving the car. On a hilly road the driver reaches just behind a bus and all of sudden swirls vehicle to right side lane to overtake. After overtaking he again swirls vehicle in front of bus and then swirls back to another lane to avoid debris. This is the fantasy ride for female passenger. The ad tries to communicate that the vehicle is powerful and agile. 1st objection- Dangerous driving Violated Chapter III, Sec.3. Advertisements shall not, without justifiable reason show or refer to dangerous practices or manifest a disregard for safety or encourage negligence. 2nd objection-The way he overtakes the vehicle suddenly (almost blindly) might be prohibited under Rule 13(e) of Rules of road regulation. The ad will encourage new driver to overtake like that on hilly roads and may lead to accidents. This is not only harmful for driver but also for oncoming vehicles. We want Hyundai to remove that part (From 28 sec to 25 sec in their 1 minute ad, which is on their website also). These ads should be screened though technical committee and should not encourage dangerous behaviour on roads.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the TVC does not show reckless driving nor does it encourage unsafe practices. The complaint was NOT UPHELD.

 

COMPANY: Sanzyme Ltd
PRODUCT: Nutrus Slim Tea

COMPLAINT:

“Green Tea - Reduces the risk of Diabetes and Cancer”, “Slim”

NATURE OF COMPLAINT:

I am a student from National Institute of Food Technology Entrepreneurship and Management. I came across this product in the market stating "Nutrus SLIM Tea" and am not satisfied with the claim "Slim". What is the proof that this product would help us slimming our body? There is another claim in this, stating "Green Tea reduces the risk of DIABETES and CANCER". I don't think there is a solid proof stating Green tea cures Diabetes and Cancer. These claims are seemed to be inappropriate and highly misleading the consumers.

RECOMMENDATION: UPHELD

The advertiser representatives were given personal hearing by ASCI. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the packaging claims and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. Advertiser has submitted literature and research papers on topics – Green Tea, Garcinia and Probiotics. None of these studies conducted have been able to definitely conclude that regular intake of Green Tea is clinically proved and confirmed remedy to cure diabetes and cancer. The CCC concluded that the claims, “Slim”, and “Green Tea reduces the risk of Diabetes and Cancer”, were not substantiated with clinical evidence, and contravened Chapter I.1 of the Code. The complaint was UPHELD.

 

COMPANY: Carlsberg India Private Limited
PRODUCT: Tuborg Zero

COMPLAINT:

This product finds only a vague mention on the company India website and there is no information on the sales turnover or the outlets where the product is available. The look of the Tuborg Zero product in the TV commercial is identical to the Tuborg Beer bottle. Copied below are the images of the two products from the Carlsberg website. [Tuborg Zero Product image: http://www.carlsbergindia] com/company/OtherProducts/Pages/TuborgZero.aspx and Tuborg strong beer bottle image: http://www.carlsbergindia.com/brands/Pages/TuborgStrong.aspx]. The launch of the TV commercial of this non - alcoholic product coincides with the new packaging introduced for the Tuborg Strong beer product in May, 2102. Checked in the market space and noticed that though this TV commercial has been periodically aired all across major locations in India, this product is not available in the market in the similar product segment. It is apparent that this is a surrogate product to promote the new packaging of Tuborg Strong. Checked in the net for further information on the product and came across multiple articles (links mentioned below) which have clearly commented on the product being a surrogate product. 1. http://www.adsindia.co.in/tuborg-india-ad-tuborgzero-open-for-fun/ 2. http://www.firstpost.com/business/tuborg-zero-hasa-commercial-but-no-product-346793.html 3. http://advertisementsindia247.blogspot.in/2012/06/tuborg-zero-surrogate-advertising.html 4. http://marketingbloggers.in/2012/09/03/tuborgindia-marketing-a-cut-above-rest/ Also noticed that Carlsberg has a Facebook page for the product which is supposed to be non-alcoholic but the contents of the page predominantly relate to articles on beer and promotion of the beer segment products under Tuborg brand. [https://www.facebook. com/TuborgZero]. As per this page the product was launched in 2013 while the advertisements in TV have been on since 2012. Given to understand that Carlsberg plans to revive this advertisement campaign again for further promotion of its Strong beer brand segment I had also checked the ASCI website and noticed that ASCI has in the past upheld a complaint against Bacardi in relation to an advertisement pertaining to Bacardi Breezer Music CDs specifying that the advertisement contravened Chapter III.6 (a) (b) of the ASCI Code and the Guidelines for Brand Extension product or service.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the Youtube Ads and considered the Advertiser’s response. Advertiser did not provide the annual market sales data of the product/service advertised. The CCC concluded that the advertisement was a surrogate Ad for a promotion of a liquor product – Tuborg Zero. The Youtube Ads contravened Chapter III.6 (a) (b) of the ASCI Code and the Guidelines for Brand Extension product or service. The complaint was UPHELD.

 

COMPANY: Dr. Amit Sharma
PRODUCT:

COMPLAINT:

“Completely cure HIV AIDS and any kind of cancer through ayurvedic treatment”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim in the TVC, “Completely cure HIV AIDS and any kind of cancer through ayurvedic treatment”, was not substantiated. Also, specific to the claim related to complete cure of Cancer, the TVC is in Breach of the law as it violated The Drugs & Magic Remedies Act. The TVC contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Vidyalankar Classes
PRODUCT:

COMPLAINT:

“No.1 & Most Experienced Coaching Institute in Mumbai”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the advertisement, “No.1 & Most Experienced Coaching Institute in Mumbai”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Vivekananda Degree & PG College
PRODUCT:

COMPLAINT:

“Number 1 College from Last 22 years.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “Number 1 College from Last 22 years”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Yogis Ayurveda
PRODUCT:

COMPLAINT:

Since 1944 Worldwide Safe & Successful Ayurvedic Herbal Treatment for Every one 1. Height increase 2. Takat Da Tohfa Kesar- Gold Course for newly married couples

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Since 1944 Worldwide Safe & Successful Ayurvedic Herbal Treatment for Every one - Height increase”, “Takat Da Tohfa Kesar- Gold Course for newly married couples”, were not substantiated. Also, specific to the claim related to height increase and for claims implying enhancement of sexual pleasure, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Parthvimeda Gau Utpad Pvt Ltd
PRODUCT: Pathmeda Products

COMPLAINT:

Consume Pathmeda gomutra ark regularly to get protected from the incurable diseases like obesity, Diabetes, Heart Diseases and Cancer

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Consume Pathmeda gomutra ark regularly to get protected from the incurable diseases like obesity, Diabetes, Heart Diseases and Cancer”, were not substantiated. Also, specific to the claims implying prevention of obesity, Diabetes, Heart Diseases and Cancer, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Shreeji Herbal Products
PRODUCT:

COMPLAINT:

Shreeji Herbal Products - Stops hair fall in 24 hours - Money back if no results are seen - 100% result on damage caused due to medicines of thyroid - Makes skin whiter in 20 days

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Shreeji Herbal Products - Stops hair fall in 24 hours - Money back if no results are seen - 100% result on damage caused due to medicines of thyroid - Makes skin whiter in 20 days”, were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

 

COMPANY: Shree Baidyanath Ayurved Bhawan Pvt Ltd
PRODUCT: Baidyanath Medohar Guggulu

COMPLAINT:

“Very useful for reducing the increased fat in the body” Before and after visuals are misleading

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

nt and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The product is a classical preparation with recognized textual references. Claim related to Medharatwa (reduction in Fat), is as per textual claim. This complaint was NOT UPHELD. However, the CCC considered the diagrammatic representations of before and after images shown in the advertisement and on the product pack to be misleading by exaggeration. The advertisement contravened Chapter I.4 of the Code. This complaint was UPHELD.

 

COMPANY: Vaidic Clinic
PRODUCT:

COMPLAINT:

“100% Ayurvedic Treatment by advanced technique - Premature Ejaculation - Night fall - Problem in penis – Impotency - Sexual weakness - Skin diseases – Arthritis - Female diseases – Piles – Obesity”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “100% Ayurvedic Treatment by advanced technique - Premature Ejaculation - Night fall - Problem in penis – Impotency - Sexual weakness - Skin diseases – Arthritis - Female diseases – Piles – Obesity”, were not substantiated. Specific to the claims related to treatment of sexual impotency, Obesity, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. Also, specific to the claims related to treatment for Piles, the Ad is in Breach of the law as it violated Schedule J of The Drugs and Cosmetic Act, 1940 and Rules, 1945. The headline in the Ad, “100% Ayurvedic Treatment by advanced technique”, was considered to be misleading. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Hair Doc Trichology Hair Clinic
PRODUCT:

COMPLAINT:

1. Complete Baldness Treatment 2. White Hair Control 3. Specialized HDHT+ for 100% natural hair growth. 4. Awarded with Keshratna 5. Visuals are misleading 6. Stop Hair loss. 7. Advanced Non-Surgical Mesotechnology for Hair Loss Control

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ads, “Complete Baldness Treatment”, “White Hair Control”, “Specialized HDHT+ for 100% natural hair growth”, “Awarded with Keshratna”, “Stop Hair loss”, “Advanced Non-Surgical Mesotechnology for Hair Loss Control”, were not substantiated. The visuals of before and after the treatment were misleading. Specific to the claims related to complete baldness treatment (a condition referred in Schedule J of the Drugs and Cosmetics Act) is in Breach of the law as it violated The Drugs & Cosmetics Rule 106. The advertisements contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: RV New Visions Healthcare Pvt Ltd
PRODUCT:

COMPLAINT:

1. After research by Dr. Manju Ray of Kolkata (a reputed scientist of Bose Institute and felicitated by Government of India), the effectiveness of this treatment M.G. (Methy/Glyoxal) has been proved, which was successfully tested at Kolkata as well as at the Chinchwad based hospital of Lokamanya Group of Hospitals. This medicine works very well as complementary to the regular cancer medicines; and treats it. 2. Suitable for preventing regrowth of cancer tumor after removing it with surgery. 3. It acts as a complementary while starting radiation or chemotherapy, making it more beneficial and helpful in preventing its side effects. 4. Starting this treatment immediately is effective when radiation or chemotherapy is not possible.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “After research by Dr. Manju Ray of Kolkata (a reputed scientist of Bose Institute and felicitated by Government of India), the effectiveness of this treatment M.G. (Methy/Glyoxal) has been proved, which was successfully tested at Kolkata as well as at the Chinchwad based hospital of Lokamanya Group of Hospitals. This medicine works very well as complementary to the regular cancer medicines; and treats it”, “Suitable for preventing regrowth of cancer tumor after removing it with surgery”, “It acts as a complementary while starting radiation or chemotherapy, making it more beneficial and helpful in preventing its side effects”, “Starting this treatment immediately is effective when radiation or chemotherapy is not possible”, were not substantiated. Also, specific to the claims for Cancer prevention, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Peoples Empowerment Group - ISB&M School of Technology
PRODUCT:

COMPLAINT:

1. 100% Placement 2. ISB&M School of Technology Ranked 8th in Emerging Engineering Institutes in India

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “100% Placement”, “ISB&M School of Technology Ranked 8th in Emerging Engineering Institutes in India”, were not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Nityanand Herbals
PRODUCT: Dia Nitya

COMPLAINT:

1. Miracle in the world Dia Nitya - For Diabetes - Instant relief - Made from traditional natural herbs - Helps in reactivating the beta cells - Helps in high consumption of glucose by cells - Works as insulin - No Side effects 2. Our aim to make the world diabetes free

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Miracle in the world Dia Nitya - For Diabetes - Instant relief - Made from traditional natural herbs - Helps in reactivating the beta cells - Helps in high consumption of glucose by cells - Works as insulin - No Side effects”, “Our aim to make the world diabetes free”, were not substantiated. Also, specific to the claims implying cure for Diabetes, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: NIPS School of Hotel Management
PRODUCT:

COMPLAINT:

1. World Record Holder 2. Ranked No. 1 Eastern India the Pioneer Newpaper 2014 3. Best Placement Award- By South Asian Academy, New Delhi, 2012 4. Ranked No. 2 Among India's Private Hotel Management Institute - The Pioneer Newspaper - 2013 5. Holder of Limca, Asia & India Books Of Records 6. Eastern India's Best Hotel Management College- Awarded By Brands Academy, New Delhi - 2013 7. Winner 8th National Education Award- Awarded By NEA, New Delhi- 2014 8. Winner National W.B Education Award- Awarded By NEA, New Delhi - 2014 9. Worldwide Hospitality Award- Awarded By WWHA, Paris, France- 2003

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser did not provide the details of the Award, the parameters used by the Assessors to grant the Awards and hence the CCC did not consider the data to be authentic. The CCC concluded that the claims in the Ad, “World Record Holder”, “Ranked No. 1 Eastern India the Pioneer Newpaper 2014”, “Best Placement Award- By South Asian Academy, New Delhi, 2012”, “Ranked No. 2 Among India's Private Hotel Management Institute - The Pioneer Newspaper – 2013”, “Holder of Limca, Asia & India Books Of Records”, “Eastern India's Best Hotel Management College- Awarded By Brands Academy, New Delhi – 2013”, “Winner 8th National Education Award- Awarded By NEA, New Delhi- 2014”, “Winner National W.B Education Award- Awarded By NEA, New Delhi – 2014”, “Worldwide Hospitality Award- Awarded By WWHA, Paris, France- 2003”, were not adequately substantiated with evidence. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Aim Entertainment Acting Academy
PRODUCT:

COMPLAINT:

“100% Placement”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “100% Placement”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Astha Ayurved
PRODUCT:

COMPLAINT:

“Successful treatment of nil sperms/ less sperms, impotency, premature ejaculation, less stress, looseness, nightfall, semen in urine, less desire of sex, etc. Ovarian/Uterus clot, blocked ovary tube, irregular periods, leucorrhoea/ white discharge, lack of desire in women by ayurvedic technique”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

the Advertiser, the CCC concluded that the claims in the Ad, “Successful treatment of nil sperms/ less sperms, impotency, premature ejaculation, less stress, looseness, nightfall, semen in urine, less desire of sex, etc. Ovarian/Uterus clot, blocked ovary tube, irregular periods, leucorrhoea/ white discharge, lack of desire in women by ayurvedic technique”, were not substantiated. Also, specific to the claims related to successful treatment for sexual impotency, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Learn & Earn Academy
PRODUCT:

COMPLAINT:

“100% Job Placement in India and Abroad”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “100% Job Placement in India and Abroad”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Master of Science in Information & Technology
PRODUCT:

COMPLAINT:

“Achieved near 100% Placements since 2001”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “Achieved near 100% Placements since 2001”, was not substantiated adequately and the claim was misleading by ambiguity. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Mediit Educational Institute
PRODUCT:

COMPLAINT:

“No. 1 Institute for Engineering & Medical Entrance Exams”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “No. 1 Institute for Engineering & Medical Entrance Exams”, was not substantiated. The Ad contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Vidyalankar Classes
PRODUCT:

COMPLAINT:

“Job Guaranteed”

NATURE OF COMPLAINT:

“With reference to the captioned matter, this is to inform you that we have received your above referred letter and have noted the contents of the said letter.”

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “Job Guaranteed”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: ADCC Infocad Private Limited
PRODUCT: ADCC Academy

COMPLAINT:

“Always No. 1 Whether it be Engineering or Medical Entrance Exams”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “Always No. 1 Whether it be Engineering or Medical Entrance Exams”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Wisdom Institute
PRODUCT:

COMPLAINT:

“100% Job Placement”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “100% Job Placement”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Sri Shakthi Institute Of Engineering & Technology
PRODUCT:

COMPLAINT:

“100% Placement - We did it in 2013-14 and repeated it in 2014-15”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “100% Placement - We did it in 2013-14 and repeated it in 2014-15”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Mardana Josh Range of Products
PRODUCT:

COMPLAINT:

“Mardana Josh Herbal Majun & Capsule - Increases masculine energy, provides stoppage, increases stimulation and potential, stops premature ejaculation, successful in curing physical weakness”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Mardana Josh Herbal Majun & Capsule - Increases masculine energy, provides stoppage, increases stimulation and potential, stops premature ejaculation, successful in curing physical weakness”, were not substantiated. Also, the Ad claims read in conjunction with the Ad visual implies that the product is meant for enhancement of sexual pleasure, which is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Ponjesly College of Engineering
PRODUCT:

COMPLAINT:

“100% Placement those who attended the placement Training”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “100% Placement those who attended the placement Training”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Abdan Pharmacare Private Limited
PRODUCT:

COMPLAINT:

Abdan Hair Tonic - Stops hair fall - Stop balding - Increases memory by dendrite cells.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser provided only a list of ingredients used in the product. The CCC concluded that the claim in the Ad, “Abdan Hair Tonic - Stops hair fall - Stop balding - Increases memory by dendrite cells”, was not substantiated with proof of efficacy. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: One Dream
PRODUCT:

COMPLAINT:

“100% Guaranteed Job”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “100% Guaranteed Job”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Ramban Liquid
PRODUCT:

COMPLAINT:

“Get Rid of Drinking - Use Ramban Herbal Liquid Medicine by Vedban Delhi. A person stops drinking forever by using this medicine”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Get Rid of Drinking - Use Ramban Herbal Liquid Medicine by Vedban Delhi. A person stops drinking forever by using this medicine”, were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

 

COMPANY: Blue Bells Innovative School
PRODUCT:

COMPLAINT:

“No.1 IIT & Medicine Foundation School”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

ponse in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “No.1 IIT & Medicine Foundation School”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: UEI Global Education
PRODUCT:

COMPLAINT:

1. 100% Placement 2. UEI Global India's Leading Management Institute Ranked No.1 Institute in India

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “100% Placement”, “UEI Global India's Leading Management Institute Ranked No.1 Institute in India”, were not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Tajinder Bhatia Achieve Max
PRODUCT:

COMPLAINT:

“100% Selection Guarantee Course.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “100% Selection Guarantee Course”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: City Broadband
PRODUCT:

COMPLAINT:

“India's No.1 Leading Internet Service Provider.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “India's No.1 Leading Internet Service Provider”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Vidya Knowledge Park
PRODUCT:

COMPLAINT:

“Award for No. 1 in Placements”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “Award for No. 1 in Placements”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: MIST Plus
PRODUCT:

COMPLAINT:

“No. 1 Institute for IIT-JEE”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “No. 1 Institute for IIT-JEE”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Dilco Slimming Capsule
PRODUCT:

COMPLAINT:

1. Dilco Slimming Capsule - Get rid of obesity, immediately - Reduce obesity - Reduce fat - Increase energy - Without any side effect - Without operation - Without crash dieting - Without yoga - Without any exercise. 2. Now Obesity, will never trouble you. 3. Obesity gets over with Dilco Slimming 4. We have brought a natural and easy way to reduce weight. 5. Dilco Slimming melts your fat like wax 6. Before and after visual is misleading.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Dilco Slimming Capsule - Get rid of obesity, immediately - Reduce obesity - Reduce fat - Increase energy - Without any side effect - Without operation - Without crash dieting - Without yoga - Without any exercise”, “Now Obesity, will never trouble you”, “Obesity gets over with Dilco Slimming”, “We have brought a natural and easy way to reduce weight”, “Dilco Slimming melts your fat like wax”, were not substantiated. The visuals of before and after the treatment were misleading. Also, specific to the claims related to cure / prevention of Obesity, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: SMG Healthcare
PRODUCT: Sugar Haran Kit

COMPLAINT:

“Sugar Haran- For relief in sugar control, continue with your healthy life style, regular medicines, exercises, nutritious and balanced diet and take only 10 drops of Sugar Haran per day”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Sugar Haran- For relief in sugar control, continue with your healthy life style, regular medicines, exercises, nutritious and balanced diet and take only 10 drops of Sugar Haran per day”, were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

 

COMPANY: Weitrex Forte Capsule & Drops
PRODUCT:

COMPLAINT:

“Weitrex Forte Capsule & Drops – Reduce Obesity”, “No Dieting”, “No Side Effects with pure ayurvedic treatment”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement and considered the Media’s response. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Weitrex Forte Capsule & Drops – Reduce Obesity”, “No Dieting”, “No Side Effects with pure ayurvedic treatment”, were not substantiated. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Kiran Homeopathic Clinic
PRODUCT:

COMPLAINT:

“Successful treatment of piles, stones, premature ejaculation in men, masturbation, weakness & impotency”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Successful treatment of piles, stones, premature ejaculation in men, masturbation, weakness & impotency”, were not substantiated. Specific to the claims related to successful treatment for Piles, the Ad is in Breach of the law as it violated Schedule J of The Drugs and Cosmetic Act, 1940 and Rules, 1945. Also, specific to the claims related to successful treatment of Stones, impotency, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Sultan Forte
PRODUCT:

COMPLAINT:

“Sultan Forte - For the lost energy, passion and stoppage in men/women - Beneficial in nightfall, bad nerves, erectile dysfunction, nil sperms & all kinds of sexual problems”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Sultan Forte - For the lost energy, passion and stoppage in men/women - Beneficial in nightfall, bad nerves, erectile dysfunction, nil sperms & all kinds of sexual problems”, were not substantiated. Also, the Ad claims read in conjunction with the pack visual implies that the product is meant for enhancement of sexual pleasure, which is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Happy Child College of Nursing
PRODUCT:

COMPLAINT:

“All the courses are with 100% Placement”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

t. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “All the courses are with 100% Placement”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Sai Wellness Education
PRODUCT:

COMPLAINT:

“100% Placement”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “100% Placement”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: The Prayag International Institute of Hotel &Tourism
PRODUCT:

COMPLAINT:

“Placement Guaranteed In 5 Star Hotels (India & Abroad)”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “Placement Guaranteed In 5 Star Hotels (India & Abroad)”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: All India Computer Trainers Association
PRODUCT:

COMPLAINT:

“100% Placement Guarantee”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “100% Placement Guarantee”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: IPCA Accountancy
PRODUCT:

COMPLAINT:

“100% Job Guarantee”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “100% Job Guarantee”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: The Mentor’s Academy
PRODUCT:

COMPLAINT:

1. Get a reputed Government job. Get Bank, Railway, Police etc. in just one day exam. 2. 100% Money Back Guarantee

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Get a reputed Government job. Get Bank, Railway, Police etc. in just one day exam”, and “100% Money Back Guarantee”, were not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Millennium Institute of Management
PRODUCT:

COMPLAINT:

“First Time in India an MBA Programme with 100% Placement Guarantee.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “First Time in India an MBA Programme with 100% Placement Guarantee”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Banda Para Medical College
PRODUCT:

COMPLAINT:

“100% Government Job”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “100% Government Job”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: BSY Noni India
PRODUCT: BSY Noni Black Hair Magic

COMPLAINT:

1. BSY Noni Black Hair Magic 2. No More Chemicals 3. No More Dye (Black) 4. Used Confidently By People in Over 28 Countries across the World 5. Just 10 Minutes

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. On reviewing the contents of the advertisement it appears to match with the contents on the Advertiser’s website. The CCC concluded that the claims in the print Ad, “No More Chemicals”, “No More Dye (Black)”, “Used Confidently By People in Over 28 Countries across the World”, “Just 10 Minutes”, were not substantiated. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Nirog Ayurvedic Center
PRODUCT:

COMPLAINT:

1. Treatment for Paralysis now completely possible in Himachal - Patients of Stroke, Non-functioning of legs, hands and tongue, facial muscle drop, loss of control over urine & stool discharge and other dangerous initial symptoms of paralysis like : stumbling, shocks, skin crawling, heaviness, numbness etc., can now be saved from paralysis by treating them with Ayurvedic Medicine developed by N.A.C. This medicine removes the dead blood cells and smoothens the blood circulations. It saves from being paralysed by curing the weakened cells after attack. This medicine has no side effects and can be consumed with Allopathic Medicines. Clear provement can be seen within few hours in new patients and within few days in case of old patients by this medicine. 2. Epilepsy: Special medicine for all types of brain attacks, frothing in mouth, crooked neck, becoming moony, tongue not working, tremors, weakness of brain by balancing the cells and cures attacks. With the help of this English medicines stop slowly and gradually.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Treatment for Paralysis now completely possible in Himachal - Patients of Stroke, Non-functioning of legs, hands and tongue, facial muscle drop, loss of control over urine & stool discharge and other dangerous initial symptoms of paralysis like: stumbling, shocks, skin crawling, heaviness, numbness etc., can now be saved from paralysis by treating them with Ayurvedic Medicine developed by N.A.C”, “This medicine removes the dead blood cells and smoothens the blood circulations. It saves from being paralysed by curing the weakened cells after attack”, “This medicine has no side effects and can be consumed with Allopathic Medicines. Clear provement can be seen within few hours in new patients and within few days in case of old patients by this medicine”, “Epilepsy: Special medicine for all types of brain attacks, frothing in mouth, crooked neck, becoming moony, tongue not working, tremors, weakness of brain by balancing the cells and cures attacks. With the help of this English medicines stop slowly and gradually”, were not substantiated. Also, specific to the claims related to treatment/cure for Paralysis and Epilepsy, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Laborate Pharmaceuticals India Limited
PRODUCT: Pathri Nashak Range of Products

COMPLAINT:

1. Helpful in problems of all kinds of stone 2. Pathri Nashak - Syrup and Capsule made of Ayurvedic Herbs 3. Helps in dissolving stone by making it small and by which stone gets removed by the way of urine. 4. Helps in stopping the formation of stone and increases the functioning of kidney. 5. Beneficial in curing all types of urine disorders, inflammations in urine etc. 6. Helps in increasing the flow of urine.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The advertiser representative was given personal hearing by ASCI. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response for Review as well as the opinion of the Technical expert presented at the meeting. Advertiser has provided references of varied kind from Ayurvedic texts and from published papers on ingredients in different experimental modalities. The references provided are general in nature and about ingredients, not about the specific product composition. The CCC concluded that the product is directly claimed to be “helpful in problems of all kinds of stone and beneficial in curing all types of urine disorders”. The product being licensed as Ayurvedic and the common attribute of Mutral (diuretic) being mostly acceptable, either in raw or extracted form of several of the ingredients, the claims, “Syrup and Capsule made of Ayurvedic Herbs” and “Helps in increasing the flow of urine”, were substantiated. This complaint is Not Upheld on Review. Claims, “Helpful in problems of all kinds of stone”, “Helps in dissolving stone by making it small and by which stone gets removed by the way of urine”, “Helps in stopping the formation of stone and increases the functioning of kidney”, “Beneficial in curing all types of urine disorders, inflammations in urine etc”, were not substantiated with clinical data to justify this particular composition for this proprietary product to provide the specific benefits as claimed. The advertisement contravened Chapter I.1 of the ASCI Code. This decision of complaint being Upheld stands on Review.

 

COMPANY: Claris Lifesciences limited
PRODUCT:

COMPLAINT:

“India’s Best Places to Work” and “the Industry Best in “Healthcare”

NATURE OF COMPLAINT:

The supplement gives ranking of companies as determined by the study conducted by Great Place to work Institute, India. The Economic Times is the media partner. The advertisement says that it is one of India's best places to work and the industry best in Healthcare whereas industry wise ranking given on page 12 of the supplement shows it at number 2 in Healthcare category and at number 82 in general ranking. The company shown at number one in Healthcare category is Wockhardt Group and it is at number 79 in general ranking. The advertisement does not give truthful information and is misleading."

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim, “one of India’s Best Places to Work”, is not false. This complaint was NOT UPHELD. Claim, “Industry best in Healthcare” is false as it is ranked #2. The advertisement does not have a disclaimer qualifying the source and date of research for the claim made in the advertisement. The advertisement contravened Chapters I.1 and I.2 of the ASCI Code. This complaint was UPHELD.

 

COMPANY: CL Educate Ltd
PRODUCT: Career Launcher

COMPLAINT:

1. CAT Test Series – The No.1 Cat Test Series Program Based on online survey of 1800+ students between Nov 14- Jan15, audited by third party 2. Most recommended test series 3. Rated the best by students 4. True percentile predictor

NATURE OF COMPLAINT:

Complaint 1 - CL claims that their test series is No.1 CAT test series program. It also says Best rated test series by students true percentile predictor enabled test series & Most recommended test series. They have also provided a direct comparison of their products / deliverable with that of T.I.M.E.'s. Their claims of No.1 CAT test series program and Best rates test series by students are based on some online survey of 1800+ students m-audited by third party. As there is no clarity or detailed listing of survey has been provided whether it was done among their own students or general aspirants. The outcome of this survey may be biased as it may have been done only among their own students! They should be asked to substantiate their claims of -No.1 CAT test series program, Best rated test series by students, true percentile predictor enabled test series with necessary support and genuine comparative data of other institutes/competition. There is no evidence these claims and those claims may be misleading. Just stating audited by 3rd party does not justify the same. The response of the above hidden survey is also misleading and has been deliberately done to tamper/damage TIME's brand image among CAT aspirants. There is no mention of the source of the direct comparison of their offerings with that of TIME's.” Complaint 2 - CL claims The No.1 CAT Test Series Program, The best rated Test series program, True percentile predictor and Most recommended test series. They have also done a direct comparison of their product with that of their competition TIME. All these claims and comparison have been done based on some mysterious online survey and for which no data is available publicly. They are just using the phrase audited by third party. These are fake and unsubstantiated claims. CL has been advertising it from past 6,7 months even though they could not substantiate these false claims in past. They are misguiding thousands of CAT/MBA aspirants with these fake claims and also trying to damage the reputation of TIME, a leading CAT training institute and CL competition

RECOMMENDATION: UPHELD

The CCC viewed the Website advertisement and considered the Advertiser’s response. There is no clarity or detailed listing of survey provided by the Advertiser to prove whether it was done among their own students or general aspirants. Also, the Advertiser did not provide the details of the actual survey feedback, evidence of the number of students who have responded, calculations for arriving at the scores etc. The CCC concluded that the claims in the Ad, “CAT Test Series – The No.1 Cat Test Series Program”, “Most recommended test series”, “Rated the best by students”, “True percentile predictor”, were not substantiated adequately. The Website advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Cure Sight Laser Centre
PRODUCT:

COMPLAINT:

They falsely claim the following things: “Wavelight EX-500 which is US FdA approved and can remove 1 eye number in just 1.4 second” “By India's the most Experienced Doctors Dr.Parimal Desai, Dr. Arun Bhade, Dr.Ashish Bhojak and associated team”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, no response was received from the advertiser. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Wavelight EX-500 which is US FdA approved and can remove 1 eye number in just 1.4 second”, were not substantiated. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

 

COMPANY: Dharampal Satyapal Ltd
PRODUCT: Rajnigandha Pan Masala

COMPLAINT:

The advertisement describes the various ingredients used to prepare Pan Masala/Guta named Rajnigandha PanMasala with a person walking in the forest to get them early morning. Pretending the product used are all natural and healthy-- which is false. Rajnigandha Pan Masala advertisement currently running on Television is misleading and gives a false impression about the product and does not even mention mandatory notice that Gutka or Pan Masala is injurious to health. It is being shown as an auspicious or natural healthy product with no mention this is Pan Masala/Gutka. Just showing something is taken from nature is not healthy. Even soil & stone are natural but do not consider them healthy.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC did not consider the reference to various ingredients in the product to be objectionable. However, the CCC concluded that the disclaimer in the TVC is not legible and contravened the ASCI Guidelines for Supers. The complaint was UPHELD.

 

COMPANY: Hindustan Unilever Ltd
PRODUCT: Fair & Lovely Men’s Fairness

COMPLAINT:

Fair & Lovely Men’s fairness cream shows ‘‘actor Saif Ali and a model in jeep without wearing seat belt. It is an offence as per central motor vehicle act and it promotes unsafe driving practices. India is number one in road accidents and the advertisers should be sensitive towards society.’’

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the visual of “a model in the jeep without wearing seat belt” as depicted in the TVC shows an unsafe practice. The TVC contravened Chapter III.3 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: John Distilleries Pvt Ltd
PRODUCT: Original Choice

COMPLAINT:

Surrogate advertisement by John Distilleries Pvt Ltd for a liquor brand misrepresenting itself as "packaged drinking water" at the back of buses operated by the Bangalore Metropolitan Transport Corporation (BMTC). Surrogate promotion of tobacco and alcohol use is understood to be prohibited by government-owned media and corporations. BMTC is a government agency and appears to be violating guidelines issued by the Information & Broadcasting Ministry as well as ASCI by promoting liquor consumption using government/public property for quick financial gains. The ad clearly targets alcoholic drinkers among men as well as aims for new customers among women.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the Ad displayed at the back of Buses, and considered the Advertiser’s response. The Ad shows a Bar situation with coloured liquid in bottles/glasses which appears to be a direct promotion of liquor product – Original Choice. The advertisement is misleading by implication and contravened Chapters I.4 and III.6(b) of the Code (“Whether there exists in the advertisement under complaint any direct or indirect clues or cues which could suggest to consumers that it is a direct or indirect advertisement for the product whose advertising is restricted or prohibited by this Code.”). Also, the Ad did not meet the requirements as per ASCI's Guidelines for Qualification of Brand Extension Products and thereby contravened Chapter III.6 (a) of the ASCI Code. The complaint was UPHELD.

 

COMPANY: SCMS School of Engineering & Technology
PRODUCT:

COMPLAINT:

1. Kerala's No. 1 Engineering College (SF) in quality and excellence 2. SCMS is ranked No. 1 in all ranking surveys conducted by RECCA-NIT

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim, “Kerala's No. 1 Engineering College (SF) in quality and excellence”, was not substantiated with comparative data versus other institutes. Claim, “SCMS is ranked No. 1 in all ranking surveys conducted by RECCA-NIT”, was not substantiated with authentic supporting data and also the claim is misleading by omission of fact such as what the ranking was specific to. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Rafael Medicare Centre
PRODUCT:

COMPLAINT:

1. An option beyond Bypass & Stents EECP Treatment 2. Safest, Non-Surgical, USA- FDA Approved Treatment for Chest Pain (Angina) & Heart Failure.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The reference provided by the advertiser mentions about limitations of the technique and side effects as well as contraindications. The CCC concluded that the claim, “An option beyond Bypass & Stents EECP Treatment”, is misleading since the indications for this treatment are limited. Claim, “Safest, USA- FDA Approved Treatment for Chest Pain (Angina) & Heart Failure”, was not substantiated. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD.

 

COMPANY: KIPM College of Engineering & Technology
PRODUCT:

COMPLAINT:

“11 National & International Awards for 100% placement, Excellence Education.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser was not granted extension of time to respond. In the absence of comments from the Advertiser, the CCC concluded that the claim, “11 National & International Awards for 100% placement, Excellence Education”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: ISC CNC Training Centre
PRODUCT:

COMPLAINT:

“100% Placement”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “100% Placement”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Chalapathi Institute of Pharmaceutical Sciences
PRODUCT:

COMPLAINT:

1. We Do Not Claim We Are No. 1, We Just Are! 2. Chalapathi- the one and only educational institution in AP with NAAC's A Grade rating

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claims in the Ad, “We Do Not Claim We Are No. 1, We Just Are!”, “Chalapathi- the one and only educational institution in AP with NAAC's A Grade rating”, were not substantiated with authentic supporting data. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: National Power Training Institute Corporate Centre
PRODUCT: “100% Placement”

COMPLAINT:

 

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “100% Placement”, was not substantiated adequately. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Centre for Bioinformatics
PRODUCT:

COMPLAINT:

“Placement Assured”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “Placement Assured”, was not substantiated with supporting data. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Invertis University
PRODUCT:

COMPLAINT:

1. National Education Award 2014 for Outstanding B-School & Engg. Univ. - ABP 2. 4 Star Ranking - The Pioneer 3. Bharat Shiksh Ratan - Velidicted by GAF, Delhi 4. Best Emerging University Of North India - Indian Achievers Podium 5. Ranked A+ Among Top B-Schools - Business India Survey.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The year when the awards were given is not mentioned in the advertisement. The CCC concluded that the claims in the Ad, “National Education Award 2014 for Outstanding B-School & Engg. Univ. – ABP”, “4 Star Ranking - The Pioneer”, “Bharat Shiksh Ratan - Velidicted by GAF, Delhi”, “Best Emerging University Of North India - Indian Achievers Podium”, were not adequately substantiated and were misleading by omission of disclaimers. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: SKML Defence Academy
PRODUCT:

COMPLAINT:

“100% Job Guarantee Coaching”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “100% Job Guarantee Coaching”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Mangayarkarasi Educational Trust
PRODUCT: Mangayarkarasi College of Arts & Science

COMPLAINT:

“100% Placement”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “100% Placement”, was not substantiated regardless to the publication mentioned in the communication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: NIV Foundations
PRODUCT: NIV School of Hospitality Management

COMPLAINT:

1. 10th and 12th pass Get Job in 4 Star and 5 Star Hotels 2. 100% Written Placement Guarantee (Legal Agreement)

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claims in the Ad, “10th and 12th pass Get Job in 4 Star and 5 Star Hotels”, “100% Written Placement Guarantee (Legal Agreement)”, were not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Vivekananda Institute of Professional Studies
PRODUCT: Delhi School of Business

COMPLAINT:

1. First Rank among Emerging Business Schools in India by Times Group for faculty 2. Innovation B-School Award by DNA-Star Group for innovation in Teaching 3. 100% Students Placed

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

In view of the Advertiser’s request for an extension of time, the Advertiser was granted an extension till 24th July 2015. But no response was received from the Advertiser. The CCC viewed the print advertisement and concluded that the claims in the Ad, “First Rank among Emerging Business Schools in India by Times Group for faculty”, “Innovation B-School Award by DNA-Star Group for innovation in Teaching”, “100% Students Placed”, were not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Alaska Water Marketing
PRODUCT: Amazing Water

COMPLAINT:

1. First Time in India 2. Amazing Water - Anti-Oxidant - Anti-Ageing - 7 X Faster Hydration - Increase Performance & Energy - Enhanced Electrolyzed Alkaline Functional Water - More PH More Healthy

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

ASCI approached the manufacturer as suggested by the advertiser but no response was received from the manufacturer. The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claims in the Ad, “First Time in India”, “Amazing Water - Anti-Oxidant - Anti-Ageing - 7 X Faster Hydration - Increase Performance & Energy - Enhanced Electrolyzed Alkaline Functional Water - More PH More Healthy”, were not substantiated. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Berry’s Skin Care Clinic
PRODUCT:

COMPLAINT:

1. White spots (Leukoderma), Psoriasis - Product awarded with Indira Gandhi award 2. 100% Ayurvedic 3. Only Ayurvedic formula which gives 100% results 4. Cure completely from its roots 5. No chances for re-occurrence 6. Certified by Government of Dubai 7. No need to consume medicines for years

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The claim support data provided by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The CCC concluded that – Claim, “White spots (Leukoderma), Psoriasis - Product awarded with Indira Gandhi award”, was not substantiated with authentic support data. Claims, “Only Ayurvedic formula which gives 100% results”, “Cure completely from its roots”, “No chances for re-occurrence”, “No need to consume medicines for years”, were not substantiated. Claim, “Certified by Government of Dubai”, was not substantiated with authentic support data. Also, specific to the claims related to complete cure of White Spots, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.2 and III.4 of the ASCI Code. This complaint was UPHELD. Claim, “100% Ayurvedic” is not false as the product is approved by state authority. This complaint was NOT UPHELD.

 

COMPANY: L'Oreal India Private Limited
PRODUCT: L’Oreal Fall Repair

COMPLAINT:

1. It’s triple action arginine is known to nourish from the roots, it reduces breakage, hair grow stronger. 2. Saves up to 2000 hair strands.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The claim support data submitted for Review, was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response for Review as well as the opinion of the Technical expert presented at the meeting. The CCC noted that the advertisement present Arginine as a “Triple Action” ingredient. However, only penetration of arginine is attributed to Action #1 i.e. “nourish hair from roots” whereas other two actions # 2 and # 3 i.e. “It reduces breakage, hair grows stronger” have been attributed to the conditioning benefits of “shampoo + conditioner system” use as compared to non-conditioning shampoo alone on bleached hair. The role of arginine does not appear here anyway, as any other shampoo plus conditioning treatment would show a similar result. In the context of the advertisement, claim, “triple action arginine that nourishes hair from its root” was not adequately substantiated, for hair of normal Indian population as the penetration data was for sensitized / bleached Caucasian hair. The advertisement is misleading by ambiguity as it refers to loss of thousands of hair a month and the disclaimer refers to “due to hair breakage”. Available published literature states that 80-100 hair is lost per day which is predominantly due to natural hair loss and to a lesser extent due to breakage due to normal hair grooming routine. The claim, “save up to 2000 hair strands”, was considered to be misleading by ambiguity as it does not mention the time period within which this is achievable. The calculations to arrive at this number is unclear and also found contradictory to another reference stating that an average person loses 50 to 100 hair each day. The reference of average weight of hair on human head being 100 gms based on a US study cannot be extrapolated to the Indian context where the hair quality and length (attributing to its; mass) is different. The CCC concluded that the claims in the TVC, “Its triple action arginine nourishes hair from its roots, It reduces breakage, hair grow stronger” , “Save up to 2000 hair strands”, were inadequately substantiated and were misleading by ambiguity. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The decision of complaint being Upheld stands on Review.

 

COMPANY: Lotus Herbals Limited
PRODUCT: Lotus Herbals Youth RX

COMPLAINT:

1. A firmer and younger skin in just 7 days 2. In 4 weeks 96 percent of users have agreed that effects of ageing are almost gone

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The advertiser representative was given personal hearing by the ASCI. The advertiser was explained about the importance of robustness of product evaluation studies in terms of statistically significant sample sizes and the choice of study design as per objective of the study (i.e. product benefit / evaluation methods – objective/instrumental/ subjective / impact of demographics/ climate / skin parameters etc.). The CCC viewed the TVC and considered the Advertiser’s response for Review. Based on the data provided by the Advertiser, the CCC concluded that the sample size of 33 users is inadequate for self-assessment parameters in the context of skin related product efficacy claims. The CCC concluded that the claims, “A firmer and younger skin in just 7 days”, “In 4 weeks 96 percent of users have agreed that effects of ageing are almost gone”, were inadequately substantiated. The advertisement contravened Chapter I.1 of the Code. The decision of complaint being Upheld stands on Review.

 

COMPANY: Torque Pharmaceuticals
PRODUCT: U B Fair

COMPLAINT:

In the advertisement of ‘Torque Pharmaceuticals-U B Fair’, “1. The cream "UB Fair” is being promoted as a fairness cream to the general public. 2. This cream contains the potent steroid, Fluocinolone acetonide in addition to hydroquinone and tretinoin. All three are pharmaceutical agents. 3. These ingredients are clearly listed on the product packing, visible in attachment This combination cream is a well-known pharmaceutical formulation known as a "Modified Kligman's Formula" that is meant to treat the skin disease "melasma" by a dermatologist's prescription. It is not an over the counter formulation and is supposed to be sold upon prescription of a registered medical practitioner. Unsupervised use of such creams can cause severe and potentially irreversible damage to skin. The promotion of this topical drug as a "fairness cream" is a most gross malpractice. It is in violation of rule 106 of the Drugs and Cosmetics Act of 1940 and also The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954. Please take appropriate action against the newspaper and the advertiser in this case to the fullest extent possible”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The claim support data for Review was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response for Review as well as the opinion of the Technical expert presented at the meeting. Based on the FDA licence provided by the advertiser, the CCC noted that the product is a drug product containing steroid combination. The name “U-B Fair” does not have FDA approval nor is it stated on the product licence. The name of the product itself presents it as a Fairness product (U-B Fair) and along with the claims in body copy of various advertisements, promotes its use for several cosmetic benefits. The product contains topical steroids which are potentially dangerous when used over a prolonged period. The CCC concluded that the name of the product and information provided in the ad will encourage its unsafe use. The advertisement is misleading and is likely to exploit the lack of knowledge among consumers. It would also encourage unsafe usage of the product. Specific to the reference of this “drug product” for fairness claim, the advertisement is in violation of Schedule J clause 18 of the Drugs and Cosmetics Act. The advertisement contravened Chapters I.4, I.5, III.3 and III.4 of the ASCI Code. The decision of complaint being Upheld stands on Review.

 

COMPANY: Eveready Industries India Ltd
PRODUCT: Eveready LED

COMPLAINT:

This advertisement was broadcasted throughout recently concluded IPL. My complaint is with the claim made by the advertisement that Eveready LEDs have the brightest light. Firstly, I find this claim to be highly generic. It should be specific and should state the category in which it claims to be the brightest. Secondly, the statement is interpreted as claiming that these LEDs have the brightest light in the world. If this is the case, then I would kindly request the brand to show supporting data that proves that no light/bulb/Led in the world is as bright as these LEDs. Thirdly, in order to check the brightness of a light, it is important to look at radiant flux and not just lumens. Thus, this claim is incomplete, and thus, incorrect. Fourthly, a full sphere with a solid angle of steradian would emit more light than the Led shown in the advertisement. This is because the LED is not a complete sphere since a fraction of it is covered to attach the socket to it.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The advertiser representatives were given personal hearing by the ASCI. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response for Review as well as opinion of the Technical expert presented at the meeting. By way of supporting data the advertiser has given pack claims of lumens (brightness) for 3, 5, 7, 9 watts of his LED lamps and compared it with pack claims for several Indian competitors. In this, his lamps have the most lumens at each wattage, typically 100 lumens per watt. Hence it is an admissible claim, based on pack claims. The CCC concluded that the claim, “Eveready LEDs have the brightest light”, was substantiated. The complaint is Not Upheld on Review.

 
1506-C.355-Eveready LED

COMPANY: Amazon Kindle
PRODUCT:

COMPLAINT:

The advertisement is for amazon kindle, an electronic reader. It shows an image of a girl reading on a kindle. The price displayed prominently is 4999. The price of the device shown in the image is 8999, and this is down in fine print in the ad, which many readers can miss.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the Ad claiming price off of Rs 1000/- from Rs. 5999 to Rs 4999 in large prominent font shown for an image of the product costing Rs.8999/- is misleading by implication regardless of the disclaimer (in fine print), “Device shown in Image is Rs.8999/-”. The advertisement contravened Chapter 1.4 of the Code. The complaint was UPHELD.

 

COMPANY: Manappuram Finance Limited
PRODUCT:

COMPLAINT:

I am enclosing the scanned copy of some of their advertisements and two receipts of my pledged Ornaments to prove my case. In one advertisement, they are mentioning that there interest rate as 18%, in another mentioning as 3.5 paisa per day for Rs.100.In the advertisements dated 6Th July and 10Th July of 2015 it is shown as they have reduced their interest rates by 5% from 05/08/2014. My pledged date is 05/09/2014 but the interest rates are shown as 18%, 24% and 27% for various period. The Manappuram Finance Limited registered as a Non-Banking Finance Company with branches all over India and engaged in Gold Loan Business is misleading and cheating the customers by their advertisements in leading newspapers and TV channels for the advertisements they are using leading film stars in various languages with an absolute intention to cheat the customer. The Manappuram finance is promoting their business by these kind of misleading advertisements since the last 10 years. They are violating all the norms and guidelines of RBI both in business and Advertisements.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

On receipt of complaint, the ASCI intimated the advertiser regarding the objections found in the print advertisement by the complainant through email to justify and/or substantiate the claims as made in the TVC of “Mannapuram Finance Limited” on or before 06.08.2015. The said email also directed to contact ASCI for personal hearing in the matter. The advertiser provided an interim response but since it was not addressing the objections raised by the complainant, ASCI granted additional time for the advertiser to respond as well as fresh time slots for personal hearing. Advertiser in response to the same provided explanations to buttress the claims made in print advertisement vide email dated 17.08.2015 however no confirmation was given regarding personal hearing on the matter. ASCI sought additional clarification regarding the advertised claims telephonically. The CCC concluded that the advertiser had claimed reduction of the interest rates by 5% in year 2014. The advertiser argues that this lower interest rate was applicable only for select schemes and for limited branches. The CCC concluded that in absence of a disclaimer to indicate that the earlier scheme of 5% reduction in interest rate has been extended to other branches, the advertisement is misleading by omission. The advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD.

 

COMPANY: VLCC Healthcare Ltd
PRODUCT:

COMPLAINT:

1. Listen to your DNA for weight loss 2. A scientific weight loss solution, based on your DNA 3. “Running 4KM daily helped your colleague Lose weight.” 4. “Lose 4 kgs or get your money back”

NATURE OF COMPLAINT:

The advertisement talks about a scientific solution based on the person's DNA. It would be of interest to the general public that there is some credible evidence and research about the genes that will affect the weight loss process. It also means that people with different genes will be provided really different solutions rather than programs with different names. If VLCC has not done the reasearch on DNA then the organisation that has carried out this research must have mentioned the genetic pool- It would be of interest to note that genetic makeup of people from different races vary. So genetic research carried out in white Africans or hispanics/ latin americans would not be suitably applicable for the Indian population. Also everybody has a different genetic /DNA makeup It would be of interest to see that VLCC treatments actually differ based upon the genetic makeup. Obviously it also means that their results would be far better than they were previously when they advised solutions without DNA testing. ASCi should look into the scientific evidence - whether it says that people with a certain gene type/DNA will benefit from some specific treatment or it is far more generalized. In that case people are being conned into believing that they are benefitting in some way by checking their genes/DNA. A lot of disease have genetic info but it does not help in any way in the treatments. VLCC surely might have some good data before making such claims. Also there is a lose 4 Kg or get money back claim. Obviously not everyone benefits so the data of the people who have been given their money back should be surely looked into and verified.

RECOMMENDATION: UPHELD

The advertiser representatives were given personal hearing by the ASCI. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as the opinion of the technical expert presented at the meeting. Advertiser has provided literature review of relationship of Genetic factors/Diet and Exercise. The CCC concluded that the claim “Listen to your DNA for weight loss” read in conjunction with “presenting for the first time, VLCC Slim. Scientific weight loss solution, based on your DNA” is misleading by exaggeration. The consumer is being misguided on the following counts: 1.Oversimplification to three so called different solutions (which themselves are fairly generalized) on genetic profiles 2.While the advertisement presents the solution they are offering as breakthrough, the individual recommendations based on genetic reports viz. CHO restricted diet, Fat restricted diet and balanced diet are simplistic compartmentalizations and Classification of physical activity viz. moderate activity and moderate to rigorous activity are Generalizations. 3 Ad states that by “running 4 km daily helped your colleague lose weight. But may only make you lose your cool” This is misleading the consumers to INSIST on a genetic analysis without referring to any other physical / mental / environmental conditions contributing to obesity. Obesity is a complex disorder and hence requires multi pronged solution. Hence weight loss also requires multidisciplinary approach. 4.There is no mention on how long should a client take the therapy for losing 4 kgs. The CCC concluded that the claims, “Listen to your DNA for weightloss. Presenting for the first time VLCC DNA Slim a scientific weight loss solution based on your DNA”, “Running 4KM daily helped your colleague Lose weight. But may only make you lose your cool”, “Lose 4 kgs or get your money back”, were considered to be misleading by exaggeration and implication. The advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD.

 

COMPANY: Vishal Personal Care Pvt Ltd
PRODUCT: Banjaras Hair Oil

COMPLAINT:

“8cm hair growth in 8 weeks”

NATURE OF COMPLAINT:

No such thing is practical possible. Can't get 8 cm hair growth in 8 weeks if we use their oil. Must provide the proof for the same.

RECOMMENDATION: UPHELD

The advertiser representatives were given personal hearing by ASCI. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The clinical trial summary provided by the advertiser does not provide sufficient details regarding the measurement of hair lengths for volunteers and the study conclusion states that there is no significant difference in hair length between the advertised product and control. The CCC concluded that the claim in the TVC, “Banjara’s Samvridhi Hair Oil with Ayurvedic herbs and oils that gives upto 8 cm of hair growth in just 8 weeks”, was not substantiated adequately and was misleading by ambiguity. The TVC contravened Chapters I.1 and I.4 of the Code. Also, the disclaimers in the TVC were not in the same language as the voice over of the TVC. This contravened the ASCI Guidelines on Supers. The complaint was UPHELD.

 

COMPANY: Nahar Group
PRODUCT: Nahar Amrit Shakti Housing Property

COMPLAINT:

The advertisement says Daddy, aap mere liye tenis tunic laaye ab mujhe tennis khelney 7 km jaana padegaa, football key liye thanks but no thanks, jagah kahan hai footbaall khelney kee, Badminton laye ho saath mein tennis court bhi le aatey” . I mean you can get all this if your parent’s book a flat in Nahar Amrit Shakti. So parents who have no money have no right to bring gifts for children? For LSF what about VALUE UP-GRADATION FACTOR? I have a strong objection because this ad derogatory for parents. I mean if parents cannot afford a flat in Nahar's Amrit Shakti and the feeling that parents have is gone for a toss, you mean now every child will feel good if only parents buy a flat in NAHAR'S AMRIT SHAKTI and those who cannot will have an audacious reply from children. Children who are supposed to respect their parents is this our culture, our tradition, how cheap an ad can stoop so low and make other children behave so rough with parents, who do everything for children and they are been back answered like this, shame on ad makers and the bureau who is oblivious of this and does not take cognizance of this advertisement, as a parent I am hurt to the core, are you listening? Increase their VALUE UP-GRADATION FACTOR?

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC heard the radio spot that presented children expressing mock anger due to lack of space for playing area and considered the Advertiser’s response. The CCC concluded that the Radio spot was not so derogatory to parents as to cause grave or widespread offence. The complaint was NOT UPHELD.

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COMPANY: Johnson & Johnson Ltd
PRODUCT: Aveeno Active Naturals

COMPLAINT:

“According to AVEENO website as well as what is described on their individual packs (as seen on AMAZON.IN website, 1."AVEENO ACTIVE NATURALS ingredients are carefully selected from nature and uniquely formulated by AVEENO through the power of science to deliver visible benefits for skin and hair". 2. ACTIVE NATURALS Oat [Colloidal Oatmeal, Triple Oat Complex, and Oat Complex] (53 products) Soy [Total Soy Complex] (15 products) Wheat [Wheat Complex] (9 products) Feverfew (3 products) Shiitake [Natural Shiitake Complex] (6 products) Southernwood (3 products) Lotus [Lotus Complex] (1 product) Seaweed [Seaweed Extract] (4 products) 3. "Drug Facts: Active Ingredient: Dimethicone = x%; Inactive Ingredient: avena sativa (oat)" [among others]. 1. "Dimethicone", which is the RECOGNIZED ACTIVE INGREDIENT (according to FDA)? Dimethicone (also called as Polydimethylsiloxane, and sometimes abbreviated as PDMS) is one of several types of silicone oil (polymerized siloxane), a SYNTHETIC POLYMER WHICH DOES NOT OCCUR IN NATURE. Its applications range from contact lenses and medical devices to elastomers; it is also present in shampoos (as dimethicone makes hair shiny and slippery), food (antifoaming agent), caulking, lubricants, kinetic sand, and heat-resistant tiles. [Source: Wikipedia]. 2. Dimethicone is NONBIODEGRADABLE. [Source: Ullmann's Encyclopedia] 3. In India, these products are sold through several traders by names of "Aveeno", "BooyahChicago", "Baby Bucket", "KIDS CITY", "Angooor Healthcare", "My Beauty Bazar", among others, on AMAZON.IN at prices typically ranging from Rs 1,000 to Rs 5,000 for typical sizes ranging from 12 fl. oz. (354 mL) to 18 fl.oz. (532 mL). 4. An ORDINARY CONSUMER will purchase such PROHIBITIVELY EXPENSIVE PRODUCTS with a PERCEIVED promise of ACTIVE NATURALS, while what s/he gets is a product with an ACTIVE SYNTHETIC POLYMER which is BIONONDEGRADABLE.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

Advertiser has informed that the product has been imported by some third party from other countries and made them available on various e-commerce websites and that they are not responsible for this promotion. The CCC viewed the image of the product pack put on the amazon website and considered the Advertiser’s response. The CCC concluded that the claims mentioned on the pack and as cited in the complaint “Aveeno Active Naturals are ingredients derived from nature” for the declared active ingredient on the pack “Dimethicone” was false and not substantiated and contravened Chapter 1.1 of the Code. The complaint was UPHELD.

 

COMPANY: Career Institute for Commerce & Accounting
PRODUCT:

COMPLAINT:

Advertisement is false. ICAI declare only first-10 All INDIA RANK (AIR) but CICA PUBLISH false AIR-26, 30, 36,37,41,42 which are not declare by ICAI.” CICA is commerce institute in Kota. That institute continuously publish false AIR from last 4 year and committing fraud against students and parents.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “AIR-26, 30, 36, 37, 41, 42”, was not substantiated with supporting data. The Ad contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 
 

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