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Advertising with a Conscience
 

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ASCI Recommendations
 

COMPANY:"Procter & Gamble Home Products Ltd"
PRODUCT:"Head & Shoulders shampoo"

COMPLAINT:

"Fast track complaint received against the T.V. Commercial of “Procter & Gamble – Head & Shoulder”, which is said to have appeared on various channels. As per the complaint, the claim being made in the TVC while displaying the visual is: “Kyunki aapka Re. 1 waala shampoo dandruff nahi nikalta, 1, 2, 3 washes ke baad bhi… Head & Shoulder use nikalta hai, sirf ek wash me hi?” In the left hand side of the screen, a shampoo sachet is shown, in which it is written “Leading Re. 1 Shampoo”, with a disclaimer “Leading Shampoo Brand”. As you can see in the above frame, the leading shampoo referred to is Clinic Plus wherein the Advertiser has blatantly reproduced and infringed upon our product packaging of Clinic Plus. Clinic Plus, which is also the largest selling shampoo brand in India, sells the smaller sachet at a MRP (maximum retail price) of Re. 1/- and it’s a market leader in this category. In fact, HUL is the market leader in shampoos with about 50% market share, and Clinic Plus enjoys more than 25% market share. Further, the displayed image is the exact copy of the pack design of Clinic Plus shampoo sachet, with some elements removed. It is therefore clear that the Advertiser is showing and comparing their product with Clinic Plus shampoo, a shampoo designed to give the benefit of stronger hair, and not designed for anti-dandruff benefits. Keeping in mind the clauses of the ASCI Code, it is submitted that the impugned TVC of Head & Shoulders is crafted to capitalise on the long standing goodwill and reputation of Clinic Plus, by making an unfair comparison, and choosing an artificial advantage over a Brand, which does not operate to provide the benefit being compared. Clinic Plus, which is the largest selling shampoo in the country, is a product which works to provide the benefit of stronger hair. It is not a product designed to provide anti-dandruff benefits, which necessarily requires the presence of ingredients to counter ‘Malassezia’ which are the main cause of dandruff. We have designed the product to give other benefits, like stronger hair, and are absolutely truthful in our communication. Being fully aware of the above, the Advertiser still chooses to make this comparison by showing a pack deceptively and confusingly similar to Clinic Plus because the Advertiser wishes to denigrate, attack and discredit Clinic Plus, by making a comparison on a benefit which Clinic Plus is not designed to deliver, and gain market share through deceptive means. The Advertiser, by making minor alterations to the packaging design of Clinic Plus and labelling the deceptively similar pack as leading, has ensured that a reasonable man with average intelligence unmistakably recognises the Leading Rs. 1 pack shown in the TVC to Clinic Plus. It is further submitted that the claim being made in the voice-over of the TVC is “dandruff removal”, whereas the visual shows dandruff re-growth. Hence, the superior efficacy being claimed by the Advertiser is also falsified, since the parameter of the alleged superiority is not left ambiguous. The Advertiser is actually attempting to mislead the consumers by these confusing claims and visuals, whereby the claim is rendered ambiguous by omission. It is also pertinent to mention that the impugned TVC infringes upon the intellectual property rights of Hindustan Unilever Ltd. (HUL) by displaying the copyright and trademark owned by HUL in an advertisement in a manner that takes unfair advantage of the said intellectual property right, contrary to honest practices in Industrial or commercial matters, and against the reputation of the trademark. The Advertiser also distorts the said intellectual property right of HUL in the manner in which it is displayed. The impugned TVC ends with the statement “apnayie sahi shampoo”, implying that Clinic Plus is the wrong shampoo. It clearly shows how the Advertiser is disparaging Clinic Plus by calling it the wrong product, whereas the product actually works very well in strengthening hair, and hence cannot be termed as the “wrong shampoo”. The acts of the Advertiser are therefore blatantly violate the principles of fair competition.” "

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The CCC viewed the TVC and considered the Complainant’s request for a Review and the Advertiser’s response. Complainant argues that the submission of the Advertiser that consumers associate Clinic Plus to providing antidandruff benefits is a false statement as Clinic Plus has never been an anti-dandruff brand. The Complainant provided consumer study to support their contention that Clinic Plus gets associated with attributes like “stronger hair” and “suitable for the family”, and does not get associated with “effective against dandruff”. The CCC noted that the complainant has misrepresented that Clinic Plus does not have anti-dandruff product as the advertiser submitted evidence of currently marketed Clinic Plus Anti-dandruff variant (04/16 B 07). The Complainant’s own website states that Clinic Plus has three variants under its strong and long range of shampoos – Health, Anti-Dandruff and Naturals. The CCC did not consider complainant’s request for a review based on correct facts and hence admissible. Nevertheless, the CCC considered the comparison shown in the TVC to be fair. The decision of complaint being Not Upheld stands on Review. "

 

COMPANY:"International Institute For Special Education "
PRODUCT:

COMPLAINT:

“100 % Placement in renowned corporate houses.”

NATURE OF COMPLAINT:

"This claim needs to be substantiated with necessary support data. "

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that out of 32 students of 2013-15 batch who passed their PGDM exam in 2015, 4 have gone for their own business, 2 students opted out of placement, and remaining 26 students were placed in corporates. Advertiser did not provide any supporting data for verification of this submission. The CCC concluded that the claim, “100% Placement in renowned corporate houses”, was not substantiated with details of the batch size of the students and evidence of their placement. Also, the claim is misleading by exaggeration and the advertisement does not provide the details of the batch size this claim is applicable for. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

COMPANY:"Guru Nanak Institute of Management "
PRODUCT:

COMPLAINT:

“Highest Salary Package: 8 Lakhs”, “Average Salary Package: 4.5 lakhs”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC concluded that the claims, “Highest Salary Package: 8 Lakhs”, “Average Salary Package: 4.5 lakhs”, were not substantiated with evidence to prove that the students have availed the claimed salary packages, and the claims are considered to be misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Mount Zion College of Engineering "
PRODUCT:

COMPLAINT:

“100% Placement Support”

NATURE OF COMPLAINT:

"This claim needs to be substantiated with necessary support data "

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that 100 of their students are provided placement support by giving training, arranging campus recruitment opportunities etc. However this fact was not substantiated further. The CCC noted that while the advertiser may be providing placement assistance to their students, the use of “100%” numerical claim is not relevant for “placement support” claim and the use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Sahyadri College 0f Engineering & Management"
PRODUCT:

COMPLAINT:

“100% placement assistance”

NATURE OF COMPLAINT:

"This claim needs to be substantiated with necessary support data "

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the advertisement and considered the Advertiser’s response. Advertiser argues that the statement 100% Placement Assistance does not imply 100% placements, but only infers that there is a structure which will facilitate placement assistance for all the students, right from the student joining the institute till they enter placement process. The CCC noted that while the advertiser may be providing placement assistance to their students, the use of “100%” numerical claim is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Toc H Institute of Science & Technology "
PRODUCT:

COMPLAINT:

“100% Placement Assistance ”

NATURE OF COMPLAINT:

"This claim needs to be substantiated with necessary support data "

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response after the due date. The CCC viewed the advertisement and considered the Advertiser’s response. Advertiser argues that they give no promise of any job but mere assistance to all their students to get a decent job after the completion of their respective courses. The CCC noted that while the advertiser may be providing placement assistance to their students, the use of “100%” numerical claim is not relevant for “placement assistance” claim. The CCC concluded that the use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"GITAM School of Technology"
PRODUCT:

COMPLAINT:

“100% Placement Support”

NATURE OF COMPLAINT:

"This claim needs to be substantiated with necessary support data. "

Recommendation: UPHELD

"Advertiser was granted an extension of five days, in response to their request for an extension of time for personal hearing. The advertiser representatives did not seek a personal hearing and submitted their written response after the due date. The CCC viewed the advertisement and considered the Advertiser’s response. Advertiser argues that they are only imparting education and give support to the students to get jobs/placement, but they never provide 100% placement. The CCC noted that while the advertiser may be providing placement assistance to their students, the use of “100%” numerical claim is not relevant for “placement support” claim. The CCC concluded that the use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Dhruva College Of Management"
PRODUCT:

COMPLAINT:

“Annual Package: Highest Rs. 8.25 Lacs. Average Rs 4.0 Lacs”

NATURE OF COMPLAINT:

"These claims needs to be substantiated with necessary support data "

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. As claim support data, the Advertiser provided a few offer letters of students, which was considered to be inadequate to support highest or average salary claim. The CCC concluded that the claims, “Highest Salary Package: 8 Lakhs”, and “Average Salary Package: 4.5 lakhs”, were not substantiated with evidence to prove that the students have availed the claimed salary packages. Also, the claims are misleading. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Haldia Institute of Technology"
PRODUCT:

COMPLAINT:

“100% Placement Assistance”

NATURE OF COMPLAINT:

"This claim needs to be substantiated with necessary support data "

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that they put their 100% effort in developing all their students so that maximum of them get a job but nowhere they guarantee getting the job. The CCC noted that while the advertiser may be providing placement assistance to their students, the use of “100%” numerical claim is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Biju Patnaik Institute of Information Technology & Management Studies"
PRODUCT:

COMPLAINT:

"Placement Percentage- 2013: 95% 2014: 96% 2015: 97% "

NATURE OF COMPLAINT:

"These claims needs to be substantiated with necessary support data "

Recommendation: UPHELD

"The advertiser was granted an extension of five days to the standard lead time to submit their reply in response to their request for extension of three weeks. The advertiser representatives did not seek a personal hearing and submitted their written response beyond the due date. The CCC viewed the advertisement and considered the Advertiser’s response. As claim support data, the advertiser has given a statement justifying percentage of placement for the years 2013, 2014 and 2015. The CCC concluded that the claims, “Placement Percentage- 2013: 95%, 2014: 96%, 2015: 97%”, were not substantiated with authentic supporting data (such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students). Also, the claims are considered to be misleading by omission of the details of batch size for which the claim would hold. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"International School of Management"
PRODUCT:

COMPLAINT:

“100% Placement & Internship Assistance”

NATURE OF COMPLAINT:

"This claim needs to be substantiated with necessary support data "

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that they are providing complete assistance (100% assistance) to all of their students (100% students) admitted for the programme for placements as well as internships. Advertiser did not provide any supporting data for the claim made. The CCC concluded that the claim, “100% Placement & Internship Assistance”, was not substantiated with data such as detailed list of students who have been placed through their Institute, their contact details, enrolment forms, the batch size of the students and appointment letters received by the students. Also, the claim is misleading by ambiguity. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"IMS Business School Institute Of Management Study"
PRODUCT:

COMPLAINT:

"1) 100% Job Oriented programme 2) 100% Placement Assistance "

NATURE OF COMPLAINT:

"These claims needs to be substantiated with necessary support data "

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response after the due date. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that they give their students exposure to several learning and training programmes, both in class and outside, and also send students to a number of organizations for interview till a student is satisfactorily placed. The CCC noted that while the advertiser may be providing placement assistance to their students or the program may be job oriented as claimed, the use of “100%” numerical claim is not relevant for the claims. The use of “100%” as a descriptor is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Rajdhani College of Engineering & Management"
PRODUCT:

COMPLAINT:

“100% Placement Assistance”

NATURE OF COMPLAINT:

"This claim needs to be substantiated with necessary support data. "

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that they only assist in increasing the depth of knowledge/skill to help the students get jobs which means formally help or support to students. The CCC noted that while the advertiser may be providing placement assistance to their students, the use of “100%” numerical claim is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Himalaya Drug Company"
PRODUCT:"Himalaya Facewash"

COMPLAINT:

“Isme hai neem aur haldi ki kudrati achchai jo aapko har tarah ki skin problems se suraksha de”

NATURE OF COMPLAINT:

"The objectionable claim being made is that: “Isme hai neem aur haldi ki kudrati achchai jo aapko har tarah ki skin problems se suraksha de” (This has the goodness of neem and haldi which gives you protection from all types of skin problems) The Advertiser is clearly claiming that the product’s ingredients gives protection from all types of skin problems. To be able to make the above claim, it is incumbent upon the Advertiser to establish that: a) The Product through its ingredients of “neem and haldi” provide the benefit that is being claimed, because it is clearly being connected to the ingredients, which ought to be in such levels so as to provide the benefit being claimed. In essence, it would not be enough to show that the Product delivers the claimed benefit, but it must be demonstrated that the Product delivers the benefit through the incorporated “neem and haldi”. b) The Product through its ingredients “neem and haldi” provide protection from all types of skin problems. The claim being made is that upon using the product, it, through its ingredients, give you protection from all types of skin problems. It would mean that upon using the Product, a person would not have ANY skin problems. That is a very tall claim to make, and it needs to be demonstrated with stringent scientific data as to how the Product through its ingredients “neem and haldi” delivers the said benefit. c) It is pertinent to note here that the advertisement shows the Product is seen to be promising protection from all types of skin problems. There are various skin problems like pimples, marks, tanning, pigmentation, hyper-pigmentation, skin sagging / aging, fine-lines, etc., and the Advertiser is claiming that the Product through its ingredients would protect from ALL of the above, and many more, covering EVERY TYPE of skin problem. d) Further, not all skin problems can be addressed through a face wash format. There are format limitations too. Barrier/protection vs UV damage/ hyperpigmentation/ skin ageing cannot be addressed by a rinsed off face wash – unless proven through a valid substantiation for the said claim. "

Recommendation: UPHELD

"The advertiser was granted an extension of five days to the standard lead time to submit their reply in response to their request for extension of 20 days. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. Advertiser states that the two ingredients used in the product ""neem"" and ""haldi” are well used and acclaimed in the Ayurveda and other Indian traditional system of medicine for their wider skin health benefits. Advertiser has provided references to classical Ayurvedic texts to provide rationale to the use and the claims of the ingredients. The CCC observed that References on single ingredients and their attributes are of direct relevance for the use of these ingredients only if used as prescribed in the texts referred. The product is not prepared as per classical texts. While the references to scientific work done on the ingredients are indicative, they are of no relevance for specific claims of protection from one or more or all skin disorders unless substantiated. Advertiser has made references to clinical studies done on the products, but has not provided the same. The CCC concluded that the claim in the TVC (in Hindi), “Isme hai neem aur haldi ki kudrati achchai jo aapko har tarah ki skin problems se suraksha de” (“This has the goodness of neem and haldi that gives you protection from every skin problems”) was not substantiated with product efficacy data, and the claim is misleading by exaggeration. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"X-Men Instant Fairness Cream "
PRODUCT:

COMPLAINT:

"This ad is misleading bcoz this product provides false claims which shows bringing fairness skin for men who is not fair at all. So please view the advertisement properly. "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Sony Pictures Networks India P. Ltd) for their assistance in providing the contact details of the advertiser, or to forward the grievances of the complainant to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date. The CCC viewed the TVC. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the fairness improvement benefit claims in the TVC (in Hindi) depicted by transformation of skin tone and seen in conjunction with claims “Instant fairness” “Isme hai active whitening peptide ki Shakti jo dull skin aur dark spots se laday” were not substantiated and are misleading by exaggeration. The TVC contravened Chapters I.1 and I.4 of the Code. Also, the visual showing the transformation of the model’s face from dark to fair is misleading and contravened Clause 2 of the ASCI Guidelines of Advertising for Skin Lightening or Fairness Improvement Products (“The pre- and post product usage visuals of model/s using special effects should not be dramatized or exaggerated so that efficacy depicted is not drastically different than what can be delivered by the product.”). The complaint was UPHELD."

 

COMPANY:"Chennais Amirta International Institute of Hotel Management "
PRODUCT:

COMPLAINT:

"They mislead poor students that will get an assured placement with 10000 monthly salary and a foreign placement. The advt is repeated in all channels and in leading print media. Foreign job placement - what kind of placement do they provide. Monthly 10000 job during college "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response through their Advocates. The CCC viewed the TVC and considered the Advocate’s response. Advocate states that they have only claimed in the advertisement that students studying in their institute can earn upto Rs.10,000 per month as part of the Industrial Exposure training/Part time jobs and the eligible students are given opportunities to do their Industrial Training in foreign countries. As claim support data, the Advocate provided list of students with enrolment details and their place of study. The CCC noted that the claims, “placement with 10000 monthly salary” and “foreign job placement”, were not substantiated with relevant data (such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms, the batch size of the students per year, and appointment letters received by the students) nor any independent audit or verification certificate. The CCC concluded that the TVC contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Shaikh Akbar Khan Bangali"
PRODUCT:

COMPLAINT:

“I have found these newspaper advertisements to be misleading in nature and am requesting u to take appropriate measures against the advertisers. The advertiser has claimed to give rupees 11 lakh to anyone who can compete with his work. Sir/madam, I feel I can provide much better assistance to people as I am a lawyer. so am I entitled to that rupees 11 lakh?”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Deccan Chronicle Holdings Pvt Ltd) for their assistance in providing the contact details of the advertiser, or to forward the grievances of the complainant to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claims, “Problem solved 100% in 1 hours”, “Special in: Business Loss, marriage, relief from co-wife, health problem but medicines not effect, visa, job education, husband & wife problem, home, film career, property case’s, children, one stop center for all problems solution at here”, “If anybody can compete my work I will give you 11 lakhs, Nobody can beat me”, were not substantiated, and are misleading by gross exaggeration. Also, the advertisement exploits the consumers’ lack of knowledge and is likely to lead to grave or widespread disappointment in the minds of consumers. The advertisement contravened Chapters I.1, I.4 and I.5 of the ASCI Code. The complaint was UPHELD. "

 
 

COMPANY:"American Instrument "
PRODUCT: "Bgainer Capsule"

COMPLAINT:

“yeh vigyapan bhramak aur avaigyanik hai. Saath hi yeh samaj me ashleelta aur youn vyabhichar faila rahe hai.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Nai Duniya) for their assistance in providing the contact details of the advertiser, or to forward the grievances of the complainant to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claims (in Hindi), as translated in English, “Are you disappointed with a small penis. American penis enlarger free. Get rid of small, thin crooked penis and make it thick, hard and firm. Improve your sperm count, infertility, premature ejaculation, firmness, nightfall, childlessness can be cured and increase your sex time by 30-45 minutes with energetic oil, excitement capsule, 16GB memory card free. Money back guarantee”, were not substantiated and are misleading by gross exaggeration. Also, the claims related to the product benefit read in conjunction with the advertisement visual implies that the product is meant for enhancement of sexual pleasure and the claims related to treatment of infertility, childlessness, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Japani Instrument "
PRODUCT:

COMPLAINT:

“yeh vigyapan bhramak aur avaigyanik hai. Saath hi yeh samaj me ashleelta aur youn vyabhichar faila rahe hai.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Nai Duniya) for their assistance in providing the contact details of the advertiser, or to forward the grievances of the complainant to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claims (in Hindi), as translated in English, “Are you disappointed with a small penis? Get Japanese penis enlargement instrument free. As soon as you use Japanese penis enlargement instrument you can make your penis longer, thicker, weak topo firm and stronger. Increase your sex time from 30 to 45 minutes. Nightfall, premature ejaculation, infertility, impotency, low sperm count and childlessness can be cured. 45 days course for a artificial vagina and artificial penis. 100% guarantee. No side effects”, were not substantiated and are misleading by gross exaggeration. Also, the claims related to the product benefit read in conjunction with the advertisement visual implies that the product is meant for enhancement of sexual pleasure and the claims related to treatment of childlessness, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Vikrant Tantrik "
PRODUCT:

COMPLAINT:

" it is a misleading ad promoting superstition and Black Magic & placed in national newspaper site. source :http://m.punjabkesari.in/national/news/owaisipraise-modi-government-for-islamic-bank-478361 mainurl : http://static.jagbani.com/ads/4-30-08-amvkb.jpg "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (The Hind Samachar Ltd) for their assistance in providing the contact details of the advertiser, or to forward the grievances of the complainant to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claims in the advertisement (in Hindi), “Specialist :- Intercaste love marriage, vashikaran, sautan dushman se chutkara, manchaha vashikaran karwana aur thudwana, manchahi shaadi karwana aur thudwana, pyar mein dokha, gharwalon ko mannana, kaalejaado se pareshan”, “3850 intercaste love marriage case solve”, “1400 rute premi premika, pati patni ko mannana”, “2200 vashikaran case solve”, “100% solution in privacy”, were not substantiated, and are misleading by gross exaggeration. Also, the advertisement exploits the consumers’ lack of knowledge and is likely to lead to grave or widespread disappointment in the minds of consumers. The advertisement contravened Chapters I.1, I.4 and I.5 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "ITC Ltd "
PRODUCT:"Fiama Di Wills"

COMPLAINT:

“"The Advertiser makes a claim around the mildness of its Product, and to be able to make the claim, unfairly and untruly disparages our Dove Bathing Bar. Dove Bathing Bar is being depicted as being harmful to skin, which is entirely untrue, false and disparaging: The Video begins with a scientist talking about the Product, where he says: Well just don’t believe because a scientist is saying it… we know, seeing is believing The scientist then goes into a laboratory, where another scientist is shown holding two beakers. In one, the Product is kept and in the other, another bar is shown, which exactly resembles the shape and colour of Dove Bathing Bar. There is absolutely no doubt that the white bathing bar being shown in the Video is Dove. From the above image, you would notice that the depicted image clearly resembles the unique shape of Dove. The bar is oval shaped, with the bottom of the bar curved inwards, which shows the side of the Bar having a very unique design The scientist goes on to disparage Dove Bathing Bar, by making the claim that: “While ordinary bars clean and remove grease from your skin, also strips out essential proteins” It is important to note that, yet again, while making this claim, a soap bar is depicted, which is identical to the shape of Dove Bar, and, is being referred to as “ordinary soap”. The reference to ordinary soap is obviously misleading, because all through the Video, the scientist continuously refers to how the Product is different from a “normal bathing bar”. However, it is unmistakably the Dove Bar. It is important to note that while displaying Dove Bar, it is referred to as “soap” which is again misleading, because Dove is not a soap, but a bathing bar. It is extremely important to state here that the claim being made in the Video about Dove is entirely untrue. Dove Bathing Bar has been known to be mild on skin, and the same has been proven through various tests. It is formulated with the proprietary ‘DEFI’ technology consisting of ultra-mild surfactant complex that ensures better mildness as compared to the conventionally used surfactants. Please find attached and marked as Annexure B published article in Vol. 22 No. 6 • June 2009 • Cosmetic Dermatology illustrating the same. The Zein values indicate that Dove Bathing Bar is milder on proteins in comparison to advertiser’s bar which could be linked with skin irritation potential. It is pertinent to note that, the Advertiser has also used a zein test in the past to substantiate its claims before ASCI for this very product, i.e., Fiama Di Wills Soap in the year 2008 to substantiate the claim of “enhance retention of skin proteins”. The very same test is shows Dove to be a mild soap. It is therefore submitted that the claims being made by the Advertiser about the harshness of Dove Bathing Bar is entirely untrue, disparaging, and anti-competitive. It is unfathomable that the Advertiser chooses to make such disparaging and unsubstantiated claims about Dove Bathing Bar, while being completely aware that the Product is safe and mild on skin.” " ”

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The advertiser representatives were given personal hearing by ASCI. The CCC viewed the YouTube advertisement and considered the Advertiser’s response. Advertiser states that the Video had been available on youtube channel for more than sixteen months. The CCC noted that the advertisement is old and the complainant has raised an objection beyond the timeframe generally followed of six months. However, in view of the objections raised and as this advertisement is still available on YouTube, it was agreed to deliberate upon this complaint. The CCC noted that as stated by the Advertiser and as per samples submited, the shape and colour of Dove is not unique and there are many other brands which are similar in shape and colour. The CCC noted that for the mildness claim, the advertisement makes a comparison between a gel bar and an ordinary soap as stated in the Voice Over and the claim is not objectionable. As per complainant, Dove is a bathing bar and not an ordinary soap. The CCC concluded that the YouTube advertisement is not disparaging Dove bathing bar. The complaint was NOT UPHELD. "

 

COMPANY: "Luna Pharma "
PRODUCT:"Jambola Liquid"

COMPLAINT:

"1. Take 2 spoon morning and evening and keep your body healthy and disease free always. 2. 23 herbs will safeguard you from many illnesses List some 14 different benefits. "

NATURE OF COMPLAINT:

“Take 2 spoon morning and evening and keep your body healthy and disease free always. 23 herbs will safeguard you from many illnesses. List some 14 different benefits. Advertisement mentions several benefits. I doubt whether these benefits and claim made are proven or has some basis.”

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The CCC also noted that no response was received from the advertiser prior to the due date. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad (in Marathi), as translated in English, “Take 2 spoons morning and evening and keep your body healthy and disease free always”, and “23 herbs will safeguard you from many illnesses” referring various benefits, in particular – benefits related to immunity, physical debility, sleep disorder, skin diseases, eye problem, diabetes, chronic fever, liver problems, jaundice were not substantiated with proof of efficacy of the product, and are misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Hindustan Unilever Ltd"
PRODUCT:"Lakme Perfecting Liquid Foundation"

COMPLAINT:

"This complaint is being filed against the above mentioned TVC of the advertiser which is currently being aired on several television channels and www.youtube.com. We are submitting the soft copy of the TVC in the complaint email as well as in a CD marked as ANNEXURE-I In the said TVC, the Advertiser makes the following claims: “Bharat ka no. 1 foundation – Lakme Perfecting Liquid Foundation” with the disclaimer “January – December 2015 ke liye ek svatantra agency report par aadharit” We would request the advertiser to submit the report basis which they have made this claim, since by not mentioning the name of the third party agency – they are contravening Chapter 1.2 and 1.4 of the ASCI Code for Self-Regulation. In view of the above, we request you to hold the said Advertisement to be in contravention of Chapters 1.2 and 1.4 of the ASCI Code for Self-Regulation, and accordingly advise the advertiser to withdraw the said Advertisement and desist distorting facts by issuing such communication through any media in order to safe guard the interest of the consumers and the persons in the same trade and business. "

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the TVC and considered the Advertiser’s response. The Advertiser states that the said claim is based on the findings conducted by AC Nielsen which recorded the share of Foundations Skin Cream brands in Indian market on the parameters such as Value and Volume basis year 2015 data. As claim support data, the advertiser provided a copy of the A C Nielsen report. The CCC concluded that the claim, "Bharat ka no. 1 Foundation - Lakme Perfecting Liquid Foundation", was substantiated and qualified via super in the TVC. The complaint was NOT UPHELD. "

 

COMPANY: "Ajnara India Ltd "
PRODUCT:

COMPLAINT:

“Provision for rain water harvesting, club house blue orchid, Solar lighting for common areas, business centre along with Wi-Fi, 24*7 soft water supply, video Door phone. ”

NATURE OF COMPLAINT:

"Ajnara India Ltd has given advertisement in Times of India dated 21 August 2010 for their project grand Ajnara Heritage. They have promised lot of facilities however didn’t provided. Following facilities are not provided by Developer: Provisions For rain water harvesting, Club house Blue Orchid, Solar Lighting for common Areas, Business centre along with Wi-Fi. 24x7 soft water supply Video Door Phone. "

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the advertisement / brochure and considered the advertiser’s response. Advertiser argues that most of the promised facilities have been provided and the rest will be provided soon in its residential group housing project. Advertiser did not provide any evidence, supporting data/proof for each of the claims objected to in the complaint. The CCC concluded that the features/facilities claimed in the Ad, “Provision for rain water harvesting”, “club house blue orchid”, “Solar lighting for common areas”, “business centre along with Wi-Fi”, “24*7 soft water supply”, “video Door phone”, were not substantiated. The CCC noted that the advertisement complained against is of August 2010 and the Advertiser has not provided the features mentioned in the advertisement / brochure till date, which is grossly misleading to the consumers. The advertisement / brochure contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD. "

 

COMPANY: "Nutri Value "
PRODUCT: "Cviti"

COMPLAINT:

"1. “Get Good Health without quitting sugar- Bring home CVITI” 2. “100% Natural Sweetener"

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The advertiser representatives were given personal hearing by ASCI wherein they presented the product benefits and submitted a sample of the product. The CCC viewed the print advertisement and considered the advertiser’s response. Advertiser states that Cviti is an intensely sweet blend of Stevia Reb A 97 % with cane sugar, that provides a low calorie sweetener having a very similar sweetness profile to that of sugar, for use of everyone who is wanting to cut down on sugar consumption including the diabetic. The CCC concluded that the claims in the Ad (in Hindi), as translated in English, “Get Good Health without quitting sugar- Bring home CVITI” and “100% Natural Sweetener”, were substantiated. The complaint was NOT UPHELD. "

 

COMPANY: "Bonn Nutrients Pvt. Ltd "
PRODUCT: "Bonn Nu Health Bread"

COMPLAINT:

“With calories low as 40 cal/slice”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that the mention of 40 calories/slice was a typographical error in the print advertisement. The CCC concluded that the claim (in Hindi) as translated in English, “with calories low as 40 cal/slice” was not substantiated and was misleading by implication. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD. "

 

COMPANY: "Sonia Honey "
PRODUCT:

COMPLAINT:

"1. “Sonia Honey scored the highest on the main parameters of honey purity in a recent analysis of all indian branded and unbranded honey 2. Sonia Honey The perfect natural Sweetner is: Anti-Aging, Anti- Cancer.” "

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The CCC also noted that no response was received from the advertiser prior to the due date. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Sonia Honey scored the highest on the main parameters of honey purity in a recent analysis of all indian branded and unbranded honey” and “Sonia Honey The perfect natural Sweetner is: Anti-Aging, Anti- Cancer”, were not substantiated and are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Medinn Belle Herbal Care"
PRODUCT:"Endura Mass"

COMPLAINT:

“With years of experience, expertise and a proven track record. Endura Mass is India's leading weight gainer. It has helped millions of underweight people to gain the right weight and given them a better personality as well as confidence”, “Gain Weight, Stay Fit.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that staying fit, automatically follows regular user of the said product, in prescribed manner, yields staying fit in health, while the underweightness, in the said person vanishes and transforms into a balanced physical body. As claim support data, the advertiser provided appreciation letters/testimonials of few of their customers, a copy of the Wikipedia report, a copy of the report certifying that the consumers of the product had gained weight, and a copy of the licence issued to the company by FSSAI Government of Himachal Pradesh. The CCC noted that the Advertiser did not provide FSSAI approved composition details of the advertised product range. The certificate indicating weight gain among different age group volunteers was not considered to be acceptable as the study details were not provided. The critical details such as design of the study, inclusion, exclusion criteria, use of control group and placebo treatment if any, details of the test product, statistical significance of the weight gain were not provided. There was no data regarding fitness levels of these volunteers and whether the weight gain was the “right weight” for them. The consumer testimonials were not considered to be acceptable support data. No data was provided to prove that the advertised product is a leading brand as compared to other products in the market or any evidence that millions of people have gained weight due to this product. The CCC concluded that the claims, “Endura Mass is India's leading weight gainer. It has helped millions of underweight people to gain the right weight”, “Gain Weight, Stay Fit.”, were not substantiated and are misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD. " "

 

COMPANY:"Medinn Belle Herbal Care"
PRODUCT: "Endura Mass"

COMPLAINT:

"1. With Millions of Happy Customers 2. India's most trusted and favourite weight gainer for years 3. With years of experience, expertise and a proven track record. Endura Mass is India's leading weight gainer. 4. It has helped millions of underweight people to gain the right weight "

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that staying fit, automatically follows regular user of the said product, in prescribed manner, yields staying fit in health, while the underweightness, in the said person vanishes and transforms into a balanced physical body. As claim support data, the advertiser provided appreciation letters/testimonials of few of their customers, a copy of the Wikipedia report, a copy of the analysis report certifying that the consumers of the product had gained weight, and a copy of the licence issued to them by FSSAI, Government of Himachal Pradesh. The CCC noted that the Advertiser did not provide FSSAI approved composition details of the advertised product range. The certificate indicating weight gain among different age group volunteers was not considered to be acceptable as the study details were not provided. The critical details such as design of the study, inclusion, exclusion criteria, use of control group and placebo treatment if any, details of the test product, statistical significance of the weight gain were not provided. There was no data whether the weight gain was the “right weight” for them. The consumer testimonials were not considered to be acceptable support data. No data was provided to prove that the advertised product is the most trusted brand or a leading brand as compared to other products in the market or any evidence that millions of people have used this product or have gained the right weight due to this product. The CCC concluded that the claims, “With Millions of Happy Customers India's most trusted and favourite weight gainer for years”, “Endura Mass is India's leading weight gainer”, “It has helped millions of underweight people to gain the right weight”, were not substantiated and are misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD. ""

 

COMPANY:"Easy Entrance Coaching Classes "
PRODUCT:

COMPLAINT:

“100% Assured Admission for Engineering Courses”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the concerned Media (Mathrubhumi) for their assistance in providing the contact details of the advertiser, or to forward the grievances of the complainant to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claim, “100% Assured Admission for Engineering Courses”, was not substantiated with authentic supporting data (such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students), and the claim is misleading. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Adila Biotech Pvt.Ltd"
PRODUCT: "Aloe Vera Juice"

COMPLAINT:

"1. “Immune Booster” 2. “Reduces Heart Attacks” + Attached Image"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC noted that the advertiser asserts product benefits however, did not provide any evidence of product efficacy. Advertiser did not submit the product sample and Product Approval License from Regulatory Authority. The CCC concluded that the claims, “Immune Booster” and “Reduces Heart Attacks”, were not substantiated with clinical evidence for the product, and the claims are misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD. "

 

COMPANY:"Butterfly Ayurveda Pvt. Ltd "
PRODUCT:"Butterfly Tea"

COMPLAINT:

"1. SUPRABHAT CHAI (Good Morning Tea) Cognition Enhancer Tea: Alleviates Kapha, Improves Concentration and Immunity, Good for mild cold & cough 2. SHUBH SANJH CHAI (Good Evening Tea) Digestive Tea: Alleviates vata, Good for digestion, Improves halitosis (unpleasant smelling breath) 3. RATRI CHAI (Night Time Tea) Relaxing Tea-Caffeine Free: Strengthens memory & learning abilities, Alleviates muscle spasms, fatigue & head ache "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. As claims support data, the advertiser provided manufacturing licence certificate issued by Directorate of Ayush, claims and their justifications, and copy of product packaging. The CCC noted that the product is a patent and proprietory ayurvedic product and there is not data provided to support product efficacy as claimed, especially for some of the specific claims beyond general benefits . The CCC concluded that the claims, for SUPRABHAT CHAI (Good Morning Tea) “Cognition Enhancer Tea: Improves Concentration and Immunity”, for RATRI CHAI (Night Time Tea) Relaxing Tea-Caffeine Free: “Strengthens memory & learning abilities, Alleviates muscle spasms” were not substantiated with any clinical data and are misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD. "

 

COMPANY:"Dr Asma Herbals "
PRODUCT:"Pygo-9 Capsules & Tubes"

COMPLAINT:

"1. Get Relief from Piles 2. Avoid Operation "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The CCC noted that no response was received from the advertiser prior to the due date. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi), as translated in English, “Get Relief from Piles” and “Avoid Operation” were not substantiated with supporting data and are misleading. Also, specific to the claim implying treatment/cure for Piles, the Ad is in Breach of the law as it violated Schedule J of The Drugs and Cosmetic Act, 1940 and Rules, 1945. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Nurture Healthcare."
PRODUCT:"Ayurex-S Vitality Capsules"

COMPLAINT:

"1. It’s the right of every Man, to lead a happy married life 2. For Men only 3. Vitality Capsule 4. If you are worried about low, excessive weakness, then consume AYUREX-S capsule and with its help, do the work successfully with the capacity and power 5. My Wife says I am more energetic than Before 6. In some days my married life has become exciting and happy, thanks to Ayurex-S "

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The CCC noted that no response was received from the advertiser prior to the due date. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi), as translated in English, “It’s the right of every Man, to lead a happy married life”, “For Men only”, “Vitality Capsule”, “If you are worried about low, excessive weakness, then consume AYUREX-S capsule and with its help, do the work successfully with the capacity and power”, “My Wife says I am more energetic than Before”, “In some days my married life has become exciting and happy, thanks to Ayurex-S”, were not substantiated with product efficacy data, and are misleading by exaggeration. Also, these claims when read in conjunction with the advertisement visual implies that the product is meant for enhancement of sexual pleasure, which is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"SKS Ayurveda Impex Pvt.Ltd."
PRODUCT:

COMPLAINT:

"1. Over the years doing research on Ayurveda is a certified company that has found the Medicine which reduces flabbiness and accumulated fat in children, women and men and give right shape. It has no side effects. 2. No weakness after using this medicine. After 90 days use of this Medicine you will see yourself that you have reduced your 5-35 kg weight otherwise get your money back. "

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The CCC noted that no response was received from the advertiser prior to the due date. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi), as translated in English, “Over the years doing research on Ayurveda is a certified company that has found the Medicine which reduce flabbiness and accumulated fat in children, women and men and give right shape. It has no side effects”, “No weakness after using this medicine. After 90 days use of this Medicine you will see yourself that you have reduced your 5-35 kg weight otherwise get your money back”, were not substantiated with authentic supporting data, and are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Alfa Wellness Herbals Pvt. Ltd. "
PRODUCT:

COMPLAINT:

"1. Alfa Wellness - Reduce Weight Without Surgery 2. 3-10 kg only in 30 days 3. Effective in Hypothyroid, Diabetes, PCOD, Hyper Tension and for Children, too. "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The CCC noted that no response was received from the advertiser prior to the due date. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi), as translated in English, “Alfa Wellness - Reduce Weight Without Surgery”, “3-10 kg only in 30 days”, “Effective in Hypothyroid, Diabetes, PCOD, Hyper Tension and for Children, too”, were not substantiated with supporting clinical evidence, and are misleading. Also, the visual showing the image of before and after the treatment was considered to be misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "DPC Institute of Management"
PRODUCT:

COMPLAINT:

“Dedicated placement cell with 100% Placement Assistance.”

NATURE OF COMPLAINT:

"This claim needs to be substantiated with necessary support data"

Recommendation: UPHELD

""The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that they have proper placement cell who will help the students for getting placements. Advertiser did not provide any supporting data for the claim made. The CCC concluded that while the institute may be providing placement assistance, the use of “100%” numerical claim is not relevant for “placement assistance” claim and it is misleading by implication. The advertisement contravened Chapter I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY: "North Eastern Regional Institute of Management"
PRODUCT:

COMPLAINT:

“100% Placement assistance”

NATURE OF COMPLAINT:

"This claim needs to be substantiated with necessary support data"

Recommendation: UPHELD

"The CCC noted that the advertiser was offered Informal Resolution of the complaint however, they did not complete the formalities prior to the due date for the same. Therefore the complaint was processed for CCC deliberations. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that since inception of the Institution for giving 100% Assistance to their students for placement they are having separate Placement Department. The CCC concluded that while the institute may be providing placement assistance, the use of “100%” numerical claim is not relevant for “placement assistance” claim and it is misleading by implication. The advertisement contravened Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: ""Amazon Seller Services Pvt. Ltd (Friendly Customer Service)""
PRODUCT:

COMPLAINT:

“The advertisement shows that an item bought from Amazon.in can be returned very easily just by clicking on a button. It shows that a lady clicks on a button in the app and confirms that returning the item (a garment) is as simple as that. The ad can be viewed here (https://www.youtube.com/watch?v=V1- RDolf7Fg) The ad is very misleading and gives a false assurance to the consumer that all that he/she needs to do is to click on the return button on the app to complete the return process. In reality, the process is very complicated. First, the consumer needs to repack the item securely by himself (which is very difficult most of the times depending on the size and nature of the item as the consumer may not have a suitable packing at home), then affix a set of labels that Amazon emails you (so now the consumer needs a printer at home or go to a cyber cafe to take prints) and then the consumer needs to courier the item back to the seller. Note, the refund is processed only after the shipment is received in good condition by the seller, which means, the responsibility and liability lies with the consumer till the item is back. The Amazon email doesn't even say if the shipment cost will be refunded to consumer. This is NOT an easy process. I think the company is misleading the consumers by luring them to buy from its website giving false assurance of an easy return process. I have documentary proof of this process which i can send it to you if required. Urge you to take strong action against this company.”

NATURE OF COMPLAINT:

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the TVC and considered the Advertiser’s response. Advertiser states that due to the simplistic nature of the process involved in returning products purchased through the Amazon platform, the same has been advertised as Easy Returns. The CCC was of the view that the depiction shown in the TVC is a selective representation of the entire return process to catch the attention of viewers and cannot be taken literally to mean that the entire return process stands completed with the click of a button. The CCC concluded that the TVC is not misleading. The complaint was NOT UPHELD."

Recommendation: NOT UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the TVC and considered the Advertiser’s response. Advertiser states that due to the simplistic nature of the process involved in returning products purchased through the Amazon platform, the same has been advertised as Easy Returns. The CCC was of the view that the depiction shown in the TVC is a selective representation of the entire return process to catch the attention of viewers and cannot be taken literally to mean that the entire return process stands completed with the click of a button. The CCC concluded that the TVC is not misleading. The complaint was NOT UPHELD. "

 

COMPANY:"Colgate-Palmolive (India) Ltd"
PRODUCT:"Colgate Active Salt Neem Toothpaste"

COMPLAINT:

“Keeps pyorrhea away”, “For healthy tight gums”, “Fights germs”

NATURE OF COMPLAINT:

"“Description of the TVC: https://www.youtube. com/watch?v=QDW9oVRMOFg Young boy is travelling through a forest with his friends. He bites into a fruit and sees blood on it. Celebrity actress Priyanka Chopra springs up from under the bonnet of the jeep and tells him about Colgate Active Salt Neem toothpaste that fights pyorrhea. Says Salt and Neem help keep pyorrhea away and keeps gum healthy. Ad also shows: No. 1 brand recommended by dentists” Claims 1-3 should be substantiated with independent research data."

Recommendation: NOT UPHELD

"The advertiser representatives were given personal hearing by ASCI. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. As claim support data, the advertiser provided studies to show the effectiveness of the regular Colgate toothpaste ingredients in fighting germs and aiding healthy gums, an independent clinical study showing toothpaste with the herbal cocktail providing significant reductions in dental plaque and gingivitis, a consumer study. The CCC concluded that the claims, “Helps to keep pyorrhea away”, “For healthy tight gums”, “Fights germs”, were substantiated with technical data. The complaint was NOT UPHELD."

 

COMPANY:"Lovely Professional University"
PRODUCT:

COMPLAINT:

"“Latest ad of lovely professional university shows some of its student of batch 2007 got placed in Yahoo, Google etc I searched few of the students profile at LinkedIn, world most popular professional networking site.I checked in this man Utkarsh & Neha profile at LinkedIn. https://www.linkedin.com/in/utkarsh-gautam- b2927736 https://www.linkedin.com/in/mahajanneha If you check these profile carefully, then you will observe this students have done full time masters in reputed USA university after graduation, and because of that master degree at US they are now working Google or Yahoo. But in the TVC, lovely professional university is not mentioning that at all. They are projecting as if students gets placed in Google, Yahoo after graduation of lovely professional university which is not the case.” This ad is extremely misleading, should be banned on immediate basis.”"

NATURE OF COMPLAINT:

Recommendation: NOT UPHELD

"The advertiser representatives were given personal hearing by ASCI. The CCC viewed the TVC and considered the Advertiser’s response. As claim support data, the advertiser provided proof that the students were part of LPU 2007 batch. Advertiser states that the TVC shows actual videos of the students talking about the role of LPU in their life and career where they learnt to think big. The CCC concluded that the TVC does not claim that the students shown in the advertisement are placed in Yahoo, Google, etc by LPU. The complaint was NOT UPHELD."

 

COMPANY:"D.S. Research Centre"
PRODUCT:

COMPLAINT:

“This is to bring under your kind notice regarding the attached copy of an advertisement claiming to cure cancer which is misleading and against the norms of ASCI which states that -Subject to the provisions of this Act, no person shall take part in the publication of any advertisement relating to a drug if the advertisement contains any matter which Directly or indirectly gives a false impression regarding the true character of the drug. Makes a false claim for the drug, Is otherwise false or misleading in any particulars. Hope you will take necessary steps to stop such misguiding advertisements.”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The advertiser was granted an extension of five days to the standard lead time of seven days to submit their reply in response to their request for extension of 30 days time. The CCC viewed the advertisement and considered the Advertiser’s response. Advertiser did not provide any supporting data for the claim made. The CCC concluded that the claim, “Cancer is beatable now, thanks to Ancient Ayurveda based treatment”, was not substantiated with clinical evidence, and is misleading. Also, specific to this claim implying treatment/cure for Cancer, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"OLX India (OLX) "
PRODUCT:

COMPLAINT:

"Complaint 1 https://www.youtube.com/watch?v=6pzPjTCs53A Please watch Advertisement on above Youtube link. In this advertisement there are many objectionable scenes. In video there is a quote said by a son ""Main bike to leke rahunga"" after father's denial for buying bike. His father asks him to get good marks in exams and take the bike in spite of this he reverts to his father upfront which is objectionable scene. Also, in this the boy sell his objects in the home without letting know the family member. This gives wrong message to society and our children may copy this and start behaving arrogantly with elder family members. Our culture teaches us to respect elders decisions. This is not acceptable that - to buy something you want you sale objects inside your home that too without taking permission from elder family members. Complaint 2 The advertisement shows a young boy asking for extra money to buy a sports bike and the father refusing it. The younger sister gives the idea to download olx and sell all extra items at home. I feel the advertisement encourages the youngsters to get what they want even when their parents refuse. It shows the youngster selling his laptop too.. I feel this advertisement influences young minds in the wrong way Complaint 3 shows the father saying no to son for bike till he gets good marks . OLX advises him to sell of things n get his bike . Is this what we want our children to do ? As such with crime increasing , know ds r doing wrong things n now TV ads are endorsing such wrong behaviour ! NOT ACCEPTABLE AT ALL !! Wrong message to the youth ! If your parents don't buy you what you want , go n sell things in the house n buy it anyway !! Complaint 4 Old mundi dance https://m.youtube.com/watch?v=vg5KB3hPmp8 The add shows a wrong message to the youth. If.you want something then they should start selling their stuff when their parents says not to buy them that stuff."

NATURE OF COMPLAINT:

Recommendation: NOT UPHELD

"The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the TVC is humorous and does not encourage youngsters to sell objects of the house without parent’s permission. The complaints were NOT UPHELD. "

 

COMPANY:"Hardcastle Restaurants Pvt. Ltd"
PRODUCT:“Mac Donalds”

COMPLAINT:

“Mac donalds advertisement for getting a free burger on purchase of above Rs 319 is misleading. the picture shows a burger which is one of the McSpicy variety, [McSpicy chicken or paneer] while the consumer actually gets a much different and lower cost burger which is Mc Chicken meal etc. its more like show them consumers that consumers will get this.. but consumer get something of far lesser value”

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the website/internet advertisement and considered the Advertiser’s response. Advertiser states that the customer is entitled to receive any burger of his/her choice on the purchase value qualifying for the same. The CCC concluded that the claim offer, “Purchase above Rs.319 and get a burger of your choice free”, is not misleading as it is qualified to mention that this offer is subject to terms and conditions. The complaint was NOT UPHELD."

 

COMPANY:"One Mobikwik Systems Pvt. Ltd"
PRODUCT:"100% Cashback for Lucky Users"

COMPLAINT:

"“Advertisement on its App highlighting 100% Cashback for Lucky Users. The offer on advertisement says "" 100% "" Cashback on recharge which gives the impression if a user does a recharge of say Rs.700/- then there is a chance of winning the same amount i.e. Rs.700/- but actually the Cashback is limited to Rs.100/- only !!! This simply means that the offer is only on recharge of Rs100/- . This detail is not the pagr/screen highlighting the 100% cashback offer The Advertisement is highly misleading.”"

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The CCC viewed the website/internet advertisement and considered the Advertiser’s response. Advertiser states that the terms and conditions of the said promotion offer were clear and were posted on the Ad-promo. The CCC concluded that the claim offer “Lucky 100 and 3000 lucky users get 100% cashback”, is not misleading in the context of the advertisement as the “view more” option in the advertisement leads the consumers to the terms and conditions appended to the offer which mentions that the “Maximum cashback amount is Rs. 100/-”. The complaint was NOT UPHELD."

 

COMPANY:"Cashify.in "
PRODUCT:

COMPLAINT:

"Sexist, vulgar copy that has no relation to product, intentionally vulgar innuendo. In Hindustan Times and probably other dailies, 25.6.16. Take ACTION."

NATURE OF COMPLAINT:

 

Recommendation:NOT UPHELD

"The CCC viewed the advertisement and considered the Advertiser’s response. The CCC concluded that the visual shown of a girl in a leg split position with the text “Pretty girls get eyeballs” is not so vulgar as to cause grave and widespread offence. The complaint was NOT UPHELD."

 

COMPANY:"Mahindra & Mahindra Ltd"
PRODUCT:"Mahindra Supro Maxi Truck and Mahindra Maxximo Plus)"

COMPLAINT:

"“This is to bring to your notice a highly objectionable advertisement released by Mahindra & Mahindra Ltd. wherein, of purpose and in a mischievous manner the vehicles of Mahindra & Mahindra specifically Mahindra Supro Maxi Truck and Mahindra Maxximo Plus are offered at a discounted price in exchange of our Vehicle ‘Tata ACE’ which is a Small Commercial Vehicle (SCV) with a load body as a standard fitment and popularly referred to as ‘ChotaHatti’ in promotions carried out by TML. Tata ACE is popular for its features & purpose of usage in a variety of segments. ‘Tata Ace’ is being used in all the promotions by Tata Motors since 2006-07. Hereto annexed and marked Annexure ‘A’ collectively the Advertisements released by Tata Motors. With a malicious intention to disparage Tata ACE & to gain unjustified advantage on the product, Mahindra has offered an exchange price for sale of its Trucks as advertised. In the said advertisement, Mahindra has offered a special discount for the consumers if they choose to buy the said Mahindra Supro Maxi Truck and Mahindra Maxximo Plus in exchange of Tata ACE. The exchange price which has been quoted is Rs. 30,000 and Rs. 15,000 for Supro Maxi Truck and Maxximo Plus respectively. We enclose herewith a copy of the complete newspaper of the Rajasthan Patrika dated 10th June, 2016 wherein the advertisement is on page 3. The advertisement unfairly downgrades Tata ACE and the brand value of Tata manufactured vehicles. The advertisement has discredited our product by offering an exchange price in return of Tata ACE. It therefore denigrates the popularity of Tata Ace and the worldwide brand name of TATA. The said advertisement is unfair and against the cannons of the generally accepted competition behavior in the automobile business. It is also violative of the specific standards on conduct, fairness in competition and fundamental principles declared under the ASCI Code for Self-Regulation in Advertising as under: 1. The advertisement has been published in the newspaper and the brand name of ‘Tata ACE’ and ‘Tata’ has been used without the permission of our Company. Mahindra has failed to obtain any explicit written permission from our company for use of our brandname in the said advertisement. This violates the principle laid down in provision 1.3 of Chapter I of the Code of Self-Regulation in Advertising. 2. The advertisement is disparaging the quality and image of Tata ACE vehicle of the Complainant in the minds of consumers. It is noteworthy that over 1.5 million Tata Ace owners exist in India and all of them are satisfied with the performance of the Tata Ace. The very fact that it is one of the largest selling commercial vehicle brands in India is the testimony to its efficacy and acceptability for transporting goods in the last mile. Therefore, by offering an exchange value for our vehicle, the advertisement unfairly denigrates, directly attacks and discredits Tata ACE’s brand value and efficiency in the minds of the consumers. This clearly violates provision 4.1 (e) of Chapter IV of the Code. 3. The advertisement also violates fundamental principle of the ASCI Code and makes unjustifiable use of the brandname of our Company in their campaign, which is in clear violation of provision 4.2 of Chapter IV of the Code. We are now approaching ASCI to ensure that Mahindra & Mahindra, its dealers, ad agencies and newspapers must be directed immediately to retract the advertisements and to never publish the same again in any manner whatsoever.”"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the comparisons made in the advertisement were not factual and were not substantiated. Also, the comparisons made were likely to mislead the consumers about the product advertised and with which it is compared. The advertisement unfairly disparaged another product directly. The advertisement contravened Chapters I.1, IV.1 (c), (d), (e) of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Agrawal Packers and Movers DRS Group"
PRODUCT:

COMPLAINT:

“The Company AGARWAL PACKER AND MOVERS – DRS GROUP has given wrong award information on their website. they give the detail that they have received the AWARD from INTERNATION ROAD TRANSPORT UNIOIN, Geneva by Mr. Umberreto de Pretto, Dy Secretary. When I cross chacked with IRU, they said that THEY HAVENOT GIVEN SUCH award to APM company. uploading the IRU response mail also. Pl look into this and take the necessary action. APM Compnay website http//www.agarwalpackers.in/apmnews.html.”

NATURE OF COMPLAINT:

Recommendation: NOT UPHELD

"The CCC viewed the website advertisement and considered the Advertiser’s response. Advertiser states that the award was handed over by Mr Umberto de Pretto to Mr A.K Agarwal at the 6th India Global Logistics Vision 2008 function organised by AITWA in New Delhi on 8th January 2008, at which Mr. Pretto was the Chief Guest. Advertiser provided a copy of the photograph taken on this occasion. The CCC concluded that the statement in the Ad, “Shri A. K. Agarwal received the "Dynamic Logistics Figure Award” from Mr Umberto de Pretto, Dy Secretary International Road Transport Union, Geneva”, is not false. The complaint was NOT UPHELD."

 

COMPANY:"Voltas Ltd"
PRODUCT: "Voltas Fresh Air Coolers"

COMPLAINT:

""1. Active dust filter. 2. Honeycomb cooling pads. 3. Double filteration. 4. Hill station jaisi taazi thandi hawa.""

NATURE OF COMPLAINT:

"Our objections – The claims active dust filters, honeycomb cooling pads and double filtration need to be substantiated with independent scientific reports. Are these features unique to this brand. If not then the claim is misleading by omission. Dont all air coolers have these features. What is special about Voltas air cooler. Claim 4 needs to be substantiated with independent scientific reports. Action to be taken. We propose the advertisement should be immediately withdrawn."

Recommendation: NOT UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. As claim support data, the advertiser provided Voltas Fresh Air Coolers – working principle, Dust Filter test lab report, and temperature drop test lab report. The CCC concluded that the claims, “Active dust filter”, “Honeycomb cooling pads”, “Double filteration”, highlights the features of the product advertised, which was not considered to be objectionable. This complaint was NOT UPHELD. The claim, “Hill station jaisi taazi thandi hawa”, highlights the qualitative features of the product. This complaint was NOT UPHELD."

 

COMPANY: "VM Health Products"
PRODUCT: "BP- Salt"

COMPLAINT:

""1.“BP-SALT” 2. “To Prevent & Control- High BP, Diabetes, Obesity, Overweight, Excess Body Fluids.” 3. “To Prevent- Heart Attack, Stroke, Kidney Failure, Kidney Stone, Cancer- Stomach, Osteoporosis.” 4. “To Reduce the Medicine to the minimum/Nil.” 5. “Endowed with Enormous Health Benefits""

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (The Hindu) for their assistance in providing the contact details of the advertiser, or to forward the grievances of the complainant to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claims in the advertisement, “BP-SALT”, “To Prevent & Control- High BP, Diabetes, Obesity, Overweight, Excess Body Fluids.”, “To Prevent- Heart Attack, Stroke, Kidney Failure, Kidney Stone, Cancer- Stomach, Osteoporosis.”, “To Reduce the Medicine to the minimum/Nil.”, “Endowed with Enormous Health Benefits, Tasty were not substantiated with product efficacy data, and are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"KP Group "
PRODUCT: "Kamla Pasand Pan Masala"

COMPLAINT:

“ASCI code does not permit the use of celebrities (e.g. In the field of cinema, sports and music) in ads of products which by law require health warning on its pack or cannot be purchased or used by minors. These advertisements can influence minors and encourage unsafe practices. e celebrity in the print ad is Rajneesh Duggal, an Indian film actor and a former model. He is the winner of Grasim Mr. India title in 2003 and a runner up in Mr. International. He is also the winner of Kingfisher Model of the year 2005. In May 2014, he won the reality stunt show Khatron Ke Khiladi. Bollywood debut with Vikram Bhatt's super-hit horror thriller 1920. Recently appeared in - Ek Paheli Leeela with Sunny Leone”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The CCC noted that no response was received from the advertiser prior to the due date. The CCC viewed the print advertisement and noted that the advertisement features Rajneesh Duggal – a celebrity from the field of entertainment for a product which has a health warning “Pan Masala is injurious to health” and which cannot be purchased or used by minors. The CCC concluded that minors are very likely to be exposed to the advertisement. The celebrity in the advertisement would have a significant influence on minors who are likely to emulate the celebrity in using the product. The advertisement contravened Chapter III.2 (e) of the ASCI Code, which specifically states that Advertisements “Should not feature personalities from the field of sports and entertainment for products which, by law, require a health warning such as “Panmasala is injurious to health” in their advertising or packaging.” The complaint was UPHELD."

 

COMPANY: "Klf Nirmal Industries (P) Ltd"
PRODUCT: "KLF Coconad Natural Coconut Sugar"

COMPLAINT:

"1. Low Glycemic - Unrefined - Gluten Free 2. Lower Glycemic Index* than ordinary sugar makes it a healthier alternative to ordinary sugar. 3. 100% natural with no side effects. 4. Healthy Alternative to Ordinary Sugar. Claim No 1. Appears on the product packaging"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC concluded - Claim, “Low Glycemic - Unrefined - Gluten Free” The glycemic index (GI) is a measure of how quickly foods raise blood sugar levels. Glucose is given a GI of 100 and if a food has a GI of 50, then it raises blood sugar half as much as pure glucose. Coconut Sugar is given a GI of 35, which puts it in the low range. This is much lower than table sugar, which is somewhere around 60. Coconut sugar is made from coconut flowers by tapping and concentrating and so recognized as natural and unrefined as is NOT the case with Sugar. This complaint was NOT UPHELD Claim, “Lower Glycemic Index* than ordinary sugar makes it a healthier alternative to ordinary sugar” The major component of coconut sugar is sucrose (70-79%), followed by glucose (3-9%). Sucrose (table sugar) is made up of half fructose. That makes coconut sugar 38-48.5% fructose, which is about the same as table sugar. In view of this the claim- “healthier alternative to table sugar” – is not correct. The claim, “Lower Glycemic Index* than ordinary sugar makes it a healthier alternative to ordinary sugar”, was inadequately substantiated, and is misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. This complaint was UPHELD. Claim, “with no side effects” Advertiser has not submitted any published articles, research papers or clinical study reports to prove that regular consumption of coconut sugar replacing table sugar has no side effects. The claim, “with no side effects”, was inadequately substantiated, and is misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. This complaint was UPHELD. Claim, “Healthy Alternative to Ordinary Sugar” - This is a general claim based on GI comparison of Sugar vs Coconut Sugar. Like honey, coconut sugar, a natural unrefined sweetener is recommended as an alternative to table sugar. This complaint was NOT UPHELD."

 

COMPANY: "Pitrashish Marketing Entertainment Ltd"
PRODUCT: "Jamun Vineger"

COMPLAINT:

"1. Beneficial in the Sugar problems 2. Controls Obesity 3. Purifies the blood 4. Removes Constipation 5. Increases appetite 6. Brings glow to the face 7. Reduces the swelling 8. Helpful in Urine infection"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the advertisement (in Urdu), as translated in English, “Beneficial in the Sugar problems”, “Controls Obesity”, “Purifies the blood”, “Removes Constipation”, “Increases appetite”, “Brings glow to the face”, “Reduces the swelling”, “Helpful in Urine infection”, were not substantiated with clinical evidence or proof of efficacy for the product, and are misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY:"Mahesh Oil Industries"
PRODUCT: "Saloni Edible Oil"

COMPLAINT:

"1. Reduces Heart Problems by 70%. 2. It has omega 3 which reduces the risk of cancer."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claims in the advertisement (in Bengali), as translated in English, “Reduces Heart Problems by 70%”, and “It has omega 3 which reduces the risk of cancer”, were not substantiated with clinical evidence or proof of efficacy for the product, and are grossly misleading. The TVC contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY:"KRBL Limited "
PRODUCT:"KRBL Limited"

COMPLAINT:

“2 sal aged rice”

NATURE OF COMPLAINT:

"India Gate rice said that their rice is aged 2years guaranteed... Issued at 10.39 pm today... In TLC....Please look into this matter... Please take the documentary proof of every rice sold by them which is aged 2years old... Backed by any government certified laboratories."

Recommendation: NOT UPHELD

"The advertiser representatives were given personal hearing by ASCI. The CCC viewed the TVC and considered the Advertiser’s response for Review. As claim support data, the Advertiser provided Sale Report in Quantity for January 2014 to March 2016, Closing Stock details and a certificate of Chartered Accountant which stated “From the records of the company it reflects that the company is packing rice “India Gate Classic” and “India Gate Super brand” that are two years aged”. Based on this data, the CCC concluded that the claim, “2 sal aged rice”, was substantiated. The decision is Not Upheld on Review."

 

COMPANY:"Jagan Institute of Management Studies"
PRODUCT:

COMPLAINT:

“25 years of experience for consistent 100% Placement Record”

NATURE OF COMPLAINT:

"This claim needs to be substantiated with necessary support data"

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that they provide 100% placement to all those who seek placements though them. However this fact was not substantiated further. The claim, “25 years of experience for consistent 100% Placement Record”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Gillette India Ltd"
PRODUCT: "Gillette Vector"

COMPLAINT:

"Pack of Gillette Vector 6 shaving blades has MRP Rs. 120/- printed on the pack and it is being sold for the same price. However, it is printed on the pack that, "" Save Rs. 30/-"". It leads to the consumer believing that the pack's MRP is 120 but he will get it for Rs. 90/- I have exchanged 6 mails with the Company and not received any satisfactory response as to how it has printed 'save Rs. 30' on the pack without giving any justification for the same on the pack. So it seems to be a clear cut case of mis advertising to hoodwink the customers by giving false information on the pack. Either it should have been printed on the pack that the Price is 150/- and the Company is selling this pack for 120) [after giving Rs. 30 discount]. In the absence of any such information on the sales pack, the Company is indulging in unhealthy advertising and making money on the basis of false advertisements The disclaimer stated on the pack reads: ""compared to Vector's 2s pack"" Has the company mentioned the MRP of 2s pack? NO Then without giving MRP of 2s pack, how can the claim of saving of Rs.30 can be made? By the way, as ascertained from the market, the MRP of 2s pack is 45. So even if the company claim is taken at face value then 45x3 (135 for 6 blades while company sells 6's pack for 120). Even by this logic, the saving is 15 and not 30 rupees. As desired, please find attached photographs of Gillette Vector 2s Pack wherein I the MRP Rs. 45/- is clearly visible.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the product packaging and considered the advertiser’s response. Advertiser states that they had taken a price up on each selling unit of the product in March 2016 and since the promotional offer on the 6s pack was launched in April 2016, the price comparison should be done with the current pricing of 2s pack of INR 50 (post price increase). The CCC concluded that the claim offer, “Save Rs. 30/- *” “* in comparison to Vector 2s pack”, is misleading by omission of a disclaimer to mention the exact price comparison with the post price increase of the product. The product packaging contravened Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Baba Alam Pasha Bangali"
PRODUCT:

COMPLAINT:

“I have found these newspaper advertisements to be misleading in nature and am requesting u to take appropriate measures against the advertisers”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Deccan Chronicle Holdings Ltd) for their assistance in providing the contact details of the advertiser, or to forward the grievances of the complainant to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claims, “Call and Get solution. 100% Guaranteed solution within 3 Hrs”, “Problem solved by seven strength of Elam”, “Baba Alam Pasha Give 1st priority to his Guarantee. Problem Like: Business, Forgin Tours, Love Affaires, Husband and Wife Queries, Real Estate Divorce, Inter Caste Love Marriage, Family Dispute, Court Case, Sickness, Woman Enemy etc”, “Specialist in Vashikaran & Muthkarni”, were not substantiated and are misleading by gross exaggeration. Also, the advertisement exploits the consumers’ lack of knowledge and is likely to lead to grave or widespread disappointment in the minds of consumers. The advertisement contravened Chapters I.1, I.4 and I.5 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Apple Therapeutics"
PRODUCT:"apifil-m"

COMPLAINT:

"“The product apifil-m by Apple Therapeutics, contains a steroid which should not be used for more than 10 days. There is no caution/ warning on the product information pamphlet regarding the same. The product should also not be used in children less than 2 years, and the advertisement clearly shows happy infants/ toddlers less than two years in the pictures, giving a false impression to the viewer that its use shall make infants happy.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the product packaging and considered the Advertiser’s response. Advertiser states that they are promoting the product to qualified dermatologists and in the Promotional material they have highlighted the additional benefits of the product as compared to steroid alone. As claim support data, the advertiser provided a copy of the pack insert. The CCC noted that the product is not to be used for children below two years; However, the promotional material carries images of babies and is misleading by implication. The promotional material also is likely to encourage negligence regarding use of the product. The Ad – promotional material contravened Chapter I.4 and III. 3 of the Code. The complaint was UPHELD."

 

COMPANY:"Glaxosmithkline Consumer Healthcare Ltd"
PRODUCT: "Sensodyne Toothpaste"

COMPLAINT:

"1. Goes to root of teeth and gives relief to nerves 2. Gives relief from sensitivity 3. Protection in as little as two weeks 4. Relief from sensitivity for a long time 5. Worlds No 1 sensitivity toothpaste 6. Recommended by doctors worldwide"

NATURE OF COMPLAINT:

"“Words on screen-why do teeth feel sensitivity. Dentist in white doctors coat explains that pain in teeth on eating something cold or hot is sensitivity and is felt in the roots of teeth. Another question on screen- What do they recommend using. Says that if you use Sensodyne it will go to the roots of your teeth and give relief to nerves. This will give you relief from sensitivity. Sensodyne Toothpaste in packages shown on screen. Graphic of inside of tooth shown. Supers show Protection in as little as two weeks. Dentist says that if you use Sensodyne twice a day every day then you will have relief from sensitivity for a long time. Ad shows- Worlds No 1 sensitivity toothpaste. Recommended by doctors worldwide Our objections- 1. Claims 1-4 should be substantiated with independent research data. 2. How does Sensodyne claim it is Worlds No 1 sensitivity toothpaste. Are there independent studies to prove the claim. When was the study conducted. 3. Sensodyne claims it is Recommended by doctors worldwide. Are there independent studies and data to support the claim. 4. A doctor in a white coat is shown to be promoting the product and recommending it for use saying it is Worlds no. 1 sensitivity toothpaste, which is against the Guidelines and MCI, Code of Ethics Regulations which state-Medical Council of India, Code of Ethics Regulations, 2002 mentions that a physician shall not give any approval, recommendation, endorsement or certificate with respect of any therapeutic article, or any commercial product. Action to be taken - We propose that the advertisement should be immediately withdrawn”"

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. As claim support data, the Advertiser provided clinical studies published in scientific literature demonstrating anti-sensitivity efficacy for dentifrices, independently recorded global sales data to support market leadership from 30th April 2015 to 30th April 2016, and dentist recommendation survey summary among 40 countries conducted by independent research agency GfK Co. Ltd. Based on this data, the CCC concluded that the claims, “Goes to root of teeth and gives relief to nerves”, “Gives relief from sensitivity”, “Protection in as little as two weeks”, “Relief from sensitivity for a long time”, “Worlds No 1 sensitivity toothpaste”, and “Recommended by doctors worldwide”, were substantiated with technical data. This complaint was NOT UPHELD. However, the CCC noted that the source and date of research and criteria for assessment for the claim, “Worlds No. 1 sensitivity toothpaste”, was not indicated in the TVC. The TVC contravened Chapter I.2 of the Code. This complaint was UPHELD. The supers in the Hindi TVC were not in the same language as the audio of the TVC, they were not legible, and the hold duration of the supers was short. The TVC contravened the ASCI Guidelines for Supers. This complaint was UPHELD."

 

COMPANY:"Gourav Inst Of Management Sc"
PRODUCT:

COMPLAINT:

"“100% Job Guarantee”"

NATURE OF COMPLAINT:

"Giving Advt With 100% Job Guarantee Which Is Illegal."

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Job Guarantee”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"The Body Care Slimming & Beauty Clinic for Men & Women"
PRODUCT:

COMPLAINT:

“the 25th june advert of body care bangalore times is miseading. stay slim forever without dieting, reduce 6 to 8 inches with long standing statement. body care has to clearly substanitate claims whey they say stay slim forever without dieting? how is it possible to stay slim without dieting? how the inch loss happens? how can it long standing? also the before and after picture is misleading”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this specific complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Stay slim forever without dieting”, “reduce 6 to 8 cms from tummy, Hips and thighs. Long Standing”, were not substantiated with supporting evidence, and are misleading. Also, efficacy being depicted via images of before and after the treatment are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Chemmanur International Jewellers"
PRODUCT:

COMPLAINT:

"I am sending this letter to invite your kind attention to the fraud and misleading advertisement to cheat the public by looting their valuable savings. I understand from reliable sources on enquiry that 1) No permission or sanction is taken or given by any competent authority to do such a huge township. 2) No permission is applied or given for removal of earth from the hilly terrain. The property shown for the proposed township is a hill of 175 feet height 3) Thrissur Municipal Corporation or Town Planning Authority has not issued any permission or consent. 4) Out of the 62 acres of land shown belonging to the company 4 acres is government land encroached by them. 5) If he company claimed in the advertisement that the project area will be declared as Special Economic Zone by the Central Government. But in Kerala so far no private company or organisation is given the license for CEZ. More over minimum 250 acres are required for a CEV 9) The so called property of 58 acres belong to 18 different companies and the same is not sold or leased to the so called company which claims to build the township 10) The company has not obtained permission from Pollution Control Board, Fire & Rescue Department, Water Resources Department, Aviation Department or any other Central/Sate Departments. Actually permission is required from 15 different Department and Authorities for this type of a mega project. So it is in clear and evident that the sole purpose of the advertisement is to cheat and mislead the public I request you to take this matter very seriously and conduct an enquiry and punish the Company, Media & Advertising Agency. Otherwise so many innocent people will loose their valuable savings. Hope you will take suitable action."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this specific complaint. Subsequently, they responded post the due date. Advertiser states that this project is subject to Real Estate Regulatory Act, various applications including application for the SEZ for IT sector are under process and they will register the project once all sanctions are through. The CCC viewed the advertisement and considered the Advertiser’s response. The CCC concluded that the claims, “Rs. 6000 crore oxygen city from Chemmanur International Jewellers”, “Largest township in Kerala, sprawling across 62 acres”, “Job Opportunities for 29000 people”, were not substantiated, and are misleading. Also, the advertisement is misleading as the features mentioned in the advertisement are subject to approvals from respective authorities. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Sarovar Hotels Pvt Ltd"
PRODUCT: "Eat Your vegetables day contest"

COMPLAINT:

"“They hold fake contest on twitter. They hold contest, but don't declare winner”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the twitter advertisement and considered the Advertiser’s response. Advertiser states that they have announced the winner on of the contest on the Twitter. As claim support data, the advertiser provided a snapshot of the same. The CCC noted that the Advertiser did not provide any details regarding the modality of the contest was (details of the contest, process followed, details of winners etc.) to prove that the “Eat your Vegetable contest” is genuine. The URL of the contest provided by the advertiser was not accessible. Also, the contest was misleading by omission of the mention of date of execution and the date of announcements of winners of the contest. The advertiser has not stated clearly all material conditions so as to enable the consumer to obtain a true and fair view of their prospects in such activities. The CCC concluded that the Twitter advertisement contravened Chapters I.1, I.4 and I.5(f) of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Living Media India Ltd"
PRODUCT: "India Today Spice Watch Special"

COMPLAINT:

"India today spice July 2016 edition objectify women in this advertisement for various high end watch brands. Please take suitable action ...there is no need of showing a half-naked woman to advertise watches."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement which appeared on the magazine cover of India Today Spice Watch Special – July 2016 issue - supplement to the India Today edition. The CCC noted that the Advertisement shows visual of a half naked woman holding a watch in her hands in an indecent and vulgar manner. The CCC concluded that the advertisement objectifies women and is likely in the light of generally prevailing standards of decency and propriety, to cause grave and widespread offence. Also, in the context of an advertisement for Watches, deliberate use of such visual is distasteful. The advertisement contravened Chapter II of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Think &Learn Pvt Ltd"
PRODUCT: "BYJUs Classes"

COMPLAINT:

“Online Advertisement campaign by BYJU's Classes Mumbai (Think & Learn Pvt. Ltd) on google search page misusing IMS name with the statement �IMS Cat Coaching - Learn tips & tricks from Toppers - byjus.com on the below link "https://www.google.co.in/?gfe_rd=cr&ei=Yf9wV9uiJYPT8gfLm474AQ&gws_rd=ssl #q=ims+cat+coaching" It has come to our notice that BYJUs Classes (Think & Learn Pvt. Ltd), a CAT Coaching institute, with URL http://byjus.com are misusing brand name & trademark of IMS (IMS Learning Resources Private Limited) to promote their own advertisement campaign for same set of services as that of IMS (CAT Coaching). BYJU is using the statement i.e. IMS Cat Coaching - Learn tips & tricks from Toppers - byjus.com in their online advertisement campaign on Google search i.e. https://www.google.co.in/? gfe_rd=cr&ei=Yf9wV9uiJYPT8gfLm474AQ&gws_rd=ssl #q=ims+cat+coaching after clicking thereon it is eventually leading to website of BYJU i.e. to http://testprep.byjus.com/CAT Coaching-Mumbai?utm_source=google&utm_medium=cpc&utm_campaign=HI_Mumbai_CAT_Exact&utm_term=ims%20cat% 20coaching&gclid=CIvrsd-MyM0CFYihaAod7zYHqg It is obvious that BYJUs has dishonest and malafide intents behind infringing IMS brand name to free ride and cash upon the hard earned reputation and goodwill of IMS. It clearly indicates that BYJU is using such cheap promotional tactics for undue profits and to mislead and misguide potential and existing students/aspirants of IMS. Being an esteemed regulatory, we sincerely request ASCI to look in to this matter and refrain BYJU from indulging in to such malpractices which are surely in contravention of ASCI code.”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the website advertisement and noted that the Advertiser does not have permission from the firm/institution – IMS Cat Coaching to which reference is made in the advertisement. The CCC concluded that by claiming, “IMS Cat Coaching - Learn tips & tricks from Toppers”, the advertiser is misusing the name of IMS and is grossly misleading. The website advertisement contravened Chapters I.1, I.3 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY: "Hindustan"
PRODUCT:

COMPLAINT:

"Aapke Kshetra Ka No.1 Akhbaar”

NATURE OF COMPLAINT:

“The ad makes a claim of being No.1. Their communication released in Lucknow says "Aapke Kshetra Ka No.1 Akhbaar Hindustan has made a claim of being No.1 Lucknow by saying "Aapke Kshetra ka No.1 Akhbaar". in their ad. This claim is false. The media industry uses either IRS or ABC to make claims based on Readership or Circulation. In this case, there is no source quoted for this claim. And as per these sources, Hindustan cannot make these claims. In Lucknow, as per IRS 2014, Hindustan has a Readership of 3.56 L against Dainik Jagran's 5.03 Lakhs. As per IRS 2013, Hindustan has a Readership of 3.37 L against Dainik Jagran's 4.92 Lakhs. As per IRS 2012, Hindustan has a Readership of 2.93 L against Dainik Jagran's 3.95 Lakhs. There is absolutely no basis for the claim that Hindustan is making. It is misleading the advertisers and readers both to believe that Hindustan is No.1 in the region. This claim is false, and Hindustan must issue an ad admitting that it released communication that is false and misleading and has no basis. Also, as per an ASCI order (based on my complaint 1604-C.181) Hindustan was supposed to drop the claim "Hindi Kshetra Ka No.1 Akhbaar". They have replaced this with "Aapke Kshetra Ka No.1 Akhbar". This is a vague claim that gives the impression to readers that Hindustan is No.1. It quotes no source for the claim. As per official media sources like IRS or ABC, Hindustan cannot make this claim..”

Recommendation: NOT UPHELD

"The advertiser representatives were given personal hearing by ASCI. The CCC viewed the Ad – Hoarding and considered the Advertiser’s response. Advertiser states that the said claim is based on the data of IRS 2014 wherein Hindustan’s collective readership in the given specific region/states of Delhi, Uttar Pradesh, Uttarakhand, Bihar and Jharkhand is on the top giving it No.1 position in those specified territories. The CCC noted that the source and date of research for the claim was indicated in the Ad – Hoarding, contrary to the objection raised by the complainant. The CCC concluded that the claim, "Aapke Kshetra Ka No.1 Akhbaar”, is not false or misleading. The complaint was NOT UPHELD."

 

COMPANY: "Rajnish Hot Deals Pvt. Ltd"
PRODUCT:"Play Win Capsules and Oil"

COMPLAINT:

"Kindly take action on this fraud ad. I saw it on a tv channel during teleshopping. They claim to cure all problems regarding sexual life. N thats a lie."

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the TVC and considered the Advertiser’s response. Advertiser states that the said substantiation is taken from Ancient Ayurvedic Granthas in which the Vajikaran (Sexual problems) Treatment has been mentioned. However the advertiser did not provide any product specific substantiation for the claimed benefit. The CCC concluded that the claims in the TVC (in Hind) as translated in English, “If because of your age you find decrease in stamina, then don’t worry. Playwin capsules help you regain lost stamina and enjoy your sexual life even more than you did in your youth”, were not substantiated with product efficacy data, and the claims are misleading. Also, the claims related to the product benefit read in conjunction with the advertisement visual implies that the product is meant for enhancement of sexual pleasure, which is in Breach of the law as it violated The Drugs & Magic Remedies Act. The TVC contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Ayushman Healthcare"
PRODUCT: "Dot Six Tablet"

COMPLAINT:

"1. “No Side Effects” 2. “1 tablet gives relief from unwanted pregnancy for 6 months.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. The Advertiser states that Dot Six is an ayurvedic contraceptive tablet for which they have the manufacturing Licence issued by The Licencing Authority & Director, Ayurvedic Sevayen, Uttar Pradesh. Advertiser did not submit an exhaustive response with supporting data to substantiate the claims made, nor did they provide the product approval copy and sample for reference. The CCC concluded that the claims (in Hindi) as translated in English, “No Side Effects” and “1 tablet gives relief from unwanted pregnancy for 6 months”, were not substantiated with product efficacy data and were grossly misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY: "Chungath Clinic "
PRODUCT:

COMPLAINT:

"“1. Obesity Solutions For All. 2. US FDA Approved Cryolipo & I-Lipo 3. For Effective Fat Reduction”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that Cryolipolysis (Cryolipo) and Laser Lipolysis (I lipo) are machine based noninvasive procedures on the body, both these technologies helps in fat removal and hence fat reduction. As claim support data, the advertiser submitted reference to USFDA provided evidence for FDA approval of Cryolpolysis and Laser lipolysis (i Lipo) technology which is a Wikipedia reference. Claim, “US FDA Approved Cryolipo & I-Lipo”, was not substantiated. The claim support data was considered to be inadequate as the advertiser has provided explanation about their techniques, but have not substantiated the claims. The claims, “Obesity Solutions For All”, and “For Effective Fat Reduction”, were not substantiated with clinical evidence. Also, these claims along with the visual in the advertisement was considered to be misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY: "TVC Life Sciences Limited"
PRODUCT: "Quit T"

COMPLAINT:

“"1.Quit Alcohol On your own 2. Millions of people left intoxication with quitt and leaving a happy and healthy life. 3. After using Quitt 4-5 weeks person will leave alcohol and tobacco forever. With the use of second pack of quitt persons lever and heart cells start Resurrected which is affected by alcohol and tobacco"”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that the claims made on the product were established only after various research work. However this fact was not substantiated further with any evidence of product efficacy. The CCC concluded that the claims (in Hindi) as translated in English, “Quit Alcohol On your own”, “Millions of people left intoxication with quitt and leaving a happy and healthy life”, were not proven with supporting data. The claim, “After using Quitt 4-5 weeks person will leave alcohol and tobacco forever. With the use of second pack of quitt persons lever and heart cells start Resurrected which is affected by alcohol and tobacco”, was not substantiated with efficacy data of the product. Also, the claims are misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY: "Apeejay Education Society"
PRODUCT: "Apeejay Institute of Mass Communication"

COMPLAINT:

"1. “Ranked No. 1 Pvt. Media Institute (Hindustan Times)”. 2. “Edutainment Award 2015"". 3. “India Education Excellence Award”."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. As claim support data, the Advertiser provided a copy of the Hindustan Times survey, a copy of the ""Edutainment Award 2015, and a copy of the ""India Education Excellence Award”. The CCC reviewed the data and concluded that the claim, “Ranked No.1 Pvt Media Institute”, is misleading by omission that it is amongst the top mass communication institutes only in Delhi NCR. The advertisement contravened Chapter I.4 of the Code. This complaint was UPHELD. The claims, ""Edutainment Award 2015"" and “India Education Excellence Award"", were substantiated. This complaint was NOT UPHELD."

 

COMPANY: "Brilliant Computer Education"
PRODUCT:

COMPLAINT:

“Any Qualification, 100% Job Guarantee .”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim, “Any Qualification, 100% Job Guarantee”, was not substantiated with any supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Aptech Limited "
PRODUCT: "Arena Animation"

COMPLAINT:

“100% Placement Ass.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the advertisement and considered the Advertiser’s response. The CCC concluded that the use of “100%” numerical claim is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "TCY Learning Solutions Pvt. Ltd."
PRODUCT: "Better Think"

COMPLAINT:

"1. “India No.1” 2. “Leadership since 1999, year after year.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Claim – “India’s No.1” - Advertiser states that BetterThink programs were used by over 55,000 students through their online, own classroom and affiliate programs in the last 12 months, and their affiliates are spread across the country covering 12 States and UTs. However this fact was not substantiated further. The CCC concluded that this claim was not substantiated with comparative data versus other similar institutes. Claim - “Leadership since 1999, year after year” – Advertiser states that they were the first company to start IELTS. Since 2000-01 they got a leadership position in the regions they operated in terms of IELTS success. The CCC noted that this claim was not substantiated with authentic evidence for leadership since 1999 as claimed. Also, these claims were considered to be misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY: "IBT Pvt Ltd "
PRODUCT: "IBT Calicut "

COMPLAINT:

“India's No.1 Coaching Institute.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that they are the only Institute across India with 100+ branches which provides coaching for different Govt Job Exams, which provides dedicated IBT study material to their students, which provides Computer lab for giving online Mock tests, and which provides 250+ online tests on their own portal. However these facts were not substantiated further with substantiation. The CCC concluded that the claim, “India's No.1 Coaching Institute”, was not substantiated with comparative data versus other similar institutes, and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Marian Academy of Management Studies"
PRODUCT:

COMPLAINT:

“100% Job Placed in 2014-16 Batch”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the advertisement and considered the Advertiser’s response. Advertiser states that the advertisement was given for publication by Royal Education Group, Kottayam without their permission. Advertiser provided a copy of apology letter from Royal Education. The CCC concluded that the claim, “100% Job Placed in 2014-16 Batch”, was false and misleading. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Footwear Design and Development Institution"
PRODUCT:

COMPLAINT:

“100% Placement Record”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the advertisement and considered the Advertiser’s response. The CCC noted that the advertiser did not provide any supporting data for the claim made. The CCC concluded that the claim, “100% Placement record”, was not substantiated with authentic data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Naturoveda Health World"
PRODUCT:

COMPLAINT:

"1. Our Mission, Healthy Indian 3,00,000 till now!! 2. Naturoveda till date, in kolkata alone has treated more than 3 lakh patients through natural methodologies 3. The best in the field of natural treatment 4. Knee Pain can be Effectively Eradicated"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the advertisement and considered the Advertiser’s response. For the claims 1, 2, and 3, the Advertiser states that the total number of patients who have been benefitted by their treatment has crossed 3,00,000. However, there was no substantiation to support this claim. In recognition to their remarkable contribution in the field of Ayurveda and Unani therapy systems, the advertiser has been awarded as the Best Ayurvedic and Unani Clinic in 2009 and 2014 by Hakim Ajmal Khan Memorial Society, Delhi. The CCC concluded that the claims, “Our Mission, Healthy Indian 3,00,000 till now!!”, “Naturoveda till date, in kolkata alone has treated more than 3 lakh patients through natural methodologies”, and “The best in the field of natural treatment”, were not substantiated with supporting proof. The CCC did not consider the “Best Ayurvedic and Unani Clinic 2009 / 2014” award to be acceptable as there was no rationale for this award to be presented to the organization and it was not clear as to how the advertiser was chosen to be the best. Also, the award was not current and not relevant as claim support for claiming to be “the best”. As for the claim, “Knee Pain can be Effectively Eradicated”, the Advertiser states that they only give strength to the associated muscles through natural medicines and specific yogic exercises so that the patient gets relief from knee pain for longer time. The CCC concluded that the claim, “Knee Pain can be Effectively Eradicated”, was not substantiated with proof of efficacy. Also, these claims were considered to be grossly misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "SBS Biotech Unit II"
PRODUCT:"More Power Capsules"

COMPLAINT:

"1. “More Power Capsules - No.1 Herbal Medicine from 7 years for Stayed development” 2. “Village-Village,City-City,Country-Country everyone got results”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the advertisement and considered the Advertiser’s response. The CCC noted that the advertiser agreed to withdraw the advertisement in response to the ASCI letter. The CCC concluded that the claims (in Hindi) as translated in English, “More Power Capsules - No.1 Herbal Medicine from 7 years for Stayed development”, “Village-Village,City-City,Country-Country everyone got results”, consumer testimonials, were false and grossly misleading. Also, specific to the claims implying treatment for height increase, the claim, “Village-Village,City-City,Country-Country everyone got results” read in conjunction with the various photographs shown, and the pack visual, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Fena Limited "
PRODUCT:"Fena Washing Powder "

COMPLAINT:

“India's No. 1 Quality Detergent”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the advertisement and considered the Advertiser’s response. Advertiser states that they have been ranked ""India's No.1 Quality Detergent in Rs.43 - Rs.48 price category for overall quality in Consumer Voice July 2015 issue under Jago Grahak Jago campaign Rated by Consumer Voice”. As claim support data, the advertiser provided a Cover of Consumer Voice Magazine, and Copy of the Article on Comparative Test — House Hold Detergent Powder. Advertiser did not provide the complete report of Consumer Voice. The CCC noted that the advertisement is misleading by ambiguity as the product advertised is for Rs.50/- whereas the claim, “India's No. 1 Quality Detergent” is quoted in the report for category (MRP range) of Rs.43-48/- Also, the advertised product states that it is ""New"" whereas the product tested as per consumer voice report is of July 2015. Hence it was not substantiated that the test report holds true for the advertised product and the CCC concluded that the claim “India's No. 1 Quality Detergent” was not substantiated for the advertised product. The advertisement is misleading by ambiguity. The advertisement contravened Chapter I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Heart Care"
PRODUCT:

COMPLAINT:

"1. 99% Success Results, thousand of patients benefited,beneficial even if angioplasty & bypass surgery fails. 2. New and Improved Successful Treatment of Heart Blockage and Weak Pumping Power 3. Successful Latest Treatment of Heart Blockage without Operation American Heart Association and FDA Approved Treatment, More Advance than Bypass & Angioplasty"

NATURE OF COMPLAINT:

Recommendation: UPHELD

The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the advertisement and considered the Advertiser’s response. Advertiser states that the advertisement was given by a social health organization heart foundation of New Delhi or Nagpur, and all points given by Heart Foundation were about EECP treatment and fully true as per medical fact. ASCI requested the Advertiser to provide contact details of the organization that they claim to have placed the advertisement. No response was received from the Advertiser. The CCC concluded that the claims, “99% Success Results, thousands of patients benefited, beneficial even if angioplasty & bypass surgery fails”, and “American Heart Association and FDA Approved Treatment”, were not substantiated with supporting proof. The claims, “New and Improved Successful Treatment of Heart Blockage and Weak Pumping Power”, and “Successful Latest Treatment of Heart Blockage without Operation”, “More Advance than Bypass & Angioplasty”, were not substantiated with clinical evidence. Also, these claims were considered to be misleading by exaggeration. Specific to the claims related to successful treatment of Heart diseases, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: "Krishna Hospital "
PRODUCT:

COMPLAINT:

"1. Special kidney stone treatment without operation 2. 15000 Successful operation till now 3. No Operation"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the advertisement and considered the Advertiser’s response. Advertiser states special kidney stone treatment without operation is being done by lithotripsy machine by Extracorporeal shock wave (ESWL) method or treatment for certain size of stone. Advertiser did not provide any supporting data to prove that 15000 patients were successfully treated. Also, the advertisement was misleading by ambiguity as it was claiming (in Hindi) as translated in English, “Special kidney stone treatment without operation” and “15000 Successful operation till now”, and “No Operation”. Specific to the claims related to successful treatment of Kidney stone, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Rajnish Hot Deals Pvt. Ltd"
PRODUCT: "Play Win Capsule"

COMPLAINT:

“Play Love Games with PlayWin”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the advertisement and considered the Advertiser’s response. Advertiser states that the said substantiation is taken from Ancient Ayurvedic Granthas in which the Vajikaran (Sexual problems) Treatment has been mentioned. However this fact was not substantiated further. The CCC concluded that the claim, “Play Love Games with PlayWin”, was not substantiated with product efficacy data, and the claim is misleading. Also, the claim read in conjunction with the advertisement visual and pack visual of a couple implies that the product is meant for enhancement of sexual pleasure, which is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Universal Group of Institutions"
PRODUCT:

COMPLAINT:

“Assured 100% Placement”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that they have taken the implied meaning of the expression “Assured” to be that the placement is expected to be 100 percent. The CCC concluded that the claim, “Assured 100% Placement”, was not substantiated with details of the batch size of the students and evidence of their placement. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Shree Baidyanath Ayur Bhawan"
PRODUCT:"Baidyanath Virya Shodhan Bati"

COMPLAINT:

"1. “Keep away from Wrathful of spermary and ductus deferens” 2. “Remove urinal disease , Weakness & Increase power”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The claims are with respect to Spermatic Quality (VEERYA) and Dysuria (Prameha) of different types. The product is licensed as an Ayurvedic Classical Product. The classical Ayurvedic products are permitted to claim benefits as per the text. Based on this opinion, the CCC concluded that the claims, “Keep away from Wrathful of spermary and ductus deferens” and “Remove urinal disease, Weakness & Increase power”, are not objectionable. This complaint was NOT UPHELD. However, the CCC noted that the advertisement has a claim (in Hindi), “stambhan Shakti badhati hai” i.e. “to hold on” which in the context of sex implies enhancement of sexual pleasure which is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. This complaint was UPHELD."

 

COMPANY: "Amplifon India Pvt Ltd"
PRODUCT:""Hearing Aid & Hearing Care""

COMPLAINT:

“World’s largest Hearing Care Service Provider in 22 countries”, “Presence in 76 cities in India”, “Over 200 Clinic with experience Audiologist”, “Hearing test and Hearing aids fitting done using World Class Technology”, “Free Aftercare For Lifetime”

NATURE OF COMPLAINT:

"Our Objection 1 How does Amplifon claim to be World Largest Hearing care Service provider in 22 countries? 2 Is there data from independent studies to prove this claim? 3 Claims 1-5 should be substantiated with independent research data "

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainant. However, in the absence of response prior to the due date, the matter was examined by the CCC on the basis of the materials available then and an exparte decision was taken. On receiving the CCC’s recommendation, the advertiser responded with their supporting data. ASCI accepted their response for a Review of the CCC recommendation. The advertiser representatives did not seek a personal hearing. The CCC viewed the print advertisement and considered the Advertiser’s response. Claim – “World’s largest Hearing Care Service Provider in 22 countries” – As claim support data, the advertiser provided a list of countries where they are present. The CCC concluded that the claim “World’s largest” was not substantiated with data comparing the market share of the advertiser versus other similar companies and is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the Code. This decision of complaint being Upheld stands on Review. Claim - “Presence in 76 cities in India” - As claim support data, the advertiser provided a list of city wise clinics. The CCC considered this data to be acceptable to claim presence in 76 cities. This complaint is Not Upheld on Review. Claim – “Over 200 Clinics with experienced Audiologists” – As claim support data, the advertiser provided list of clinics along with the name of the Audiologist at the clinic. Advertiser did not provide proof of their staff being audiologists and their experience certificates for the 200 Audiologists. The CCC concluded that this claim was inadequately substantiated and is misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. This decision of complaint being Upheld stands on Review. Claim – “Hearing test and Hearing aids fitting done using world class Technology” – As claim support data, the Advertiser provided information brochure of the equipment used for Hearing test. The considered this data to be acceptable. This complaint is Not Upheld on Review. Claim – “Free Aftercare For Lifetime” - Advertiser states that after the customer buys a hearing aid from them they can come to any of their clinic to get the HA serviced without any cost of inspection/service while the cost of consumable is charged. The CCC concluded that this claim is misleading by omission of the condition i.e. mention of the chargeable part is missing. The advertisement contravened Chapter I.4 of the Code. This decision of complaint being Upheld stands on Review. " "

 

COMPANY:"Mahindra & Mahindra Ltd"
PRODUCT:"Mahindra TUV 300"

COMPLAINT:

"“Sirji abhi Social Media per Mahindra k car ka bahot kuch negative dekh raha hu and me khud Mahindra ki car use kar raha hu to mujhe personally bhi experience ho gaya hai k customer ko satisfied Mahindra nahi kar pa rahi hai. Abhi sirji Mahindra TUV 300 Car ka one TV channel per Advertisement aaraha hai just woh logo ko dump bana rahe hai and jo Car k ander capacity nahi hai woh powers dikhane ka try kar rahe ho aisa lag raha hai. Sirji yeh advertisement hai jo galat dikha raha hai. Dekho isme start me likha aata hai 'The Power of 100 Horses* '. *k niche ka kuch dikhta nahi hai. Fir likha aata hai in TUV. Fir likha itni taqat In the Tuv. Sirji isme Mahindra TUV 300 Car apni car ko 100 Hoses jitni taqat (Power) hai aisa galat Impression dikha k public ko Gumraah kar rahi hai and uska Facebook page per k TUV car k owner k thode comments sir screenshot yaha daal raha hu,Sirji Facebook me Mahindra TUV k page per Right side niche Comments first time click karo to usse pehle Unhone jo negative comments delete ki hoti hai uska bhi total comments dikhayega and comments k ander jakar bahar page per wapas aaoge to negative jitni comments delete ki hogi usko less kar k comments dikhaigi. Right side page me comments click karne se pehle 113 comments. Comments me se just after one minute 85 comments .Negative comments delete karte hai apni product ka sab problem public jaan na paaye uske liye.” "

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The ASCI had approached the advertiser for their response in addressing the grievances of the complainant. The matter was examined by the CCC on the basis of the advertiser’s response and the complaint was Upheld. On receiving the CCC’s recommendation, the advertiser responded stating that due to oversight at their end, they missed submitting the ARAI certificate and requested of the CCC recommendation. The CCC viewed the TVC and considered the Advertiser’s response for Review. The ARAI certificate submitted shows the power of the TUV300 is 73.5 kW in power mode which corresponds to 100 Horsepower. The CCC concluded that the claim, “power of a 100 horses” was substantiated. The complaint is Not Upheld on Review. "

 

COMPANY:"Xiaomi Logistics "
PRODUCT: "Mi Band"

COMPLAINT:

"mi is advertising mi band as 799 only and selling for 999rs. Url: http://mobile.mi.com/in/miband/? utm_source=social_paid&utm_medium=facebook&utm _campaign=CA1_Ongoing_20151113&utm_content=CA 1_u_18_35_mobile_nf&utm_term=20160315_MiBand_O nstock_V001_NFM .” "

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response through their Advocates. The CCC viewed the website advertisement and considered the Advocate’s response. Advocate states that the advertiser was at one time advertising and selling the product at an online retail price of Rs. 799. Subsequently from June 2016 onwards both the advertisement on its webpage and the online retail price were revised to Rs. 999. The CCC noted that the Complainant did not provide the details regarding the dates of appearance of the Ad on the website and online showing two different retail prices of the product, and therefore the complaint was NOT UPHELD in absence of this evidence."

 

COMPANY:"Hindustan Unilever Ltd "
PRODUCT: "Axe Deodorants"

COMPLAINT:

"I would want to draw your kind attention towards the TVC of new AXE RECHARGE with HEAT BOOSTED FRAGRANCES which had appeared on SONY SIX on 24.06.2016 and also in between the movie commercial at various multiplexes in Kolkata. I have been using Axe Deodorants for almost 4-5 years and have always found them to be very smart, and interesting fragrances. Recently I found this new advertisement of Axe (AXE RECHARGE with Heat Boosted Fragrances) and was interested by the ad stating jaise garmi badthi hai, waise fragrance release hoti hai The said TVC was talking of fragrance to be released as and when there is an increase in the summer heat intensity/severity of the heat, I was excited to buy the product since it promises to me that the product will work despite heat increasing or becoming very high. However, to my utter disappointment, I did not find the product to be delivering any such benefit. Rather I found the claim to be false, misleading and being made just to fool the gullible consumer into buying the product. Since I am a regular AXE user and have always found that they deliver what they promise, I would request the company to come up with necessary supportings their ad-benefit claims with regards to what kind of testing was done and whether the same was done in India, as in different regions of India the summer is extreme, moderate, dry, humid. This is an aggrieved consumer and wishes to know how the Company delivers to what has been promised as I am yet to experience any such benefits / reliefs as made by them. The Company needs to substantiate its claims which would show that their product delivers on what is promised.” "

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. Advertiser states that the claims made are referring to the scientific fact that fragrance oil evaporates more readily at higher temperatures and thus the concentration of fragrance molecules in the air surrounding the application site will be higher, resulting in an increase in perception of fragrance intensity. As claim support data, the advertiser provided reports from three fragrance houses. However, the CCC noted that no data has been provided by the advertiser that the perception of fragrance was boosted in any way by a rise in the temperature. In absence of this data, the evaporation related argument remains theoretical principles and their basis for a true consumer perceivable effect VS incremental effect remains to be seen in real life conditions – as has been noted by one of the reports. Nor was it established how skin temperature varies by activity and its crossplay with environmental and regional temperature considerations. Additionally, the use of the term ""hot"" as illustrated in the TVC does not merely imply an increase in temperature. Based on this information, the CCC concluded that the claim, “When it gets hot, the fragrance is boosted”, was not adequately substantiated with consumer perception data, and is misleading by implication. The TVC contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD. "

 

COMPANY:"CELL Gen Anti- Ageing Center "
PRODUCT:

COMPLAINT:

“We have successfully treated cases of diabetes Mellitus Type I and II, kidney diseases with creatinine up to 4 to 6, all types of psoriasis, osteoarthritis and rheumatoid arthritis, liver diseases, various cosmetology therapies & general anti-ageing treatments for Rejuvenation (kayakalpa).”

NATURE OF COMPLAINT:

"Maharashtra Times, Nashik Edition today. False claim of "Successfully treating Type 1 Diabetes Mellitus". Scientists across the world have failed to treat Type 1 Diabetes with stem cell till now. In this article cum advertisement, false information has been given and patients are being misguided. It is Advertorial "

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that Treatment of Type 1 diabetes is their personal view. Advertiser did not provide any supporting proof to show that they actually treated patients suffering from various diseases as claimed in their advertisement. The CCC concluded that the claims, “We have successfully treated cases of diabetes Mellitus Type I and II, kidney diseases with creatinine up to 4 to 6, all types of psoriasis, osteoarthritis and rheumatoid arthritis, liver diseases, various cosmetology therapies & general anti-ageing treatments for Rejuvenation (kayakalpa)”, were not substantiated with clinical evidence, and are misleading. Also, specific to the claims related to successful treatment of diabetes , kidney diseases, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Bharti Airtel Ltd (Airtel)"
PRODUCT:

COMPLAINT:

“Kyunki sahi ghalat saamne aane se hi banta hai sabse best network”

NATURE OF COMPLAINT:

"“The advert shows people are fed up with poor quality of connectivity. The advert. gradually moves from 'poor quality of telephony' to openness / transparency. People start seeing tower and signal details etc. People start appreciating the transparency. The advert ends with the voice over that ""Kyunki sahi ghalat saamne aane se hi banta hai sabse best network. The inference that ""there is no tower here. they are going to build a tower here"" may not be correct. The inference that ""Kyunki sahi ghalat saamne aane se hi banta hai sabse best network"" may not be correct. Had showing the network been equal to ""best network"" and absence of infrastructure meant ""infrastructure is going to come up"" been true then i request the advertiser to explain the pathetic call drop scenario due to inadequate infrastructure going on for more than a year now. Such advertisements take gullible users for a ride.” "

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that nowhere in the TVC they are claiming that Airtel is the Best Network. The communication in the TVC conveys that by bringing the true facts before the customers and by creating an environment of transparency, the best network can be created. According to the CCC, “best network” connotes many parameters associated with the performance for which different service providers have to compared. “Transparency” of communication providing input for improvement does not necessarily make any network the best. While the CCC noted that the advertiser is not directly stating their network to be the best, the claim, “Kyunki sahi ghalat saamne aane se hi banta hai sabse best network” is incorrect and is misleading by implication. The TVC contravened Chapter I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"IMS Engineering College "
PRODUCT:

COMPLAINT:

“Globally Recognised As “Best Brand-2015 (Engineering)”

NATURE OF COMPLAINT:

"I spotted an advertisement of IMS Engineering College, Ghaziabad in The Times of India, dated June 27, 2016. The advertisement consists of various claims made by the college under the rubric 'IMS Strengths', the courses offered and its top recruiters-2016. Under the rubric 'IMS Strengths' it claims 'Globally Recognised as "Best Brand2015"(Engineering)'. I couldn't substantiate this claim of the college with the resources with me. "

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that they have been recognised and awarded “The World’s Greatest Brands 2015 Asia & GCC” Award by URS International & Asia One Magazine Research by united Research services and process on 12th December 2015. As claim support data, the Advertiser provided a copy of this certificate which was awarded to them in the Engineering category. However, the CCC observed that the advertised institute is not the only college that has been granted this award. The CCC concluded that the claim, “Globally Recognised As “Best Brand-2015 (Engineering)”, was misleading by ambiguity and omission. The CCC noted that the source and date of reference was not indicated in the advertisement. The advertisement contravened Chapters I.2 and I.4 of the ASCI Code. This complaint was UPHELD. "

 

COMPANY:"Jain International Residential School"
PRODUCT:

COMPLAINT:

"1. “1st in Karnataka” 2. “1st in South India, Karnataka, Bangalore” 3. “3rd in India” 4. “Ranked 1st among Top Co-Educational Residential School in Karnataka and Ranked among Top 10 in India” "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. As claim support data, the Advertiser provided copies of awards from various surveys as evidence for the rankings claimed in the advertisement with supportive extracts from the articles published in the respective publications. The CCC reviewed the data provided and concluded that – Claim, “1st in Karnataka” – Advertiser provided copy of email from Education World (Magazine) stating the advertiser is ranked India’s No. 4 and State Level No. 1 Co-ed Residential School, Extract from Education World Magazine (September 2015), Certificate from Education World India School Rankings 2015 (India 4, Karnataka 1). This claim was substantiated. However the claim was not qualified to mention the year and source of ranking in the advertisement. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.2 of the Code. This complaint was UPHELD. Claim – “1st in South India, Karnataka, Bangalore” – Advertiser provided a Copy of email from Career 360 Magazine, Oct 2015, Extract from Career 360 Magazine (cover page and pg 72) stating India’s Best School –Rating South Zone - 1st in South India, Karnataka, Bangalore for Boarding Schools. The CCC noted that the claim was misleading by ambiguity as the institute is not 1st in South India also the claim was not qualified to mention the year, source and category under which the school was ranked in the survey. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.2 and I.4 of the ASCI Code. This complaint was UPHELD. Claim – “3rd in India” – Advertiser provided copy of email from Green Communication indicating ranking from Go Getter School Ranking – 3rd in all India Top Boarding Schools Category, Extract from Go Getter Magazine November 2014 Issue (Pg 88). The CCC noted that although the ranking was 3rd in 2014 it dropped to no. 4 in 2015 as per data provided by Education World Magazine and hence the claim is not substantiated as per the latest ranking. This claim is also misleading by ambiguity and omission. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1, I.2 and I.4 of the ASCI Code. This complaint was UPHELD. Claim - “Ranked 1st among Top Co-Educational Residential School in Karnataka and Ranked among Top 10 in India” – Advertiser provided Copy of Email from Education World (Magazine) dated 17.08.15 stating JIRS is ranked India’s no. 4 & State Level No. 1 Co-ed Residential School, Extract from Education World Magazine (September 2015), Copy of Email dated 05/11/15 from Education Today stating JIRS ranked no.2 in the category of ‘International Schools’ (India’s Top 10 International Schools) in a survey conducted by Education Today, Copy of Certificate from Education Today stating India’s Top 10 International Schools (Ranked no. 2 in Bangalore and No. 2 in India for Exemplary contribution to the education field). The CCC noted that the claim was not qualified to mention the year and source of ranking and category under which the school was ranked in the survey. The claim was misleading by ambiguity and omission. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.2 and I.4 of the ASCI Code. This complaint was UPHELD. "

 

COMPANY:"Midas Electronics Pvt. Ltd. "
PRODUCT: "Midas LED Lights"

COMPLAINT:

“Energy Saving 90%”, “3 Years Life Span”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that with regard to the claim, “Energy Saving 90%”, the same has been calculated by comparing Incandescent bulb which comes in 100 Watt, and if 100w is replaced by 7w approximate saving will come around 90%. As for the claim, “3 Years Life Span”, the advertiser states that are using led that have a life cycle of more than 30,000 hours. As claim support data, the advertiser has given reference to LM 80 report of LED but this was not provided for reference. The CCC concluded that the claims were not substantiated with technical data and are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Alopecia Treatment Center "
PRODUCT:

COMPLAINT:

"1. 100% Natural & safe treatment 2. No oral pills, no side effects. 3. 20 Years of clinical research "

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was provided an opportunity to discuss their submission via tele-conferencing, at which time they were advised to substantiate the claim by giving the details of the therapy being provided in each medical condition, the products used as well as nature of clinical research that they have undertaken. They were further granted an extension to submit their detailed response in response to their request. Advertiser states that their natural treatment is completely based on Ayurveda and naturopathy concepts, and the entire treatment is topical only. As claim support data, the advertiser provided brochure, leaflets of the treatment, few bills of natural oils and herbs they are using in the treatment, and certificate of felicitation. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. Advertiser did not provide evidence to prove the claim of clinical research of 20 years No support data was provided regarding safety of the products and information regarding the products being 100% natural. Based on this opinion, the CCC concluded that the claims, “100% Natural & safe treatment”, “No oral pills, no side effects” and “20 Years of clinical research”, were not substantiated and are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Deltas Pharma "
PRODUCT:"Deltas Pancha Tulasi Drops"

COMPLAINT:

"Elimination of bacteria from drinking water”, “Increase immune capacity” "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The advertiser representatives were given personal hearing by ASCI, at which time they informed that the said advertisement has been discontinued since June 2016 and hence they would be seeking informal resolution of the complaint. The CCC noted that the advertiser has sought Informal Resolution of the complaint however, did not complete the formalities prior to the due date for the same. The CCC viewed the advertisement and concluded that the claims (in Hindi) as translated in English, “Elimination of bacteria from drinking water”, and “Increase immune capacity” were not substantiated with proof of product efficacy as per the dilution indicated in the advertisement (15 drops in 10 litres of water) and are misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY:"Sabita Devi Education Trust "
PRODUCT: "Brainware University"

COMPLAINT:

“100% Job Ready Degree Courses”, and “100% Eligible MBA students of 2016 batch already placed”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The advertiser was granted an extension to the standard lead time to submit their reply in response to their request for extension. The Advertiser was also offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the advertisement and considered the Advertiser’s response. Advertiser agreed that the claim of "100% Job Read Degree Courses" was a mistake. This complaint was UPHELD. The advertiser states that a small number of MBA students studied with them during 2014-2016 academic year and only a few of them eligible for placement got placed through campus placement. The CCC concluded that the claim “100% Eligible MBA students of 2016 batch already placed”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students. Also, the claims are misleading. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Digamber Medimart Pvt Ltd "
PRODUCT:"D Brain Capsule"

COMPLAINT:

"1. “Live a tension free life - D Brain Ayurvedic Medicine is beneficial in heaviness in the head, lack of sleep because of stress, irritation, getting angry frequently, lack of tolerance power. D Brain corrects any type of mental stress, fatigue due to mental efforts, mental trauma and keeps the mind peaceful.” 2. “Digamber Medimart Pvt Ltd has found in a research that 99% People in the Country are Leading a Stressful Life” "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that D.Brain capsule contains seven herbs which are beneficial to the mentioned problems as claimed in the advertisement. As claim support data, the advertiser provided the details of the herbs and their properties given in API and relevant books Bhartiy Jadi Bootiyan (Dhanvantari kriti) for reference. The CCC concluded that the claims, “Live a tension free life - D Brain Ayurvedic Medicine is beneficial in heaviness in the head, lack of sleep because of stress, irritation, getting angry frequently, lack of tolerance power. D Brain corrects any type of mental stress, fatigue due to mental efforts, mental trauma and keeps the mind peaceful”, were not substantiated with product efficacy data, and are misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. This complaint was UPHELD. As for the claim, “Digamber Medimart Pvt Ltd has found in a research that 99% People in the Country are Leading a Stressful Life”, the advertiser states that they read an article on the internet. The CCC concluded that this claim was not substantiated with authentic reference and is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the Code. This complaint was UPHELD. "

 

COMPANY:"Preethi Kitchen Appliances Pvt Ltd "
PRODUCT: "Preethi Home Appliances"

COMPLAINT:

“India's No.1 Brand”

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The CCC viewed the advertisement and considered the Advertiser’s response. Advertiser states that they had been awarded “India No. 1 brand Awards 2014 (In Kitchen Appliance Category)” by No. 1 Brand Awards Council and IBC Infomedia. As claim support data, the advertiser provided a copy of this award reference. The CCC noted that this award was given to the advertiser for being India’s best in Kitchen Appliances category. The CCC concluded that the claim, “India's No.1 Brand”, was not false and misleading. Also, the claim was qualified to mention the source and date of research and criteria for assessment for the claim made. The complaint was NOT UPHELD."

 

COMPANY:"Rahat Herbal Care "
PRODUCT:

COMPLAINT:

"1. Successful & complete treatment of Veneral Diseases, Premature Ejaculation, Weakness in Nerves, Nightfall, Discharge, Weakness in penis due to childhood mistakes, Minutenessin size, Thinness, Lack of sperm in the semen. 2. Freedom from Sexual Diseases "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser did not provide any supporting data for the claims made in the advertisement. The CCC concluded that the claims (in Hindi) as translated in English, “Successful & complete treatment of Veneral Diseases, Premature Ejaculation, Weakness in Nerves, Nightfall, Discharge, Weakness in penis due to childhood mistakes, Minuteness in size, Thinness, Lack of sperm in the semen”, “Freedom from Sexual Diseases”, were not substantiated and are misleading. Also, the claims read in conjunction with the Ad visual are in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Amlaya Herbals "
PRODUCT:"Amlaya Anti Ageing Powder"

COMPLAINT:

"1. At the age of 55 have child like skin. 2. It neutralizes the effect of age on your skin 3. One best ayurvedic tonic and rejuvenator, which helps to reduce wrinkles and removes extenuation 4. It is full of anti-oxidant, iron, vitamin c, and other vitamins, which keeps your skin fresh for years and years. 5. It reduces vitamin and blood deficiency and increase immunity power and is useful in blood pressure, diabetes and heart diseases. "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser in their repose has mentioned the various ingredients present in the product. As claim support data, the Advertiser provided benefits of each ingredient with reference from Bhav Prakash Nighantu, and licence copy of the product. The CCC concluded that the claims (in Hindi) as translated in English, “At the age of 55 have child like skin”, “It neutralizes the effect of age on your skin”, “One best ayurvedic tonic and rejuvenator, which helps to reduce wrinkles and removes extenuation”, “It is full of anti-oxidant, iron, vitamin c, and other vitamins, which keeps your skin fresh for years and years”, and “It reduces vitamin and blood deficiency and increase immunity power and is useful in blood pressure, diabetes and heart diseases”, were not substantiated with product efficacy data and are misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"MIET Group Of Institution "
PRODUCT:

COMPLAINT:

“No.1 in U.P. for Genuine Placements”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The advertiser acknowledges that this is an inadvertent lapse and has been rectified for all future communications. The CCC concluded that the claim, “No.1 in U.P. for Genuine Placements” was not substantiated with authentic comparative data versus other similar institutes, and is misleading. The CCC also noted that the authenticity of the data being quoted by the advertiser for AKTU affiliated institutes was reliable due to anomalies pointed out by the advertiser and not an acceptable reference for a comparative claim.. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Glenmark Pharmaceuticals Limited "
PRODUCT: "Candid Dusting Powder"

COMPLAINT:

"Appeared on AndPictures channel on 19th May 2016. Description of the Ad - The TVC features Saina Nehwal and Irrfan Khan. Irrfan Khan and Saina Nehwal speaks about different types of sweats. Clip of a Man running which is flab to fit sweat. woman cooking in the kitchen which is being independent. executive in the bus which is moving ahead sweat winning gold medal and selling ticket. The sweat will always be there but the problem redness, rashes and fungal infection will not. Candid dusting powder is one expert solution to all four skin problems. Stay unstoppable. Then they say Doctors prescribed no. 1 brand."

NATURE OF COMPLAINT:

Recommendation:NOT UPHELD

"The advertiser representatives were given personal hearing by ASCI. Advertiser states that the product has received the highest number of prescriptions as compared to any other brand in the category. The claim 'Doctors prescribed No. 1 brand ' made in the TVC is based on prescription data received from IMS Health for the period April 2015 to March 2016. As claim support data, the advertiser provided prescription data for the last three years i.e. June 2013 to May. 2016 and product prescription data. The claim support data provided was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC noted that the IMS health data corroborates the advertiser's claim and the claim, “Doctor’s prescribed No.1 brand”, was substantiated. Also, the claim was qualified to mention the source and date of research and criteria for assessment for the claim made. The complaint was NOT UPHELD. "

 

COMPANY:"Cargill India Pvt. Ltd"
PRODUCT:"Gemini Nutri V Oil"

COMPLAINT:

“Maharashtra's No. 1 Cooking Oil.”

NATURE OF COMPLAINT:

Recommendation: NOT UPHELD

"Advertiser states that the claim is based on the results published by Nielsen in its Retail Audit 2015 for refined oil consumer pack (“Nielsen Report”). As per the Nielsen Report, out of the total sales volume of refined oil consumer pack for the year 2015, sale of Gemini brand of refined oils amounted to approx 18.03 % of the total sales volume. The sales volume for the Gemini brand of refined oil is much more than any other brand in Maharashtra. The CCC concluded that the claim, “Maharashtra's No. 1 Cooking Oil” was acceptable, especially in absence of any other data contrary to the claim. The complaint was NOT UPHELD. "

 

COMPANY: "Sri Hari Agro Industries "
PRODUCT: "Engine Sunflower Oil"

COMPLAINT:

“It is healthy and pure and tasty as compared to other brands oil”, “Most Trusted Brand”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that their advertisement in Oriya language says “ most trusted brand of Mustard Oil for the last 57 years, Now Presents the taste and health of Sunflower oil with the trust and quality of Engine” and they have not used any claims relating to comparison with other brands. However the advertiser did not provide any substantiation for the claim “Most Trusted Brand”. Also, this claim was considered to be misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Royal Bee Natural Products Pvt Ltd "
PRODUCT: "Royal Bee Slim Honey"

COMPLAINT:

"1. Reduce weight up to 3KG per Month* 2. Improve Body Efficiency 3. Weight Loss 4. Natural Glow and Clear Skin 5. Instant Energy 6. Increase immunity 7. Better Digestion 8. Made with mixture of herbs 9. Reduces weight and keeps healthy 10. No side effects 11. Reduces weight and keeps healthy "

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that all the claims made are on the basis of feedback received from their customers and they have initiated a clinical trial to support all the claims. As claim support data, the advertiser provided a copy of the Product Approval License from Regulatory Authority. The CCC concluded that the claims, “Reduce weight up to 3KG per Month”, “Improve Body Efficiency”, “Weight Loss”, “Natural Glow and Clear Skin”, “Instant Energy”, “Increase immunity”, “Better Digestion”, “Made with mixture of herbs”, “Reduces weight and keeps healthy”, “No side effects” were not substantiated with proof of efficacy of the product, and are misleading. Also, the visual on the pack is misleading by implication that the product induces weight loss. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Coconut Development Board "
PRODUCT:"Coconut Milk Product"

COMPLAINT:

"1. Introducing The Miracle Drink that boosts immunity 2. Ideal drink with antimicrobial properties. 3. Rich source of anti oxidants 4. Anti Viral, Anti bacterial and Anti fungal 5. Storehouse of vitamin B, C & E "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. As claim support data, the Advertiser provided literature references but did not provide any proof of efficacy of the advertised product which is a “Coconut milk shake”. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. Claim . “Introducing the Miracle Drink that boosts immunity” - This claim has not been substantiated with evidence of how consumption of CBD’s Coconut Milk shake enhances immunity of consumers in general and of those easily susceptible to common diseases. Also the phrase, “The Miracle Drink” was considered to be misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the Code. This complaint was UPHELD. Claim . “Ideal Drink with antimicrobial properties” - This claim has not supported with sufficient evidence to prove that CDB’s Coconut Milk shake has antimicrobial properties when taken internally. This claim was not substantiated and is misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. This complaint was UPHELD. Claim – “Rich source of antioxidants”. Advertiser has not provided any data on the antioxidants present in the Coconut Milk shake per serving . This claim was not substantiated and is misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. This complaint was UPHELD. Claim - “Anti Viral , Anti bacterial and Anti fungal” - Advertiser mentions that their Coconut milk shake is rich in lauric acid based triglycerides and this will act as anti microbial , bacterial and fungal agent. Advertiser, however, has not supported this claim with clinical evidence for the advertised product. This claim was not substantiated and is misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. This complaint was UPHELD. Claim – “Store house of vitamins B, C and E.” – Advertiser has not supported this claim by providing any details of the content of vitamins per serving . This claim was not substantiated and is misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. This complaint was UPHELD. " "

 

COMPANY:"GHCL Ltd "
PRODUCT:"i-FLO Salt"

COMPLAINT:

"1. Consume Less Salt. 2. Use Herbal Salt 3. Premium Iodised Salt with Herbal Extract 4. Add a pinch of good health, every time ... 5. I-FLO SALT CONTAINS • Turmeric: An anti-inflammatory, antibacterial and antioxidant • Cardamom: Good for digestion • Kutaja: Antimicrobial • Malabar Nut: Good for Respiratory disorder • Ginger: Contains Vitamin B6 • Long Pepper: Better Cardiovascular Health • And various other herbs 6. Healthy Replacement for Iodized Salt "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that they have applied for product approval which is pending before FSSAI. The advertiser also states that they are in the process of getting the sample analysed from an independent external agency to substantiate the claims in the advertisement. Advertiser further requested for 6 weeks time to provide these supporting documentary evidences. The CCC noted that the advertiser did not furnish any claim support data for the various claims being made in the advertisement. The CCC concluded that the claims, “Premium Iodised Salt with Herbal Extract”, “I-FLO SALT CONTAINS Turmeric: An anti-inflammatory, antibacterial and antioxidant, Cardamom: Good for digestion, Kutaja: Antimicrobial, Malabar Nut: Good for Respiratory disorder, Ginger: Contains Vitamin B6, Long Pepper: Better Cardiovascular Health, And various other herbs”, “Healthy Replacement for Iodized Salt”, were not substantiated with any technical data and evidence of product efficacy. Also, these claims as well as claims “Consume Less Salt. Use Herbal Salt”, “Add a pinch of good health, every time” are misleading by ambiguity and implication. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD. "

 

COMPANY:"M.K Agrotech Private Limited "
PRODUCT:"Sunpure Sunflower Oil"

COMPLAINT:

“Protect Your Heart with Natural Oryzanol in Sunpure.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. Advertiser states that Sunpure Sunflower oil is physically refined with no chemicals used in the process and it also contains natural vitamins and oryzanol. Advertiser also argues that it has only 10.3g saturated fats as against olive oil (14g) and Rice bran oil (25g) per 100g. Advertiser provided technical literature on rice bran oil and the role of oryzanol in heart health, and a test report by SGS lab giving the gamma oryzanol content, in sunpure sunflower oil being 0.06. The CCC noted that the reference of oryzanol benefits pertain to Rice Bran oil and have not been established for the advertised product i.e. Sunflower oil. The CCC concluded that the claim, “Protect Your Heart with Natural Oryzanol in Sunpure”, was not substantiated and is misleading by implication. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY:"Sheelpe Enterprises "
PRODUCT:"Aaava Natural Mineral Water"

COMPLAINT:

"1. Every bottle of Aava saves 2 bottle of water 2. Protects against mineral and vitamin deficiencies 3. India’s most certifies Natural Mineral Water "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. As claim support data, the advertiser provided some general references regarding calcium and magnesium in Natural Mineral Water, list of product testing reports reports, list of the product Parameters, and licenses and Certifications of the product. Claim – The CCC noted that the advertisement compares the sourcing of water with other methods such as RO, UV radiation and chemical disinfection. However, there is no conclusive evidence to provide that “Every bottle of Aava saves 2 bottle of water” especially when other methods of water sourcing and treatment are available. The CCC concluded that the claim was not substantiated and is misleading by ambiguity and implication that other water sourcing options would waste 70% or more water. The advertisement contravened Chapters I.1 and I.4 of the Code. This complaint was UPHELD. Claim – “Protects against mineral and vitamin deficiencies” – Advertiser states that Aava Water is enriched with calcium and magnesium and contains very low sodium and no fluorine. However the claim “Protects against mineral and vitamin deficiencies” was not substantiated. The claim was also misleading by ambiguity regarding the specific minerals and vitamins being referred to in the advertisement. The advertisement contravened Chapters I.1 and I.4 of the Code. This complaint was UPHELD. Claim – “India’s most certified Natural Mineral Water” - Advertiser has submitted certificates issued by number of authorities controlling the water quality management. However, the claim “most” has not been substantiated as the advertiser has not provided comprehensive and authentic data to show comparison versus all other marketed brands. The claim was not substantiated adequately and is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the Code. This complaint was UPHELD. "

 

COMPANY:"Cargill India Pvt. Ltd"
PRODUCT:"Gemini Cooking Oil"

COMPLAINT:

"(In Marathi as translated in English) “Keeps you and your family healthy for a year.” "

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that they are not making a health claim highlighting the beneficial effects of the product on human health, but it is an advertisement phrase which is used to create a distinctive identity to the product (“Sehat ka bharosa, sadiyon se parosa"). It was brought to the attention to the advertiser that the claim objected in Marathi reads as “……..gemini oils chi range jee aplyala va aaplya kutumbiyan na varshabhar nirogi thevate”, as translated in English, “gemini oil range keeps you and your family healthy for a year”. However Advertiser did not provide any data in support of the claim made. The CCC observed that the advertised claims do not translate to “Sehat ka bharosa, sadiyon se parosa" as mentioned by the advertiser and concluded that the claim (in Marathi), as translated in English, “….Keeps you and your family healthy for a year”, was not substantiated with proof of efficacy of the product, and is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD. "

 

COMPANY:"Shyam Oil Mills "
PRODUCT:"Sona Sikka Refined Oil"

COMPLAINT:

"“Health Benefits: - Controls levels of cholesterol - Cancer prevention - Blood pressure - Boosts Immune System.” "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. Advertiser states that they have conveyed their good wishes for the International Yoga day to the readers, wherein they have enlisted certain Health Benefits of yoga and not of the product. The CCC concluded that the claims, “Health Benefits: Controls levels of cholesterol - Cancer prevention - Blood pressure - Boosts Immune System”, given along with the product visuals are misleading by ambiguity and implication. The advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD. "

 

COMPANY: "ITC Ltd "
PRODUCT:"Farmlite (Sunfeast Digestive)"

COMPLAINT:

“The ad of itc farmlite digestive all good is misleading since it is very high on fat content and the ad says its healthy. Its everywhere.. tv and print.”

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The CCC viewed the TVC and considered the Advertiser’s response. Advertiser states that no representation is made by the Product that it is 'low fat' or 'fat free', and the USP of this Product is that it is the first product in the digestive biscuits category that does not contain any maida or any added sugar, and these are the two attributes that are being emphasised in the TVC. The CCC noted that the advertisement does not have reference of the product being healthy and concluded that the TVC is not misleading. The complaint was NOT UPHELD."

 

COMPANY:"Policy bazaar Insurance Web Aggregator Private Limited "
PRODUCT:"(Policybazaar.com - Bike Insurance)"

COMPLAINT:

"Complaint against Latest Policy Bazaar bike Insurance Ad. As shown in latest Policy Bazaar ad Kapil Sharma (actor) says if your two wheeler Policy Bazaar website and choose from number of insurance companies. But the fact is if you two wheeler policy gets lapsed you need to take the bike to insurance company deputes someone to physically verify the two wheeler before issuing a insurance policy. So this misleading to the general public so take strict action.” Complaint 2: “The advertisement showing that if any Police officer ask you for insurance of your vehicle and your vehicle and your insurance get expired then just click a picture of your rc and choose an insurance policy form policy bazaar. But how this possible because insurance company start insurance period from next day not from when policy done.” Complaint 3: “Latest advertisement by Kapil Sharma. Policy Bazaar advertisement regarding two wheeler insurance that is if you don’t have insurance and police notify this you have not to worry just to online on Policy Bazaar website and check issues the policy online. What the bloody hell is this.” "

NATURE OF COMPLAINT:

Recommendation: UPHELD

"As complaints under reference C.324 and C.390 pertain to the same advertisement, a review was processed for both the complaints under a single review request and a common CCC recommendation was provided for both the complaints for various objections raised therein. On receiving the CCC’s recommendation, the advertiser responded and sought for a personal hearing with the ASCI Secretariat. The advertiser representatives were given personal hearing by ASCI. The CCC viewed the TVC and considered the Advertiser’s response for Review of the CCC recommendations. Advertiser states that the TVC talks about instant issuance of insurance which is a fact and it is tacit that its applicability is subject to the terms and conditions of the Insurer. As claim support data, the advertiser provided emails from the insurance companies who provide this offer. The advertiser argues that the advertisement is only intended to convey “increased access to motor insurance” and “not a guarantee of insurance being granted”. The CCC expressed their concern that the TVC is depicting a situation wherein a vehicle’s insurance has lapsed and the protagonist is suggesting taking online insurance policy only if a consumer were to run into a policeman. The CCC noted that insurance is a mandatory requirement and lack of insurance cover is a violation of law. The TVC portrays as if a consumer can choose when to renew a lapsed policy and is misleading consumers to believe that they need not worry about lapsed policy. The TVC is also encouraging negligence as well as trivializing violation of law. Contrary to the advertiser’s explanation that the TVC is not guaranteeing instant online insurance with immediate effect, the TVC is misleading by implication that a consumer would be saved from police trouble with the online policy option. The TVC contravened Chapters I.4 and III.3 of the ASCI Code. The decision of complaints being Upheld stands on Review. "

 

COMPANY:"Policy bazaar Insurance Web Aggregator Private Limited "
PRODUCT:"(Policybazaar.com - Bike Insurance) "

COMPLAINT:

"Comedian and laughter show anchor Kapil Sharma assures audience not to get worried if they have not purchased / renewed vehicle insurance and police ask for vehicle insurance paper on road. He suggests to send picture of RC copy of the vehicle through mobile phone to policybazaar.com and get price quotes of various companies before purchasing policy instantly through mobile phone instantly. this implied that by this you can escape the penalty provision of law for not purchasing vehicle insurance . 1.The advt is unethical as it encourages unethical practices to evade penalty as per law. I understand having a insurance policy or not having insurance policy refers to the moment police ask for vehicle insurance paper. Suggesting postpurchase and producing this as evidence of valid purchase to evade penalty is not only ethical but also promotes huge malpractices by misuse of technology. 2. The advt is misleading as it tries to take leverage of popular misbelief that vehicle insurance is merely a regulatory formality without any real value. The advt dilutes real purpose of vehicle insurance in case of accident and loss. This may result further dilution of importance of insurance resulting wilful negligence in purchasing vehicle insurance policy on time. Complaint 2: Policy Bazaar Kapil Sharma Ad 8.52PM UTV Movies – Showing issues of insurance policy after Enquiry by police is objectionable. Date 14.05.216 . The Ad shows talking insurance policy by smartphone after stopping by police which spirit of law. "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"As complaints under reference C.324 and C.390 pertain to the same advertisement, a review was processed for both the complaints under a single review request and a common CCC recommendation was provided for both the complaints for various objections raised therein. On receiving the CCC’s recommendation, the advertiser responded and sought for a personal hearing with the ASCI Secretariat. The advertiser representatives were given personal hearing by ASCI. The CCC viewed the TVC and considered the Advertiser’s response for Review of the CCC recommendations. Advertiser states that the TVC talks about instant issuance of insurance which is a fact and it is tacit that its applicability is subject to the terms and conditions of the Insurer. As claim support data, the advertiser provided emails from the insurance companies who provide this offer. The advertiser argues that the advertisement is only intended to convey “increased access to motor insurance” and “not a guarantee of insurance being granted”. The CCC expressed their concern that the TVC is depicting a situation wherein a vehicle’s insurance has lapsed and the protagonist is suggesting taking online insurance policy only if a consumer were to run into a policeman. The CCC noted that insurance is a mandatory requirement and lack of insurance cover is a violation of law. The TVC portrays as if a consumer can choose when to renew a lapsed policy and is misleading consumers to believe that they need not worry about lapsed policy. The TVC is also encouraging negligence as well as trivializing violation of law. Contrary to the advertiser’s explanation that the TVC is not guaranteeing instant online insurance with immediate effect, the TVC is misleading by implication that a consumer would be saved from police trouble with the online policy option. The TVC contravened Chapters I.4 and III.3 of the ASCI Code. The decision of complaints being Upheld stands on Review. "

 

COMPANY: "Narang Group "
PRODUCT:"Ocean Fruit Water "

COMPLAINT:

"Ocean Fruit Water is packed with fruit juice, electrolytes and vitamin to help boost your energy level , and keep you more alert than umpires in the world cup and keep you more alert than umpires in the World Cup "

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"On receiving the CCC’s recommendation, the advertiser responded and sought for a personal hearing with the ASCI Secretariat. The advertiser provided additional information for Review of the CCC recommendations for usage of the claim, “O’cean Fruit Water” in their advertisement and assured that the other claims that were objected i.e., “packed with fruit juice, electrolytes and vitamin to help boost your energy level, and keep you more alert than umpires in the world cup”, would be discontinued. The CCC viewed the print advertisement and considered the Advertiser’s response for Review. Advertiser states that the Product falls under the category of “Ready to Serve Fruit Beverages” as per FSSAI standards and thus has been termed as “Fruit water”. In addition, the advertiser has also applied for the trademark “Ocean Fruit Water”. As claim support data, the Advertiser provided the specific FSSAI standards for Ready to Serve Fruit Beverage, Test Reports from the Public Health Laboratory in Pune, Copy of FSSAI license and trade mark application. Based on this data, the CCC concluded that the product name “Ocean Fruit Water” was not objectionable. The complaint is Not Upheld on Review. "

 

COMPANY: "Narang Group "
PRODUCT:"Ocean Fruit Water "

COMPLAINT:

"1. Biggest Merger - Water and Fruit. 2. O’cean Fruit Water is packed with fruit juice. 3. O’cean Fruit Water "

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The ASCI had approached the advertiser for their response in addressing the grievances of the complainant. In the absence of their response prior to the due date, the matter was examined by the CCC on the basis of the materials available then and the complaint was Upheld. On receiving the CCC’s recommendation, the advertiser responded with additional information for Review of the CCC recommendations for usage of the claim, “O’cean Fruit Water” in their advertisement. Advertiser assured that the other claims that were objected to i.e. “Biggest Merger - Water and Fruit”, and “packed with fruit juice”, would be discontinued. The CCC viewed the print advertisement and considered the Advertiser’s response for Review. Advertiser states that the Product falls under the category of “Ready to Serve Fruit Beverages” as per FSSAI standards and thus has been termed as “Fruit water”. In addition, the advertiser has also applied for the trademark “Ocean Fruit Water”. As claim support data, the Advertiser provided the specific FSSAI standards for Ready to Serve Fruit Beverage, Test Reports from the Public Health Laboratory in Pune, Copy of FSSAI license and trade mark application. Based on this data, the CCC concluded that the product name “Ocean Fruit Water” was not objectionable.. The complaint is Not Upheld on Review. "

 

COMPANY: "Reliance Retail Ltd"
PRODUCT:"LYF Smartphone"

COMPLAINT:

“True 4G Ready”

NATURE OF COMPLAINT:

"Complaint no.1 This complain is with reference to LYF outdoor ad that I saw. The advertisement says that LYF phones provide True 4G Ye True 4G kya hota hai? Kya baaki 4G nakli hai? There is no explanation as to why this is true 4G anywhere online. I even went to their website mylyf.com but they only have more claims like faster calling without giving any explanation about True 4G! This advertising is misleading innocent consumers by not giving any explanation to back this up. How can they be allowed to write whatever they want? Mujhe bewakoof bana ke ye log bas mujhe lootna chahte hain! Please ye ads band karwao. Complaint no.2 I saw ad of LYF phones and True 4G But I want understand meaning of true 4G. Sometime back Samsung also make Shahid Kapoor ad with J hai asli 4G. Now LYF is also saying same thing. What is the truth? Which phone should I buy? The ads are making us fools. Plz help to explain True 4G. "

Recommendation: NOT UPHELD

"On receiving the CCC’s recommendation, the advertiser responded and sought for a personal hearing with the ASCI Secretariat. Subsequently, the advertiser provided additional information for Review. Advertiser states that the LTEAdvanced technology used in LYF devices sourced and marketed by Reliance Retail Limited are officially designated as IMT-Advanced, qualifying them as true 4G technologies. As claim support data, the advertiser provided technical specifications pertaining to the said LYF devices such as References from ITU as well as TRAI . The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the Ad – Hoarding and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. From the data submitted, it is clear that ITU has used the term True-4G to differentiate it from pre-4G and has declared LTE-A with all IPbased end to end connection, on which signalling, data, voice and video can travel would alone qualify as True-4G. LYF handset has features that qualify it to be called True 4G-devices. Based on this opinion, the CCC concluded that the claim, “Reliance LYF Smartphone + is “True 4G Ready”, was substantiated. The complaint is Not Upheld on review. "

 

COMPANY: "Cheil India Pvt. Ltd "
PRODUCT:"Samsung S7"

COMPLAINT:

"Complaint regarding samsung s7 edge ad that is promoting 50%off on vr gear for limited period of time to the customer who is purchasing their s7 series. Reason for this complaint because i have purchase s7 edge on 28 april but i havent got its coupon yet. Company is not providing this coupon to many of their buyer and they are even not mentioning stipulated time frame when they will get the coupon in their terms and condition. please banned this ad because they are exploiting and misleading consumer through their ad, changing their mindset with wrong lucrative offer whose end result are highly fake promising. I have seen ad over tv mainly sony tv. "

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"On receiving the CCC’s recommendation, the advertiser responded and sought for a personal hearing with the ASCI Secretariat. The advertiser representatives were given personal hearing by ASCI. Subsequently the advertiser provided additional information for Review of the CCC recommendation. Advertiser states that they have got the actual numbers of the eligible customers who have availed this Offer successfully, validated from their Chartered Accountant. As claim support data, the Advertiser provided a copy of this CA certificate confirming that a significant number of consumers have been able to successfully avail the claimed offer. Based on this data, the CCC concluded that the claim offer, “Buy Galaxy S7 or S7 edge and get 50% off on Gear VR”, was substantiated. The complaint is Not Upheld on Review. "

 

COMPANY: "Allen Career Institute "
PRODUCT:

COMPLAINT:

“Most trusted Coaching institute for IIT-JEE in India”

NATURE OF COMPLAINT:

“The print advertisement of "Allen Career Institute" published on Mumbai Mirror dated 21st June 2016 claims "Yet Another Proof of Leadership By the Most Trusted Coaching Institute for IIT-JEE in India".Please substantiate the claim with necessary support data.

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Most trusted Coaching institute for IIT-JEE in India”, was not substantiated with comparative data versus other similar institutes. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "G. K.Tobacco Co. Pvt. Ltd "
PRODUCT:"Zafri Pan Masala"

COMPLAINT:

"This commercial of jaafri paan masala shows women pillion rider without helmet. It is a punishable offense and unsafe practice. 1. Was shown on zee cinema on 26th June 2016. 2. Time: around 9:15 pm 3. Pic is attached "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC provided by the complainant. The CCC concluded that the visual of “women pillion rider without a helmet” as depicted in the TVC shows violation of traffic rules and also is an unsafe practice. The TVC contravened Chapter III.3 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Amil Pharmaceuticals (India) LTD "
PRODUCT:"BGR-34 Capsules"

COMPLAINT:

"Claiming to cure Diabetes. This is fake "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the website advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “BGR-34, an Ayurvedic Drug that cure Type 2 Diabetes Mellitus without any side effects”, was not substantiated with product efficacy data, and is misleading. Also, specific to the claims related to cure of Type 2 Diabetes, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The website advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "New Life Cancer Care "
PRODUCT:

COMPLAINT:

"I enclose herewith an AD of New Life Cancer Care, Ahmedabad, which appeared in Divya Bhaskar daily, Vadodara, dt. 15/6/2016 1) The AD declares that they have the best treatment for Cancer, without operation, only with medicines successful treatment. Dr. Rehman Mev, D.N. Y.S., D.E.M.S., is the cancer specialist. The types of cancer treated are mouth, tongue, neck, lungs, liver, breasts, brain tumor, cancer of uterus and any other type of cancer or any cyst or tumor. Telephone nos are given 9724167719, 9927273084. 2) As it seems this is nothing but to attract the customer who is under stress, fearing of chemotherapy and operation. Once a customer is hooked he will be taking medicines spending money and there would be no time period to get the benefits or get cured. 3) This also contravenes ASCI code Ch.1, 1.5, Ch. III cl.4, 5. It also contravenes the Drugs and Magic Remedies Act. "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Gujarathi), as translated in English, “Successful treatment for cancer without operation, Mouth, tongue, jaws, throat, lungs, liver, chest, uterus, brain tumor and any type of cancer or tumor, Successful treatment with medicines only”, were not substantiated with clinical evidence, and are misleading. Also, specific to the claims related to successful treatment for Cancer, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Chennais Amirta International Institute Of Hotel Management "
PRODUCT:

COMPLAINT:

“100% Job”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response through their Advocates. The CCC viewed the print advertisement and considered the Advocate’s response. Their response stated that the 2016 Job Fair conducted by the Advertiser offered placements to 2286 students in various star category hotels. The CCC noted that Advertiser has only asserted that they have offered placements however they did not provide any evidence or reliable supporting data for the claim made. The CCC concluded that the claim (in Malayalam), as translated in English, “100% Job”, was not substantiated with authentic supporting data (such as batch size of their students, detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students), nor any independent audit or verification certificate and the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Ruturaj Ayurvedic Gruh Udyog "
PRODUCT:"Ruturaj Range of Products"

COMPLAINT:

“There are 100s of oil in the market but only Ruturaj gives 99.9% Result”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim (in Hindi) as translated in English, “There are 100s of oil in the market but only Ruturaj gives 99.9% Result”, was not substantiated with product efficacy data. Also, the claim is misleading by exaggeration and implication that other oils in the same category do not give any results. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Natures Essence Pvt. Ltd. "
PRODUCT:"Natures Sun Ban Sunscreen Lotion & Cream"

COMPLAINT:

"Ad claim - “Nature's Essence Sunban Gold Spf-30, 40, 60” Pack claim – “SPF 40 PA++” "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the Ad claim, “Nature's Essence Sunban Gold Spf-30, 40, 60”, and pack claim, “SPF 40 PA++”, were not substantiated with evidence of product efficacy. Also, the claims are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Proveda Herbal Pvt. Ltd "
PRODUCT:"Tbc Sun Screen Cream SPF 30 & Sun Screen Face Wash"

COMPLAINT:

"1. 12 Hr Protection Uva - Uvb Broad Spectrum 2. Water Resistant, Sweat Free 3. A Natural Way To Protect Your Skin From Natural Sun Rays 4. Pack Claim – “SPF 30+” 5. “Sun Screen Face Wash” "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the Ad claims, “12 Hr Protection UVA - UVB Broad Spectrum”, “Water Resistant, Sweat Free”, “A Natural Way To Protect Your Skin From Natural Sun Rays”, Pack claim, “SPF 30+”, “Sun Screen Face Wash”, were not substantiated with evidence of product efficacy or any technical reports, and are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Nurture Health Care "
PRODUCT:"Ayurex NDX"

COMPLAINT:

"1. Consume Immediately, Ayurvedic Capsule For Effective Stamina 2. One Capsule, One Hour Before 3. Guaranteed Difference for U! 4. Not Recommended for Unmarried Men "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi) as translated in English, “Consume Immediately, Ayurvedic Capsule For Effective Stamina”, “Guaranteed Difference for U!”, were not substantiated with product efficacy data, and are misleading. Also, the claims, read in conjunction with the Ad visual, implies that the product is meant for enhancement of sexual pleasure, which is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Astir Organic "
PRODUCT:"Zabila"

COMPLAINT:

"1. Add colour to life with ZABILA 2. The Only Solution for Tiredness, Stress, Weakness, Reluctance, Loss of Energy, Lack of Power, Weakness Due to Lifestyle, Weakness in Female 3. 100% NATURAL 4. 100% natural & safe "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Add colour to life with ZABILA”, “The Only Solution for Tiredness, Stress, Weakness, Reluctance, Loss of Energy, Lack of Power”, “Weakness Due to Lifestyle”, “Weakness in Female”, “100% Natural”, “100% natural & safe”, were not substantiated with product efficacy data, and are misleading. Also, the claims, referring to weakness in females and reluctance, implies that the product is meant for enhancement of sexual pleasure, which is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Shree Hari Clinic "
PRODUCT:

COMPLAINT:

"1. Without operation 2. Successful treatment of stone, piles and tumor "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi) as translated in English, “Without operation”, “Successful treatment of stone, piles and tumor”, were not substantiated with clinical evidence, and are misleading. Specific to the claims related to successful treatment for stone, tumor, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. Also, specific to the claims related to successful treatment for Piles, the advertisement is in Breach of the law as it violated Schedule J of The Drugs and Cosmetic Act, 1940 and Rules, 1945. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Saaol Heart Centre "
PRODUCT:

COMPLAINT:

“Successful treatment of more than one lakh heart patients without operation”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim (in Hindi) as translated in English, “Successful treatment of more than one lakh heart patients without operation”, was not substantiated with supporting proof and clinical data for the treatment claimed. Also, the claim is misleading by exaggeration. Specific to the claims related to successful treatment for heart, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Synthiko Exports Pvt. Ltd "
PRODUCT:"Only Me Spray"

COMPLAINT:

“Enjoy Life to the Fullest”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim (in Hindi) as translated in English, “Enjoy Life to the Fullest”, was not substantiated with product efficacy data, and is misleading. Also, the claim, “Enjoy Life to the Fullest”, when read in conjunction with the pack visual, implies that the product is meant for enhancement of sexual pleasure, which is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Benda Acupuncenter Slimming Center "
PRODUCT:

COMPLAINT:

"1. Reduce obesity, increase height 2. Successful treatment of paralysis 3. Health benefits by instant treatment through chini method. 4. Cerebral Palsy, Down Syndrome, Mongols 5. Cerebral Palsy, Down Syndrome, Mongols .Children suffering from these diseases do not have control over their hands, feet or neck 6. Cure for slow physical & mental growth and development, slow learner, stammering, shortt temper and bedwetting "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi) as translated in English, “Reduce obesity, increase height”, “Successful treatment of paralysis”, “Health benefits by instant treatment through chini method”, “Cerebral Palsy, Down Syndrome, Mongols”, “Cerebral Palsy, Down Syndrome, Mongols .Children suffering from these diseases do not have control over their hands, feet or neck”, “Cure for slow physical & mental growth and development, slow learner, stammering, short temper and bedwetting”, were not substantiated with clinical evidence, and are misleading. Specific to the claims implying treatment for obesity, increase in height, and claims related to successful treatment for paralysis, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "ICA Infotech "
PRODUCT:"ICA Industrial Accountant"

COMPLAINT:

“100% Job Guarantee”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that Job Guarantee is one of the unique and prominent feature of their Courses where the students who opt for or enroll themselves in the Job Guarantee scheme are provided with Jobs/Job Interviews with the registered employers in their database. Advertiser did not provide any supporting data for the claim made. The CCC concluded that the claim, “100% Job Guarantee”, was not substantiated with authentic data such as batch size of their students, detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students nor any independent audit or verification certificate. The CCC concluded that the claim is also misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Institute of Health Management Research (IIHMR) "
PRODUCT:

COMPLAINT:

“100% Placement Track Record”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement Track record”, was not substantiated with authentic data such as year wise details such as batch size of their students, detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. The CCC concluded that the claim is also misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "University of Petroleum & Energy Studies "
PRODUCT:

COMPLAINT:

"1. “Join Asia’s First Energy University” 2. “100% Placements of 1st Batch” "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Join Asia’s First Energy University” was not substantiated with supporting proof and is misleading. The claim, “100% Placements of 1st Batch”, was not substantiated with details of the batch size of the students and evidence of their placement, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration and omission of the batch size this claim is applicable for. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "The Glocal University "
PRODUCT:

COMPLAINT:

"1. “Placement 100% Records” 2. “Highest Package Rs 11 Lakh” "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Placement 100% Records”, was not substantiated with authentic supporting data such as batch size of their students, detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. The claim, “Highest Package Rs.11 Lakh”, was not substantiated with evidence to prove that the students have availed the claimed salary package. The claims, “Placement 100% Records” and “Highest Package Rs11 Lakh”, were considered to be misleading. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Indian Aviation Academy "
PRODUCT:

COMPLAINT:

“100% Placement.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement”, was not substantiated with data such as detailed list of students who have been placed through their Institute, their contact details, enrolment forms, the batch size of the students and appointment letters received by the students nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Impact College "
PRODUCT:

COMPLAINT:

"1. No.1 in Bihar- Infrastructure, Course Curriculum, Top Faculties, Academic Environment 2. 100% Placement "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. In the absence of comments from the Advertiser, the CCC concluded that the claim, “No.1 in Bihar- Infrastructure, Course Curriculum, Top Faculties, Academic Environment”, was not substantiated with comparative data versus other similar institutes. The claim, “100% Placement”, was not substantiated with data such as detailed list of students who have been placed through their Institute, their contact details, enrolment forms, the batch size of the students and appointment letters received by the students nor any independent audit or verification certificate.. Also, the claims are misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Shree H. N. Shukla College of Management Studies "
PRODUCT:

COMPLAINT:

“100% Placement during last 10 Years”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. In the absence of comments from the Advertiser, the CCC concluded that the claim, “100% Placement during last 10 Years”, was not substantiated with relevant data (such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms, the batch size of the students per year, and appointment letters received by the students) nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration and the advertisement does not provide the details of the batch size this claim is applicable for. The CCC concluded that the advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Phool Life Healthcare Pvt. Ltd "
PRODUCT:"Denguria Tablets"

COMPLAINT:

"1. “Excellent Medicine For Dengue” 2. “Indications: Dengue, Typhoid, Viral Fever” "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Excellent Medicine For Dengue” and “Indications: Dengue, Typhoid, Viral Fever”, were not substantiated with proof of efficacy of the product, and are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Rajnish Hot Deals Pvt. Ltd. "
PRODUCT:"Pia Lo Herbs Capsule"

COMPLAINT:

"1. “As Pia Lo Herbs Capsule Is Prepared From Effective Herbs; It Is More Effective Than Any Other Capsule.” 2. “Fast Relief” 3. “Escape from Operation” "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi), as translated in English, “As Pia Lo Herbs Capsule Is Prepared From Effective Herbs; It Is More Effective Than Any Other Capsule”, “Fast Relief”, and “Escape from Operation”, were not substantiated with proof of efficacy of the product, and are misleading by exaggeration. Specific to the claims implying treatment for Piles, the advertisement is in Breach of the law as it violated Schedule J of The Drugs and Cosmetic Act, 1940 and Rules, 1945. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Nurture Health Care "
PRODUCT:"Bgainer Capsule"

COMPLAINT:

"1. “With Bgainer Capsule-Gaining Weight Made Easy 2. Bgainer capsule a unique and effective Ayurvedic product that helps gaining weight by balancing metabolism which in turn helps absorbing calories. 3. If you are underweight, try Gainer capsule with balanced diet and regimen and attain a well-proportioned body in few months. "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. In the absence of comments from the Advertiser, the CCC concluded that the claims, “With Bgainer Capsule-Gaining Weight Made Easy”, “Bgainer capsule a unique and effective Ayurvedic product that helps gaining weight by balancing metabolism which in turn helps absorbing calories”, and “If you are underweight, try Gainer capsule with balanced diet and regimen and attain a well-proportioned body in few months”, were not substantiated with evidence of product efficacy, clinical data and are misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Devgon Pharmaceuticals "
PRODUCT:"Sehat Plus Capsule and Tonic"

COMPLAINT:

"1. An Ayurvedic Health Tonic Trusted & Recommended by Doctors 2. Removes Weakness and Tiredness 3. Gives 5 Benefits - Provides Nutrition - Better Immunity - More Stamina - Restores Energy - Proper Growth 4. Keeps You Physically Fit & Mentally alert "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Removes Weakness and Tiredness” , “Gives 5 Benefits - Provides Nutrition - Better Immunity - More Stamina - Restores Energy - Proper Growth”, “Keeps You Physically Fit & Mentally alert”, were not substantiated with evidence of product efficacy, and are misleading. The claim, “An Ayurvedic Health Tonic Trusted & Recommended by Doctors”, was not substantiated with data specific to doctor recommendations, and is misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Ajay Kumar Garg Engineering College "
PRODUCT:

COMPLAINT:

“Undisputed No.1 Engineering College In AKTU”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. In the absence of comments from the Advertiser, the CCC concluded that the claim, “Undisputed No.1 Engineering College In AKTU”, was not substantiated with comparative data versus other similar institutes, and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "IIMT Group of College "
PRODUCT:

COMPLAINT:

“100% Job Guarantee”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim (in Hindi), as translated in English, “100% Job Guarantee”, was not substantiated with authentic supporting data such as batch size of their students, detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Narayana group of Schools "
PRODUCT:

COMPLAINT:

"1. WORLD NO.1 in Successive Years - WORLD NO.1,2,3 Prizes - Record Breaking No. of Selections 2. Always No.1 3. 1-The Leader-Highest Number of Selections 4. Narayana The Supreme of CBSE Results. "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “World No.1 in Successive Years - World No.1,2,3 Prizes - Record Breaking No. of Selections”, “Always No.1”, “1-The Leader-Highest Number of Selections”, “Narayana The Supreme of CBSE Results”, were not substantiated with comparative data versus other similar institutes nor any independent audit or verification certificate. Also, the claims are misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Think & Learn Pvt Ltd "
PRODUCT:"Byju’s Classes"

COMPLAINT:

"1. India’s #1 Institute for civil service preparation 2. 5 Rank in top 50 3. 14 Ranks in top 100 4. 162 Ranks in the final list "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “India’s #1 Institute for civil service preparation”, was not substantiated with comparative data versus other similar institutes. The claims, “5 Rank in top 50”, “14 Ranks in top 100”, “162 Ranks in the final list”, were not substantiated with supporting proof of the rankings claimed in the advertisement nor any independent audit or verification certificate. The claims are misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Tata Teleservices Ltd "
PRODUCT:"Tata Docomo"

COMPLAINT:

"I recharged my mobile number 8950267621 with Rs. 68 on 06 June 2016. According to Tata Docomo website, I was liable to get the benefit of Local/STD Mobile calls at 30p/min. as the have posted on the website. But I got talktime of Rs. 54 only. Please take action against them. "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the website advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim offer of, “Rs. 68 - Local/STD Mobile calls at 30p/min”, is not substantiated and is misleading by ambiguity about the conditions under which this claim is tenable or exclusion criteria for which this offer is not available. The website advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Miracle Alkaline Water "
PRODUCT:

COMPLAINT:

"1. To control obesity, cancer, diabetes, acidity and arthritis by drinking Miracle Alkaline Water. 2. Anti- Aging, Anti-Oxidant, Anti-Hangover. "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Kannada), as translated in English, “To control obesity, cancer, diabetes, acidity and arthritis by drinking Miracle Alkaline Water”, and “Anti- Aging, Anti-Oxidant, Anti-Hangover”, were not substantiated with supporting clinical data specific to the product, and are misleading by gross exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Sunnah Enterprises "
PRODUCT:"Jamun Vinegar"

COMPLAINT:

"1. Homemade treatment for Sugar patients 2. Beneficial in sugar related problems 3. Prepared from Methi, Ashwagandha, Nagori and jamun honey that gives you energy naturally. Helpful in the Joints pain. 4. Other Medicines harms you. As the sugar patients are weak, these other medicines make them weaker. So use this product and stay fit and healthy. "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims, “Homemade treatment for Sugar patients”, “Beneficial in sugar related problems”, “Prepared from Methi, Ashwagandha, Nagori and jamun honey that gives you energy naturally. Helpful in the Joints pain”, “Other Medicines harms you. As the sugar patients are weak, these other medicines make them weaker. So use this product and stay fit and healthy”, were not substantiated with clinical evidence or proof of efficacy for the product, and are misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD."

 

COMPANY:"TGB Bakers n Confectioners Pvt Ltd "
PRODUCT:"TGB Cakes n Bakery"

COMPLAINT:

“Cancer Free.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing but requested for a discussion telephonically, which was offered to them. The Advertiser during their telecon verbally assured compliance, but did not submit their written response prior to the due date. The CCC viewed the print advertisement. In the absence of specific comments from the Advertiser, the CCC concluded that while the product could be Potassium Bromate free, claiming it to be “Cancer Free” is misleading by ambiguity. Also, the advertiser did not substantiate absence of Potassium Bromate in their product via technical reports. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD. "

 

COMPANY: "Buzz Live Foods "
PRODUCT:"Pelicana DD Drinker’s Drive "

COMPLAINT:

"1. International Recognized. 2. Pelicana DD - Reduces the acidic elements in the blood - Stops the cells and weak organs from getting affected - Removes the hang over, body pain and fatigue - Reduces the amount of Alcohol in the blood (BAC level) 3. A sure shot medicine to correct the harm caused due to alcohol – Pelicana DD 4. Approved by Indian and Worldwide Research Centres "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi), as translated in English, “Pelicana DD - Reduces the acidic elements in the blood - Stops the cells and weak organs from getting affected -Removes the hang over, body pain and fatigue - Reduces the amount of Alcohol in the blood (BAC level)”, “A sure shot medicine to correct the harm caused due to alcohol – Pelicana DD”, were not substantiated with supporting clinical data specific to the product, and are misleading by gross exaggeration. The claim is also likely to encourage negligence among consumer regarding alcohol intake. The claims, “International Recognized”, and “Approved by Indian and Worldwide Research Centres”, were not substantiated with supporting proof, and are misleading. The advertisement contravened Chapters I.1. I.4 and III.3 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Mushroom World Ayurved & Food Pvt.Ltd "
PRODUCT:"Mushroomex Mushroom Powder"

COMPLAINT:

"1. “India's best Mushroom Health Powder” 2. “More than 8 lakh people benefitted. Beneficial in keeping away debility Permanently.” 3. “India’s No. 1 Leading Ayurvedic Product for Weight Gain” "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi), as translated in English, “India's best Mushroom Health Powder”, and “India’s No. 1 Leading Ayurvedic Product for Weight Gain”, were not substantiated with comparative data versus other similar products in the same category. The claim, “More than 8 lakh people benefitted”, was not substantiated with authentic evidence. The claim, “Beneficial in keeping away debility Permanently”, was not substantiated with proof of efficacy of the product. Also, these claims were considered to be misleading by gross exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"Medinn Belle Herbal Care "
PRODUCT:"Endura Mass"

COMPLAINT:

“India's most trusted and favourite weight gainer for years.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “India's most trusted and favourite weight gainer for years”, was not substantiated with comparative data versus other similar products in the same category, and is misleading by gross exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY:"M.K Agrotech Private Limited "
PRODUCT:"Sunpure Sunflower Oil"

COMPLAINT:

“For Stronger Heart & Healthy Body.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim, “For Stronger Heart & Healthy Body”, was not substantiated with clinical data, or authentic evidence for the advertised product and is misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 

COMPANY: "Green Life Pharma "
PRODUCT:"Stevita"

COMPLAINT:

"1. Completely without any side effect 2. Controls High Blood pressure 3. Controls Obesity 4. Protects from Heart Disease, kidney diseases, dental and skin diseases. "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek personal hearing. The CCC also noted that no response was received from the advertiser prior to the due date for this complaint. The CCC viewed the advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims (in Hindi), as translated in English, “Completely without any side effect”, “Controls High Blood pressure”, “Controls Obesity”, “Protects from Heart Disease, kidney diseases, dental and skin diseases”, were not substantiated with clinical evidence for the product efficacy, and are misleading by gross exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. "

 
 

 

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