India has the highest online video market in the world - There are over 300 million online video users with watch time growing rapidly.
As data is becoming more affordable, all of these users are spending more time online. The data consumption is 20X versus 2.5 years ago.
India witnessing a scale of growth and consumer behaviours that is unprecedented.
There are 400 million Internet users in India and we’re adding 8-10 million Internet users every month.
The average internet consumption per user per month has crossed 10 gigabytes; Two and a half years ago, that number was less than one. So we’ve seen 20x growth in Internet consumption
In 2017 the Top 10 advertisers accounted for about 16% of the market share considering there are over 2 lakh advertisers in print and over 12.5k on TV
Top 5 Advertisers of 2017 were Hindustan Unilever ltd, Amazon online India, Procter & Gamble, Reckitt Benckiser, Patanjali Ayurved Ltd.
Real estate, FMCG, BFSI and Auto sectors are the biggest spenders on Radio
E-commerce being the top consuming category is the pillar of Digital Adex. FMCG, Telecom, BFSI and real estate continue to be growth drivers for Digital
Newer display advertising elements like mobile, online videos and Programmatic are helping attract more advertising investments into digital. Video consumption growing exponentially in 2017
In the last five years, Digital Adex had grown at a compounded annual growth of 35%; Digital contributed a whopping 17.5% in 2017.
Mumbai is the largest contributor to OOH at 18%, followed by Delhi at 14% and Bangalore at 11%; the top three consuming categories for this medium are Retail, Consumer services and Real estate.
In 2017, the out of home (OOH) market grew by 6% and stands at ₹ 3085 crore
FMCG and Auto – the largest contributors to the print pie with a contribution of 14% each, followed by education at 10%
FMCG continues to rule by contributing 51% to the total Television Advertising Spends followed by Telecom at 12% and Auto at 8%
HD today is a Rs 2000 crore advertising market, contributing over 10% to the Television Adex
FMCG (32% share) followed by Automobiles (10%) and Telecom (8%) have the largest category contribution to growth across in Television, Print and Radio and accounted to 56% growth of ₹1434 crore
Digital share of the pie is more than the combined share of Radio+OOH+Cinema
Television continues to be the largest contributor to Adex with 37% followed by Print at 35%
Indian advertising market has grown from ₹ 25026 in 2010 to ₹ 53138 in 2017
