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Advertising with a Conscience

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ASCI Recommendations May 2015
 

COMPANY: Tolexo Online Pvt. Ltd. (Tolexo.com)
PRODUCT:

COMPLAINT:

This website www.Tolexo.com is taking the orders (#TOD100120376) from customers but not delivering the product to them neither refunding the money back. This website www.Tolexo.com is cheating customers by taking the money from Customers & neither delivering the products nor refunding the money to customers. They are literally cheating customers. This looks like a fraud website.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the Website Ad and considered the Advertiser’s response. The CCC concluded that the complaint was an unintentional lapse in the fulfilment of an advertised claim. Advertiser has taken action to make good the deficiency to the Complainant by giving refund of the amount. The complaint was NOT UPHELD.

 

COMPANY: Vijay Sales
PRODUCT:

COMPLAINT:

“The No.1 for Electronics”

NATURE OF COMPLAINT:

“The No.1 for Electronics” seems to be self-made claim which needs to be substantiated with any data.

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim, “The No.1 for Electronics” was not substantiated with comparative data versus other dealers in their category. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Colgate-Palmolive (India) Ltd
PRODUCT: Colgate Toothpaste

COMPLAINT:

The product of the company is Colgate toothpaste. The advertisement says that doctors suggested number one brand. How they say it I mean do they have any certificate from any doctors association or they just use as slogan.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the claim, “Colgate No.1 Brand Recommended by Dentists”, was substantiated. Also the source for the claim was quoted in the TVC. The complaint was NOT UPHELD.

COMPANY: Standard Chartered Bank Ltd. (Standard Chartered)
PRODUCT:

COMPLAINT:

Advertiser says joining fee will be reversed if we spend more than 30000 in that year. Even after two emails and requests it was not actioned. It is serious if they do the same with all customers, many may not verify it bank is making fraud

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the Website Ad and considered the Advertiser’s response. The CCC concluded that the claim/offer “Spend Rs.30,000 in a year and we waive your joining fee”, is misleading by omission in the absence of a disclaimer qualifying the terms and conditions of the offer. The website advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD.

 

COMPANY: Modi Naturals Ltd.
PRODUCT: Rizolo Rice Bran Oil

COMPLAINT:

The package of Rice Bran oil claims, ‘India’s Finest Rice Bran Oil.’ It claims the benefits of ‘Suitable for Diabetics’, Cholesterol Reduction’, ‘Cancer Protection’ and ‘Skin Health.’

NATURE OF COMPLAINT:

The above benefits have not been substantiated by any proofs specific to their brand as mentioned by them.

RECOMMENDATION: UPHELD

The CCC viewed the contents of the product packaging and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. Advertiser submitted general research articles in support of the claims. The CCC concluded that the pack claims of “Suitable for Diabetics”, “Cholesterol Reduction”, “Cancer Protection” and “Skin Health”, were not substantiated with clinical evidence for the advertised product. The claim, “India’s Finest Rice Bran Oil”, was not substantiated with supporting proof. The claims on the pack contravened Chapter I.1 of the Code. The complaint was UPHELD.

 

COMPANY: Organic India Private Limited
PRODUCT: (Organic Wheat Grass Powder)

COMPLAINT:

1. Wheat Grass powder offers numerous benefits. 2. Improves haemoglobin levels and aids in the regeneration of healthy cells in the body. 3. It is also beneficial for hypertension and in maintaining arterial health. 4. Wheat grass also supports immunity and keeps infections at bay, has anti-ageing properties and prevents body odour. 5. Dried moringa leaves are a storehouse of concentrated nutrition, so even a small daily dose can help correct imbalances in the body, add concentrated nutrition to your diet and help you reach the recommended daily dietary targets of fruits and vegetables.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. Advertiser submitted general research articles in support of the claims. The CCC concluded that the claims in the Ad, “Improves haemoglobin levels and aids in the regeneration of healthy cells in the body”, “It is also beneficial for hypertension and in maintaining arterial health”, “Wheat grass also supports immunity and keeps infections at bay, has anti-ageing properties and prevents body odour”, “Dried moringa leaves are a storehouse of concentrated nutrition, so even a small daily dose can help correct imbalances in the body, add concentrated nutrition to your diet and help you reach the recommended daily dietary targets of fruits and vegetables”, were not substantiated with clinical evidence for the product advertised. The advertisement contravened Chapter I.1 of the Code. The complaint was UPHELD.

 

COMPANY: Britannia Industries Ltd
PRODUCT: Britannia 100% Whole Wheat Bread

COMPLAINT:

‘100% Whole Wheat’

NATURE OF COMPLAINT:

The package all around shows the logo ‘100% Whole Wheat’ in big and bold letters. However, under ingredients, it shows only 59% Whole Wheat Flour. Firstly, when Whole Wheat ingredient composition is just 59%, claiming it to be 100% (probably on the grounds that 59% is pure Whole Wheat) is incorrect. It also has other Wheat compositions like Wheat Bran and White Wheat. Secondly, the logo doesn’t mention which Whole Wheat Flour or Bran. The advertisement appears to be misleading and also incorrect.

RECOMMENDATION: UPHELD

The CCC viewed the contents of the packaging and considered the Advertiser’s response. The CCC concluded that the claim of “100% Whole Wheat Bread”, is misleading as the Whole Wheat ingredient composition in the product is in the range of 57% to 59%. The claim on the pack contravened Chapter I.4 of the Code. The complaint was UPHELD.

 

COMPANY: United Spirits Ltd
PRODUCT: McDowell’s No.1 Soda

COMPLAINT:

The ad describes a boy scoring good marks in his career but less is described about the product. The ad which shows McDowell’s No.1 soda is not practically available in the market but they produce alcohol & it is sold in the market. Since promoting alcohol is banned but the firm advertises it with different products. This type of advertisement is a surrogate advertisement so kindly audit the product which is produced & sold in the market as well as advertised.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. Advertiser provided CA certification of the annual sales market data of the product promoted. The CCC concluded that the product is a brand extension as per the ASCI code and the TVC was not a surrogate Ad for a liquor brand. The complaint was NOT UPHELD.

COMPANY: Phytotech Extracts Private Limited
PRODUCT: Multea

COMPLAINT:

1. Multea can be used in: - Maintaining good health & sense of well being. - Preventing & managing diabetic complications - Weight management 2. Regulates carbohydrate absorption in the body, adds nourishment, keeps your body healthy. 3. 1st time ever.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser did not provide claim support data. The CCC concluded that the claims in the Ad, “Multea can be used in: - Maintaining good health & sense of well being, - Preventing & managing diabetic complications, - Weight management”, “Regulates carbohydrate absorption in the body, adds nourishment, keeps your body healthy”, “1st time ever”, were not substantiated. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: K.C. Food Products Private Limited
PRODUCT: K.C. Digestive Biscuits

COMPLAINT:

1. India's best. 2. K.C. digestive can easily boast to be the best digestive in the market due to its highest content of whole wheat flour than any other Digestive biscuits

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claims in the Ad, “India's best”, “K.C. digestive can easily boast to be the best digestive in the market due to its highest content of whole wheat flour than any other Digestive biscuits”, were not substantiated with comparative data. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Phytotech Extracts Private Limited
PRODUCT: Proteqt

COMPLAINT:

1. Proteqt - No more Morning Blues - Get up fresh - No after-effects of party - No morning dullness - Enjoy party better - Fresh morning after - Natural 2.1st time ever. 3. Usage: Take 1 Proteqt 10-15 minutes before the party. (Can be taken in morning if morning dullness is experience.) 4. Enriched with Flavonoids, Polyphenois, Tannins & Vitamin C Anti-oxidants etc.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser did not provide claim support data. The CCC concluded that the claims in the Ad, “Proteqt - No more Morning Blues - Get up fresh - No after-effects of party - No morning dullness - Enjoy party better - Fresh morning after – Natural”, “1st time ever”, “Usage: Take 1 Proteqt 10-15 minutes before the party. (Can be taken in morning if morning dullness is experience.)”, “Enriched with Flavonoids, Polyphenols, Tannins & Vitamin C Anti-oxidants etc.”, were not substantiated. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Rasna Private Limited
PRODUCT: Rasna Fruit Fun

COMPLAINT:

“With Energy Boosters”

NATURE OF COMPLAINT:

The claim ‘Energy Boosters’, needs to be substantiated with independent studies. 2. How does Rasna claim to have energy boosters? 3. Too much of sugar is not good for health even for kids. Does the sugar content follow the recommended daily allowance norms? 4. Akshay Kumar has the image of a healthy and fit person. His presence in the TVC implies that the product ‘Rasna Fruit Fun’ is also healthy. The product is being promoted by a celebrity actor which may further influence the viewer to make product choice based on misleading and incomplete information. We object to this celebrity endorsement of a product probably high in sugar. 5. Images of fruits are shown while making Rasna implying that it contains fruits.

RECOMMENDATION: NOT UPHELD

The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. Based on the product composition, the CCC did not find the claim, “with energy boosters” objectionable. This complaint is NOT UPHELD. Advertiser has confirmed that their product is not containing sugar. This complaint is NOT UPHELD. The celebrity endorsement in the TVC was not considered to be objectionable. This complaint is NOT UPHELD. Images of fruit depiction in the product based on product composition was not considered misleading. This complaint is NOT UPHELD.

COMPANY: Pepsi Foods P. Ltd
PRODUCT: Pepsi

COMPLAINT:

In the advertisement, a teenager comes and demands a bottle of water from the store keeper boy. The store keeper boy in his early 20’s pretends as though he has not heard him. The teenager despite asking two or three times, the store keeper boy poses a deaf ear to him. Suddenly another small boy appears and demands Pepsi from him. The store keeper boy asks him ‘Regular’ or ‘Diet’. The small boy says normal and the store keeper gives it to him happily and also makes a smiling gesture to the first teenager. Water is the most essential part of our requirement. How one can offer Pepsi when water is requested. Pepsi is a carbonated sugar drink, much inferior on health ground when compared against plain bottled water. Pepsi cannot encourage ridiculing/ insulting people who ask for bottled water as their choice. It is very clear that the Indian Public is becoming aware of the harmful effects of aerated colas. More and more people are taking just plain mineral water. During this summer, Pepsi’s biggest competition will be plain water. This ad clearly derides the water drinkers. Also it is a well-known fact that taking aerated water in summer does more harm to the kidney and stomach and compromises the water and mineral balance of the body

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the scene showing the “shopkeeper ignoring the person asking for water” disparages a good dietary practice. The TVC contravened Clause 3 of the Guidelines on Advertising of Foods & Beverages. The complaint was UPHELD.

COMPANY: The Board of Control For Cricket in India
PRODUCT: IPL

COMPLAINT:

The advertisement shows a child putting a cricket ball in a microwave oven and it blows up. The ad is shown on a children's channel and it is misleading. The complainant’s child wanted to know if they could try it out at home.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the TVC shown on a children’s channel, depicting “a ball kept in a microwave oven being blown up”, shows a dangerous act which is likely to encourage minors to emulate such acts in a manner which could cause harm or injury. The TVC contravened Chapter III.2 (b) of the Code. The complaint was UPHELD.

COMPANY: Shathayu Ayurveda
PRODUCT:

COMPLAINT:

“20+ Wellness Centre in India & Australia”

NATURE OF COMPLAINT:

But in India only 18 centers are displayed and in Australia there is only one center. The statistics used to build brand image is false and misleading.

RECOMMENDATION: NOT UPHELD

The CCC viewed the Website advertisement and considered the Advertiser’s response. The CCC concluded that the claim, “20+ Wellness Centre in India & Australia”, was substantiated. The complaint was NOT UPHELD.

 

COMPANY: Aptech Limited
PRODUCT: Arena Animation International Program

COMPLAINT:

e government recognition' is dangerous if you read it in the context of the headline “Now, success isn't just a dream". Enough naive students and poorer sections will fall prey and spend huge sums on some course which may not get them jobs. We have to be cautious about providers of e-learning masquerading as universities.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the disclaimer, “Arena is not a university, its courses do not require government recognition” is contradictory to the sign off claim, “online varsity. Your e-way to learning”, which is misleading. The advertisement contravened Chapter I.4 of the Code. The complaint was UPHELD.

 

COMPANY: Lalani Group Computer
PRODUCT: Lalani Academy

COMPLAINT:

The private computer training center is using the national emblem in every advertisement category viz. leaflets, banners, prospectus, etc. The center is misleading the students by convincing them that the center is a Government of India undertaking or partner in placement assistance. The courses they offer are ‘Diploma in Computer application – 6 months’ and ‘Certificate Course – 2, 3, 4 months’ which are purely illegal. A Diploma course must be one year and the certificate course should be of minimum 6 months. This appears to be misleading.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the promotional material and considered the Advertiser’s response. Advertiser did not provide proof of their affiliation with Government of West Bengal, Directorate of Employment Exchange. Also, the Advertiser using the National Emblem as a symbol of Employment Exchange, implying that the center is a Govt of India undertaking, was considered to be misleading and was not substantiated with evidence. The promotional material contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD.

 

COMPANY: Celebrate Life Wellness
PRODUCT:

COMPLAINT:

“Lose up to 30cms and 5kgs in a month”

NATURE OF COMPLAINT:

The slides of the homepage appear to be false and misleading.

RECOMMENDATION: UPHELD

The CCC viewed the Website advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. Advertiser provided details of various "therapies" for the weight loss which have not been substantiated by any scientific literature. The CCC concluded that the claim, “Lose up to 30cms and 5kgs in a month”, was not substantiated. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Dabur India Ltd
PRODUCT: Dabur Keratex Oil

COMPLAINT:

“The Advertiser is making the following misleading claims in the newspaper and on their website:- “No 1* Oil” and “No. 1 oil for hair and Scalp” The advertiser is misleading consumers by projecting their product as No. 1 oil. Infact, the way they project it in the advertisement it looks as part of the Brand name “presenting Dabur Keratex No. 1* oil”. This claim is connected to a disclaimer which is completely unrelated to this Claim to mislead the consumers at large. The website states that the product was launched on March 25, 2015. How can a product become No.1 within 5 days of its launch as the advertisement has been published on March 29, 2015? The advertiser should be asked to substantiate this claim. “Tired of excessive hair fall? You could be suffering from scalp disorder. Presenting Dabur Keratex No. 1 Oil” The words “Tired of Excessive Hair Oil” are in a larger and more prominent font and colour. The Advertiser has sought to give an impression that it solves hair fall caused by any reason including hereditery or whatsoever and is not restricted to hair fall caused by scalp disorder. The positioning of above statements in the advertisement gives a false impression that the product cures all scalp disorder and stops excessive hair fall. These statements are misleading and have not been supported with any substantiation. “Dabur Keratex No. 1 Oil recommended by dermatologists”, “Recommended by Leading Dermatologists as Best Hair Oil for Hair & Scalp Care”, “Dabur Keratex has, in fact, been rated as The No.1*Branded Oil for Hair & Scalp Care by leading Dermatologists” This is nothing but an attempt to mislead the consumer for material gain and amounts to unfair trade practices. Advertiser should be asked to substantiate if dermatologists can recommend Ayurvedic oil/Ayurvedic Medicinal Hair Oil. How can dermatologist test Ayurvedic oil, expert in Ayurveda need to have other qualifications prescribed as per relevant rules. This is clearly a misleading and false claim. “Hairfall control*”, “Dandruff Control*”, “Scalp nourishment*”, “*Dabur Keratex is effective Ayurvedic oil, formulated with selected herbs, that controls hair fall, dandruff and provide scalp nourishment.”, “Dabur is now offering Ayurvedic Medicinal Hair Oil -- Dabur Keratex to solve thinning of hair and other related problems”, “Dabur Keratex Hair Oil is a combination of five Ayurvedic herbs/oils -- Jyotishmati/malkangani oil, Jatamansi, Brahmi, Manjistha & Tila Taila -- which makes this oil nourishing and healing that works great for scalp. Protects the health of your scalp & beauty of your hair from day to day hazards like pollution and grime to give your mane a lovely sheen while the of your crowning glory!" All the above claims, along with their common disclaimer, are based on some ingredients present in the oil. However, there is nothing that shows that their oil or formulation helps to control hairfall, dandruff or helps in scalp nourishment. They don’t even show whether their product is helpful irrespective of the cause of hairfall, dandruff etc. The advertiser is not complying with the guidelines of Super as per ASCI code.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and the Website claims and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC concluded that - Claims, “No 1* Oil”, “No. 1 oil for hair and Scalp”, “Dabur Keratex No. 1 Oil recommended by dermatologists”, “Recommended by Leading Dermatologists as Best Hair Oil for Hair & Scalp Care”, “Dabur Keratex has, in fact, been rated as The No.1*Branded Oil for Hair & Scalp Care by leading Dermatologists”, “Hairfall control*”, “Dandruff Control*”, “Scalp nourishment*”, “Hairfall control*”, “Dandruff Control*”, “Scalp nourishment*”, “*Dabur Keratex is effective Ayurvedic oil, formulated with selected herbs, that controls hair fall, dandruff and provide scalp nourishment.”, were not adequately substantiated. The print advertisement and the Website claims contravened Chapter I.1 of the Code. This complaint was UPHELD. Claim, “protection of beauty of your hair from day to day hazards like pollution and grime to give your mane a lovely sheen while the of your crowning glory”, was considered as a generic claim not objectionable. This complaint was NOT UPHELD. Claims, “Dabur is now offering Ayurvedic Medicinal Hair Oil -- Dabur Keratex to solve thinning of hair and other related problems”, “Dabur Keratex Hair Oil is a combination of five Ayurvedic herbs/oils -- Jyotishmati/malkangani oil, Jatamansi, Brahmi, Manjistha & Tila Taila -- which makes this oil nourishing and healing that works great for scalp” were substantiated. This complaint was NOT UPHELD.

 

COMPANY: Dabur India Limited
PRODUCT: Dabur Babool

COMPLAINT:

The advertisement there are two brothers trying to start a rocket. While doing this his elder brother asks him to fold a metal wire and he folds it with his strong teeth. What I found wrong in the above mentioned ad is that how can you ask a kid to fold a metal with his mouth, because it is misleading and gimmick which can be lethal and dangerous if any kid tries to attempt this.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the visual depiction of “a boy (minor) folding a metal wire with his teeth”, shows a dangerous act which is likely to encourage minors to emulate such acts in a manner which could cause harm or injury. The TVC contravened Chapter III.2 (b) of the Code. The complaint was UPHELD.

COMPANY: Best Deal TV
PRODUCT: Slim Shape Jeans

COMPLAINT:

The advertisement claims the material as ‘Jeans’, whereas if we see the material and style, it’s jeggings. The material used for SSK jeans is polyester 95% and spandex 5%, whereas Jeans is made of denim. They are fooling customers and charging exorbitant amount for 3 jeggings @ Rs. 2999 by calling it SSK Jeans.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the Website Ad and the YouTube Ad and considered the Advertiser’s response. The CCC concluded that the claim, “Slim Shape Jeans by Shilpa Shetty Kundra”, was not misleading as the Advertisement stated the material used for SSK Jeans by giving the composition. The complaint was NOT UPHELD.

 

COMPANY: Pizza Hut Yum Restaurants Pvt Ltd (Pizza Hut)
PRODUCT:

COMPLAINT:

The advertisement is of Pizza Hut for ‘Flavors of the World’ pizzas. On the pamphlet, the image of the pizza shows lots of toppings. But when the complainant actually ordered the pizza, there were very few toppings, not even 50% toppings were present. This problem was also with the new Chilli Cheese garlic bread. Image is different and reality is different. The images of the pamphlet photo and the pizza received at home is attached along with the bill. Besides this the quality of service is not so good. While ordering we had informed not to add mushrooms, but it was present on the pizza. It is clearly visible in the attached image.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the contents of the Pamphlet and considered the Advertiser’s response. The CCC concluded that the complaint pertains to the quality deficiency of the service provider and the advertiser is willing to make good the deficiency to the customer, and hence the complaint is NOT UPHELD.

 

COMPANY: MakeMyTrip India Pvt. Ltd (MakeMy Trip.com)
PRODUCT:

COMPLAINT:

This is regarding the false & misleading flight information provided on the MakeMy Trip website which states ‘Domestic Flight from Bangalore to Chandigarh for Rs. 2473/- on May 3rd 2015 by which I lost around Rs. 2100. I wanted to travel from Hyderabad to Chandigarh on May 3 2014. I saw a flight from Bangalore to Chandigarh on May 3 2015 with Rs. 2473/-. So, I planned to make my journey in 2 flights from 1. Hyderabad to Bangalore & 2. Bangalore to Chandigarh (in flight with Rs. 2473/- price). First, I booked Hyderabad to Bangalore flight, which has Rs. 2093 price. (MakeMy Trip Booking ID - NF2203850230562; Booking Date -Tue, 10 Mar 2015; Airline PNR: B51MWS; E-Ticket Number: B51MWS) Next, when I tried to book Bangalore to Chandigarh flight with Rs. 2473 price, I get a continuous message: ‘No Service Response. Try Again Try a different search using "Search" option above. Return to the Home Page.’ I attached the screenshots of the images of the flight details & error message. This same flight information is specified on the site for many days and I tried to book it (even 2 days ago), but saw the above message continuously. I called & inquired with MakeMy Trip Customer care (many times), I was not given good response and my complaint was not heard. I want my Flight amount Rs. 2093 (Hyderabad to Bangalore flight) returned to me, as I was not able to book the Bangalore to Chandigarh flight, which was falsely set on the website.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the contents of the Website page, and concluded that the same is not an advertisement but it is a transaction page which is dynamic and keeps changing as per ongoing transactions. The complaint was NOT UPHELD.

 

COMPANY: A’s Holiday Beach Resort.
PRODUCT:

COMPLAINT:

 

NATURE OF COMPLAINT:

The complainant believes that the above claims are misleading because they found that they were not available once they were on their holiday.

RECOMMENDATION: UPHELD

 

 

COMPANY: Kalyan Jewellers
PRODUCT:

COMPLAINT:

This advertisement is not only in bad taste but it symbolizes child labour, racism, and slavery and skin colour based differentiation. It appears the child shown in the picture was a girl. It's demeaning to the people from poor backgrounds, by colour or race. What is worse is people who we respected and conferred with awards like "Padma Shree" are supporting it. The Hindu is a well-respected national newspaper and this is very disappointing on their part as well. This should ensure peoples sensibilities are well considered before any material is made, however creative it may be.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the picture in the Ad showing “a small dark complexioned boy (minor) holding an umbrella”, implies child labour which is against law. Also, by implication, the advertisement derides colour. The advertisement contravened Chapters III.1 (b) and III.4 of the Code. The complaint was UPHELD.

 

COMPANY: GlaxoSmithKline Consumer Healthcare Ltd
PRODUCT: Horlicks Lite

COMPLAINT:

“To have anti-oxidants and high protein which protects body from cell damage.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

Prior to the CCC meeting, the Advertiser was provided with an opportunity for a personal hearing with the ASCI Secretariat and the Technical expert. Opinion of the Technical expert was presented at the CCC meeting. The CCC viewed the TVC and considered the Advertiser’s response for Review. The support data provided for this claim is general scientific literature for individual ingredients and not a clinical trial of the product or ingredients in it by a third party agency or from company files. The Claim that “Stress ko light karo” is interpreted by company in their personal presentation as “Reduction of Oxidative Stress”. The advertisement plays on the word “Stress” and is likely to mislead the consumers that Daily consumption of Horlick’s Lite is a panacea for a stressful life, notwithstanding the disclaimer. A consumer is unlikely to understand the biological connection between oxidative stress causing cell damage (andarka damage) and “Stress of life caused by hard life and physical and mental tiredness (baharka damage)”. The CCC concluded that the claim “Lite Horlicks ismain hain antioxidant nutrients jo zaruri hain body ko cell damage se protect karne ke liye" (with “+High Protein” claim in words) in the context of the overall communication, is misleading by implication that product delivers individual ingredients’ benefits and there is not adequate substantiatiation for the combination of ingredients in the product and their biological effect. The TVC contravened Chapters I.1 and I.4 of the ASCI Code and the ASCI’s Guidelines for Supers. The decision of complaint being UPHELD stands on Review.

COMPANY: Hindustan Unilever Ltd
PRODUCT: Surf Excel Matic

COMPLAINT:

The Advertising Materials make following false, misleading and unsubstantiated claims: 1. Leading Washing Machine Manufacturers Recommend Surf Excel Matic For Tough Stain Removal 2. No. 1 Matic Brand Recommended By Manufacturers 3. Endorsed by Leading Manufacturers- it’s the only brand which leading manufacturers recommend 1. Leading Washing Machine Manufacturers Recommend Surf Excel Matic For Tough Stain Removal: It is an established principle of Hon’ble ASCI that consumer takeaway of the word “leading” is most selling brand in the market. In the instant case, amongst the 9 washing machine manufacturers who endorse Surf Excel, Samsung has the largest market share which is only 19% of India. On the other hand, Ariel is endorsed by LG washing machines, which has more than twice market share compared to Samsung. Even if we consider the cumulative market share of the 9 washing machine manufacturers which endorse Surf Excel, their market share is only 45.4% and far lesser than the washing machine manufacturer recommendation for Ariel. Accordingly, the aforesaid claim is false and misleading. 2. No. 1 Matic Brand Recommended By Manufacturers The TV commercial of the advertiser makes the claim- Surf Excel is the No. 1 brand recommended by Manufacturers, with a voice over - Leading Washing Machine Manufacturers recommend Surf Excel Matic as the No. 1 brand. Surf Excel Matic should be called to substantiate that there is no other Matic brand in India, which is more recommended than Surf Excel Matic. The falsity of the claims made by HUL is proved by Annexure II, which brings forth the fact that the market share of washing machine manufacturers, who recommend Surf Excel Matic constitutes only 45.4%, wherein washing machine manufacturers recommending Ariel hold more than 51.6% of the market share in India. 3. Endorsed by Leading Manufacturers- it’s the only brand which leading manufacturers recommend: This claim is made on digital media including the website of www.surfexcel.in. The advertiser falsely states that there is no other Matic brand recommended by leading washing machine manufacturers. The Hon’ble FTCC members will appreciate that the consumers are being misled to believe that only Surf Excel Matic should be used in the washing machines, as it is the only brand recommended by washing machine manufacturers. Advertiser should be called upon to prove that “no other detergent brand” is recommended by washing machine manufacturers and in absence of such a data, how is the advertiser communicating an absolute superiority claim without any substantiation.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response for Review. Opinion of the Technical expert was also presented at the meeting. The CCC concluded that the claim “Leading Washing Machine Manufacturers Recommend Surf Excel Matic For Tough Stain Removal” was substantiated with evidence of endorsements from several leading washing machine manufacturers. This complaint was NOT UPHELD Claim “No. 1 Matic Brand Recommended By Manufacturers” was not substantiated with data which conclusively proves that the endorsers of Surf Excel Matic have majority market share. This complaint was UPHELD. This claim contravened Chapter I.1 of the ASCI code. The decision of complaint being UPHELD stands on Review.

COMPANY: Indian Institute of L&M Technology
PRODUCT:

COMPLAINT:

“India's No 1 institute.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim in the TVC, “India's No 1 institute.” was not substantiated. The TVC contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

COMPANY: Kimberley The International School
PRODUCT:

COMPLAINT:

1. Ranked No. 1 in Haryana and Punjab. 2. Amongst the top ten schools in India.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim in the TVC, “ Ranked No. 1 in Haryana and Punjab”, “Amongst the top ten schools in India. ”India’s No 1 institute.” were not substantiated. The TVC contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

COMPANY: Narayana Group of School
PRODUCT:

COMPLAINT:

1. World's no 1 and always no 1. 2. The only one chosen from all over India in NASA Space Settlement Contest is from Narayana School. 3. 1st rank and the 3rd rank holder in INJSO are from Narayana School

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim in the TVC, “World's no 1 and always no 1. ”, “The only one chosen from all over India in NASA Space Settlement Contest is from Narayana School”, “1st rank and the 3rd rank holder in INJSO are from Narayana School” were not substantiated. The TVC contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

COMPANY: Deaf Cure Centre
PRODUCT:

COMPLAINT:

1. Cure Deafness. 2. Cure any kind of deafness without any operation and machines 3. Make difference in hearing within an hour

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad. “Cure Deafness”, “Cure any kind of deafness without any operation and machines”, “Make difference in hearing within an hour” were not substantiated. Specific to the claims of curing deafness (a condition referred in Schedule J item 13 of the Drugs and Cosmetics Act) is in Breach of the law as it violated The Drugs & Cosmetics Rule 106. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

COMPANY: Sistema Shyam Teleservices Ltd
PRODUCT: MTS MBlaze Ultra WIFI

COMPLAINT:

The MBlaze ultra WIFI is a gadget built for the internet generation. It can reach dizzying speeds, sprinting on our 3Gplus network. I object to the phrase ‘It can reach dizzying speeds, sprinting on our 3Gplus network.’ MTS has been misleading the innocent and uninformed consumers in Uttarakhand. If it claims it can reach dizzying speeds, it suggests that MTS is way ahead in terms of service (speed) as far as competitors like Airtel, etc. are concerned. MTS needs to define the term ‘dizzying.’ MTS should disclose their lowest acceptable speed along with maximum speed. For e.g. you can get 10kbps to 3 mbps from anywhere. I observed huge variations in the speed with 95% speed towards less than 144kbps which is way below the 3G network speed. I would urge MTS to publish their consumer satisfaction survey done by the Third Party for U.K on their official website supporting the ‘dizzying speed’ claim, with exact value of speed, their connection number and then average of that speed.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the claim ‘It can reach dizzying speeds, sprinting on our 3Gplus network.’ was not found objectionable. This complaint was NOT UPHELD.

 

COMPANY: Idea Cellular Ltd
PRODUCT: Idea Internet Network

COMPLAINT:

This TV add states that, "I am from IIN Tamilnadu" it then also shows that students are enrolled or registered. I feel that this TV advertisement is misleading people – by listening and watching this add it appears that an institute exists & they have registered student. It gives a feeling that in all cities as per the name shown / said there exists a institute. It’s a wrong way to sell any product. 2. Idea cellular company misguiding the public that they are running IIN types of institutes. It’s totally false. They only sell mobile data packs with the help of wrong advertisements. There is nothing new in the IIN, it is a normal data pack recharge that you do to use internet service on your phone. All you can say that it’s just an MARKETING ACTIVITY to empower youth to use internet for learning purpose. Who does not do that? I have been using Google, Wikipedia for years and have not used IDEA or IIN once. I believe this campaign is just to market their new data packs to youth, as in previous campaign they targeted for the tier 2-3 cities along with villages and specially using rural population to market it by "Har Mobile Mai Internet, What an IDEA Sirji" - "No Ullu Banawaing" means no more faking fool of anyone instead IDEA try to make fool by using such ad campaigns. This is quite funny as if the people are not aware of other service providers. 3. Advertisements shown by Idea Celluar Limited about their internet services IIN is misleading, you cannot be a scientist, professor or an expert in any field by just browsing networks. It shows this and misleads the consumers, internet cannot be substitute to learning institutes although it may help in the learning process.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The advertiser submitted their response and also asked for a personal hearing. The advertiser was called for a personal hearing; However, the advertiser did not come for the meeting. The CCC viewed the TVC and considered the Advertiser’s written response. The CCC concluded that the TVC is misleading by ambiguity as it leads consumers to believe that through IIN a student can avail the same level of education (Economics and Biology) as is being provided in a college. The TVC further refers to “IIN Tamilnadu” whereas IIN is only providing an internet medium for seeking information. There is no data to support that the subjects being referred to in the advertisement are being made available for formal education. The advertisement contravened Chapter I.1 and I.4 of the ASCI code. This complaint was UPHELD.

COMPANY: Amazon Seller Services Private Ltd
PRODUCT: Amazon.in

COMPLAINT:

When I bought the phone, I came to know that the actual MRP of phone is Rs. 23500 (as per the price printed on the box). I complained about it to Amazon and haven’t got a satisfactory response and it seems they are not bothered at all. Amazon.com is cheating its customer using wrong marketing tactics about the product MRP and discount offered. They are trying to lure customers using such a marketing gimmick. My complaint is regarding incorrect marketing communication using strategies to cheat customers by providing wrong information on MRP

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the content of website advertisement and considered the response from Amazon. The CCC concluded that the consumer has seen the product on the Amazon web-site and the transaction has been between the consumer and Amazon. Based on the details provided by the complainant i.e. actual MRP as printed on the packaging of phone, the CCC concluded that the web-site advertisement was misleading. The advertisement contravened Chapter I. 4 of the ASCI code. The complaint was UPHELD.

 

COMPANY: Hindustan Unilever
PRODUCT: Vaseline Healthy White

COMPLAINT:

Claim 1: “Paiye twacha jo dikhe chaar guna nikhri instantly.” The said claim is highly exaggerated, misleading, and un-substantiated adequately. Lotion by design can contain actives- Pigmentary (based on Physical science) &/ or Biological action (based on biological science) that works differently on different skin shades. The advertiser has made a blanket promising of “4 times’ instantly brighter look”, implying every consumer will expect 4 times brighter look in an instant. This is a scientific claim and would need strong, technical & clinical evidence and performance However, a 4x Instant Bright Look will be extremely challenging for a consumer to evaluate as benefit and hence not only clinical evidence needs to be presented by the advertiser but also a strong consumer perception of efficacy study. Super projected in said TVC is not at all visible and hence flouting the ASCI codes defined with respect to supers for visibility Claim 2: “Yeh twacha ko heal karne main madat kare” Under what skin conditions will the product heal? We would like advertiser to share evidence and efficacy of healing under those conditions. Super projected in said TVC is not at all visible and hence flouting the ASCI codes defined with respect to supers for visibility Claim 3: “Taki twacha rahe nikhri” It is not necessary that all healed skin will appear “nikhari” (bright). Healthy skin can undergo day to day temporarily/ fleetingly changes to appear dull while remaining healthy from within. Hence the advertiser assumptions/ pre suppositions of “Vaseline” Heals the skin to keep the skin “Bright” is based on a weak linkage. Skin brightening products works on a melanistic pathway to change the intervention of melanin production with/without sun interaction. It is important for the advertiser to clarify what skin conditions get healed, leading to skin remaining bright with the product. Super projected in said TVC is not at all visible and hence flouting the ASCI codes defined with respect to supers for visibility

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

Claim 1: “Paiye twacha jo dikhe chaar guna nikhri instantly.” Claim 2: “Yeh twacha ko heal karne main madat kare” Claim 3: “Taki twacha rahe nikhri” The CCC viewed the TVC and considered the Advertiser’s response, as well as opinion of the Technical expert presented at the meeting. The CCC concluded that while the consumer perception survey indicates that the skin lightening effect is noticeable, there is no evidence of any consumer having seen the “4X difference”. This claim “Paiye twacha jo dikhe chaar guna nikhri instantly.“ was not adequately substantiated and the TVC contravened Chapter I.1 of the ASCI code. This complaint was UPHELD. In the context of the product being advertised (moisturizer category) and with the supers indicating the product action, the CCC did not find the claim of “Yeh twacha ko heal karne main madat kare” objectionable. This complaint was NOT UPHELD. Claim “Taki twacha rahe nikhri” was substantiated by research publication showing correlation between increasing moisture in the skin and decrease in melanin intensity. This complaint was NOT UPHELD. The CCC concluded that the supers in the TVC did not meet the Super Guidelines criteria of hold duration. The TVC contravened the ASCI Guidelines on Supers. The complaint was UPHELD.

COMPANY: Honda Motorcycle & Scooter India Pvt. Ltd
PRODUCT: Honda Unicorn CB 160 CC

COMPLAINT:

The advertisement of states that existing Unicorn customers will get a special exchange bonus when they want to exchange their old bike for a new Honda Unicorn CB 160 CC. I contacted both the dealers in Kerala-Kozhikode, viz KTC Honda and Adithya Honda. Both of them have informed me that there is no such offer and that the information is false.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC reviewed the radio advertisement and considered the complaint details as well as advertiser’s response. The advertiser did not provide evidence that the special offer being advertised has been availed by any of their customer. The CCC concluded that the claim in the Ad, of “Special Offer” for the existing Unicorn customers was not substantiated. The Ad contravened the Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Idea Cellular Ltd
PRODUCT: Idea Internet Network

COMPLAINT:

 

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The advertiser submitted their response and also asked for a personal hearing. The advertiser was called for a personal hearing; However, the advertiser did not come for the meeting. The CCC viewed the TVC and considered the Advertiser’s written response. The TVC has reference of the protagonist not having enough funds to study Hotel Management and further shows him as “IIN Graduates shine”. The CCC concluded that the TVC is misleading by implication and leads consumers to believe that through IIN a student can avail the same level of education as is being provided in a professional college. The TVC further refers to IIN as “The greatest place to learn” whereas IIN is only providing an internet medium for seeking information. There is no data to support that the subjects being referred to in the advertisement are being made available for formal education. The advertisement contravened Chapter I.1 and I.4 of the ASCI code. This complaint was UPHELD.

COMPANY: Info Edge (India) Ltd.
PRODUCT: 99acres.com

COMPLAINT:

‘India’s No.1 Property Portal’ and ‘The undisputed leader.’

NATURE OF COMPLAINT:

The claim ‘India’s No.1 Property Portal’ needs to be substantiated with independent data. ‘The undisputed leader’ – ‘On what basis is this claim made?’

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response as well as the opinion of Technical Expert. The CCC concluded that the claim was supported by the industry accepted ranking of Comscore and Alexa. However, the Source and the Date of this research is not indicated in the advertisement. The TVC contravened Chapter I.2 of the ASCI code. This complaint was UPHELD.

COMPANY: ‘Graduates of IIN’
PRODUCT:

COMPLAINT:

“Idea Internet Network or IIN is a creative platform promoting Idea Telecom's data services. This ad shows two friends worrying about how they can enter the hospitality business. They decide to learn what they need for this from IIN. They set up the business, make it successful and win an award. A magazine cover carries their picture with the caption ‘Graduates of IIN’

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The advertiser submitted their response and also asked for a personal hearing. The advertiser was called for a personal hearing; However, the advertiser did not come for the meeting. The CCC viewed the TVC and considered the Advertiser’s written response. The TVC has reference of the protagonist not having enough funds to study Hotel Management and further shows him as “IIN Graduates shine”. The CCC concluded that the TVC is misleading by implication and leads consumers to believe that through IIN a student can avail the same level of education as is being provided in a professional college; whereas IIN is only providing an internet medium for seeking information. There is no data to support that the subjects being referred to in the advertisement are being made available for formal education. The advertisement contravened Chapter I.1 and I.4 of the ASCI code. This complaint was UPHELD.

COMPANY: Intex Technologies (P) Ltd.
PRODUCT: Intex aqua Speed

COMPLAINT:

The advertisement projects stammering as an impediment. Intex portrays a cool guy popular among the ladies because of the smartphone. They later ask the guy what's his secret because he stammers and then he flaunts his phone as his lucky charm for the ladies. I myself like a lot of people have been subject to a lot of humiliation because of the stammering problem. We all have studied hard to make a name for ourselves in various fields. Stammering is not an impediment. People who stammer have equal right just like other to go out on a date, woo girls. Stop projecting stammering in a negative way and let us all those who stammer feel complete.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the statement in the TVC “tu toh atakata hai” derides speech challenged person. The TVC contravened Chapter III.1(b) of the ASCI code. The complaint was UPHELD.

COMPANY: CP Plus India Pvt. Ltd.
PRODUCT: CCTV Security Camera

COMPLAINT:

mercial depicts ragging. The ad shows seniors ragging juniors in the visual, asking them to make a Qutub Minar. The juniors then make a human tower each sitting on the shoulder of the other making the tower. The seniors who are standing in the front are enjoying the juniors getting ragged. Meanwhile the boy at the top of the human ladder reaches out for the CCTV camera perched on the top of a pillar and orients it towards the seniors. He mentions the people in the top are able to watch them. The last shot shows the seniors are running away. 1) Doesn’t the advertiser know that Ragging in any form in colleges is banned as per law? 2) How can an advertisement depict the unlawful activity like ragging in a campus on national television for selling a CCTV? This is a blatant misrepresentation or depiction of an unlawful act banned in colleges that is being shown on Television to sell a CCTV security system. Has the Advertising agency or the manufacturer of the product run out of ideas to sell a CCTV camera. Thirdly, the Hon’ble Supreme Court of India has adopted a zero tolerance stance against ragging. It has defined ragging as ‘any disorderly conduct whether by words spoken or written or by an act which has the effect of teasing, treating or handling with rudeness any junior student, indulging in rowdy or in disciplined activities which causes or is likely to cause annoyance, hardship or psychological harm or to raise fear or apprehension thereof in a fresher or a junior student or asking the student(s) to do any act or perform something which the student will not do in an ordinary course and which has the effect of causing or generating a sense of shame or embarrassment so as to adversely affect the physique or psyche of a fresher or a junior student.’ The Advertisement precisely shows all these acts of ragging in the T.V spot which I think is a blatant violation of the law of the land

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. In the context of the TVC showing the final outcome of the protagonists being able to fight back ragging, the CCC did not find the TVC objectionable. The complaint was NOT UPHELD.

COMPANY: Chugh Pen Company
PRODUCT: 3K Char Pens

COMPLAINT:

The advertisement features a takeaway mug of coffee and a croissant. This is offensive and uses a profanity with absolutely no context or justification

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the Print advertisement was indecent and vulgar and in contravention of Chapter II of the ASCI code. The complaint is UPHELD.

 

COMPANY: SHETHCORP. PVT.LTD
PRODUCT: Sheth Builders

COMPLAINT:

The advertisement is about a new project in Mulund, Mumbai showing the green mountains it has been surrounded with and describing the neighbourhood with premium malls. The picture showing green mountains is completely misleading as there is no such view in any season of the year. Also the mention of a premium mall is completely false as there is no mall in the vicinity of 2-3kms. The builder is selling a false promise of ambience and locality which are prime ingredients for any house purchase.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

In the absence of comments from the Advertiser, the CCC concluded that the claims in the Advertisement were not substantiated. The TVC contravened Chapter I.1 of the ASCI code. The complaint was UPHELD.

 

COMPANY: Hindustan Unilever Ltd
PRODUCT: Fair & Lovely

COMPLAINT:

The TVC shows the expression of the model in the graphic representation as unhappy, depressed on pre-usage of the product. This is likely to contravene the ASCI Guidelines of Advertising for Skin Lightening or Fairness Improvement Products.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TV advertisement and considered the Advertiser’s response. The CCC concluded that visuals in the advertisement at frames at 0.26 seconds showing transformation depict the protagonist as unhappy in pre-use state. This contravened clause 2 of the ASCI guideline for advertisement of fairness improvement products. This complaint was UPHELD.

COMPANY: Parex Pharmaceuticals Private Limited
PRODUCT: Junaid Sr Tablet

COMPLAINT:

1. Parex Pharmaceuticals which is a 35 years old company has found out Junaid S.R. Tablet. The research says it has the pure & powerful qualities of Arjun which works differently. 2. It decreases the swelling of the nerves, makes blood thin and makes heart powerful & increases blood circulation, as a result all the problems get cured and life becomes joyful in less expense without any side effects by consumption of 1 tablet daily

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC noted that the product falls into proprietary category. The claims, in the context of cardiac dysfuntion i.e. “It decreases the swelling of the nerves, makes blood thin and makes heart powerful & increases blood circulation, as a result all the problems get cured and life becomes joyful in less expense without any side effects by consumption of 1 tablet daily”, were not substantiated. Extrapolation of the scientific work of others on the plant Terminalia Arjuna needs to be correlated with the product in terms of its constituents, process, dosage, efficacy and such other parameters. The advertisement contravened Chapter I.1 of the ASCI code. The complaint was UPHELD.

 

COMPANY: Sri Chaitanya Educational Institutions
PRODUCT: Sri Chaitanya Techno School

COMPLAINT:

“All India No.1 School.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement considered the Advertiser’s response. The Advertiser provided data with respect to the GPA scores of students. However, this data was not considered relevant to claim “All India No. 1 School”. The CCC concluded that the claim, “All India No.1 School”, was not substantiated. The Ad contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Viberect India
PRODUCT: Viberect

COMPLAINT:

1. Penile Vibratory Therapy can help treat men with ED & Ejaculatory Dysfunction - Improves nerve conduction to penis. - Improves Blood flow (Pudendocavernosus Reflex and Bulbocavernosus Reflex). - Helps strengthen muscles around the penis that act as physiological "Penis Rings". - Helps penile rehabilitation for prostate cancer patients. 2. US FDA Approved. 3. You desire long lasting erection & rigidity for years to come? Erection is a reflex, Stimulate it with Viberect. 4. Erection Problem? Premature Ejaculation?

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC concluded that the claims mentioned in the advertisement and cited in the complaint were substantiated. The complaint was NOT UPHELD.

 

COMPANY: Razorbill Solutions
PRODUCT: Shoolex

COMPLAINT:

1. Shoolex - 100% Natural - Shoolex contains selected herbs chose by scientists which helps in relievingfrom migraine completely. Shoolex is a best quality product which has purified Godanti & Giloy extracts which helps in curing all kinds of headache. 2. Shoolex is enriched with such kinds of herbs which helps in correcting the blood circulation in the head. 3. Shoolex is a best medicine for migraine.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response, as well as the opinion of the Technical expert presented at the meeting. The CCC concluded that the references with respect to treatment of the migraine are not related to the product and the claims were not substantiated. The other claims with respect to other kinds of headache and circulation in the head are neither relevant nor substantiated. The advertisement contravened Chapter I.1 of the ASCI code. The complaint was UPHELD.

 

COMPANY: Utkarsh Institute
PRODUCT:

COMPLAINT:

1. Join No.1 in Rajasthan. 2. Rajasthan’s only ISO 9001-2008 Certified Institute.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claims “Join No.1 in Rajasthan”, “Rajasthan’s only ISO 9001-2008 Certified Institute”, were not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Glamour World Ayurvedic Co Private Limited
PRODUCT: Glow Plus Solution & Glow Hair Shampoo

COMPLAINT:

1. Glow Plus Solution & Glow Hair Shampoo - Regrow strong and beautiful hair. 2. It helps to regenerate new hair. 3. Tested and proven by Jadavpur University's Clinical Research Centre. 4. Pack Visual are misleading

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claims in the advertisement, “Glow Plus Solution & Glow Hair Shampoo - Regrow strong and beautiful hair”, “It helps to regenerate new hair”, were not substantiated with valid clinical evidence of efficacy in human volunteers. The claim, “Tested and proven by Jadavpur University's Clinical Research Centre”, was misleading by ambiguity as the certificate was for a preliminary study among animals. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Sojatia Classes
PRODUCT:

COMPLAINT:

1. “No.1 Institute in Commerce Education” 2. “No.1 Institute in Competition Education.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claims in the Ad, “No.1 Institute in Commerce Education”, “No.1 Institute in Competition Education”, were not substantiated with comparative data versus other institutes. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Ramesh Singh - Coaching
PRODUCT:

COMPLAINT:

1. India's No. 1 centre for GS Economics and Essay 2. India’s largest selling writer (HT-Nielsen)

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claims in the Ad, “India's No.1 centre for GS Economics and Essay”, “India’s largest selling writer (HT-Nielsen)” were not substantiated with comparative data versus other institutes. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Prime Academy Private Limited
PRODUCT:

COMPLAINT:

“South India No. 1 CA Academy.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “South India No. 1 CA Academy”, was not substantiated with comparative data versus other institutes. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Yashwantrao Mohite Institute of Management
PRODUCT:

COMPLAINT:

“100% Placement.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “100% Placement”, was not substantiated. The Ad contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Confidence Institute of Technology
PRODUCT:

COMPLAINT:

“100% Placement & Apprenticeship Training.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “100% Placement & Apprenticeship Training”, was not substantiated. The Ad contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Lotus Herbals Limited
PRODUCT: Lotus Safe Sun UV Screen Matte Gel

COMPLAINT:

“India's 1st Non-Oily Matte Gel Sunscreen” Pack visual in the advertisement claims - 1. SPF 50 PA+++ 2. PA+++ UVA, SPF 50 UVB

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement, product samples and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “India’s 1st Non-Oily Matte Gel Sunscreen”, was not substantiated by sharing data of comparison with current marketed formulation compositions. Claims, “SPF50 PA+++” and “PA+++ UVA, SPF 50 UVB”, were not substantiated with valid certification. The certificate submitted categorically prohibits the Advertiser to use the data for claims purpose. The print advertisement and pack visuals contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Siddhar Ear Foundation
PRODUCT:

COMPLAINT:

“To treat ear problems within 3 hours without any surgery and hearing aid.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response, as well as opinion of the Technical expert presented at the meeting. The CCC concluded that the TVC is grossly misleading in content and facts. No claim on treatment or any constituent of treatment are explained or justified except being of Siddha origin. Practically all data submitted on individual patients prescribes medicine for 6 or 9 months and not three hours as claimed. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.

COMPANY: Sharp India Limited
PRODUCT: Sharp Inverter AC

COMPLAINT:

1. India's no 1 inverter AC. 2. Running a Sharp Inverter AC is cheaper than using a Smart Phone.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the claim in the TVC, “India's no 1 inverter AC”, was not substantiated with the Market share data for Sharp Inverter AC. The claim “Running a Sharp Inverter AC is cheaper than using a Smart Phone”, was not substantiated with actual data for using a smart phone. The reference to the cost of using a smart phone was vague. The TVC contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

COMPANY: Television Network
PRODUCT: Movies Now

COMPLAINT:

“Movies Now No.1 English Movie Channel.” But the below mentioned points are misleading 1. Relative share in percentage for Star Movies and UTV World Movies vary as per the output generated by TAM based on the source. 2. The Total of the Channel Share in the pie chart is 98%. (Channel Share - Source: Tam / Wk 35'14- Wk 8’15 / CS 15+ / All 8 Metros)

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response, as well as opinion of the Technical expert presented at the meeting. The CCC concluded that the claim, “Movies Now No.1 English Movie Channel”, was substantiated. The rounding off that leads to 98% overall sum for the pie does not affect the relative share shown. The complaint was NOT UPHELD.

 

COMPANY: Karna Acupuncture
PRODUCT:

COMPLAINT:

1. Diabetes is no more incurable - No Medicine No Insulin - Successful treatment by Karna Acupuncture - Natural insulin is produced in the body by Karna Acupuncture. It helps to cure Diabetes and also cures incurable diseases like epilepsy, thyroid. It has been proven by continuous research of 20 years by scientific technique.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad “Diabetes is no more incurable - No Medicine No Insulin, Successful treatment by Karna Acupuncture, - Natural insulin is produced in the body by Karna Acupuncture. It helps to cure Diabetes and also cures incurable diseases like epilepsy, thyroid. It has been proven by continuous research of 20 years by scientific technique”, were not substantiated. Also, specific to the claims related to the cure of Diabetes, epilepsy, the advertisement is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Pitambari Products Private Limited
PRODUCT: Pitambari Gomutra Plus Capsule

COMPLAINT:

1. Goumutra Plus Ghan Powder Capsule - - Helps protect against many diseases. - Goumutra Plus capsules have Goumutra powder and triphala churna. Regular consumption of it helps in increasing prevention of diseases. It maintains the balance of all the processes of the body. 2. Combination of Goumutra & Triphala a best chemical formation. It is very appropriate for many disorders. - Obesity - Blood Sugar - Cholestrol 3. Research have found out many anti-microbial and anti-fungal qualities of Goumutra. The inherent anti- oxidants in it helps in reducing muscle decay at healthy age. We cannot control the increasing pollution and new born diseases everyday but protecting ourselves from them is in our hands. Consumption of Goumutra Plus Capsule helps in removal of accumulated toxins in the body and increases disease prevention

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response, as well as opinion of the Technical expert presented at the meeting. The CCC concluded - The claims, “Combination of Goumutra & Triphala a best chemical formation. It is very appropriate for many disorders.- Obesity, - Blood Sugar, - Cholestrol,”, “Research have found out many anti-microbial and anti-fungal qualities of Goumutra. The inherent anti- oxidants in it helps in reducing muscle decay at healthy age. We cannot control the increasing pollution and new born diseases everyday but protecting ourselves from them is in our hands”, were generic and were not considered objectionable. This complaint was NOT UPHELD. The formulation is considered to be a proprietary product and not classical or textual. The claims with regards to Goumutra Plus Ghan Powder Capsule – “Helps protect against many diseases.- Goumutra Plus capsules have Goumutra powder and triphala churna. Regular consumption of it helps in increasing prevention of diseases. It maintains the balance of all the processes of the body”, “Consumption of Goumutra Plus Capsule helps in removal of accumulated toxins in the body and increases disease Prevention”, were not substantiated with clinical evidence for the specific product. The advertisement contravened Chapter I.1 of the ASCI Code. This complaint was UPHELD.

 

COMPANY: Devicaas Herbal Products Private Limited
PRODUCT: Devicaas Range of Products

COMPLAINT:

“Treatment of dandruff and hair fall in just 3 days.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “Treatment of dandruff and hair fall in just 3 days”, was not substantiated. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Omega Hospitals
PRODUCT:

COMPLAINT:

1. “Omega Introduces Cyber Knife VSI- a robotic Radio surgery system, which reduces radiation therapy from 30-40 days to just 1-5 days.” 2. “Immediate return to normal activity” 3. “Perfect alternative to surgery” 4. “No invasive head or body frame” 5. “Non-invasive robotic procedures”

NATURE OF COMPLAINT:

Incomplete & misleading advertising done to attract patient & more money. Minimal treatment time 1 5 days, conditions apply, but no condition specified. Perfect alternative to surgery is also misleading. Cyber knife treatment is indicated in very few selected Cancer cases but omega hospital is doing wrong advertising.

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response, as well as opinion of the Technical expert presented at the meeting. The CCC concluded that in the context of the advertisement, the claims, “Immediate return to normal activity”, “No invasive head or body frame”, and “Non-invasive robotic procedures” were not objectionable. This complaint was NOT UPHELD. The claim, “Omega Introduces Cyber Knife VSI- a robotic Radio surgery system, which reduces radiation therapy from 30-40 days to just 1-5 days”, was considered to be misleading as the claim is based on converting “single fraction” being transpolated to 1 day and 5 fractions transpolated to 5 days as far as Cyber Knife VSI is concerned., (notwithstanding the “conditions apply” disclaimer and the need for consumer to get clarification on their Helpline number). The claim, “Perfect alternative to surgery”, was misleading and not substantiated The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD.

 

COMPANY: Laborate Pharma India Limited
PRODUCT: Labolia Fair and Light for Men

COMPLAINT:

“Paiye sanwale pan se mukti” – “Get rid of Dark Complexion.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC. In the absence of comments from the Advertiser, the CCC concluded that the claim in the TVC, “Paiye sanwale pan se mukti”, was not substantiated. The TVC contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

COMPANY: Sanco Industries Limited
PRODUCT: Sanco Product

COMPLAINT:

“Sanco Pipes & Wire Catch No Fire”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that in the context of the TVC, the claim, “Catch No fire”, was not substantiated and was misleading by implication. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.

COMPANY: Science Academy
PRODUCT:

COMPLAINT:

The No.1 Coaching Centre in the city.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the claim in the TVC, “No.1 Coaching Centre in the city”, was not substantiated. The TVC contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

COMPANY: Glamour World Ayurvedic Co-operation Private Limited
PRODUCT: Shine Guard Gel and Sunscreen Lotion

COMPLAINT:

“Shine Guard Gel and Sunscreen Lotion gives all round protection to your skin from ultra violet rays”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the claim in the TVC, “Shine Guard Gel and Sunscreen Lotion gives all round protection to your skin from ultra violet rays”, was not substantiated with proof of product efficacy. The visual showing complete protection was misleading. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.

COMPANY: VLCC Health Care Limited
PRODUCT: VLCC Sun Defense Range

COMPLAINT:

“Get complete protection from the harmful sunrays”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. The CCC concluded that the claim in the TVC, "Get complete protection from damaging sun rays” (“Suraj ki nuksan Dayak kirano se sampoorna suraksha payein”), is misleading by exaggeration as the product offers only a limited degree of sun protection. The TVC contravened Chapter I.4 of the ASCI Code. The complaint was UPHELD.

COMPANY: GlaxoSmithKline Consumer Healthcare Ltd
PRODUCT: Boost

COMPLAINT:

“Boost powder increases oxygen consumption”, “Increases stamina 3 times”

NATURE OF COMPLAINT:

Boost is promoted by cricketers on TV. The complainant questions ‘how does Boost increase oxygen consumption in the body?’ and ‘How was 3 times more stamina calculated?’ If in reality Boost increases stamina then as per National Anti Doping Agency, Boost must be banned for use by sports persons.

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response, as well as opinion of the Technical expert which was presented at the meeting. The CCC did not consider the product being promoted by cricketers to be in contravention of the ASCI Code. This complaint was NOT UPHELD. The claim (Boost) “Increases stamina 3 times" was substantiated by a published research paper as per the J. Nutr. September 2011. However this study was among young children. In this context, the depiction of adult cricketers juxtaposed with the claim of “X3” was considered to be misleading by implication. Also, the duration of the supers in the TVC were not for 6 seconds on the screen. The TVC contravened Chapter I.4 of the ASCI Code and the ASCI’s Guidelines for Supers. This complaint was UPHELD.

COMPANY: Abbott Healthcare Private Limited
PRODUCT: Pediasure Complete

COMPLAINT:

The advertisement shows ‘a Mother tries to make her son eat breakfast before going to school on his first day of school. But he does not eat anything. Mother says she is also a paediatrician and she gives him Pediasure to eat. A visual of various fruits and vegetables is shown. Voice over says that Pediasure contains proteins, vitamins, calcium, zinc in different fruits and vegetables. 37 vital nutrients, proven scientifically. Increase height, weight, immunity. Ad shows that the product is No. 1recommended by paediatrician. The mother in the advertisement is also shown to be a pediatrician, wearing a doctor’s coat and promoting the use of Pediasure which is against the ASCI Guidelines and MCI, Code of Ethics Regulations. The ad claims, ‘No.1 recommended by pediatrician’, ‘Ingredients of Pediasure increase height and weight 1.5 times faster over and above the normal growth of a growing child’ and ‘Pediasure contains 37 vital nutrients.’

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC provided by the Advertiser and considered the Advertiser’s response, as well as opinion of the Technical expert presented at the meeting. The Advertiser clarified that the advertisement being referred to by the complainant is not the currently aired TVC or You Tube advertisement by the advertiser. The ASCI secretariat has guided and requested the advertiser to have the old advertisement removed from YouTube. The CCC concluded that the claim in the currently aired TVC depicting children that are fussy eater of “37 vital nutrients of Pediasure help in increasing height and weight 1.5 times faster”, was substantiated with published data. This complaint was NOT UPHELD. The CCC did not consider the depiction of an actor in White Coat to be in contravention of the ASCI Code. This complaint was NOT UPHELD. The CCC concluded that the claim, “No.1 recommended by pediatrician”, was not adequately substantiated. The TNS data was for the period July 2013 of a survey among a small sample size of 103 pediatricians of which only 37% agree that it is the most often recommended brand. The CMARC data submitted by the advertiser referred to prescription share of the brand Pediasure and not a direct support for the claim. Also, the duration of the supers in the TVC were not for 6 seconds on the screen. The TVC contravened Chapter I.1 of the ASCI Code and the ASCI’s Guidelines for Supers. This complaint was UPHELD.

COMPANY: Ayurwin Pharma Private Limited
PRODUCT: Nutrislim Range of Products

COMPLAINT:

1. Are you overweight? Natural way to become Slim & Attractive. 2. Ayurwin's Nutrislim - Beneficial due to herbal combination. 3. We us Ayurwin Nutrislim + every day in our family to maintain our fitness. We are slim and active. 4. For Better Results Use Nutrislim + Powder & Capsules.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Are you overweight? Natural way to become Slim & Attractive”, “Ayurwin's Nutrislim - Beneficial due to herbal combination.”, “We us Ayurwin Nutrislim + every day in our family to maintain our fitness. We are slim and active.”, “For Better Results Use Nutrislim + Powder & Capsules”, were not substantiated. The advertisement contravened Chapter I.1 of the ASCI code. The complaint was UPHELD.

 

COMPANY: GlaxoSmithKline Consumer Healthcare Limited
PRODUCT: Horlicks

COMPLAINT:

“Exam aage – Dhyaan na Bhaage” implying Consumption of Horlicks increases concentration power.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response, as well as the opinion of the Technical expert presented at the meeting. The TVC suggests that consumption of Horlicks can be initiated at the time of exams for better concentration. The voice over “Exam aage – Dhyaan na Bhaage” gives the impression of instant effect on consumption of the product whereas longevity of consumption of the product is necessary for efficacy. The CCC concluded that the TVC is misleading by ambiguity. Also, the supers were not legible and not as per the ASCI’s Guidelines for Supers. The TVC contravened Chapter I.4 of the ASCI Code and the ASCI’s Guidelines for Supers. The complaint was UPHELD.

COMPANY: British Biologicals
PRODUCT: D-Protin

COMPLAINT:

“Meet the daily nutritional requirements of the body without increasing the blood sugar levels and urine”.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC. The Advertiser was sent repeated requests to respond but no response was received. In the absence of comments from the Advertiser, the CCC concluded that the claim in the TVC, “Meet the daily nutritional requirements of the body without increasing the blood sugar levels and urine”, was not substantiated. The TVC contravened Chapter I.1 of the ASCI code. The complaint was UPHELD.

COMPANY: Gurudham
PRODUCT: Sanjivani Tea

COMPLAINT:

1. Sanjivni: Say bye bye to many diseases 2. Helps to protect from High and low Blood pressures 3. Controls the Heart Beat 4. Beneficial in Diabetes 5. Also Beneficial in Controlling Cholesterol

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Say bye bye to many diseases”, “Helps to protect from High and low Blood pressures”, “Controls the Heart Beat”, “Beneficial in Diabetes”, “Also Beneficial in Controlling Cholesterol”, were not substantiated. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Patidar Alsi
PRODUCT:

COMPLAINT:

1. Patidar Alsi is a rich source of Omega-3 Fatty Acid which reduces cholesterol. It also controls blood pressure and keeps your heart healthy and strong 2. It Controls diabetes -It contains Lignan which helps in regulating the levels of blood sugar by decreasing insulin resistance and keeps diabetes under control 3. Patidar Alsi helps in reducing obesity by burning fat of your body and keeps you fit and healthy. 4. Improves immunity against cancer -Based on research of Health and Nutrition Dept of the Flax Council of Canada, Flax seeds contain lignan which protects against breast cancer, prostate cancer and colon cancer and improve your immune system 5. Flax Seeds in Patidar Alsi is good source of phosphorus & calcium. It strengthen the bones of the body 6. For women it is very healthy as it helps to regulate ovulation process and restore hormonal balance in the body (Pregnant ladies should not consume flax seeds) 7. Helps in increasing mental power - Flax seeds in Patidar Alsi help in developing brain cells and improve mental power 8. Health Benefit of Ayurvedic Ingredient of Patidar Alsi: Jethimadh(Licorice) - It contains Glycyrrhizic, which helps in reducing mental stress - It prevents from skin diseases 9. Health Benefit of Ayurvedic Ingredient of Patidar Alsi: Anni seeds - It gives you fresh breathe by removing up to 85% bacteria causing plaque and bad breathe - It contains copper which helps in production of Red blood cell - It is a good source of anti-oxidant vitamins C & Vitamin A that helps protect from body deficiency and keeps the body healthy and fit 10. Health Benefit of Ayurvedic Ingredient of Patidar Alsi: Sesame Seeds - It contains sesamol- an organic compound which protects DNA from harmful effects of radiation - It is a good source of Zinc which helps in developing skin and hair cells and keeps them healthy - It helps in keeping skin and hair soft and silky. 11. Patidar Alsi- World’s largest Selling Ayurvedic Alsi

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims mentioned in the Ad and cited in the complaint were not substantiated and were misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI code. The complaint was UPHELD.

 

COMPANY: Dhunseri Tea & Industries Limited
PRODUCT: Lal Ghoda Tea & Kala Ghoda Tea

COMPLAINT:

1. Drink and serve Tea full of Anti-Oxidants, make health & agility of mind and body. 2. 100% Pure Assam CTC Tea

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response, as well as opinion of the Technical expert presented at the meeting. The claims “100% Pure Assam CTC Tea”, and “Drink and serve tea full of AntiOxidants, make agility of mind and body”, were not found by the CCC to be objectionable. This complaint was NOT UPHELD. However, the claim “make health” was not adequately substantiated by conclusive clinical evidence and was misleading by implication due to linking it with the anti-oxidant claim. The print advertisement contravened Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD.

 

COMPANY: Kellogg India
PRODUCT: Kellogg’s Chocos

COMPLAINT:

The advertisement is clearly targeted at children going by the visuals. The statement in Hindi (“Ek swastha, santoolit aahar aur active lifestyle ke hiss eke roop mein maza lein”) translates to ‘Relish and Enjoy as a part of healthy, balanced and active lifestyle.’ The statement is misleading and gives the impression that Kellogg’s Chocos is a substitute for a regular meal which a child (or a teen or an adult for that matter) is comprising with roti/fish/rice/lentils/vegetables, etc. Just by inserting the words ‘ke hisse ke roop mein majha lein’ it does not make it any less misleading. An all-round development and good health of a child will not be possible just by having Chocos

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. In the context of the advertisement, the CCC did not find the statement, “Ek swastha, santoolit aahar aur active lifestyle ke hiss eke roop mein maza lein” to be objectionable. The complaint was NOT UPHELD.

COMPANY: IBF Industries Ltd.
PRODUCT: IBF Split AC

COMPLAINT:

The brochure of IFB shows that in Model: IACS18KA3TC a 4 way air flow feature for the IFB Split AC is there. But this feature wasn’t available in the complainant’s AC. He lodged a complaint to the customer care of IFB and other officials including M.D at Kolkata. At the time of purchase the salesman also quoted the 4 way air flow feature. This appears to be misleading and fraudulent.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the contents of the Brochure and considered the Advertiser’s response. The CCC concluded that the claim of “IFB Model: IACS18KA3TC has a 4 way air flow feature for the IFB Split AC”, was not false. The complaint was NOT UPHELD.

 

COMPANY: Bharti Airtel Ltd
PRODUCT: Airtel

COMPLAINT:

“Kolkata gets India’s Best 3G network” and “22% faster 3G than other networks” (on Hoardings in Kolkata), “Mumbai gets India’s best 3G network” on the Website

NATURE OF COMPLAINT:

Today in my city of Kolkata I see advertisement of Airtel saying that they have a new type of Internet connection that is India’s best 3g network How are they making this statement is not made clear anywhere on the board. The other ad says it gives 122% faster 3G than other networks. This is such an outlandish statement. Again the company gives no details of how they make this statement. I am attaching 2 snaps that I take on my phone. I request ASCI to please check how this statements is possible. If not, then the company should be stopped from making such false claims and misleading consumers like me and many others. I check on their website also, they have no information on this on the link given in the board www.airtel.in/platinum3G/ the details given are about Mumbai and not Kolkata. Attaching my computer screen print also. The company gives no details to these statements. The advertisements appear to be misleading and need substantiation

RECOMMENDATION: UPHELD

The CCC viewed the claims made on the Hoardings and website and considered the Advertiser’s response as well as opinion of the Technical expert which was presented at the meeting. Based on the written response of the Advertiser, it was noted that there are two technical issues centred around the following two statements - (a) 3G on 900MHz is better than 3G on 2100MHz band. (b) Airtel gives 122% faster download speeds than other 3G networks. In its response Airtel brings in statement (a), and claims that due to the better propagation characteristics of lower frequencies in the bands concerned, the performance of 900MHz 3G is expected to be better than 2100MHz. This claim has the support of physical laws, and experimental evidence and pointers to the relevant sources are provided in the response by Airtel. The quantification `122% faster than others 3G networks' places the so called `others' (i.e. competing service providers) in the shadow and implies more than double the speeds compared to any other service provider that the customer can choose. This is not substantiated based on the data supplied by the Advertiser. The methodology used to arrive at a figure of 122% was considered to be unjust to the customers and to other service providers. While quoting a number which is higher than a specific competitor (or the best among the competitors) is justifiable, averaging down the competition can disorient a customer. As for the data sheet provided on Kolkata (also available on Airtel website), once the disproportionately blown up percentages are deleted from the listed data-sheets, one service provider seems to be faring better than others, subsequently the claim of `better services in Kolkata' is tenable under the validity of the provided test-results. The claim, “India’s Best 3G network” was not adequately substantiated as one cannot be “India's best” by giving data sheets for two cities and no other support material is provided towards this end. The CCC concluded that it is the claimant’s responsibility to provide su cient and accurate statistical support without distorting any figures for indisputable claims. The Hoarding and web-site advertisement contravened Chapter I.1 of the ASCI Code. This complaint was UPHELD There was no DISCLAIMER in the advertisements. The advertisements contravened the ASCI Guidelines on Supers. This complaint was UPHELD.

 

COMPANY: SBI Life Insurance Co. Ltd
PRODUCT:

COMPLAINT:

The ad is about how parents can save money when their child grows up. He can become an astronaut, gerontologist etc. The ad is gender biased. It talks only about how a boy can become all of this. The complainant questions, ‘Why can’t they use it for both boy and girl?

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC heard the Radio advertisement and considered the Advertiser’s response. The advertisement was not considered by the CCC to be in contravention of the ASCI Code. The complaint about advertisement being gender biased was NOT UPHELD.

 

COMPANY: Bharti Airtel Ltd
PRODUCT: Airtel

COMPLAINT:

There are platinum 3G advertisements all over Mumbai on hoardings and newspaper and also on the internet. I don't understand what is PLATINUM 3G? What is the proof with Airtel to claim their 3G is platinum 3G? They say it runs on the platinum band? To my knowledge there is nothing called the platinum band. The government is selling the same bands everyone has. I went to their website (www.airtel.in/platinum3g) and they say it is India's best 3G network. What is the proof for this big statement? Who has authorized Airtel's network to be best? On the website they also say that their 3G has 30% more indoor coverage. On reading it in detail I understood that it is 30% more than their own old network. They also say that Airtel has 17% more battery life and 34.5% faster than other networks. On looking at the pdf on the website in detail I understood that this comparison is not fair. They are comparing their 900 MHz network with Reliance and Vodafone's 2100 MHz network. Is this a fair practise?

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the claims made in various advertisements and considered the Advertiser’s response as well as opinion of the Technical expert which was presented at the meeting. Based on the data submitted by the Advertiser it was noted that, Airtel is the only 3G service provider operating on the 900MHz band in Mumbai. In addition, the original 2100MHz band 3G is also available, making this a dual-band 3G service. In this respect, Airtel may have more bandwidth available to serve its customers as of now. It is also known that Mumbai has the biggest 3G customer base in India. However, the service quality of an average customer is a function of number of users, and for the same infrastructure, the service quality is likely to deteriorate with the number of users. So Airtel has to support the claim of better services by better infra-structure and lower customer density per resource. Thus, the Airtel Mumbai network can claim to be the best 3G network in India, provided the exact metric of being `the best' is clearly enunciated. The measurements submitted show that Airtel downloads have comparatively better speeds than others. However, the claim of “34.5% improvement” is misleading as the given numbers are only 25% better than the nearest competitor. It is, in principle, possible for some service provider to have better services, due to technology as well as infra-structure deployment. More specifically, 900MHz 3G services has a better indoor performance, however the quantification of this improvement heavily depends on the operating conditions. Test documents for the claim of 30% more coverage is provided by Airtel at their website (http://www.airtel.in/platinum3G/mumbai.pdf ). However, how these tests result in a quantity 30% for indoors is not adequately substantiated. A user can experience a better battery life by saving the transmission power, and this happens when the density of mobile towers in the area is high or propagation conditions are better. While the underlying deployment scenario in Mumbai is not completely clear, it is plausible (based on the measurements) that Airtel customers see an improved battery performance. However the number 17% is overstated, as the improvement is lower when compared to the next best provider. 900M 3G services have some benefits in indoor environments. However the quality of service experienced by a user depends on other factors like the number of users, the network infrastructure, location, travel speed etc. The provided numbers are not based on extensive studies to adequately support the claims in the advertisements and the comparisons are not done with the next best in the class. The Hoarding advertisements contravened Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD The CCC did not consider the reference to “Platinum 3G” objectionable. This complaint was NOT UPHELD.

 

COMPANY: Nirma Ltd.
PRODUCT: Nirma Advance detergent

COMPLAINT:

Advertisement shows a football player practicing by catching hens. The advertisement shows brutality towards the hens.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the TVC showing a football player practicing by catching hens. The CCC did not consider the advertisement to be in contravention of the ASCI Code. The complaint was NOT UPHELD.

COMPANY: Panasonic India Pvt. Ltd
PRODUCT: Panasonic Life Conditioners

COMPLAINT:

“35% faster cooling”, “99% pure air” and “65% energy savings”

NATURE OF COMPLAINT:

Reference to the 3 claims are mentioned below but in very small letters and are unreadable. 99% pure air means nothing. These claims appears to be misleading.

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response as well as opinion of the Technical expert which was presented at the meeting. Based on the data submitted by the Advertiser, the CCC concluded that the claims, “35% faster cooling”, “65% energy savings”, were substantiated. This complaint was NOT UPHELD. Claim, “99% pure air” was considered to be misleading, not withstanding the super in the advertisement, as it implies 99% Chemical Purity whereas the data submitted by the Advertiser relates to removal of particulate matter. The advertisement contravened Chapter I.4 of the ASCI Code. This complaint was UPHELD.

 

COMPANY: Sanat Products Ltd.
PRODUCT: Uplat

COMPLAINT:

Uplat, a natural product claims to increase platelet count in Dengu, Malaria, ITP, Chemotherapy, liver cirrhosis and Alcoholism. “Platelet Booster” “Immunomodulator”, “Indicated in Thrombocytopenia due to Chemotherapy, Cirrhosis, Alcoholism”

NATURE OF COMPLAINT:

Claim are required to be substantiated. Source to substantiate the claim was not given. The advertising violates ASCI code 1.1

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response as well as opinion of the Technical expert which was presented at the meeting. Based on the data submitted by the Advertiser it was concluded that the product is categorized as a food product however, the advertisement recommends its use for medical conditions i.e. thrombocytopenia and in cases such as chemotherapy, liver cirrhosis, alcoholism. The Advertiser has based the claims of the phyto-constituents on scientific data pertaining to ingredient. The CCC concluded that the claims were not substantiated with clinical evidence pertaining to the product. Also, in absence of any approval being granted for the claims, these therapeutic claims - “Platelet Booster” “Immunomodulator”, “Indicated in Thrombocytopenia due to Chemotherapy, Cirrhosis, Alcoholism”, were misleading for a food product and are in violation of the Clause 2.5 under the Food Safety and Standards (Packaging and labelling) regulations. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: CrackVerbal
PRODUCT:

COMPLAINT:

“BEST GMAT faculty in India”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the Website advertisement and considered the Advertiser’s response. The CCC concluded that the claim, “BEST GMAT faculty in India”, was not substantiated with comparative data versus other institutes. The Website advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Vibes Healthcare Ltd
PRODUCT: Vibes

COMPLAINT:

1) ‘Fast Inch Loss Melt Away Up to 12 inches’ 2) ‘Get permanent solution for your hair loss’ 3) ‘Excellent results with No Side Effects’ 4) ‘No Pain No Scars.’

NATURE OF COMPLAINT:

There is nothing known as fast inch loss that can get inch loss up to 12 inches. The before and after picture of obesity is misleading. There are no permanent solutions for hair fall and words like no pain and no scars are exaggerated terms to mislead the audience.

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad “Fast Inch Loss Melt Away Up to 12 inches”, “Get permanent solution for your hair loss”, “Excellent results with No Side Effects”, “No Pain No Scars”, were not substantiated. The visual showing the images of before and after the treatment were misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: VLCC Healthcare Ltd.
PRODUCT:

COMPLAINT:

“Let Your Slimmer Self out in just 90 Mins”

NATURE OF COMPLAINT:

The complainant questions ‘How can anyone get slimmer in 90 minutes?’ Fat accumulated over years can be shrunk within 90 minutes?”

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. Post reviewing the support data, the CCC concluded that the slimming benefit being claimed is for a program which could have multiple sessions - with one session lasting 90 minutes. There was no clinical evidence provided to support the slimming claim. The claim “Let Your Slimmer Self out in just 90 Mins” and the advertisement was considered to be misleading. The advertisement contravened Chapters I.1 and I.4 of the Code. The complaint was UPHELD.

 

COMPANY: Sarthak Entertainment Pvt. Ltd.
PRODUCT: Sarthak TV

COMPLAINT:

“NO.1 channel”

NATURE OF COMPLAINT:

An advertisement by Sarthak TV claims to be the NO.1 channel by comparing their viewership with our channels in different genres. However being a GEC, they have mentioned the name of OTV in that Ad along with Tarang Music and Tarang. Whereas OTV is the number one news channel of Odisha and Tarang Music is the only dedicated Music channel in Odia. They should not have compared GEC with NEWS and with Music as the Genre is completely different (It is a scenario where apples are being compared with oranges and mango). This ad is quite ambiguous and from the viewers perspective is causing lot of confusion. This ad has serious negative impact on the reputation of OTV and has misled the public and hampered the reputation of the number one 24hour news channel in Odisha. This ad also does serious damage to the only dedicated music channel in Odisha, Tarang Music. This ad is also affecting our stakeholders in both OTV and Tarang Music.

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response, as well as opinion of the Technical expert which was presented at the meeting. The CCC concluded that the claim, “No. 1 Channel”, is misleading as the data period of one week, that may bestow advantage on a particular channel, has been selected as a period of comparison. This claim quoting TAM as a source violated the TAM Guidelines. The subject matter of comparison confers an artificial advantage upon the advertiser so as to suggest that a better bargain is offered than is truly the case. The advertisement contravened Chapters I.4 and IV.1(b) of the Code. The complaint was UPHELD.

 

COMPANY: Stovekraft Private Limited
PRODUCT: Pigeon Kitchen Appliances

COMPLAINT:

Prestige has been running a Sales Promotion by name “Prestige Super Saver Offer” for the last 7 years during the months of December, January and February. The Ads published by Pigeon Appliances featured in Dainik Bhaskar have the same promotion branding ‘super saver offer’ which is misleading and creating confusion to the consumer. This is an unfair marketing and trade practice.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the print advertisements of the Complainant and the Advertiser and considered the Advertiser’s response. The CCC concluded that the claim of, “Super Saver Offer” in the advertisement is a generic phrase which is not in contravention of the ASCI Code. The complaint was NOT UPHELD.

 

COMPANY: Bihar State Milk Cooperative Federation Limited
PRODUCT: Sudha Milk

COMPLAINT:

“No 1 dairy brand in Bihar and Jharkhand”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response for Review. The market research data provided by the Advertiser is not current as it pertains to the year 2012 and also it is a qualitative survey measuring parameters such as product awareness, brand imagery etc. In absence of comparative market share of the product versus other products in the market, the CCC concluded that the claim, “No 1 dairy brand in Bihar and Jharkhand”, was not substantiated and is misleading. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The decision of complaint being Upheld stands on Review.

COMPANY: Telemart Shopping Network Private Limited
PRODUCT: Sandhi Sudha Pain Relief Oil

COMPLAINT:

1. Sudha - Suitable medicine for curing Joint Pain (Arthritis) from its roots. 2. 100% Effective 3. Ayurveda has won over many diseases which have been a challenge on Medical Science. Sandhi Sudha is an old, sureshot and ayurvedic medicine for all joint pains and arthritis. Made from the rare and essential herbs from Himalaya Sandhi Sudha enters till the last layer of the skin and increases the fluid found in the joints, provides strength to the weak tissues which gives energy to the bones of the joint, swelling and pain come to an end. 4. Sandhi Sudha helps to get you rid of all joint related problems, and you can enjoy every moment of your life.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Sudha - Suitable medicine for curing Joint Pain (Arthritis) from its roots”, “100% Effective”, “Ayurveda has won over many diseases which have been a challenge on Medical Science. Sandhi Sudha is an old, sureshot and ayurvedic medicine for all joint pains and arthritis. Made from the rare and essential herbs from Himalaya Sandhi Sudha enters till the last layer of the skin and increases the fluid found in the joints, provides strength to the weak tissues which gives energy to the bones of the joint, swelling and pain come to an end”, “Sandhi Sudha helps to get you rid of all joint related problems, and you can enjoy every moment”, were not substantiated. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Podar World School
PRODUCT: Podar Jumbo Kids

COMPLAINT:

1. Ranked # 1 Pre-School by Education World 2. 88 years of experience 3. British Council International School Award 2014-2017

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claims, “Ranked # 1 Pre-School by Education World”, “88 years of experience”, “British Council International School Award 2014-2017”, were not substantiated with authentic supporting data also the advertisement was misleading by omission of facts such as what the raking was specific to. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Jagannath International Management School
PRODUCT:

COMPLAINT:

1. 100% Placements 2. JIMS Kalkaji "Best Management Institute in Delhi" awarded by Big Brands Research 3. JIMS Kalkaji awarded "Best Industry Interface" by Dewang Mehta 4. Best B-School award to JIMS Kalkaji for "Industry Related Curriculum in International Business 5. JIMS has been bestowed the prestigious Indian Education Award 2013 for Excellence and Innovation in Management Studies

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claims in the Ad, “100% Placements”, “JIMS Kalkaji "Best Management Institute in Delhi" awarded by Big Brands Research”, “JIMS Kalkaji awarded "Best Industry Interface" by Dewang Mehta”, “Best B-School award to JIMS Kalkaji for "Industry Related Curriculum in International Business”, “JIMS has been bestowed the prestigious Indian Education Award 2013 for Excellence and Innovation in Management Studies”, were not substantiated with credible and authentic support data. The credibility and authenticity of the certifying body was not provided by the advertiser. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: B.C.Ghosh Research Centre & Welfare Home
PRODUCT:

COMPLAINT:

1. Freedom for life time from diseases like piles fissure and fistula or any kind of anus related problems without any surgery. 2. World’s First Ayurvedic Cancer Hospital.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the claims, “Freedom for life time from diseases like piles fissure and fistula or any kind of anus related problems without any surgery”, “World’s First Ayurvedic Cancer Hospital”, were not substantiated. Also, specific to the claims implying cure for Piles, the Ad is in Breach of the law as it violated Schedule J of The Drugs and Cosmetic Act, 1940 and Rules, 1945. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

COMPANY: Times Internet Limited
PRODUCT: MagicBricks.com

COMPLAINT:

1. India’s No.1 Property Site 2. Maximum Options 3. Best Advice & Info

NATURE OF COMPLAINT:

India’s No.1 property site seems to be self-made claim which needs to be substantiated with any data. 2. Maximum options and best advice and info claims need to be substantiated. Please substantiate maximum and best compared to who/what and on what basis.

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The data given to support “India’s No.1 Property Site” was of number of “Total visits”. The source of the data was not mentioned in the advertisement. The CCC concluded that the claims in the Ad, “India’s No.1 Property Site”, “Maximum Options”, “Best Advice & Info”, were not substantiated adequately with comprehensive market research findings of key players in the segment and was misleading by omission of qualifiers or descriptor for the claim. The advertisement contravened Chapters I.1. I.3 and I.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Olives Healthcare
PRODUCT:

COMPLAINT:

1. Stem Cell - For Hair Regrowth with PRP Technology Guaranteed Results. 2. Organic Treatment - 5 kg Weight Loss 5 Lipo Session Reduce Arms, Tummy Hips & Thighs in just 1 hour. 3. Breast up lifting, sagging, tightening & Shaping 4. Before & After Baldness visuals are misleading.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claims, “Stem Cell - For Hair Regrowth with PRP Technology Guaranteed Results”, “Organic Treatment - 5 kg Weight Loss 5 Lipo Session Reduce Arms, Tummy Hips & Thighs in just 1 hour”, “Breast up lifting, sagging, tightening & Shaping”, were not substantiated. The visuals of before and after the treatment were misleading. The visual implying baldness prevention (a condition referred in Schedule J of the Drugs and Cosmetics Act) is in Breach of the law as it violated The Drugs & Cosmetics Rule 106. Specific to the claims related to Breast development and visual in the Ad implying bust enhancement, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1, I.4 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Berina Cosmetics Private Limited
PRODUCT: Berina Range of Hair Color Products

COMPLAINT:

1. Thailand's No. 1 brand. 2. The Safest hair color.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advocate’s response on behalf of the Advertiser. The CCC concluded that the claims in the TVC, “Thailand's No. 1 brand” Claim “The Safest hair color”, were not substantiated with comparative data versus other key players in the market and were considered to be misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.

COMPANY: Global Indian International School
PRODUCT:

COMPLAINT:

1. The World's most awarded school. 2. international awards for Excellence

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the claims in the TVC, “The World's most awarded school”, “39 international awards for Excellence”, were not substantiated with authentic data. The TVC contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

COMPANY: SMIC Cardiac Care
PRODUCT:

COMPLAINT:

“Get rid of heart related problems”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC and considered the Advertiser’s response. The CCC concluded that the claim in the TVC, “Get rid of heart related problems”, was not substantiated. Also, the claim implies cure for heart problems, which is in Breach of the law as it violated The Drugs & Magic Remedies Act. The TVC contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

COMPANY: Corporate Training & Development Institute
PRODUCT: CTDI Gurukul for Bankers

COMPLAINT:

“India’s No. 1 Institute for last 17 Years.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “India’s No. 1 Institute for last 17 Years., was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: IEEE Coaching
PRODUCT:

COMPLAINT:

“Job Guarantee Coaching for GENCO/TRANSCO”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Media’s response. The CCC concluded that the claim in the Ad, “Job Guarantee Coaching for GENCO/TRANSCO”, was not substantiated. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Vision Group of Institute
PRODUCT:

COMPLAINT:

“100% placement of PGDM & BBA for past two years”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “100% placement of PGDM & BBA for past two years”, was not substantiated. The Ad contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: NIFA Classes
PRODUCT:

COMPLAINT:

India's No.1 Combined Coaching of JEE MAINS (AIEEE)

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “India's No.1 Combined Coaching of JEE MAINS (AIEEE)”, was not substantiated. The Ad contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Shivaji Business Training Institute
PRODUCT:

COMPLAINT:

100% Placement

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “100% Placement”, was not substantiated. The Ad contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Teeth Care Centre Dental Hospital
PRODUCT:

COMPLAINT:

"No. 1 Dental Hospital in Gujarat."

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “No. 1 Dental Hospital in Gujarat”, was not substantiated with comparative data versus other Hospitals. While the advertiser claims that the advertisement is not issued by them, they have not provided evidence that they have taken any corrective action in this regard with the concerned publication, after being alerted by ASCI. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Skin N Smile
PRODUCT:

COMPLAINT:

"Permanent hair removal."

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “Permanent hair removal”, was misleading as the procedure may result in “reduction” but not permanent “removal”. The advertisement contravened Chapter I.4 of the ASCI Code and. The complaint was UPHELD.

 

COMPANY: Naturopathic Clinic
PRODUCT:

COMPLAINT:

1. Obesity 2. You can lose weight up to 5-15 Kg by Normal diet and with the help of Natural-Treatment. It is safe

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Obesity”, “You can lose weight up to 5-15 Kg by Normal diet and with the help of NaturalTreatment. It is safe”, were not substantiated. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Naik Hospital
PRODUCT:

COMPLAINT:

“Get rid of the unwanted hair permanently through laser.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claim in the Ad, “Get rid of the unwanted hair permanently through laser” , was misleading as the procedure may result in “reduction” but not permanent “removal”. The advertisement contravened the Chapter I.4 of the ASCI Code. The complaint was UPHELD

 

COMPANY: U P Yog Prakritik Chikitsa Sansthan
PRODUCT:

COMPLAINT:

“Permanent Freedom from Joint Pain, Obesity, Asthma, Stomach Disorders, Insomnia and mental diseases.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “Permanent Freedom from Joint Pain, Obesity, Asthma, Stomach Disorders, Insomnia and mental diseases”, was not substantiated. Also, specific to the claim implying cure for Obesity, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: M H Javerian & Sons
PRODUCT: Madhukashtha Churna

COMPLAINT:

MadhuKashta Churna: Sugar Free - Helps to Control the high blood sugar level - Improves Eye Sight

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claims in the Ad, “MadhuKashta Churna: Sugar Free - Helps to Control the high blood sugar level - Improves Eye Sight”, were not substantiated. Also, specific to the claims related to improvement of Eye sight, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Sadbhavna Hospital
PRODUCT:

COMPLAINT:

“Conceive a Child- Sureshot Solution and Treatment.”

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claim in the Ad, “Conceive a Child- Sureshot Solution and Treatment”, was not substantiated. Also, specific to the claim implying treatment for infertility, the Ad is in Breach of the law as it violated The Drugs & Magic Remedies Act. The advertisement contravened Chapters I.1 and III.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Sri Sai Herbal Acupuncture Centre
PRODUCT:

COMPLAINT:

1. Asthma 2. Do not ignore frequent cold, sneezing, falling of nasal catarrh in throat as these can be life taking. 3. Get successfully treated and get relief in the first sitting with China's 5000 year old and modern machines which have been proved most effective and a boon.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Asthma, Do not ignore frequent cold, sneezing, falling of nasal catarrh in throat as these can be life taking”, “Get successfully treated and get relief in the first sitting with China's 5000 year old and modern machines which have been proved most effective and a boon”, were not substantiated. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD

 

COMPANY: Shrinivas Laboratories Private Limited
PRODUCT: Dr Dec Gel

COMPLAINT:

1. You do not need a doctor, you need Dr Dec Gel. Tablet mein bhi uplabhdha 2. Gently Massage with Dr. Dec Gel to get quick and long lasting relief in case of joints pain, knee pain, back pain, sprain and strain in muscles.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “You do not need a doctor, you need Dr Dec Gel, Tablet mein bhi uplabhdha” encourages irresponsible self-medication, claim “Gently Massage with Dr. Dec Gel to get quick and long lasting relief in case of joints pain, knee pain, back pain, sprain and strain in muscles”, were not substantiated. The advertisement contravened Chapter I.1 and III.3 of the ASCI Code. The complaint was UPHELD

 

COMPANY: Naturo-Herbal Clinic
PRODUCT:

COMPLAINT:

1. Obesity - Lose weight upto 10 - 15 kg - Who says an obese cannot become slim? 2. Obesity-Killer, traditional herbal treatment, famous since many years can be consumed once daily 3. 100% Safe Natural remedy eat anything and everything and still look thin.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement. In the absence of comments from the Advertiser, the CCC concluded that the claims in the Ad, “Obesity - Lose weight upto 10 - 15 kg”, “Who says an obese cannot become slim?”, “ObesityKiller, traditional herbal treatment, famous since many years can be consumed once daily”, “100% Safe Natural remedy eat anything and everything and still look thin”, were not substantiated. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD

 

COMPANY: Vodafone Essar Ltd.
PRODUCT: Vodafone Mobile Network

COMPLAINT:

“Fastest 3G network”

NATURE OF COMPLAINT:

The advertisement in question is totally confusing and misleading the public at large and also against the principles of fair competition in the market. It can be seen from the advertisements that Vodafone has made changes in the disclaimer, however the advertisements are still making claims such as ‘fastest 3G network’ etc which are incorrect and without any basis. It is pertinent to mention here that the test methodology used by Vodafone i.e. OOKLA has major lacunas, which are explained in detail by an esteemed institute i.e. IIT, Delhi. Copy of the letter issued by Dr. Brejesh Lall, Associate Professor, Department of Electrical Engineering and NCC Coordinator, IIT Delhi is once again attached herewith for your perusal. Therefore, if Ookla is no basis to truly test user experience of a network, then the claim made by Vodafone as a “fastest 3G network” is not appropriately substantiated. re is no basis on which they can make the claim “fastest 3G network

RECOMMENDATION: UPHELD

The CCC viewed the Ads and considered the Advertiser’s response as well as opinion of the Technical expert presented at the meeting. Wireless Access Networks (like one used by the advertiser) are shared access network. The total throughput depends on technology used (GPRS or Edge or 3G or 4G etc.), the amount of spectrum available and deployed by the service provider and the number of base-stations (assuming proper planning) deployed by the service provider in any area. The throughput available to each user will however depend on number of customers that are using the network at any particular time and what they are using it for. The measurements like the one carried out by OOKLA tool, gives only some instantaneous data on throughput. Measured multiple times, it does give some idea about how the network is currently performing. But using this to say that “we are the fastest 3G network” is misleading. If its user are not doing video-downloads much and a significant percentage start using video-downloads, the throughput will deteriorate considerably. If there are less users now and one is getting great throughput, if more number of users start using it, throughput will deteriorate unless more infrastructure is add.The CCC concluded that the claim, “Fastest 3G network” was not substantiated adequately and was misleading by ambiguity. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Sarthak TV
PRODUCT:

COMPLAINT:

In the ad they are comparing the GRP of their one mega serial with our 5 mega serial. While specifying the company they have used our channel logo (i.e. Tarang logo) which is a gross violation of the IPR ACT and they are not allowed to do that without written permission from us. Kindly start an enquiry and take strict action against them.

NATURE OF COMPLAINT:

 

RECOMMENDATION: NOT UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC did not consider the mention of the complainant’s name and logo in the comparative claim in contravention of the ASCI code. In absence of any objection to the claim being truthful, this complaint was NOT UPHELD.

 

COMPANY: Rocket Capsules
PRODUCT:

COMPLAINT:

The advertisement shows a senior family member (lady) mischievously asks a male family member (junior to her) who has broken a cot thrice in a week which is now being repaired by carpenters. Later, the consumption of the Rocket Capsule is shown by a man as well as a woman. These products are magical, indecent, objectionable and fooling the members of public. Such sinful advertisements must be stopped immediately before a major damage to the society. The content of Advertisement is very vulgar. Ad of rocket capsule for strenth for doing sex for both man and woman. It noticed that this sex capsule add looking so irritating and shame during watching with family. It must be stopped showing in tv channel. The said brand appears for sex power enhancement. The message sent appears vulgar and should be deleted immediately

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the TVC. The CCC concluded that the claims shown in the TVC and the pack visual implies that the product is meant for enhancement of sexual pleasure, which is in Breach of the law as it violates The Drugs & Magic Remedies Act. The TVC also contravened Chapter III.4 of the ASCI Code. The complaint was UPHELD.

COMPANY: Cool Curves Clinic
PRODUCT:

COMPLAINT:

1) FDA approved unique technology with highest customer satisfaction. 2) The Patented Technology by Zeltiq USA. 3) First time in Karnataka.

NATURE OF COMPLAINT:

The complainant questions ‘What is their FDA approved technology?’, ‘What proof do they have to claim to have highest customer satisfaction?’, ‘Can they produce the patenting copy of Zeltiq US?’ and ‘What do they mean by first time in Karnataka?’ Medical procedures are universal procedures that come in pre-approved ways.

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement and considered the Advertiser’s response. The CCC concluded that the claims in the Ad, “FDA approved unique technology with highest customer satisfaction”, “The Patented Technology by Zeltiq USA”, “First time in Karnataka”, were not substantiated with supporting evidence. The advertisement contravened Chapter I.1 of the ASCI Code. The complaint was UPHELD.

 

COMPANY: Sarthak TV
PRODUCT:

COMPLAINT:

Ad compares the viewership of various odia channels and claiming them number one. However being a GEC channel they have mentioned the name of OTV in that Ad. Whereas OTV is the number one news channel of Odisha. They should not have compared GEC with NEWS as the Genre is absolutely different. This ad has serious impact on the reputation of OTV and has misled the public and hampered the reputation of a news channel. Request to verify the facts, initiate action and stop the advertiser from publishing such false and misleading ads in future.

NATURE OF COMPLAINT:

 

RECOMMENDATION: UPHELD

The CCC viewed the print advertisement, considered the Advertiser’s response as well opinion of the Technical expert presented at the meeting. The CCC concluded that while the claim, “No. 1 Channel” is substantiated for week 1 to 14. The data period shown is only of one week and not minimum of eight weeks as required by the TAM guidelines. This super quoting TAM source violated the TAM Guidelines. The advertisement contravened Chapter I.3 of the Code. The complaint was UPHELD.

 
 

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