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Advertising with a Conscience
NATIONAL ADVERTISING MONITORING SERVICE (NAMS)
 

In a bid to further strengthen the process of constraining/reducing misleading advertisements which harm the interests of consumers, the Advertising Standards Council of India (ASCI), announced a path-breaking NAMS initiative to keep continuous track of advertisements nationally. As per the arrangement, AdEx India, a division of Broadcast Audience Research Council (BARC), with support from ASCI trained personnel, checks on a continuous basis all newly released TV and Newspaper print advertisements, specifically for violation ASCI’s advertisement code related to unsubstantiated, misleading or false claims in the advertisement.

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All Newspapers and all TV Channels across the country in all languages are monitored for violation of the ASCI Code

Advertisements seen as potentially violating Chapter 1 of ASCI Code are then forwarded to ASCI on a weekly basis

ASCI takes suo motu cognizance of Ads potentially violating Chapter 1

DID YOU KNOW?