• ABOUT ASCI
  • COMPLAINTS
  • CONSUMER
  • INDUSTRY
  • ASCI UPDATES
  • CONTACT US
Advertising with a Conscience

Select Month :

 
CCC Recommendations
 

COMPANY:"Asian Paints Ltd"
PRODUCT:"Royale Atmos"

COMPLAINT:

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainants and forwarded the details of the complaints, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that it has been established by several studies that Indoors can be 5 times (or more) more polluted than outdoors. Royale Atmos acts against the Indoor Pollutants Formaldehyde, Environmental Tobacco Smoke – Nicotine and several volatile organic compounds to effectively reduces these indoor pollutants to improve indoor air quality in test / real home conditions. Royale Atmos is Tested and Certified as per the best international standard for formaldehyde abatement. Formaldehyde abatement by Royale Atmos was 85% in 24 hours under standard test conditions. Activated carbon, also called activated charcoal, is a form of carbon processed to have small, low-volume pores that increase the surface area available for adsorption or reactions. A specific grade of activated carbon and proprietary bamboo charcoal is an ingredient used in Royale Atmos. Activated carbon is a key element for adsorption of gases from the air into the paint film. This decreases the levels of these pollutants in the air.As claim support data, the advertiser provided a PPT showing scientific notes on Indoor Air Quality, JC Industry Standard of the People’s Republic of China on Purificatory Performance of Coatings with Air Purification, AIIMS Research, GRIHA Study, ICMR Study, and NEERI Research.The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVCs and considered the Advertiser’s response as well as the opinion of Technical expert presented at the meeting. The CCC observed that the advertiser stated that the product has been tested to a standard for formaldehyde abatement JC/T 1074/2008 Class 1 which is a Chinese standard. The Chinese standard submitted did not reveal its methodology. Nor is the standard openly available. Nor does it give the test methodology. Advertiser submitted several reports that acknowledge the presence of pollutants in indoor air, but these reports have not tested the product so they have no value in assessing the performance claims. Advertiser also submitted a video demonstration file named ""Standard Test Method” that demonstrates a test conducted in their own labs. The results showed a reduction from 0.39 ppm to 0.18 ppm of formaldehyde in the presence of the paint panels.The advertiser also referred to US Patent US 20140343189A1 of M/S Sherwin Williams Company, USA. A paint composition and method was disclosed which included using a paint to control certain odors in interior rooms. In the patent, no measurement of pollution or smell abatement was cited. The advertiser also cited a competitive example, which also suffers from lack of measured data and measured efficacy. The reduction from 1000 ppm to 313 ppm after 24 hours for a 1 cubic meter room with one square meter of paint does not indicate if that final level is safe.There are no scientific reports in the published literature to show that activated carbon can work as described when used in a paint format. There is no realistic data in a typical room. The data provided shows that only once the product removes pollution after painting. However the data does not specify whether the product covers all aspects of pollution as the major contributor to pollution is particulate matter. The longitivity of the action of the product was not substantiated.Based on this data, the CCC concluded that the claims, “….. But the air inside your home can be 5 times more polluted than the outside”, “Aapke ghar ke under ki hawa bahar ki hawa ke mukable paanch guna zyada pradushit hoti hai”, “Isiliye Royale Atmos iski activated carbon technology reduces harmful pollutants from the air making it cleaner than before”, “…… Introducing new paint which purifies air with activated carbon technology Royale Atmos. This paint removes tough pollutants of air”, were inadequately substantiated, and are misleading by exaggeration. The TVCs contravened Chapters I.1 and I.4 of the ASCI Code. The complaints were UPHELD." "

COMPANY:"Unit Trust of India"
PRODUCT:"UTI Mastershare Unit Scheme"

COMPLAINT:

“"Uti most flopped scheme at its own time during 1980. The investors returned their share at below price supose purchased price 10 it was sold 8 per share even 2 per share.The small investors like me lost their hard earnings in uti mastershare. The company cleverly purchased shares from market making fool to small I.investors Today company itself claiming 10lakh invested amount today is 7.3 crore. Please ask uti to clarify the facts.A misleading advertising by uti page 9 Hindustan Hindi 5th October 2017 Delhi edition"

NATURE OF COMPLAINT:

Recommendation: NOT UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that UTI Mastershare Unit Scheme was launched in October 1986. It is considered as the first equity scheme of the mutual fund industry as different from the schemes prevalent during those times which were primarily hybrid in nature (mix of debt and equity) and not NAV based (administrative pricing). UTI Master Share Unit scheme was a close ended scheme with a tenure of 7 years, later rolled over to additional ten years and then made an open ended scheme during September 2003.As claim support data, the advertiser provided UTI Mastershare_Returns calculations_from the launch date of the scheme- October 15, 1986 till August 31, 2017, Various Mastershare coverages, and UTI Mastershare Ads of 2014 and 2015.The claim support data provided by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The CCC observed that the data provided by the advertiser contains various dividends, rights, and bonus re-invested over the said period, which worked out to Rs. 7.3 crore. Based on this data, the CCC concluded that the claim (in Hindi) as translated in English, “10 lakh invested amount today is 7.3 crore”, was substantiated. The complaint was NOT UPHELD.""

COMPANY:BFIT Group of Institutions
PRODUCT:

COMPLAINT:

"1. Ranks No-1 multi disciplinary college in India 2. Best emplacement college in India."

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that the claim of “Ranks No.1 multi disciplinary college in India”, is based on the certificate issued by Katalyst Research certificate, and the claim of “Best emplacement college in India”, is based on the certificate issued by Praxis Media. As claim support data, the advertiser provided a copy of these certificate/awards.As this response was inadequate, ASCI requested the advertiser to provide details of the survey methodology for the rankings claimed in the advertisement. In response to this ASCI request, the Advocate on behalf of the advertiser questioned ASCI’s authority and argued as to under what section of which act ASCI has been empowered to regulate and supervise the advertisement issued by various organization. The Advocate further stated that his client is an Educational Institution and the same does not fall within the definition of Services, Goods under Consumer Protection Act. Moreover once an award is given to any recipient, it is not the duty of recipient to check the survey done by such person who is giving the award.The CCC viewed the print advertisement and considered the Advertiser’s and the Advocate’s response. Regarding the Advocate’s comment on ASCI’s jurisdiction, the CCC referred to the judgement by the Hon’ble Supreme Court titled “Common Cause (A Regd Society) v Union of India and Ors”, which affirmed and recognised the self-regulatory mechanism put in place by self regulatory bodies as an effective pre-emptive step to statutory provisions in the sphere of media regulation for TV and Radio programmes in India. The grievance redressal platform provided by self-regulatory bodies, therefore, function as the first step for aggrieved consumers against content in the media which might not be in line with the existing laws. The CCC also advised that the advertiser should take cognizance of the MoU the Department of Consumer Affairs has entered into with ASCI to deal with misleading advertisements.The CCC noted that the Advertiser did not provide the details of the process as to how the selection was done i.e. survey methodology, details of survey data, criteria used for evaluation, questionnaires used, names of other similar colleges that were part of the survey and the outcome of the survey. The credibility and authenticity of the certifying bodies was not provided by the advertiser. The CCC concluded that the claims, “Ranks No-1 multi disciplinary college in India”, and “Best emplacement college in India”, were inadequately substantiated with supporting data. The claims are misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"Sri Chaitanya Educational Institution"
PRODUCT:Sri Chaitanya IIT Academy

COMPLAINT:

"“Asia's Largest Educational Institution.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they availed and submitted their written response. The advertiser had stated in their response that the said advertisement was not released by their Institution. The caption/logo was given by them to Dainik, publisher on specific request. The claim objected to is justified taking into account their network/number of schools, colleges and coaching centers, functioning under the brand/banner name of Sri Chaitanya at various locations /towns and cities in the Country. Advertiser’s response provided a summary table giving details of nature of Institution, Count of campuses, and the student’s strength. Based on their past high registrations for all types of regular exams / entrance tests / talent tests/ other contests with better results, ranks and achievements, the advertiser’s institute has been projecting as Asia's Largest educational instruction.As claim support data, the advertiser provided lists of Schools and colleges with students count, and a CD containing qualified rankers data from 2011 to 2017 for 7 years for both medical and engineering streams.Upon carefully viewing the print advertisement, examining the complaint and the response with the supporting data given by the advertiser, the CCC observed that the advertiser provides only information about their own institute but they did not provide verifiable comparative data to substantiate that the advertiser’s institute was the Asia's Largest Institute, nor did they provide any independent audit or verification certificate for the specific claim made. The CCC concluded that the claim, “Asia's Largest Educational Institution”, was inadequately substantiated and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY:"Cosmetic Surgery & Laser Centre"
PRODUCT:

COMPLAINT:

"“Best cosmetic surgery & laser specialist in UP - Award Winner”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail. Further on the advertiser’s request, they were provided with an opportunity to discuss their submission via telecon. Subsequently, the advertiser submitted their written response.The advertiser had stated in their response that the award claimed in the advertisement was given by Merit Awards and Market Research in June 2017. As claim support data, the advertiser provided photographs of the Award certificate, Trophy, and the award function.Upon carefully viewing the print advertisement, examining the complaint and the response with the supporting data given by the advertiser, the CCC observed that the Advertiser did not provide the details of the process as to how the selection was done i.e. survey methodology, details of survey data, criteria used for evaluation, questionnaires used, names of other similar professionals that were part of the survey and the outcome of the survey. The credibility and authenticity of the certifying body was not provided by the advertiser. The CCC concluded that the claim, “Best cosmetic surgery & laser specialist in UP - Award Winner”, was inadequately substantiated with supporting data, and is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"Apollo Hospitals Enterprise Ltd"
PRODUCT:

COMPLAINT:

“"1. Don't replace, regrow.2. First time in India, Apollo Hospitals brings to you Regenerative Cell Therapy3. You may not require joint replacement after all.4. Restores mobility"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that Chondron ® Autologous chondrocytes implantation (ACI) is a globally recognised and an approved cell based delivery technology which is effective in treating cartilage defects in the knee. The regenerated cartilage and careful rehabilitation assures successful restoration of the original strength of the condyle in the knee through its unique cell based therapy technology. This revolutionary technology can regrow the cartilage and give a new life as a treatment option where partial/ total replacement is redundant. Regrow treatment is a natural and biological permanent therapy which eliminates pain completely giving full liberty to get back to active life providing full range of motion without any restrictions.As this response was inadequate, ASCI requested the advertiser to provide evidence in support of their response for the claim of “First time in India, Apollo Hospitals brings to you Regenerative Cell Therapy”.In response to ASCI’s request, the advertiser responded stating that the regenerative cell therapies: Chondron & Ossron are proprietary and patented technologies belonging to RMS REGROW. RMS Regrow is the first and the only company to receive approval from the Ministry of Health and Family Welfare, Drugs Controller General of India, New Delhi for Market Authorization in Form 46 and product sale license in Form 28 for cell therapy based regenerative medical product.As claim support data, the advertiser provided 33rd Apex Committee Minutes of Meeting, Form 46 for Autologous Adult Live Cultured Chondrocytes (CHONDRON®), Form 46 for Autologous Adult Live Cultured Osteoblasts (OSSRON™), and Form 28 for Autologous Adult Live Cultured Chondrocytes (CHONDRON®) and Autologous Adult Live Cultured Osteoblasts (OSSRON™).The claim support data provided by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. As per the data submitted, the sponsor has been given approval only for Post Marketing Surveillance (PMS) of 50 patients and it implies that the regulator is not yet fully convinced about the safety andefficacy of the product and therefore requires more data to be submitted. In that situation, the CCC expressed concern regarding the claims being made in the advertisement. The CCC observed that calling this a revolutionary method, when it is still in PMS phase of evaluation, is wrong. Claiming that this therapy will provide long lasting relief with restored mobility without any qualifications of such claims is also incorrect in absence of appropriate data through peer reviewed publications. To claim that it has no side effects is also incorrect because any cell therapy can have adverse effects which may be less or more common but almost never nil. Asking consumers to choose regenerative cell therapy over other options without any qualifications of what the stage of joint disease / etiology may also be misleading because such therapies are provided for very specific situations and disease conditions.Based on this data, the CCC concluded that the claims, “Don't replace, regrow”, “First time in India, Apollo Hospitals brings to you Regenerative Cell Therapy”, “You may not require joint replacement after all”, and “Restores mobility”, are not adequately substantiated and are misleading by ambiguity and omission of this treatment is part of the PMS project only. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"Cchamundaa Teleservices"
PRODUCT:Reactive Filter

COMPLAINT:

“"1. It helps to reduce reactive power.2. It increases the life of appliances & equipment’s.3. Start saving money in electric bill."”

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

""The ASCI had approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response.The advertiser had stated in their response that their product controls reactive power units KVARH (Reactive Units) shows in bill. To nullify the effect of inductive load, installation of Reactive Filter can be used which reduces the drawl of reactive power, and improves power factor also so it reduces the PF panelty as well as OR Reactive Units charges 10 paisa/unit. Advertiser provided a copy of the client bill before/after the installation of the product.The advertiser further submitted that in pair of bills there is Active Unit and Reactive units shown in the Electricity bill. Before installation of Reactive Filter product there is a more Reactive unit (13703) consumed and therefore there is a Reactive charge of 1370.30 But after installation of the product Reactive unit (2739) is controlled so that reactive charge is 273.90. Power Factor Improvement/Correction Technology is used which gives less ampere to appliances so overheating is reduced and the appliances life increases. Advertiser’s response provided three links to understand the benefit of power factor improvement or reduce reactive power units.The claim support data provided by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The CCC observed that the data submitted by the advertiser are two pairs of commercial bills across different periods as proof of lower reactive units and therefore less expenses. The reactive filter uses capacitors and in general reactive power compensation will lead to less heating.The CCC concluded that the claims, “It helps to reduce reactive power”, “It increases the life of appliances & equipment’s”, and “Start saving money in electric bill”, were substantiated. The complaint was NOT UPHELD.""

 

COMPANY:"Sarthak Educational Trust -ABS Academy"
PRODUCT:

COMPLAINT:

““Scholarship up to 100%”."

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but replied requesting for an extension of 30 days to submit their response. The advertiser was granted an extension of nine days to the standard lead time of seven days to submit their reply in response to their request for this extension.The advertiser had stated in their response that all their courses are affiliated, recognized and approved by required government agencies/institution - MBA courses are approved by AICTE and affiliated to Maulna Abdul Kalam Azad University, 3 Years Diploma Engineering courses are approved by AICTE and affiliated to West Bengal State Technical Council, BBA and BCA are affiliated by MAKAU.As this response was not relevant for the claim under reference, ASCI requested the advertiser to provide evidence, with details of scholarships disbursed by their institutes. Advertiser did not provide this information in time for the meeting.Upon carefully viewing the print advertisement, examining the complaint, and the response given by the advertiser, the CCC observed that the advertiser has made only assertions regarding the various courses offered by them. In the absence of claim support data, the CCC concluded that the claim, “Scholarship Up to 100%”, was not substantiated with supporting evidence of 100% scholarships availed by any of their students, provision made by the institute to grant such scholarship. The CCC also noted that the word “upto” was used in much smaller font as compared to the rest of the words in the claim and hence the advertisement was misleading by ambiguity and implication. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY:"ALS Satellite Education Private Limited"
PRODUCT:

COMPLAINT:

“India's Largest IAS Coaching Network”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “India's Largest IAS Coaching Network”, was not substantiated with any market survey data or with any verifiable comparative data of the advertiser’s institute and other similar institutes, or through a third party validation. The claim was misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Bharat Group Of Institutions - Prince Institute Of Innovative Technology"
PRODUCT:

COMPLAINT:

""1. No.1 polytechnic college.2. 100% placement assistance""

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response.Claim – “No.1 polytechnic college” - Advertiser had stated in their response that their institute has the largest number of students admitted in Polytechnic. The result in Polytechnic is excellent in comparison to other institutions in the area. Advertiser’s institute has highly qualified & experienced faculty, well-equipped labs/workshops, well-stocked library which is the main attraction for the aspiring candidates to take admission in their Institute. Advertiser provided print outs from the Google wherein their institute’s name appears under the heading: No. 1 Polytechnic, Top Polytechnic, and Best Polytechnic College in Greater Noida.The CCC observed that the advertiser’s response has only assertions about their institute but no substantiation or verifiable data has been provided by the advertiser. The reference to Google search results was not considered acceptable as such search results are possible with keywords / paid ad words. The CCC concluded that the claim, “No.1 polytechnic college”, was not substantiated with any verifiable comparative data of the advertiser’s institute and othersimilar institutes, or any third party validation to prove this claim. The claim is misleading by exaggeration.Claim – “100% placement assistance” - Advertiser had stated in their response that they provide 100% placement assistance to their students through on-campus and offcampus recruitment drives. Advertiser in their response gave names of some of the companies who have recruited their students.The CCC concluded that while the advertiser may be offering placement assistance to students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication.The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY:"EuroKids International Private Ltd"
PRODUCT:Euro Kids Pre-Schools

COMPLAINT:

““Asia's Most Trusted Brand Asia 2016”.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they availed via telecon, and submitted their written response. The advertiser had stated in their response that the claim made is on the basis of the award received by their institute from IBC InfoMedia Pvt Ltd in 2016.As claim support data, the advertiser provided a copy of this award/certificate, and survey data with questionnaires used in the survey, from IBC InfoMedia. This in itself is not a substantiation of the methodology or rigour of the study. As there are a very large number of categories and sub-categories in the survey, there will always be many that can lay claim to being the ‘most trusted brand’ in a sub-category and hence eager to use this claim in their advertising.Upon carefully viewing the print advertisement, examining the complaint and the response with the supporting data given by the advertiser, the CCC observed that the advertiser’s institute secured the highest number of votes amongst the voted top 3 brands in the pre-school category. However, the advertiser did not provide the details of the process as to how the selection was done i.e. survey methodology, details of survey data, names of all other similar institutes in Asia being compared against and criteria used for evaluation. The CCC concluded that the claim, “Asia's Most Trusted Brand Asia 2016”, was inadequately substantiated and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY:"Lovely Professional University"
PRODUCT:

COMPLAINT:

““Highest placements record in India.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but replied requesting for further 15 days to submit their written response. The advertiser was granted an extension of six days to the standard lead time of seven days to submit their reply in response to their request for extension. The CCC noted that no response was received from the advertiser prior to the extended due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of specific comments from the advertiser, the CCC concluded that the claim, “Highest placements record in India”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or any third party validation to prove this claim. The claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Prestige Institute Of Management And Research"
PRODUCT:

COMPLAINT:

““100% placement assistance””

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. Also, they were provided with an opportunity to discuss their submission via telecon. The advertiser had stated in their response that their institute is providing help and assistance to the students in endeavouring for a job placement via a combination of career counseling and skills assessment, along with guidance on writing a resume, drafting a cover letter and filling out a job application.The CCC noted that the advertiser opted for Informal Resolution of the complaint however did not submit the necessary undertaking for withdrawal of the objected claim. Therefore the complaint was taken forward for CCC deliberations.The CCC viewed the print advertisement and considered the advertiser’s response. The CCC concluded that while the advertiser may be providing placement assistance to their students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY:"SRM University"
PRODUCT:

COMPLAINT:

“No.1”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint.The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that their institute has been awarded No.1 Ranked Private/Deemed University in India by The Higher Education Review Magazine in its survey conducted in 2016, and ranked as No.1 University in the survey conducted by the Times of India ranking of Indian Universities – Education Times- GfK Mode Study in 2009.As claim support data, the advertiser provided a copy of the survey data by The Higher Education Review Magazine and Education Times. The CCC viewed the print advertisement, examined the complaint and the response with the supporting data given by the advertiser. The CCC observed that as per the ranking data provided by the advertiser, the advertiser’s institute ranks No.1 in the list of “Top 25 private/deemed universities in India” in “private category”. Based on this data, the CCC concluded that the claim of “No.1” false and is misleading by ambiguity and omission to mention that it is No.1 “private” university of India. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY:"Invertis Group Of Institute"
PRODUCT:Invertis University

COMPLAINT:

““100% placement for deserving candidate””

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. Also, they were provided with an opportunity to discuss their submission via telecon. The advertiser had stated in their response that only those candidates who fulfil the following criteria are eligible to take part in placement activities: His/her attendance should be more than 75%, should have scored above 60% in all the semesters, should have opted for placement services, should have attended placement enhancement classes with more than 80% attendance, and finally should have fulfilled the criteria laid down by the recruiting companies regarding marks and specialization (if any).The CCC observed that the advertiser’s response has only assertions about their institute and the placements offered by them but no substantiation or verifiable data has been provided by the advertiser.Upon carefully viewing the print advertisement, examining the complaint and the response given by the advertiser, the CCC concluded that the claim, “100% placement for deserving candidate”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Maharishi Markandeshwar Education Trust"
PRODUCT:

COMPLAINT:

“"1. Best Private University in Haryana 2017 by NIRF. 2. Best University of the year North 2017 by ASSOCHAM.""

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response.Claim, “Best Private University in Haryana 2017 by NIRF” – Advertiser had stated in their response that their institute was one of the two private universities in the Haryana which had been placed in the rank band of 101-150. As claim support data, the advertiser provided a copy of the NIRF ranking data. The advertiser had not given any evidence to substantiate their claim of being “Best Private University”. It was further seen that there was no information to suggest that the NIRF gives rankings for private categories of Universities in the country. Upon carefully viewing the print advertisement, examining the complaint and the response with the supporting data given by the advertiser, the CCC concluded that the claim, “Best Private University in Haryana 2017 by NIRF”, was inadequately substantiated and is misleading by ambiguity. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD. “Best University of the year North 2017 by ASSOCHAM” – Advertiser had stated in their response that the claim was made on the basis of the National Education Excellance Awards 2017 presented to the advertiser’s institute by Assocham India in February 2017, for being the Best University of the year – North. As claim support data, the Advertiser provided a copy of this award. The CCC concluded that the claim, “Best University of the year North 2017 by ASSOCHAM”, was substantiated. This complaint was NOT UPHELD."

 

COMPANY:"Reliance Latur Pattern Shree Tripura Junior Science College"
PRODUCT:

COMPLAINT:

“No.1 Institute.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser replied requesting for a telecon with ASCI prior to submitting their written response. On the advertiser’s request, they were provided with an opportunity to discuss their submission via telecon, which they did not avail.Upon carefully viewing the print advertisement, examining the complaint, and in the absence of specific comments from the advertiser, the CCC concluded that the claim, “No.1 Institute”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or any third party validation to prove this claim. The claim is misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Himalayan Institute Hospital Trust"
PRODUCT:Swami Rama Himalayan University

COMPLAINT:

““100% placement assistance with leading hotel chains”."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that they do not claim to provide placement guarantee. 100% assistance is provided to the students pursuing Bachelor of Vocation (B.Voc) programme by training them to be job-ready and assisting them in this regard.Upon carefully viewing the print advertisement, examining the complaint and the response given by the advertiser, the CCC concluded that while the advertiser may be providing placement assistance to their students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Aryabhatta Group Of College"
PRODUCT:"Arybhatta Engineering College"

COMPLAINT:

““No.1 Engineering College””

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that the claim made is based on the facts that their institute is getting almost 200% more admissions in all categories from their competitors. Their results are best compared to other institutions as they have more Professor, Asso, Professor and faculties than their competitors. Number of placement drive conducted and placements provided by the advertiser are far greater than any other colleges in the region. Advertiser’s institute is far ahead in all infrastructure than their competitors.Upon viewing the print advertisement, examining the complaint and the response given by the advertiser, the CCC observed that the advertiser’s response has only assertions about their institute, but did not provide any supporting data. The CCC concluded that the claim, “No.1 Engineering College”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or any third party validation to prove this claim. The claim is misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY: "Six Sigma Institute of Technology and Science"
PRODUCT:

COMPLAINT:

““We received the best polytechnic Institute award for 100 percent placement””

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that the award was given to their institute for their placements in 2014 wherein they have near about 100% placement of their students in maximum branches for year 2014. As claim support data, the advertiser provided placement data of students for 2011-2014.Upon carefully viewing the TVC, examining the complaint and the response given by the advertiser, the CCC observed that the advertiser has not achieved 100% placement as claimed. The CCC concluded that the claim, “We received the best polytechnic Institute award for 100% placement”, was false and misleading by exaggeration.The TVC contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY: "Videocon Industries Ltd"
PRODUCT:Videocon D2H

COMPLAINT:

““The fastest and best method to learn English.””

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

"The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that Smart English is about learning spoken English at home through audio and visual medium of television. The videos help learn the correct pronunciation of words, usage of grammar and improve fluency of spoken English. Learning at one’s own convenience through the audio and visual medium of television is faster than going to a formal school. It is cheaper as it involves no cost or time on commutation, no extra books, fees, etc.The CCC viewed the TVC and considered the advertiser’s response. In the absence of any contradictory data of other competitors with similar language training service, or any competitor’s challenge, the CCC concluded that the claim, “English seekne ka fastest aur best tarika Videocon D2H ka smart English service”, was not objectionable. The complaint was NOT UPHELD."

 

COMPANY: "Vivekanandha Educational Institutions for Women"
PRODUCT:Vivekanandha Collge of Engineering for Women

COMPLAINT:

“"1. Tamil Nadu State’s 1st rank in 516 colleges for the year 2016. 2. 100% placement"”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that in the college wise performance list based on semester wise overall pass percentage of April 2016 exam results, the advertiser’s institute listed the first place with 98.95% among the 516 Engineering Colleges across the state. As claim support data, the advertiser provided academic performance of affiliated colleges April/May 2016 examinations. The CCC observed that the advertiser provided only percentage of pass data of students. The CCC did not consider this data relevant to claim No. 1 ranking since several other institutes could have much large student base while having lower percentage passing number but effectively, more students passing out from the institute.Advertiser further stated that since its inception, their institute tends to provide 100% placement opportunities for all the job seekers every year. As per the students' consent, there were three hundred and seventy four qualified and willing candidates consented for the placement process. The placement cell put forth the efforts in the domain of employability for transforming all qualified willing candidates to professionals. So they constantly achieved productive result in the progression. In the academic year 2016-2017, the institute attained 100% placement. The CCC noted that the advertiser’s response has only assertions about their placement cell but did not provide any supporting data.Upon carefully viewing the TVC, examining the complaint and the response with the supporting data given by the advertiser, the CCC concluded that the claim, “Tamil Nadu State’s 1st rank in 516 colleges for the year 2016”, was inadequately substantiated and the claim was misleading by ambiguity.Claim, “100% Placements” was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration.The TVC contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"ASET College of fire and Safety Engineering"
PRODUCT:

COMPLAINT:

“100% job assistance in India & abroad”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that all their candidates have been placed 100% as per the reports available with them.Upon carefully viewing the print advertisement, examining the complaint and the response from the advertiser, the CCC concluded that while the advertiser may be providing job assistance to their students, the use of 100% numerical is not relevant for “job assistance in India & abroad” claim. The use of “100%” as a descriptor in the claim is misleading by implication. Claim of “100% jobs” (as mentioned in the advertiser’s response) was also not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY: "Badala Commerce Classes"
PRODUCT:

COMPLAINT:

“No.1 institute in Commerce Education.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that in Common Proficiency Test- June 2017 they gave 9 students scoring 180 Marks, which makes them the one and only institute in Udaipur. However, the Advertiser did not provide any supporting data for the claim made.Upon carefully viewing the print advertisements, examining the complaint and the response given by the advertiser, the CCC concluded that the claim, “No.1 institute in commerce education”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or through a third party validation. The claim was misleading by exaggeration. The advertisements contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY: "Dashmesh Education Charitable Trust"
PRODUCT:"S G T University"

COMPLAINT:

“Scholarships Up to 100%.”

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that their institute is having policy to award 100% scholarship in the form of tuition fee concession to the meritorious students, on the basis of marks secured in the qualifying examination. Advertiser provided slabs for awarding scholarships. As this response was inadequate, ASCI requested the advertiser to provide evidence with details of scholarships disbursed by their institution. Advertiser did not provide this additional information in time for the meeting.Upon carefully viewing the print advertisement, examining the complaint and in the absence of claim support data, the CCC concluded that the claim, “Scholarship Up to 100%”, was not substantiated with supporting evidence of 100% scholarships availed by any of their students, provision made by the institute to grant such scholarship and the advertisement was misleading by ambiguity and omission of information regarding the amount of scholarship and the total number of scholarships being offered and the criteria used for the same. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY: "Ama Odish Acharitable Trust"
PRODUCT:PRODUCT:

Sambad School Of Media & Culture

“Unbeatable track record of 100% placement.”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response post the due date. The advertiser had stated in their response that their institute offers job to the pass out students only and that the campus selection is only for the deserving candidates.As this response was inadequate, ASCI requested the advertiser to provide exhaustive response to substantiate the claim made. Advertiser did not provide this additional information in time for the meeting.Upon carefully viewing the print advertisement, examining the complaint and the response given by the advertiser, the CCC concluded that the claim, “Unbeatable track record of 100% placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The CCC noted that the advertiser’s apology that the advertisement copy issued by them had errors.The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Sri Palamuru Academy"
PRODUCT:

COMPLAINT:

"1. State No.1 faculty. 2. Job guarantee batches. Claim misleading by implication"

NATURE OF COMPLAINT:

Recommendation: UPHELD

The ASCI approached the concerned Media (Eenadu) for their assistance in providing the contact details of the advertiser, or to forward the grievances of the complainant to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claim, “State No.1 faculty”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or through a third party validation. The claim was misleading by exaggeration. Claim, “Job guarantee batches”, was not substantiated with verifiable supporting data, and is misleading by exaggeration and implication that the advertiser’s institute provides job guarantee to students. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY:"AKS University"
PRODUCT:

COMPLAINT:

“100% placement assistance.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that their institute provides full assistance to their students in all placement related activities to get them placed in various reputed industries. They also provide full support to the job seeking students and prepare them for entrepreneurship programs.Upon carefully viewing the print advertisement, examining the complaint and the response given by the advertiser, the CCC noted that while the advertiser may be providing full assistance to their students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Amazon (Private) Industrial Training Institute (I.T.I)"
PRODUCT:"Amazon Institute Of Hotel Tourism & Management"

COMPLAINT:

““100% Job Placement””

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response post the due date. The advertiser had stated in their response that the claim made in the advertisement was a printing mistake by their advertising agency.Upon carefully viewing the print advertisement, examining the complaint and in the absence of claim support data, the CCC concluded that the claim, “100% Job Placement”, was not substantiated and the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"Asian School of Business Management"
PRODUCT:

COMPLAINT:

"“The Best B-School.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser has stated in their response that the claim made was on the basis of the award received by the advertiser’s institute from Deccan Herald.As claim support data, the advertiser provided a copy of the award certificate, and a copy of the letter from Deccan Herald indicating that the advertiser’s institute had been conferred with Best B-School Award.Upon carefully viewing the print advertisement, examining the complaint, and the response with the supporting data given by the advertiser, the CCC observed that the advertiser had received the award in August 2008 for being the Best B School for East India. Also, the award certificate claimed as “Best B-School (East)”.The CCC concluded that the claim, “The Best B-School”, is false since it is not valid in the year 2017 and is misleading by omission of the mention of the year of the award and that it was only limited to being the Best B School in the East.The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Apparel Training and Design Centre"
PRODUCT:

COMPLAINT:

"Apparel Training and Design Centre"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. Advertiser had stated in their response that the their institute is India's largest vocational training provider for the apparel sector with directly run 200 Centres and has a Component Implementing Agency for Integrated Skill Development Scheme of Ministry of Textiles. They operate a Hub and spokes model for training and placement of candidates in different textile-apparel clusters. There is no other vocational institute with such geographical coverage having trained over 2 lakh candidates under ISDS project of Ministry of Textiles, Govt. of India from 2010-11 to 2016-17.The CCC observed that the advertiser’s response has only assertions about their institute and the training offered by them but no substantiation has been provided by the advertiser.Upon carefully viewing the print advertisement, examining the complaint, and the response given by the advertiser, and in the absence of claim support data, the CCC concluded that the claim, “India's largest vocational training provider for the apparel sector”, was inadequately substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or any third party validation to prove this claim. The claim is misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"International Academy of Computer Graphics"
PRODUCT:

COMPLAINT:

“Assured job placement.”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser submitted their written response. The advertiser had stated in their response that the free skill training programme advertised is a partnered program (Course) with Andhra Pradesh State Kapu Welfare and Development Corporation Limited, to train a student under a specific skill with Job or Placement assurance.As claim support data, the advertiser provided agreement copy of the program with the Government, and list of students who were placed in the previous batches.As this response was inadequate, the advertiser was requested for details of the number of batches and the batch size of the students that were placed by their institute. In response to this ASCI request for additional information, the advertiser sought for a personal hearing, but did not avail the opportunity offered to them via telecon or personal discussion.Upon carefully viewing the print advertisement, examining the complaint, and the response given by the advertiser, the CCC concluded that the claim, “Assured job placement”, was inadequately substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, batch size of the students, enrolment forms and appointment letters received by the students. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Jeevandeep Institute of Management and Technology"
PRODUCT:"Jeevandeep Group of Education Institution"

COMPLAINT:

"“100% Placement Assistance.”

NATURE OF COMPLAINT:

1. Claims 1 and 2 need to be substantiated by independent studies and research data. 2. How do those having difficulty in walking start running? Is there any independent report which can prove it? 3. How effective it is in joint pain? Whether it is certified by any independent agency? 4. Is this product a Tablet, ointment or in any other form? As it is not shown, this is an omission in the advertisement. Please explain.According to us, the advertisement contravenes Chapter 1.1 and 1.4 of ASCI code.Action to be taken: We propose that the advertisement should be immediately withdrawn

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that placement assistance is a form of help provide to job seekers from all walks of life by a variety of different sources. “100%” represent that all the dimension has been covered which is required for students to get placed in any corporate sector.The CCC viewed the advertisement and considered the advertiser’s response. The CCC concluded that while the advertiser may be offering placement assistance to students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY: "Mickey Mehta 360 Degree Wellness Temple"
PRODUCT:"360 Degree GYM"

COMPLAINT:

"“Fittest in 55 minutes.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint.Advertiser did not provide details of the fitness programme/procedure for remaining fit. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “Fittest in 55 minutes”, was not substantiated with supporting data and is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"Dr.S.K. Jains Burlington Clinic Pvt. Ltd - Burlington Hospital"
PRODUCT:

COMPLAINT:

""1. India's No.1 sexologist. 2. The only sexologist who was honoured with bharat gaurav and swasth bharat ratna award. 3. There are 111 question related to sex and solution is only burlington clinic.""

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaintThe CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “India's No.1 sexologist”, was not substantiated with any verifiable data of the advertiser being India’s No. 1. The claim was misleading by exaggeration. Claim, “The only sexologist who was honoured with bharat gaurav and swasth bharat ratna award”, was not substantiated with details of the awards as well as authenticity of the awarding organizations, and is misleading by exaggeration. Claim, “There are 111 question related to sex and solution is only burlington clinic”, was not substantiated and is misleading by exaggeration and implication that other sex clinics do not provide solution for sex problems. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Rai Technology University"
PRODUCT:<

COMPLAINT:

"“100% job opportunities immediately after completion of course”."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that the advertiser’s institute has not published the said advertisement, and they are initiating strict action against the publisher of the advertisement.Advertiser did not provide proof of the action taken by them in this regard.Upon carefully viewing the print advertisement, examining the complaint, and in the absence of specific response from the advertiser, the CCC concluded that the claim, “100% job opportunities immediately after completion of course”, is false and misleading by exaggeration and implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

COMPANY: "Remo International College Of Aviation"
PRODUCT:

COMPLAINT:

"“100% placement record”."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% placement record”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. The claim is misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "S.S Foundation & Social Welfare Trust"
PRODUCT:

COMPLAINT:

"“100% placement”."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. The claim is misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Scope College of Engineering"
PRODUCT:

COMPLAINT:

"“100% placement assistance”."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that their institute offers guidance and counseling to the admitted students for preparing the employability skills, which are required to compete for seeking job opportunities. They try to provide 100% placement assistance to their students to make them employable on the basis of the demands of industry and other companies which offer job vacancies.The CCC viewed the advertisement and considered the advertiser’s response. The CCC concluded that while the advertiser may be offering placement assistance to students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Shreevidya Infotechnologies"
PRODUCT:

COMPLAINT:

"“100% job oriented”."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that while the courses being offered by the advertiser may be job oriented, the use of 100% numerical is not relevant for “job oriented” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

COMPANY:"CK Birla Hospitals Rukmani Birla Hospital"
PRODUCT:

COMPLAINT:

""1. Get rid of your Male Breasts but implies Overall Weight Reduction. 2. From 40 Inches to 30 Inches get your dream figure.(Visuals in the ad appears to be misleading)(Claims are Regarding Reduction of Male Breasts but implies Overall Weight Reduction)""

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that the advertisement focuses on fat reduction and is directly expressing inch loss that will help a patient achieve his/her dream figure. Therefore, overall body fat reduction is the category under which Gynecomastia is done through a minimal invasive surgery.As this response was inadequate without the claim support data, ASCI requested the advertiser to provide technical rationale or published literature for the claims made. Advertiser further responded stating that Vaser liposuction is a superior sculpting procedure that can significantly eradicate fat, unify the underlying muscle and improves muscle proportion. It is a revolutionary process that can target a specific segment of fat, eliminate it successfully from the body and redefine the shape of the body.As claim support data, the advertiser provided various articles/journal references on Vaser procedure. The claim support data provided by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting.The CCC observed that the advertisement only mentions about getting rid of male breasts to look fitter and smarter. However, shows a male with a paunch gaining a lean body following the procedure. Therefore, the implied message is that if a patient were to opt for the Gynaecomastia procedure, they would attain a lean and thin body. The literature provided about VASER procedure for fat reduction does substantiate that VASER can help reduce fat and sculpt bodies. However, the visual in the advertisement seeks to mislead that the Gynaecomastia procedure alone will lead to a overall lean and fit body. The claims, “Get rid of your Male Breasts”, and “From 40 Inches to 30 Inches get your dream figure”, highlight surgery for male breasts but the visual shows a full body of a man implying overall weight reduction. The CCC concluded that these claims and efficacy being depicted via the visual are misleading by exaggeration and implication. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"MSR India Limited"
PRODUCT:Dr Copper Seamless Copper Bottle

COMPLAINT:

"“Think Before you Drink Plastic is Hazardous to Health”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that several central and state Governments and research institutions have banned the use of plastic, due to it being hazardous to entire nature and public. The claim made is only a precaution step to protect the people from plastic, which are affected to the human health. Advertiser provided some of the notices issued by Central and state Governments to the concerned departments to avoid usage of plastic drinking water bottles, and Harmful Effects of Drinking Water in Plastic Bottles. Upon carefully viewing the print advertisement, examining the complaint and the response given by the advertiser, the CCC noted that the data provided by the advertiser is in the context of “Plastic Waste Management” and not relevant for the claim regarding safety as packaging material for water. Certain food grade plastic is permitted as packaging material. The CCC concluded the claim, “Plastic is Hazardous to Health”, read in conjunction with the visual showing a `plastic water bottle’ is false and misleading by ambiguity and implication. It is likely to mislead consumers to believe, without any justifiable basis, that the Advertiser’s product – copper bottle, is superior to water packaged in plastic bottles in terms of safety, thereby denigrating the entire category of plastic bottle used for packaging water. The advertisement contravened Chapters I.1, I.4 and IV.1 (d) and (e) of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Ssld Varshney Group of Institutions / Ssld Varshney Engineering College"
PRODUCT:

COMPLAINT:

“100% placement assistance assured”.

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that while the advertiser may be providing placement assistance to their students, the use of 100% numerical is not relevant for “placement assistance assured” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Starex University"
PRODUCT:

COMPLAINT:

"“100% placement assistance”."

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that while the advertiser may be providing placement assistance to their students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Tajinder Bhatia’s Achieve Max"
PRODUCT:

COMPLAINT:

““100% selection guarantee course””

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, and submitted their written response. The advertiser had stated in their response that “100% Selection Guarantee Course” is the name of their Flagship Course. Their institute provides training to students till the selection of their jobs. The advertiser further sought for an Informal Resolution (IR) of the complaint by agreeing to follow the ASCI Guidelines on Advertising of Educational Institutions and Programs, however, they did not fulfil the pre-requisites by confirming compliance as they did not agree to delete the said claim from their advertisements. Therefore, the complaint was processed for CCC deliberations.Upon carefully viewing the print advertisement, examining the complaint, and the response given by the advertiser, the CCC observed that the advertiser’s response has only assertions about the course offered by them. The CCC concluded that the claim, “100% selection guarantee course”, was not substantiated with verifiable supporting data and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"Technobrains Education Pvt Ltd / Tally Brains"
PRODUCT:

COMPLAINT:

"1. 100% job guarantee courses. 2. 100% placement offered. 3. 100% job guarantee."

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claims, “100% job guarantee courses”, “100% placement offered”, and “100% job guarantee”, were not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claims are misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Freedom India Marketing Company"
PRODUCT:"Freedom Atta Chakki"

COMPLAINT:

“India's No.1”“Upto 40% Power Saving”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim (in Gujarati) as translated in English, “India's No.1”, was not substantiated with any verifiable comparative data of the advertiser’s product and other similar competitive products, or through a third party validation. Claim, “Upto 40% Power Saving”, was not substantiated with comparative technical data/test reports. The claims are misleading by exaggeration. The advertisement contravened the Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Rediscover Clinic"
PRODUCT:

COMPLAINT:

“"“Guaranteed Reduce 7 kgs”(Visuals in the ad appears to be misleading)"”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. Advertiser did not provide details of the treatment procedure for weight reduction, nor any weight loss data based on rigorous trial on statistically significant number of patients. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim (in Gujarati) as translated in English, “Guaranteed Reduce 7 kgs”, was not substantiated with supporting clinical evidence, and with treatment efficacy data, and is misleading by exaggeration. The visual in the advertisement implies a significant weight loss around tummy would be feasible, which is also grossly misleading. The advertisement contravened Chapters I.1and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Vindhya Institute Of Technology / Vits College Satna"
PRODUCT:

COMPLAINT:

““No.1 Management College in Vindhya area”.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that there are only three other management colleges in Vindhya region and the combined enrolment number of these three colleges is less than the total number of students enrolled with the advertiser’s institute. Advertiser’s institute is the best choice for admission in MBA management course. In past years, the institute produced University toppers regularly and no other college in the district had this type of academic success.Advertiser also referred to a research study conducted by a research agency in Satna district, wherein the results showed that the advertiser’s institute was considered the best and most prestigious institution.As this response was inadequate without the claim support data, ASCI requested the advertiser for a copy of the research study referred to in their response. Advertiser did not provide this data in time for the CCC meeting.Upon carefully viewing the print advertisement, examining the complaint and the response given by the advertiser, the CCC observed that the advertiser’s response has only assertions about their institute and number of enrollments being higher can not be the basis to claim No. 1 position. The CCC concluded that the claim, “No.1 Management College in Educational field”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or through a third party validation. The claim was misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY: "Vivekanandha Educational Institutions For Women"
PRODUCT:

COMPLAINT:

“"1. Asia's largest women education institution. 2. 100% students placed in 2016-2017"”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that the Anna University website published college wise performance list based on semester-wise overall pass percentage of April 2016 exam results, in which the advertiser’s institute listed the first place with 98.95% (Overall percentage) among the 516 Engineering Colleges across the state. As claim support data, the advertiser provided academic performance of affiliated colleges April/May 2016 examinations. The CCC observed that this information provided by the advertiser pertained to percentage of pass data of students. The CCC did not consider this data relevant for the claims under consideration.Advertiser further stated that their institute provides 100% placement opportunities for all the women job seekers every year. As per the students consent, there were three hundred and seventy four qualified and willing candidates consented for the placement process. The placement cell puts forth the efforts in the domain of employability for transforming all qualified willing candidates to professionals. In the academic year 2016-2017, the institution attained 100% placement.As this data was inadequate, ASCI requested the advertiser to provide authentic data in support of the claims. Advertiser did not provide this information in time for the CCC meeting. The CCC observed that this advertiser’s response has only made assertions about their placements but did not provide any supporting data for this claim.Upon carefully viewing the print advertisement, examining the complaint and the response with the supporting data given by the advertiser, the CCC concluded that the claim, “Asia's largest women education institution”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes in or through a third party validation. The claim was misleading by exaggeration.Claim, “100% students placed in 2016-2017”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration.The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"Doctors Aesthetics Centre"
PRODUCT:

COMPLAINT:

“"“World's #1 non-invasive fat removal treatment” “Eliminate fat with CoolSculpting”"”

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that Cool Sculpting is a patented device which is US FDA cleared and CE marked Class Ila of ZELTIQ Aesthetics, Inc., an Allergan Affiliate, USA. The advertisement was designed and given to the advertiser by Allergan India Private Limited. Hence the claims substantiation data can only be provided by Allergan India.ASCI requested the advertiser to procure the necessary support data from Allergan India. However, no response was received from the advertiser / Allergan India in time for the CCC meeting.Upon carefully viewing the print advertisement, examining the complaint and the response given by the advertiser, the CCC observed that the advertiser / Allergan India did not any claim substantiation.The CCC concluded that the claim, “Eliminate fat with CoolSculpting - World's #1 non-invasive fat removal treatment”, was not substantiated with any verifiable comparative data of the Cool Sculpting treatment and other Fat removal techniques, or any third party validation to prove this claim. Claim, “Eliminate fat with Cool Sculpting”, was not substantiated with supporting clinical evidence and with treatment efficacy data. The claims are misleading by exaggeration. The visual in the advertisement implies a significant fat loss which is also grossly misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY: "Lifezen Health Care Pvt Ltd."
PRODUCT:"Eye Spa"

COMPLAINT:

““Trusted formula and recommended by eye-specialists”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but replied requesting for an extension to submit their written response. The advertiser was granted an extension of six days to the standard lead time of seven days to submit their reply in response to their request for extension. The advertiser had stated in their response that they do have recommendation from Eye Specialist for preferring the said product. However, the advertiser did not provide this evidence in support of their response, but agreed to delete the said claim from their future advertisements. In view of this assurance from the advertiser, ASCI offered them the option of resolving this matter via Informal Resolution (IR) of complaint. However, the advertiser did not submit the necessary undertaking. Therefore the complaint was taken forward for CCC deliberations.Upon carefully viewing the print advertisement, examining the complaint and the response given by the advertiser, the CCC concluded that the claim, “Trusted formula and recommended by eye-specialists”, was not substantiated with supporting evidence and is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY: "GEM Hospital and Research Centre"
PRODUCT:

COMPLAINT:

““First hospital in the world to introduce robotic lapro surgery, 3D lapro surgery & 4K lapro surgery together””

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that DaVinci Robotic technology is a technique where a surgery can be performed using the Robot available in many centers across the globe. The availability of 3D is limited among hospitals and 4K technology in laparoscopy being the latest and is manufactured only by Olympus Systems, the advertiser has claimed that they are the first centre in the world to launch all three equipments together.Upon carefully viewing the print advertisement, examining the complaint and the response given by the advertiser, the CCC observed that the advertiser did not provide any evidence to prove that they were the first in the world to bring any of the claimed technologies to India. The CCC concluded that the claim, “First hospital in the world to introduce robotic lapro surgery, 3D lapro surgery & 4K lapro surgery together”, appears to be a deductive claim and was not substantiated with any verifiable supporting evidence and is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"F2 Fun & Fitness (India) Pvt. Ltd"
PRODUCT:Gold’s Gym India

COMPLAINT:

"“No.1 gym chain in the world.”"

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The advertiser had stated in their response that the claim is made on the basis of the number of full service co-ed outlets that Gold's Gym operates throughout the world which is higher than any other gym chain operating multi-nationally. As this response was considered inadequate, ASCI requested the advertiser to provide authentic evidence in support of their response. To this request, the advertiser sought a personal hearing to explain their submissions, but did not avail the opportunity offered to them via telecon or personal discussion. The CCC viewed the print advertisement and considered the advertiser’s response and noted that the advertiser makes only assertions regarding their claim. CCC referred to an earlier complaint (1609-C.1132) received against an advertisement of `Anytime Fitness Gym’ claiming to be the “World’s Largest Gym Chain”, which was substantiated based on third party report. In the absence of any data from the advertiser proving this evidence to be incorrect, the CCC concluded that the claim, “No.1 gym chain in the world”, was false, and was not substantiated with any verifiable comparative data of the advertiser’s Gym and other competitor Gyms , or any third party validation to prove this claim. The claim is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"Floras Cosmetics"
PRODUCT:(Floras Tan Clear Scrub)

COMPLAINT:

"“Removes dark circles.”"

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but replied requesting for an extension of week’s time to submit their response. The advertiser was granted an extension of five days to the standard lead time of seven days to submit their reply in response to their request for extension. Advertiser did not submit their response by the extended due date.Upon carefully viewing the TVC and examining the complaint, the CCC observed that Flora Tan Clear is only a wash off scrub product . It is unlikely that it would be effective in removal of dark circles as claimed in the TVC. In the absence of claim support data, the CCC concluded that the claim, “Removes dark circles”, was not substantiated with product efficacy data, and is misleading by exaggeration. The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"American Institute Of English Language Pvt Ltd"
PRODUCT:

COMPLAINT:

““India's largest institute of spoken English”.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “India's largest institute of spoken English”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or through a third party validation. The claim was misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Aptech Ltd"
PRODUCT:"Aptech Computer Education"

COMPLAINT:

““100% placement assistance”.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that while the advertiser may be offering placement assistance to students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Aryan Academy"
PRODUCT:

COMPLAINT:

"“No.1 since 15 years”."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “No.1 since 15 years”, was not substantiated with any verifiable comparative data over the last 15 years of the advertiser’s institute and other similar institutes, or through a third party validation. The claim was misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Bollineni Medskills Paramedical Institution"
PRODUCT:

COMPLAINT:

"Bollineni Medskills Paramedical Institution"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that while the advertiser may be offering placement assistance to students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Jan Pragati Education Society/ Columbia Group Of Institutions"
PRODUCT:

COMPLAINT:

"“100% placement assistance”."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that while the advertiser may be offering placement assistance to students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"East West College"
PRODUCT:

COMPLAINT:

"“Assured placement in MNC's”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “Assured placement in MNC's”, was not substantiated with verifiable supporting data and is misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Karnataka State Electronics Development Corporation Limited/ KEONICS Computer Centre"
PRODUCT:"(Arybhatta Engineering College)"

COMPLAINT:

““100% placement assurance””

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% placement assurance”, was not substantiated with supporting data, and is misleading by implication and exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"LT Meenatai Jadhav ITI"
PRODUCT:

COMPLAINT:

"“100% job guarantee through campus selection”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% job guarantee through campus selection”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Narayana Educational Society/ Narayana College Of Nursing"
PRODUCT:

COMPLAINT:

""1. 100% placement. 2. Best Nursing College in Andhra Pradesh.""

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objections raised in the complaint.The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The CCC viewed the print advertisement and considered the advertiser’s response. The CCC concluded that -Claim, “100% Placement” – In response to this claim, the advertiser had stated in their response that they have their own Parent Hospital with more than 1800 beds with all broad and super specialties ICU and CCU (200 beds), so they are able to provide placements to the nursing students in their own parent hospital with good salary. Advertiser did not provide any supporting data for this claim made. The claim, “100% Placement” was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration.Claim, “Best Nursing College in Andhra Pradesh” - In response to this claim, the advertiser had stated that their institute was awarded as the Best Nursing College in Andhra Pradesh by Worldwide Achievers. As claim support data, the advertiser provided a copy of the award certificate.The CCC observed that the advertiser had received the India Education Excellence Award 2014 for being the Best Nursing College in Andhra Pradesh. The advertisement did not mention that the award was of 2014.The CCC concluded that the claim, “Best Nursing College in Andhra Pradesh”, was misleading by omission to mention the year of the award received. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"National Institute Of Computer Education Pvt Ltd - Nice Career Plus"
PRODUCT:

COMPLAINT:

"“100% job oriented course”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that while the courses being offered by the advertiser may be job oriented, the use of 100% numerical is not relevant for “job oriented course” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Rubics Rostrum Coaching Institute Pvt. Ltd."
PRODUCT:

COMPLAINT:

““No.1 coaching for IIT-JEE/PMT”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “No.1 coaching for IIT-JEE/PMT”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or through a third party validation. The claim was misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Sri Tulsi Ram Group Of ITI College/ Sri Tulsiram ITI"
PRODUCT:

COMPLAINT:

"“100% job placement”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% job placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"K.S. First Seeds International School"
PRODUCT:

COMPLAINT:

"“India's largest & Bangalore's No.1”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “India's largest & Bangalore's No.1”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or through a third party validation. The claim was misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Akshara Academy"
PRODUCT:" (Jetking Computer Education)"

COMPLAINT:

"“SGT job guarantee batch.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Jagati Publications P. Ltd) for their assistance in providing the contact details of the advertiser, or to forward the complaint to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claim, “SGT job guarantee batch”, was not substantiated with any verifiable supporting data and is misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "ALLEN Career Institute"
PRODUCT:"New Tressemme Botanique shampoo"

COMPLAINT:

"“Always No.1.”"

NATURE OF COMPLAINT:

<

Recommendation: UPHELD

""The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “Always No.1”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or through a third party validation. Also, the claim is misleading by exaggeration and by ambiguity and omission of the reference to the particular criteria for which they are No.1.The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY: "Bharat Institute of Elevators"
PRODUCT:

COMPLAINT:

"“100% Job Assured Opportunities in India and abroad.”"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% Job Assured Opportunities in India and abroad”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Career Plus"
PRODUCT:

COMPLAINT:

"“No.1 Institute in East India.”"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “No.1 institute in East India”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or through a third party validation. The claim was misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Chandravansi Group of Institutions"
PRODUCT:

"Wood Coat"

COMPLAINT:

““100% placement assistance.””

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that the claim is based on the basis that their institute provides assistance to all the students for their placement.Upon carefully viewing the print advertisement, examining the complaint and the response given by the advertiser,the CCC concluded that while the advertiser may be offering placement assistance to students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY: "Cipai Govinda Reddy School Of Nursing"
PRODUCT:"Streax hair serum"

COMPLAINT:

"“100% job assurance.”"

NATURE OF COMPLAINT:

Recommendation: NOT UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% job assurance”, was not substantiated with supporting data, and is misleading by implication and exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Dashmesh Academy"
PRODUCT:"Paragon Irrigation"

COMPLAINT:

"“The most trusted brand careers & coaching since 1996.”"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “The most trusted brand careers & coaching since 1996”, was not substantiated with any market survey data, or any verifiable comparative data of the advertiser’s institute and other similar institutes, or through a third party validation. The claim was misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Freedom Institute of Industrial Training Centre (FIITC)"
PRODUCT:

COMPLAINT:

"“100% Job Guarantee”"

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail but submitted their written response. Advertiser had stated in their response that their institute provides 100% placement to the trainees if they are eligible to fulfill the requirement of particular organization.Upon carefully viewing the print advertisement, examining the complaint, and the response given by the advertiser, the CCC concluded that the claim, “100% Job Guarantee”, was misleading by omission of the reference to the particular criteria to be fulfilled by the trainees. Neither did the advertiser substantiate the claim for their trainees who were eligible according to the criteria laid down with authentic supporting data such as detailed list of trainees, their contact details for verification, enrolment forms and appointment letters received by the trainees, nor any independent audit or verification certificate. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY: "Smt Shakuntla Educational & Welfare Society"
PRODUCT:"Galgotias School of Law"

COMPLAINT:

"1. 100% placement record. 2. 100% placements of registered students."

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claims, “100% placement record”, and “100% placements of registered students”, were not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claims are misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Smt Shakuntla Educational & Welfare Society -"
PRODUCT:"Galgotias School Of Medical & Allied Science"

COMPLAINT:

"“100% placements to M. Pharma students”"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% placements to M. Pharma students”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "i5 Coaching Centre"
PRODUCT:

COMPLAINT:

"“No.1 coaching centre in district.”"

NATURE OF COMPLAINT:

Recommendation: NOT UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “No.1 coaching centre in district”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or through a third party validation. The claim was misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "IIT-ian's Pace Education Pvt Ltd"
PRODUCT:PACE IIT & Medical

COMPLAINT:

""1. 100% scholarship to top 100 students. 2. Scholarships Worth 20 Crores.""

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claims, “100% scholarship to top 100 students”, and “Scholarships Worth 20 Crores”, were not substantiated with supporting evidence of 100% scholarships availed by any of their students, provision made by the institute to grant such scholarships and was misleading by ambiguity and omission of information regarding the amount of scholarship and the total number of scholarships being offered and the criteria used for the same.The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY: "Jeet Conceptual Class JCC"
PRODUCT:

COMPLAINT:

"“100% selection assurance.”"

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% selection assurance”, was not substantiated with verifiable supporting data and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Kasturi College of Education"
PRODUCT:

COMPLAINT:

““Placement Assured.””

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “Placement Assured”, was not substantiated with verifiable supporting data and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Manorama Pvt Industrial Training Institute"
PRODUCT:

COMPLAINT:

““100% placement”.”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Netaji Subhas Institute of Technology"
PRODUCT:

COMPLAINT:

““100% placement assistance”.”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that while the advertiser may be providing placement assistance to their students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "NIMS University"
PRODUCT:

COMPLAINT:

““1st ranked# University from 2013 to 2017”.”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “1st ranked# University from 2013 to 2017”, was not substantiated with any verifiable comparative data of the advertiser’s institute from year 2013 to 2017 and other similar institutes and a copy of the ranking as claimed in the advertisement and the methodology for the ranking. The claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Sky Way Career Hub"
PRODUCT:

COMPLAINT:

““100% Job Assistance”.”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that while the advertiser may be providing job assistance to their students, the use of 100% numerical is not relevant for “job assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "SBS Biotech Unit II Ayurvedic Division"
PRODUCT:"SBS Biotech Unit II Ayurvedic Division"

COMPLAINT:

““India’s Most Trusted Brand””

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The advertiser did not provide a copy of the particular award/certificate as claimed in the advertisement. The CCC concluded that the claim, “India’s Most Trusted Brand”, was not substantiated with details of the award, methodology used in the selection and other brands to which this was compared against as well as references of the award such as the year, source and category for the award received. The advertisement is misleading by exaggeration and omission of a disclaimer to qualify this claim. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: ""Bhagyesh Health & Beauty Care P Ltd""
PRODUCT:"Height Grow Range of Products"

COMPLAINT:

“"Height Grow-Helpful for natural development."”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Stature Of Person Item No. 47- DMR Schedule""

 

COMPANY: "Laborate Pharma India Ltd/"
PRODUCT:Labolia Big Beauty

COMPLAINT:

“1. Maintain beautiful & toned up breasts. 2. Increase breast volume and fullness, increase breast size naturally, firm and lift sagging breast. 3. The (Labolia Big Beauty) Visual in the advertisement and Product Packaging When Read In conjunction With the claims Objected To Implies that the Product is meant For Breast Enhancement.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Form And Structure Of The Female Bust.Item No. 21- DMR Schedule""

 

COMPANY: ""Maruthua Pharma/Maruthua Panchajee raka Gudom""
PRODUCT:

COMPLAINT:

"1. Enhance beauty and give shape to girls body. 2. The Visual in the advertisement and 1. Enhance beauty and give shape to girls body. 2. The Visual in the advertisement and Product Packaging When Read In conjunction With the claims Objected To Implies That The Product Is Meant For Breast Enhancement"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Form And Structure Of The Female Bust.Item No. 21- DMR Schedule""

 

COMPANY: "Srigiri Ayurvedic Hospital"
PRODUCT:"Positive Slimming"

COMPLAINT:

""Hearing Loss? Tinitus? Ringing or Buzzing Ear? Meniere’s Disease? Nerve weakness? Puss from ear?Hearing loss after accident? Not hearing even after using hearing aid?Regain natural hearing through our unique ayurvedic treatment without hearing aid or operation.Please substantiate claims 1 and 2 with independent studies and research data.How can deafness be cured without any operation and machine?How can hearing loss, Tinitus, Ringing or Buzzing Ear, Meniere’s Disease, Nerve weakness, Puss from ear, Hearing loss after accident, Not hearing even after using hearing aid be treated without surgery or hearing aid?""

NATURE OF COMPLAINT:

Recommendation: UPHELD

""Deafness (Item No. 8- DMR Act)""

 

COMPANY: "Mauli Hospital"
PRODUCT:

COMPLAINT:

“Permanent treatment of diseases like Piles, Fistula and Fissure without operation.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Piles And Fistulae Item No. 42- Schedule J""

 

COMPANY: "Innovative Cure Heal & Beauty Clinic"
PRODUCT:

COMPLAINT:

""Increase height upto 2-5 cm.Reduce obesity upto 7kg. ""

NATURE OF COMPLAINT:

Recommendation: UPHELD

""Stature of Person Item No. 47- DMR Schedule Obesity Item no-38 Schedule & Item No. 39- Schedule J""

 

COMPANY: "Sri Ram Hospital"
PRODUCT:

COMPLAINT:

""Through obesity surgery get riddance from diabetes, heart problems/ blood pressure, hypo-thyroid and joints pain.The before and after visuals in the ad appear to be misleading.""

NATURE OF COMPLAINT:

Recommendation: UPHELD

""ObesityItem no-38 Schedule & Item No. 39- Schedule J Diabetes Item no-9 DMR Schedule & Item no-14 Schedule J Blood Pressure Item no-27 DMR Schedule & Item no-25 Schedule J Heart Diseases Item no-26 DMR Schedule""

 

COMPANY: "Hair Life India"
PRODUCT:"(Hamdard Wellness)"

COMPLAINT:

“"Original hair will return.The before and after visuals in the ad appear to be misleading & implies cure from baldness."”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Growth of New Hair Item No. 10 - Schedule J""

 

COMPANY: "Innovative Cure"
PRODUCT:<

COMPLAINT:

“"Complete freedom from baldness.The before and after visuals in the ad appear to be misleading & implies cure from baldness."”

NATURE OF COMPLAINT:

Recommendation: UPHELD

""Baldness Item No. 5 - Schedule J""

 

COMPANY: "Rudra Laser Homotherapy Clinic"
PRODUCT:

COMPLAINT:

"Claims to treat Diabetes, Blood Pressure, Paralysis, Asthma, Arterial Diseases, Allergy, Heart Blockages, HIV & many more successfully."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Diabetes Item no-9 DMR Schedule & Item no-14 Schedule J Blood Pressure Item no-27 DMR Schedule & Item no-25 Schedule J Paralysis Item no-39 DMR Schedule & Item no-40 Schedule J Asthma Item no-07 Schedule J Heart Diseases Item no-26 DMR Act HIV - Item no-01 Schedule J" "

 

COMPANY: "Ramkrishna Care Hospital"
PRODUCT:

COMPLAINT:

""1. Provide successful treatment to lack of masculinity. 2. Freedom from Kidney & bladder Stones using Laser treatment""

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Infertility Impotence Item no-45 DMR Schedule Kidney & bladder Stones Item no-22 DMR Schedule Item No. 50- Schedule J""

 

COMPANY: "Rana Hospital"
PRODUCT:

COMPLAINT:

“It has provided successful treatment to fistula patient.”.

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Piles And Fistulae Item No. 42- Schedule J""

 

COMPANY: "Aproov Hi-Tech"
PRODUCT:

COMPLAINT:

“Get freedom from obesity”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Obesity Item no-38 DMR Schedule & Item No. 39- Schedule J""

 

COMPANY: Piles Treatment Centre"
PRODUCT:

COMPLAINT:

"Permanent treatment of piles and fistula through Seton and injection."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Piles And Fistulae Item No. 42- Schedule J""

 

COMPANY: "Kismat Foundation (Dr. Ajay Kr. Singh)"
PRODUCT:

COMPLAINT:

""Treatment through mind power therapy without medicines for – Infertility, Blood pressure, Blood Sugar.""

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Infertility Impotence Item no-45 DMR Schedule Blood Pressure Item no-27 DMR Schedule" "

 

COMPANY: "Lajwanti Hospital & Nursing Home"
PRODUCT:

COMPLAINT:

""1. Get riddance from Obesity and its related diseases. 2. High Blood pressure 3. Visuals in the ad appears to be misleading." "

NATURE OF COMPLAINT:

Recommendation: UPHELD

""Obesity Item no-38 DMR Schedule & Item No. 39- Schedule J High Blood Pressure Item no-27 DMR Schedule & Item No. 25- Schedule J" "

 

COMPANY: "Alliance Healing Centre"
PRODUCT:

COMPLAINT:

"Only one in India who cures deafness by touch therapy. Sure-shot treatment for diabetes patients."

NATURE OF COMPLAINT:

Recommendation: UPHELD

""Deafness Item no-8 DMR Schedule & Item No. 13- Schedule J Diabetes Item no-9 DMR Schedule & Item no-14 Schedule J""

 

COMPANY: "R S Hospital"
PRODUCT:

COMPLAINT:

"Provide permanent solution for piles, fissure and fistula and through latest easy treatment method without surgery."

NATURE OF COMPLAINT:

Recommendation: UPHELD

""Piles And Fistulae Item No. 42- Schedule J"

 

COMPANY: "Slim N Slender"
PRODUCT:

COMPLAINT:

"Remove obesity without exercise, medicine and operation. No need for exercise, medicine and even no need for operation. Visuals in the ad appears to be misleading." "

NATURE OF COMPLAINT:

Recommendation: UPHELD

""Obesity Item no-38 DMR Act Item No. 39- Schedule J""

 

COMPANY: "LG Electronics India Pvt. Ltd."
PRODUCT:LG Linear Inverter Compressor

COMPLAINT:

""LG linear inverter compressor. Ad tries to promote that the vegetables remain more fresh as a result of ""linear"" inverter compressor. It says that the freshness is good because of ""linear"" compressor which is not technically correct/proven. Linear compressors are primarily energy efficient only. This ad is misguiding people" "

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the YouTube advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim regarding fruits and vegetables staying fresh for one week in LG refrigerator due to “Inverter Linear” feature versus kept in refrigerator with non-linear inverter was not substantiated. The claim was also misleading by ambiguity as the results were based on Internal tests and not real life condition which is subject to variability due to frequent opening and closing of the refrigerator and/or electricity fluctuations. The YouTube advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Dainik Bhaskar"
PRODUCT:"(Divya Bhaskar)"

COMPLAINT:

""I enclose herewith 3 Ads of Divya Bhaskar which say win 15 crores rupees in prizes. One Ad shows a young lady who says I can still win one kg gold jewellery. Another Ad shows a young lady who says I can still win a scooter. Third Ad shows a young man who says I can still win a motorcycle. A coupon No.48 is published on the same day(11/09/2017). My objections are as follows: 1) The coupons published everyday are numbered from 1to 60 serially and readers of Divya Bhaskar who want to take part in the lottery for gift required to cut the coupon everyday and paste on the printed coupon from against the daily No. on the coupon. For the gift the readers are required to complete the form with all coupons. Divya Bhaskar prints one or two extra coupons, in case the reader has missed one or two numbered coupons, they can use these extra coupons in their place to complete the form. 2) Now when coupon no. 48 is published on 11/09/2017 these three Ads where readers say I can still win 1 kg gold jewellery or a scooter or a motorcycle, the advertiser Divya Bhaskar expects that readers have been regularly cutting and collecting the coupons since the scheme started but they have missed to cut and preserve the coupon form when it was published. Hence these three Ads clarify that Divya Bhaskar is publishing an extra coupon form in the next few days and therefore in all these three Ads the readers says I can still win the prizes. 3) When a reader has missed to cut and collect the daily coupons when they were published. After 48 days when the reader knows about the extra coupon form being published in the next few days he is happy that he can still win the prizes! But where are the earlier coupons? The Advertiser Divya Bhaskar expects that the readers will manage to collect the coupons when the extra coupon form is published. 4) There are agents who cut and collect the coupons for selling in the open market and have collaboration with paper vendors and do the business through word of mouth. Divya Bhaskar cannot expect the readers to get into this kind of business for gift coupons. 5) A newspaper which boasts of international standing cannot print or publish this kind of Ads after 48 days of the street of the gift scheme. This is unethical and contravenes ASCI Code ch.1, cl.5 (F)Kindly consider the above objections, call for advertisers reply, and then decide on my complaint. Kindly keep me informed.""

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement/s and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the advertisement/s pertain to a contest where the contestants needed to collect 60 coupons that were printed by the newspaper. The Advertiser has not given any disclaimer/s stating the details of the contest and the validity of the same. The advertiser did not provide the terms and conditions of the contest nor have the winners been declared on their website. The CCC concluded that the advertisement is misleading by ambiguity and omission. The print advertisement/s contravened Chapters I.4 and I.5(f) of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Tata Motors Ltd."
PRODUCT:"TATA Nexon"

COMPLAINT:

"Shows a boy on roller skates on a public road taking a video / photograph of the tata nexon while in motion alongside the car. Several road safety violations in this advt of tata motors 1. The boy in advt is moving alongside the car on a public road while shooting the car. 2. The boy moves on the wrong side of the road. At a time when we already have a lot of selfie related accidents, this would only provoke the youth to a level further, to move along side a moving car shooting selfie and photograph. Any responsible company should not promote anything which is dangerous. On this context, I feel this tvc of tata nexon is not appropriate.""

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they availed, and submitted their written response. The advertiser had stated in their response that the entire emphasis in the TVC is on the very sleek and distinctive shape and symmetrical lines, dashboard and other features of the car. The young man is taking a video of the car on a clear road in the country side. There are no other vehicles on the road. He is also wearing all required protective gear i.e. a helmet and elbow guards and knee guards whilst he is skating on a skateboard alongside the car and taking the video. The car is also not speeding and the TVC does not intend to portray violation of any traffic rules. The TVC also does not show or depict unsafe or reckless driving.The CCC reviewed the TVC, objections raised in the complaint and the advertiser’s response and concluded that the advertisement is not in contravention of the ASCI code. The complaint was NOT UPHELD.""

 

COMPANY: "Ceat Limited"
PRODUCT:"Ceat Tyres"

COMPLAINT:

""Complaint 1: The advt is of CEAT Tyre Mahapurush Haath Dikhao Which shows a man while crossing the stops a car by showing hand signal to the driver Driver succeeds in slowing down or stopping the car with help of CEAT Tyre to avoid accident. Tha ad clearly supports talking on mobile while walking which is a dangerous evil Punch line says “Apne deahwasio ka jajbat Kayam Rakhe aur apne speed bhi” I think this ad should be stopped immediately. Complaint 2:“A man on a mobile phone puts his hand out to stop traffic while crossing the road without a care and the car driver on CEAT manages to slow and swerve the car to miss the man. HAND OF GOD – ADVERTISEMENT.The advt encourages irresponsible behavior on the roads to promote Ceat tyres. That is really callous ofCEAT. Tyres, good driving, in condition brakes and some quick reflexes MIGHT save a person on such a situation. But most often it will result in death. This advt must be removed from all mediums.”""

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, and submitted their response. Advertiser stated in their response that the sarcastic narration made in the background is just for highlighting the need to stop such casual jaywalking and highlight the inference that one should not divert attention to any other tasks while driving. The theme of the TVC is that the streets are full of people engrossed in their own activities on the road at public places and therefore, one should be alert and vigilant while driving and use tyres with strong grip to prevent accidents. The TVC does not promote any jaywalking or encourage in any way to general public for crossing roads by showing hands, on the contrary, the TVC cautions them to be careful and extra cautious while walking on public streets.The CCC viewed the TVC, considered the Advertiser’s response and noted that the advertisement is satirical. The CCC observed that the advertiser is ridiculing the act of the jaywalker who is talking on his mobile, terming him as “Mahapurush”. In the context of the advertisement making a sarcastic remark against jaywalkers and emphasizing on the features of the advertised product, the CCC did not find it to be objectionable. Accordingly, this complaint was NOT UPHELD.""

 

COMPANY: "Honeywell India"
PRODUCT:"Honeywell Air touch"

COMPLAINT:

""“The following ad is misleading without any substance Kareena's Surprise - Honeywell Air Touch #IfYouLoveYourFamily Link of Ad: https://youtu.be/2Mlfk5ujXjw My objection to the ads is as below: There is no data to prove how household items when used cause pollution and how the honeywell product can protect against pollution.”""

NATURE OF COMPLAINT:

 

Recommendation: NOT UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail and submitted their written response. As claim support data, the advertiser provided Performance Test reports on Honeywell Air Purifier HAC30M1301W; WHO fact sheet that on Household air pollution and health; Air quality standard document by the U.S. Environmental Protection Agency (EPA) and the American Lung Association and reports on impact of pollution on health.The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting.The CCC observed that the documents submitted by the advertiser in support of their claim was sufficient evidence to show that indoor air could also be polluted and how these air purifiers remove particulate matter (including microbes) and vapor/odor pollutants from the air inside a room. Accordingly, Claims, “Ghar ko ghar banane ki cheezon se bhi pollution hota hai”, “Jo ghar ki haava rakhe saaf”, were substantiated.The complaint was NOT UPHELD.""

 

COMPANY: "Nandrani Kala Academy"
PRODUCT:

COMPLAINT:

“Kanpur No.1 Institute”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisements and in the absence of any comments or response from the advertiser, the CCC concluded that the institute claiming to be “Kanpur’s No.1 Institute”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes in the same category, or through a third party validation. The claim is misleading by exaggeration. The advertisements contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Sri Mahesh Institute of Computers"
PRODUCT:

COMPLAINT:

"“100% Job Guarantee.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the “100% Job Guarantee” claim was not substantiated with verifiable supporting data, and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Laxmidevi Senani Charitable Trust-"
PRODUCT:"Vindhya Institute of Technology & Science"

COMPLAINT:

"“100% placement assistance.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that while the advertiser may be offering placement assistance to students ,the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Anupam Career & Research Institute"
PRODUCT:

COMPLAINT:

"“100% Fees return guarantee if not selected.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% Fees return guarantee if not selected”, was not substantiated with supporting data for 100% selection of their students and / or any supporting evidence of the students who were refunded with the fees back if they were not selected for the courses offered. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Avanigadda Coaching Centre"
PRODUCT:

COMPLAINT:

"“State No.1 DSC faculty.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Eenadu) for their assistance in providing the contact details of the advertiser, or to forward the complaint to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claim (in Telugu language) as translated in English, “State No.1 DSC faculty”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes in the same category, or through a third party validation. The claim is misleading by exaggeration. The advertisements contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Eetaram Study Circle"
PRODUCT:

COMPLAINT:

"“100% job guarantee coaching.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Eenadu) for their assistance in providing the contact details of the advertiser, or to forward the complaint to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the “ 100% job guarantee coaching” claim was not substantiated with verifiable supporting data, and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Whirlpool of India Ltd"
PRODUCT:Whirlpool Intellifresh Refrigerators

COMPLAINT:

"“Claims to have Intenlligensa technology which gives upto 12 days of garden fresh food.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objections raised in the complaint . The advertiser was granted an extension of seven days to the standard lead time of seven days to submit their reply in response to their request for extension of two additional weeks. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they availed via telecon, and submitted their written response. The advertiser had stated in their response that 3 Intellisensors and Sealfresh Technology are physical sub systems of the Whirlpool Refrigerator. 12 days garden freshness claim is the performance outcome of these two sub systems.Claim: 3 Intellisensors There are three temperature sensors located at three different locations in a Whirlpool Refrigerator. The three Intellisensors algorithm/system controls the temperature by sensing the ambient temperature and temperature inside the refrigerator and maintains the optimum temperature inside the Whirlpool refrigerator. Claim: 12 Days Garden Freshness Sealfresh Technology: This technology ensures that temperature in the crisper is controlled by controlling the air flow in the crisper through gaskets and retains the moisture in the crisper with the help of crisper cover with honey comb construction. These sub-systems of 3 Intellisensors and Sealfresh Technology enable retaining the freshness of vegetables upto 12 days. A test to achieve the said claim has been conducted as per the Whirlpool test standards for measuring freshness by Technical Expert of Whirlpool’s NABL. The results are reviewed by a technical experts of Whirlpool basis the weight loss and visual inspection of the vegetables and fruits in the crisper. The claim support data provided by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as the opinion of the Technical expert. The CCC observed that as per test reports, the weight loss in the tested vegetables as well as visual inspection parameter is within the specified limits. Based on this data, the CCC concluded that the claim “3 Intellisensors technology gives upto 12 Days of Garden Fresh food” was substantiated. The complaint was NOT UPHELD.""

 

COMPANY: "Asian Institute Of Veterinary, Agricultural Sciences"
PRODUCT:

COMPLAINT:

"“Jobs Assured”."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “Jobs Assured”, was not substantiated with verifiable supporting data, and is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Delhi Public School"
PRODUCT:

COMPLAINT:

"“Awarded 'Best futuristic school of India-2017'.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that 'Rethink India' had short listed various schools from all over India to be awarded an award under the category of ""The Best Futuristic School of India, 2017"". Delhi Public School, Gautam Buddha Nagar was selected and awarded under the said category.The CCC noted that the category for the award was without the word “Best” i.e. “Futuristic School if India”. In view of this discrepancy, the CCC concluded that the Claim, “'Best futuristic school of India-2017'”, was false and misleading by exaggeration. The print advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY: "Lyallpur Khalsa College"
PRODUCT:

COMPLAINT:

"“Awarded With "Potential For Excellence" Status By The UGC”."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and in the absence of any comments or response from the advertiser, the CCC concluded that the claim “Awarded with "Potential For Excellence" Status by the UGC”, was not substantiated with any verifiable data. The claim is misleading by ambiguity. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Pride Group Of India"
PRODUCT:

COMPLAINT:

““100% education with job guarantee”.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and in the absence of any comments or response from the advertiser, the CCC concluded that the claim “100% education with job guarantee”, was not substantiated with any verifiable supporting data, and is misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Subhas Bose Institute of Hotel Management"
PRODUCT:

COMPLAINT:

"“Give Sure job”."

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and in the absence of any comments or response from the advertiser, the CCC concluded that the claim “Give Sure job”, was not substantiated with any verifiable supporting data, and is misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY: "Sharnbasveshwar Vidya Vardhak Sangha- Sharnbasva University"
PRODUCT:

COMPLAINT:

"“100% placement assistance”."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that while the advertiser may be offering placement assistance to students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapter I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Sobhasaria Jankalyan Trust Sobhasaria Group of Institutions"
PRODUCT:

COMPLAINT:

“T"1. Awarded Best engineering college in Rajasthan. 2. 100% Placement assistance."”

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser. The CCC concluded that the claim, “Awarded Best engineering college in Rajasthan”, was not substantiated with any verifiable comparative data / market survey data of the advertiser’s institution and other similar educational institutions, or any third party validation to prove this claim. The claim is misleading by exaggeration.Further, the CCC also concluded that while the advertiser may be offering placement assistance to students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

COMPANY:Shree Bhagwat Institute of Technology
PRODUCT:

COMPLAINT:

““100% placement””

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. The claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Sri Sai R Group of Institutions- Sri Sai ITI"
PRODUCT:

COMPLAINT:

"“100% job placement”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% job placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. The claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."
 

COMPANY:"Sant Gajanan Maharaj Education Group- Sant Gajanan Maharaj College of Engineering"
PRODUCT:

COMPLAINT:

"“100% placement guarantee”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% placement guarantee”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. The claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Times Career Institute"
PRODUCT:

COMPLAINT:

““Rajasthan's No.1””

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in providing the contact details of the advertiser, or to forward the complaint to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claims (in Hindi language) as translated in English, “Rajasthan's No.1”, were not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes in the same category, or through a third party validation. The claim is misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Vani Institute"
PRODUCT:

COMPLAINT:

““India's first coaching institute for ESE, GATE & PSU’s””

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. Advertiser in their response stated that every year their students were Top Rankers all Over India. They have a very good reputation among Colleges / Faculties and Students that they offer good coaching and care to students in our classrooms in different methods. Also, they have received the India Education Award — 2017 as India's Best Coaching Institute for ESE / GATE / PSU's. However, the advertiser did not provided any copies of the award certificates as claimed in their response nor did they provide any evidence of other institutes being started later than them.The CCC concluded that the claim, “India's first coaching institute for ESE, GATE & PSU’s”, was not substantiated. The claim is misleading by exaggeraation. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"Vetrii IAS Study Circle- Vetrii IAS Academy"
PRODUCT:

COMPLAINT:

““Best academy for IAS & TNPSC exams””

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that within a short span of 5 years many of the institute candidates have cleared UPSC Civil Services Examination (CSE). A list of candidate’s names with Rank was mentioned. Further, the advertiser has provided a list of students that have cleared the T1 PS Group I, II 81 IIA Exams as well as a list of candidate’s names with Post selected.Upon carefully viewing the print advertisement, examining the complaint and the response given by the advertiser, the CCC observed that the data provided by the advertiser was not relevant for the claim as the advertiser has not provided any data comparing results of their institute versus other similar institutes. The CCC concluded that the claim “Best academy for IAS & TNPSC exams” was not substantiated is misleading by exaggeration.The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"VPMM Educational Trust- VPMM College of Architecture for Women"
PRODUCT:

COMPLAINT:

““100% Placement”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. The claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Shree Baidyanath Ayur Bhawan Pvt. Ltd"
PRODUCT:Baidyanath Madhumehari

COMPLAINT:

""1. With Madhumehari my blood sugar is in control 2. Tested by research and medicine, 83% success rate among users.""

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and sought extension of three weeks to submit their response..The CCC viewed the print advertisement and considered the Advertiser’s response at the meeting. The advertiser had stated in their response that they have tried not to use anywhere the terms like cure, mitigation, treatment or prevention of the disease. Also they are not using the word “DIABETES”,Further, this product i.e. Madhumehari is an Ayurvedic Medicine and is approved by the Drugs Control and the product’s formulation is clinically tested at Institute of Post Graduate Ayurvedic Education and Research, Government of West Bengal.The CCC noted that the advertiser has not used the word ‘Diabetes’ however, the words ‘Blood Sugar’ has been used in the advertisement and the name of the product also includes the terminology “Madhumeh” implying diabetes. The advertiser did not furnish a copy of the clinical trial report for ‘Madhumehari’, which was quoted in the response, despite a request made by ASCI. The advertiser did not provide any evidence to indicate that the claims being made in the advertisement have been approved by AYUSH. Based on these observations, the CCC concluded that the claims (in Hindi) as translated in English, “Tested by research and medicine, 83% success rate among users”, “With Madhumehari my blood sugar is in control”, were not substantiated, and are misleading by exaggeration and implication. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"Jolly Health Care"
PRODUCT:Jolly Fat-Go Slimming Capsules

COMPLAINT:

“"1. Remove unwanted fat by consuming one capsule in morning and evening. 2. Advanced and ayurvedic formula which is made from the best mixture of 15 effective herbs which works well to control weight. 3. Trusted brand of India since 12 years for weight control."”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser stated that they wish to opt for an Informal resolution, however, the said procedure of withdrawing the claims from all media was not completed within the due time period. Advertiser did not provide any data related to the product composition, nor any claim support data / evidence of product efficacy specific to the advertised product or approval from Regulatory Authority for the claims. The CCC concluded that the claims, “Remove unwanted fat by consuming one capsule in morning and evening”, “Advanced and ayurvedic formula which is made from the best mixture of 15 effective herbs which works well to control weight” and “Trusted brand of India since 12 years for weight control” were not substantiated and are misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Homeo Trends
PRODUCT:

COMPLAINT:

““Treatment for Psoriasis from roots.””

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the concerned Media (Sakshi) for their assistance in providing the contact details of the advertiser, or to forward the complaint to the advertiser. The CCC noted that no response was received from the advertiser or from the concerned media prior to the due date for this complaint. The CCC viewed the print advertisement. In the absence of response from the concerned media and comments from the advertiser, the CCC concluded that the claim (in Telugu language) as translated in English, “Treatment for Psoriasis from roots”, was not substantiated with proof of product efficacy. Also, the claims implying cure from psoriasis are grossly misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Zilaxo Advanced Pain Solution"
PRODUCT:

COMPLAINT:

“Awarded as The Most Promising Brand Equipped with Internationally Acclaimed Technologies.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that Zilaxo Advanced Pain Solution is an ISO certified establishment, with the prime objective to provide solution to joint related problems through combination of Classical Homoeopathy, Ayurvedic-Unani formulations and Internationally Acclaimed Advanced Physiotherapy. Such treatment procedure is being used to provide relief from all kinds of joint pain alongwith enhancement in the strength of associated muscles, ligaments and tendons so that the patients are able to live pain-free life. Consequently, the treatment provided to the patients of Zilaxo developed good amount of confidence and faith among the patients of joint pain. As a result, popularity of Zilaxo started showing a rising trend in due course of time. The advertiser forwarded the 2015 Hakim Ajmal Khan Memorial Society, New Delhi, award for the Most Promising Brand Equipped with Internationally Acclaimed Technologies.The claim support data provided by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the Print advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The CCC observed that - The claim of ‘The Most Promising Brand’ is not substantiated by any data or authorised or commonly considered acceptable agency. The claim of ‘Equipped with Internationally Acclaimed technologies’ is neither clearly stated nor substantiated nor validated. The specific claims of efficacy as claimed are not validated by any systematic study. The certification from a private organisation as spelt out in the certificate is as both in the name of Hakim Ajmal Khan, a famous Unani Physician and Samuel Hehnemann, a Homoeopath; is not relevant for its ambiguity. The CCC concluded that the claims, “Awarded as The Most Promising Brand Equipped with Internationally Acclaimed Technologies"", is not substantiated with authentic supporting data and is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaintwas UPHELD."

 

COMPANY:"Zilaxo Advanced Pain Solution"
PRODUCT:

COMPLAINT:

"“Get permanent solution to slip disk without any side effect through combined classical homeopathy, ayurvedic-unani formulations and internationally acclaimed advanced physiotherapy”."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that Cervical spondylosis is a condition involving changes to the bones, discs, and joints of the neck. These changes are caused by the normal wear-and-tear of ageing. It was observed that urbanites who are engaged in computer related work and are required to sit in one position for long hours at a stretch are more prone to suffer from neck pain along with stiffness, due to which their working capacity gets severely restricted. In this regard, Zilaxo has brought a unique combination of Classical Homoeopathy, Ayurvedic-Unani Formulations and Internationally Acclaimed Advanced Physiotherapy. While Homoeopathic medicine is prescribed to improve immunity of the afflicted patient, Ayurvedic-Unani medicines are prescribed to retard the degeneration of the tissues associated with the joint structure at neck region and the Advanced Physiotherapy is applied at the neck joint of spine to ease the stiffness by increasing blood circulation and rejuvenation of the cells. This mode of treatment has been found to be highly effective in eradicating the pain and stiffness for which numerous patients have expressed their satisfaction with the treatment provided by Zilaxo.The CCC viewed the Print advertisement and considered the Advertiser’s response at the meeting. The CCC observed that – the advertiser’s response has only assertions about their product. The advertiser did not provide any details regarding the product nor any clinical study in support of their claim.The CCC concluded that the claims, “Get permanent solution to slip disk without any side effect through combined classical homeopathy, ayurvedic-unani formulations and internationally acclaimed advanced physiotherapy"", is not substantiated with proof of product efficacy and is misleading by gross exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"Zilaxo Advanced Pain Solution"
PRODUCT:

COMPLAINT:

““Get completely rid from complex diseases like cervical and spondylosis through combination of classical homeopathy, ayurvedic unani formulations and internationally acclaimed advance physiotherapy.””

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that Cervical spondylosis is a condition involving changes to the bones, discs, and joints of the neck. These changes are caused by the normal wear-and-tear of ageing. It was observed that urbanites who are engaged in computer related work and are required to sit in one position for long hours at a stretch are more prone to suffer from neck pain along with stiffness, due to which their working capacity gets severely restricted. In this regard, Zilaxo has brought a unique combination of Classical Homoeopathy, Ayurvedic-Unani Formulations and Internationally Acclaimed Advanced Physiotherapy. While Homoeopathic medicine is prescribed to improve immunity of the afflicted patient, Ayurvedic-Unani medicines are prescribed to retard the degeneration of the tissues associated with the joint structure at neck region and the Advanced Physiotherapy is applied at the neck joint of spine to ease the stiffness by increasing blood circulation and rejuvenation of the cells. This mode of treatment has been found to be highly effective in eradicating the pain and stiffness for which numerous patients have expressed their satisfaction with the treatment provided by Zilaxo.The CCC viewed the Print advertisement and considered the Advertiser’s response at the meeting. The CCC observed that – the advertiser’s response has only assertions about their product. The advertiser did not provide any details regarding the product nor any clinical study in support of their claim.The CCC concluded that the claims, “Get completely rid from complex diseases like cervical and spondylosis through combination of classical homeopathy, ayurvedic unani formulations and internationally acclaimed advance physiotherapy "", is not substantiated with proof of product efficacy and is misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"Naturoveda Health World"
PRODUCT:"VTV News"

COMPLAINT:

“"1. Scientists have found out that the radiation being emitted by smart phones when they are used in darkened room can severely impact our sleep. Due to this, we become afflicted with acne, blemishes, dark circles and several other grave diseases.2. If you want to get rid of acne, blemishes and dark circles, then stay away from your smart- phone as much as possible.3. Experience of having treated more than 5 lakh patients.""

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser states that they have come across one study made by the scientists which was published in the academic journal, Proceedings of the National Academy of Sciences, wherein it was stated that how use of LED gadgets including smart phone for longer duration can lead to serious skin problems like Acne, dark circles, blemishes, etc. besides causing other health problems. This article was reproduced in a website called acneEinstein.com. Based on this research they included this information in their advertisement for creating awareness among the youngsters who are using these gadgets for long duration during the day, particularly in the late evening hours. The article suggested several options like use of screen protector, use of software which automatically adjusts monitor light besides keeping them away from the ear before going to bed. Further, Naturoveda is operating a chain of clinics in Kolkata and Howrah for more than two decades. Accordingly, total number of patients who have visited their clinics has already crossed 5,00,000 so far.The claim support data provided by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the Print advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The CCC observed that - the reference provided by the advertiser (AcneEinsten) is a writeup that says ‘evening use of light-emitting electronic devices have been shown to cause sleep deprivation. And sleep deprivation, in turn, has been linked to a number of health problems, from obesity to high blood pressure and skin problems such as acne’. The write-up further states that hormones can play a major role in acne formation, hence, only emphasis on Blue light emission being the cause of acne is not conclusively proven with this write-up. Furthermore, there is no relation between use of electronic devices at night and cause of “acne, blemishes, dark circles, and several other grave diseases” as mentioned in the advertisement.The CCC concluded that the claims, “Scientists have found out that the radiation being emitted by smart phones when they are used in darkened room can severely impact our sleep. Due to this, we become afflicted with acne, blemishes, dark circles and several other grave diseases”, “If you want to get rid of acne, blemishes and dark circles, then stay away from your smart- phone as much as possible”, are not substantiated with any conclusive and authentic scientific evidence. The claim “Experience of having treated more than 5 lakh patients"" was not substantiated. The claims are grossly misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"Sun India Pharmacy (P) Ltd."
PRODUCT:Swasthya Vardhak Capsules

COMPLAINT:

““India's No.1 since 30 years.”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement (in Hindi) and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim “India's No.1 since 30 years”, was not substantiated with any authentic evidence. The claim is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Shathayu Ayurveda"
PRODUCT:

COMPLAINT:

“The website advertisement of describing the benefits of Detox is exaggerated. The simple concept of weight loss is creating a calorie deficit mode, how detox helps in maintaining the weight? How detox helps in boosting metabolisim? Preventing chronic diseases is often determined by genetics, lifestyle followed, diet maintained, and stress handled in life. How can 10 days of detox therapy can offer so many benefits to a person. Please substantiate the claims."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the print advertisement and considered the Advertiser’s response. Advertiser had given text in Sanskrit language as substantiation of their claims.The Sanskrit text provided by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the Print advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The CCC observed that the quotation referred is relevant to a series of symptoms described as manifestations of vyadhis, diseases and not a generalized approach as presented. The dysfunction will vary from individual to individual as per the quoted text and therefore its generalized interpretation of relief from variety of illnesses or to re-establish health with one common therapy as presented is misleading or it needs unquestionable validated data for treatment with the said therapy for specified claims. The four claims of ‘Maintains’, ‘Removes’, ‘Boosts’ and ‘Prevents’ are in context of specific ‘benefits’ that require validation of those effects in the said period of treatment as a package. Such proof of efficacy is not provided by the advertiser.The CCC concluded that the claim, “Maintain Healthy Weight"", “Removes toxins from body”, “Boosts metabolism and immunity”, “Prevent chronic diseases” under the heading of “Benefits of detox”, appear as a definitive benefit of the detox treatment which is not substantiated and is grossly misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD. The CCC, however, did not find any specific reference to “benefit in ten days”. This complaint was NOT UPHELD.""

 

COMPANY:"CavinKare Pvt."
PRODUCT:"Nyle Natural Shampoo"

COMPLAINT:

“"1. Say goodbye to dandruff problems with curd.2. With natural ingredients, paraben free, balanced pH.3. Nyle shampoo contains the essence of the natural ingredients of curd, aloe Vera and lemon.4. It fights against dandruff, also conditions hair and helps to make the scalp more healthy.5. Every drop of Nyle shampoo is Paraben free.6. As it has balanced pH, it stops further hair damage.7. Fights against dandruff and conditions your hairs.8. “New Nyle Naturals.”"”

NATURE OF COMPLAINT:

"Our objections: 1. Claims 1 to 7 need to be substantiated by independent studies and research data. 2. The advt. mentions it has “essence of natural ingredients of curd, aloe vera and lemon”. In what quantities are curd, aloe Vera and lemon present to make significant contribution to control dandruff? Does it help in fighting dandruff problem? 3. Claim 2 “Natural Ingredients”: Are the preservatives, stabilizers etc. used to protect the shelf-life of the product completely chemical-free and natural? Are there no man-made ingredients in the product? Substantiate with the independent reports. 4. How can it be claimed that it makes the scalp healthier? Please explain. 5. The disclaimer violates ASCI Guidelines (2) A disclaimer should not attempt to hide material information with respect to the claim, the omission/absence of which is likely to make the advertisement deceptive or conceal its commercial intent. 6. What is “New” about Nyle Naturals? It violates ASCI Guidelines for validity and duration of claiming “New”. According to us, the advertisement contravenes Chapter 1.1 and 1.4 of ASCI code. Action to be taken: We propose that the advertisement should be immediately withdrawn"

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they availed via telecon and submitted their written response.Advertiser provided the Product composition details and the product sample for reference and a point wise response to address each claim. The claim support data provided by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement (in Gujarati) and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The CCC observed thatClaim, “Say goodbye to dandruff problems with curd”. The CCC noted that the Advertiser make assertions that 'with curd' is description of the variant of product; However, it has been used as a headline for the print advertisement complained against. No product efficacy report, specific to anti-dandruff benefit of curds in the product, has been provided by the advertiser that conclusively proves that curd is responsible for removal of dandruff. This claim is not substantiated and is misleading by exaggeration.Claim, “With natural ingredients, paraben free, balanced pH” , “Every drop of Nyle shampoo is Paraben free”, “As it has balanced pH, it stops further hair damage” – The Advertiser states that this claim is based on absence of paraben in the product and the pH of the product being between 5.5 and 5.7. The CCC noted that paraben can also be released from other ingredients present in the product. The advertiser has not provided any test report to substantiate their claims of absence of paraben and measurement of the pH value for the advertised product. Data presented of the 2 kg pre-clinical sample was not considered acceptable as the claim support. The CCC also noted that the scalp pH values reported in the literature are in the range of 4.5 to 5.5. Is not clear as to how and to what extent the advertiser’s product with pH on the outer limit (i.e. 5.4) stops hair damage as claimed. These claim were not adequately substantiated and were misleading.Natural ingredients (as a translation of kudratni ghatako sathe) is explained by the advertiser as 'natural extracts'. While the advertiser confirms the presence of natural ingredients/extracts, their quantity being very low, the claim in the English version of the advertisement stating “filled with the goodness of natural extracts of Curd, Aloe Vera and lemon” is misleading by exaggeration.Claims, “Fights against dandruff and conditions your hairs” – While documents provided by the advertiser showed a reduction in scales and itching, the conditioning effect is not measured in the data. Hence the claim “conditions your hair” is not substantiated and is misleading.Claims, “New Nyle Naturals” – Advertiser asserts that the they have not made the claim “New”, however, the product (sachet) displayed in the print advertisement shows “New” in the top left corner. While the advertiser asserts that the product has been launched for the first time and is new, the advertiser did not provide the date when the product was launched/introduced in the market. Accordingly the claim “New” is not substantiated and is misleading.The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaints against the above claims were UPHELD. Claim, “It fights against dandruff, and helps to make the scalp more healthy” – Advertiser has provided a clinical study by independent dermatologist as substantiation of the claim. Statistically significant results are shown for decrease in dandruff scales and itching. In view of this data, this complaint was NOT UPHELD.""

 

COMPANY: "Lifezen Healthcare Pvt Ltd."
PRODUCT:Tuska

COMPLAINT:

“"1. Tuska – The ‘New Calcium’ 2. Recommended by experts 3. 2 times more bio-available 4. 2 times more absorption 5. Sugar free 6. Does not lead to kidney stones 7. With vitamin D3" ”

NATURE OF COMPLAINT:

"1. Claims 1 – 7 need to be substantiated with independent studies. 2. Can the company prove with reports from independent agencies that Tuskca is a form of 2 times more absorption calcium and is recommended by experts? 3. What is 2 times more absorption being compared to? 4. The product is sugar free but must be using a sugar substitute for orange and mixed fruit flavor. This is an omission in the advt. 5. Does not lead to kidney stones should be substantiated with independent study. 6. What is the proportion of vitamin D3? Is it in significant quantity to qualify in the claim and make an impact on the health of the consumer? 7. What is “New” about this product? Please give details. ASCI Guidelines for Validity and Duration of claiming New states- “the word “new”, “improved” or an ‘improvement’ of a product may be used in advertisements only for a period of one (1) year from the time the new or improved product/ service has been launched/introduced in the market. 8. The footnotes are in very small point size and thus not readable. The disclaimer violates ASCI Guidelines for Disclaimer (2) “A Disclaimer should not attempt to hide material information with respect to the claim, the omission/absence of which is likely to make the advertisement deceptive or conceal its commercial intent According to us, the advertisement contravenes Chapter 1.1 and 1.4 and Guidelines for Disclaimer of ASCI code Action to be taken: We propose immediate withdrawal of the advt."

Recommendation: UPHELD

""The ASCI approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response post the due date. The Advertisers was asked to submit additional details in support of their claims and an extension of 10 days was provided to the advertiser to submit their response.. The Advertiser stated that the product ‘TUSKCA’ the composition of which is calcium of which is calcium citrate USP and vitamin D3 is manufactured under the Drug Manufacturing License . Advertiser submitted a note on ‘Pharmacokinetic and Pharmacodynamic Comparison of Two Calcium Supplements in Postmenopausal Women From the Center for Mineral Metabolism and Clinical Research, University of Texas Southwestern Medical Center, Dallas, Texas’; Product composition details approved by FDA for TUSKCA Domestic and TUSKCA Export and the Product label. The claim support data provided by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the Print advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The CCC observed that - The references cited by the advertiser are pertaining to different pharmaceutical formulations and are not specific to Tuskca formulation. Therefore, those references can not be used to substantiate the quantitative claims pertaining to 2X absorption and 2X bioavailability of Tuska in absence of a comparative clinical study to prove bioequivalence or in absence of study specific to Tuska composition to claim “does not lead to kidney stones”. The Claim mentions “New Calcium”, where the advertiser has referred to having launched new flavours in the market. However, the advertisement does not indicate this is “new” claim with respect to flavor, so this is misleading. Calling Calcium Citrate ‘The Tuska – The New Calcium’ is misleading by ambiguity and omission. Advertiser did not substantiate the claim of Tuska product being recommended by experts. This claim implying endorsement by medical professionals for this product was considered misleading. The CCC also agreed with the complainant’s objections of the disclaimers not being legible. The CCC concluded that the claims, “The Tuska – The ‘New Calcium’”,”Recommended by experts”, , “2 times more bio-available”, “2 times more absorption” and “Does not lead to kidney stones”, are not substantiated and are misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code and Guidelines on disclaimers. The complaint was UPHELD. As per product composition details, the formulation does not contain sugar and has 500 iu Vitamin D3. This complaint was NOT UPHELD." "

 

COMPANY: "Cosmo Herbals Limited"
PRODUCT:"Cosmo Silky"

COMPLAINT:

“"1. No razor, no Laser –only New Cosmo Sliky Hair Removal Cream. 2. With Shea Butter for silky smooth skin. 3. Examined by every means. 4. With advance moisturizer technology which works from roots of small hair. 5. Cosmo Silky gives you smooth skin without any Pain and efforts so that you say Cosmo Silky is a painless solution for problems related to body hair. 6. New improved packing." ”

NATURE OF COMPLAINT:

"“1. Claims 1 to 5 need to be substantiated with data from independent scientific studies. 2. Is the amount of Shea Butter used in Cosmo silky significant for the claimed silky smooth skin? Substantiate with the reports from independent agency. 3. What is meant by “examined by all means”? Kindly substantiate it with research data. 4. What is meant by Advanced Moisturizer Technology? How does it work for removing small hair from roots? 5. ASCI Guidelines for Validity and Duration of claiming “New” states- “the word “new”, “improved” or an ‘improvement’ of a product may be used in advertisements only for a period of one (1) year from the time the new or improved product/ service has been launched/introduced in the market”. Please give details. According to us, the advertisement contravenes Chapter 1.1 and 1.4 of ASCI code. Action to be taken: We propose that the advertisement should be immediately withdrawn”"

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. An extension of seven days to submit their response and a further 11 days were provided to the advertiser on their request to submit their response. The advertiser had stated in their response that their Products are tried and tested and use authentic ingredients. Product is tested in qualified Laboratories and have all necessary compliances. The CCC viewed the Print advertisement and considered the Advertiser’s response. The CCC observered that the advertiser has given only assertions but has not provided any substantiation of their claims. However, in the context of a depilatory product, the CCC considered the claims, “No razor, no Laser –only New Cosmo Silky Hair Removal Cream.”, “With Shea Butter for silky smooth skin.”, “With advance moisturizer technology which works from roots of small hair” and “Cosmo Silky gives you smooth skin without any Pain and efforts so that you say Cosmo Silky is a painless solution for problems related to body hair” to be generic and not objectionable. These complaints were NOT UPHELD. However, the claims (in Gujarati) “Examined by every means” and “New improved packing” were not substantiated with supporting data, and were misleading. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. These complaints was UPHELD." "

 

COMPANY: "Honda Cars India Ltd"
PRODUCT:

COMPLAINT:

“"“Honda ad says that there is a 100000 discount on 2017 model. However when you go to the dealership they will tell that it is applicable only on the older 2017 model which didnt have AVN which is basically a touch screen system and navigation. For the new one the discount is only 60000. This is no where specified in any of the Honda ads nor on the website is there any such thing mentioned. It clearly gives the impression that there is a 100000 discount straight on the Vx model without specifying anything about AVN or no AVN. This was at the solitaire honda dealership”"”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser representatives did not seek a personal hearing and submitted their written response. The CCC viewed the website/internet advertisement and considered the Advertiser’s response. Advertiser states that the website advertisement has a disclaimer on the page stating that "Offers may vary by Model or by Variant. Please contact your nearest dealership for more details." The schemes offered are model specific and may change from model to model or variant to variant. Further the Website has specifically mentioned "Cash Discount upto Rs.100,000/-. The advertiser has emphasised on the word "upto" means that Rs.100,000/- is the maximum discount and the discount can be below Rs.100,000/- also, which may be model variant specific. The CCC observed that the advertiser has not been able to substantiate that atleast One customer has availed of the Rs.100,000/- discount on the said model. The CCC also noticed that the same advertisement mentioned ‘Cash discount of Rs.100,000/-’ without the word “upto” and is contradictory to the text mentioned on the same page. The CCC concluded that the claim of ‘Rs.100,000/- discount on 2017 model’ false and misleading by ambiguity and omission of the reference to applicable terms and conditions in the advertisement. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Kaleesuwari Refinery Private Limited"
PRODUCT:"Goldwinner"

COMPLAINT:

“Vitamin D3 is highly unstable to heat and Goldwinner, Fortune brand cooking oils advertise that food preparations made by heating with these oils (vada, poori) give vitaminD3 benefits to the consumers. Highly false promotional advertisement causing waste of money. The TV advertisements are telecast daily and the packs contain VITAMIN D3 MENTION.D3IS quite unstable at temperatures above 45 degree C. Please note the advertisement pertains to GOLDWINNER REFINED SUNFLOWER OIL. The tall man tells his friend that VADAI a food item made by using very hot oil keeps him strong because of VITAMIN D3 added in the oil, controls BP, DIABETES,GIVES HIGH ENERGY,STRONG BONES.VITAMIND3 will be destroyed due to high heat(above45degreeC) and the user will not be benefitted as claimed. Goldwinner refined sunflower oil (kallesuwarri refineries ltd Chennai 600126 still telecast daily night in sun life channel. Benefits of Vitamid3 in Food Items Like vadai, Poori, Murukku which are made in the oil heated to nearly boiling the oil. VITAMIND 3 is destroyed at temperatures above 40degrees C. It may get converted. To a different compound. Which is harmful and useless. Please help me to justify.my observation.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objections raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they availed and submitted their written response. The advertiser submitted various documents such as published article on –Fortification of foods with Vitamin D in India; Estimation and Fortification of Vitamin D3 in Pasteurized Process Cheese; An article in Journal of Agricultural and Food Chemistry to show that fortification of cheese with Vitamin D3 was not affected by processing, storage for a year, or thermal treatments, with 91 per cent of the vitamin D3 added to the milk being measured in the final product; Vitamin A fortification studies using fortified Palm oil conducted in Thailand.; An abstract to support the stability of Vitamin A ; A published research paper in Journal of Agricultural and Food Chemistry on vitamin D3 fortification of Cheddar Cheese; A published information on fortification of vegetable oils with fat soluble vitamins A and D by FSSAI etc. ; To support the claim on stability of Vitamin D 2 and D3 under deep fat frying conditions, frying trials were conducted inhouse by the advertiser and fried oil samples were sent for analysis. As per the results produced, about 70% Vitamin D2 and D3 have been shown to be stable at 1800c frying temperatures even after repeated use. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The CCC observed that – Vitamin D is available in two versions as – Vitamin D2 and Vitamin D3. Vitamin D2 is a synthetic version called ergocalciferol, which has a shorter shelf life, while vitamin D3 (also known as cholecalciferol) is the same as the vitamin D that is produced by the body following exposure to UVB rays. As per Vitamin premix suppliers -Factors affecting the stability of vitamins are Temperature, Sunlight, Oxygen, Humidity, light and pH . The frying test results furnished by the advertiser show that around 70% Vitamin D3 is retained in the oil after using it three times to fry Potato Chips. Based on this data and in the absence of any data contrary to advertiser’s submission, in the context of the advertisement for oil being used in normal household cooking, the complaint regarding stability of Vitamin D3 under frying conditions was NOT UPHELD. The CCC noted that Vitamin D is a fat-soluble vitamin that plays a number of important roles in the body and fortification of vegetable oils with Vitamin D2 or D3 has been recommended by various agencies to combat its deficiency in general population. While the benefits of Vitamin D and A via fortification of oils are acknowledged in general, the advertiser is attributing these benefits directly to food items fried in the advertised product such as Vada (“vada in my house gives me high energy, strong bones… Plus my bp , sugar, everything is under control) , Poori (“I work with full energy all day, I have not taken a single sick leave” ) etc . These claims, in absence of any qualifiers related to importance of lifestyle, exercise or other aspects having an impact on health, were considered to be grossly misleading. The CCC was of the opinion that no single food item can help control any disease or disorder such as diabetes or blood pressure. The CCC referred to an earlier assessment made by the FSSAI Scientific Panel on Oils and Fats which states that the diet consists of proteins, carbohydrates, fats and micronutrient and it is not advisable to link control of any disease of disorder by any single component of diet. Diet counselling for individuals with diabetes or blood pressure must be done by professional dietician or physician in a holistic manner and not in isolation of any one particular food ingredient such as oil. The claims made in the TVC contravened Chapter 1.1 and 1.4 of the Code. This complaint was UPHELD." "

 

COMPANY: "Anand Herbal"
PRODUCT:"Epigamia Greek Yogurt"

COMPLAINT:

““"1. American mega HQ- Linga Bardak Jantra Penis Increases 2. Sex time Increased 3. Premature ejaculation, nightfall, impotence, low sperm count, shape of sexual organ Complaint: Fake Meter Alternative Day Published Dainick Jagran Siliguri Start From 09/11/2017.India Famous Doctor, India No. 1 Topmost best Sex Treatment. American Mega HQ-Linga Bardhak Jantra Penis Increases &Sex time Increased.pl take my complain" ”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The maintenance or improvement of the capacity of human beings for sexual pleasure Section 3(b)- DMR Schedule Sexual Impotence- Item no.45, DMR Act Improvement in size and shape of sexual organ and in duration of sexual performance- Item no-30, Schedule J Maintenance or improvement of the capacity of human being foe sexual pleasure- Item no- 36, Schedule J Sexual impotence, Premature ejaculation and spermatorrhoea- Item 47, Schedule J" "

 

COMPANY: "Hindalco Industries Ltd"
PRODUCT:"Hindalco Everlast"

COMPLAINT:

“"1. Spotless roof. 2. Everlast Aluminum Roof looks beautiful always. 3. Everlast Aluminum Roofing Sheets come from Hindalcothe World Leader in Aluminum rolled products. 4. Made from best quality virgin aluminum alloys. 5. Everlast Roofing Sheets are also durable, have excellent thermal properties which keep the temperature cooler and repay up to 80%* value on end of life resale. 6. Protection for lifetime. 7. Rust-proof, Controls temperature, No maintenance, Great resale value. 8. Nothing lasts as long as Everlast. 9. Disclaimer- Based on Metal value only. May vary with fluctuations in market price. 10. Green Metal-endlessly recyclable." ”

NATURE OF COMPLAINT:

"1. Claims 1 to 10 need to be substantiated with independent studies and research data. 2. How can the advertiser claim to be “the World Leader”? It needs to be substantiated with independent research data. 3. The statement – “repay up to 80% value on end of resale” –mislead the consumer by means of omission as it is clearly stated in disclaimer that price of metal may vary with fluctuation in Metal value. 4. The disclaimer violates ASCI Guidelines for Disclaimer (2) “A Disclaimer should not attempt to hide material information with respect to the claim, the omission/absence of which is likely to make the advertisement deceptive or conceal its commercial intent”. 5. How can it be claimed that nothing lasts as long as Everlast? Please substantiate. 6. What is meant by “green metal-endlessly recyclable”? Please explain. 7. How does the advertiser claim “Everlast Aluminum Roof looks beautiful always”? Are there reports from independent studies to support this? According to us, the advertisement contravenes Chapter 1.1, 1.4 and 1.5 of ASCI code. Action to be taken: We propose that the advertisement should be immediately withdrawn."

Recommendation: NOT UPHELD

""The ASCI approached the advertiser for their response in addressing the grievances of the complainant. However, in the absence of response prior to the due date, despite a reminder, the matter was examined by the CCC on the basis of the material available and an exparte decision was taken. On receiving the CCC recommendation, the advertiser submitted their written response. Advertiser in their response stated that for their claim of being the world leader, Hindalco along with its wholly owned subsidiary Novelis, is the largest producer of aluminium flat rolled products with a total capacity of 4.3 Million tons per annum in 2016 and is ranked no. 1 in terms of rolling capacity across the world. The advertiser claims that their product will repay upto 80% value on end-of-life resale, since the product has very long life as Aluminium does not rust. Further, the product sold as scrap in the market are generally about 80% of the price of New Aluminium on the London Metal Exchange. The advertiser provided the monthly historic prices of Aluminium (scrap) listed on the London Metal Exchange from January 2014 till October 2017 which showed the Ratio of Scrap Price to LME. Advertiser claims that nothing lasts as long as their product due to its rust free property. In their response, the advertiser gave a testimony of long term user of the said product. Aluminum also has the advantage of a practically infinite capacity for recycling. Recycled aluminium requires only 5% of the power required to produce the primary metal, due to this the advertiser claims that it’s a Green Metal, since it can be recycled endlessly. Advertiser claim to produce from the best quality virgin aluminium alloys as they have their own captive mines and refineries besides the roofing sheets are durable and have excellent thermal properties which keep the temperature cooler. Alloyed aluminium is high on strength and is rust proof. Advertiser forwarded Study on ‘Performance Evaluation of Bare Aluminium Roofing Sheets’ that tests aluminium corossion in marine and acidic environment. Aluminium sheets have very high reflectivity and low emissivity compared to galvanized iron (GI) sheets. Hence temperatures under Everlast roofs are cooler compared to GI. Simulation studies conducted to record temperature difference between aluminium roofing sheet and G) roofing sheet shows that the surface temperature of Everlast roofing sheet is around 10 degrees lower than that of GI for temperatures recorded at 12.00 noon and 13.30 hrs. The claim support data provided by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the Print advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. Based on the data presented by the advertiser and in absence of any data contrary the same, the CCC concluded that the claims “Everlast Aluminum Roofing Sheets come from Hindalco- the World Leader in Aluminum rolled products”, “Made from best quality virgin aluminum alloys”, “Everlast Roofing Sheets are also durable, have excellent thermal properties which keep the temperature cooler and repay up to 80%* value on end of life resale.”, “Protection for lifetime, Rust-proof, Controls temperature, No maintenance, Great resale value.”, “Green Metal-endlessly recyclable” were substantiated. The claims ‘Everlast Aluminum Roof looks beautiful always’ , “Nothing lasts as long as Everlast” are puffery statements basis on the product properties. Hence were not considered to be objectionable. These complaints were NOT UPHELD on Re-examination." "

 

COMPANY: "Reliance Retail Limited"
PRODUCT:"Reliance Jio Digital Life"

COMPLAINT:

“On the box jio phone box they have displayed Facebook app but after buying the phone they are telling me that no third party application can be downloaded. i bought the phone as mentioned i wanted to download the Facebook app for the phone but i was unable to when i called customer care they informed that on the phone we cannot download any third party application other than Jio product .. as facebook is third party application which misguided me by buying the phone. Now as per their policy i should use this phone for three years to get the refund.. i bought this phone on 28th of October 2017. Kindly do the needful."

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant. ASCI had forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that the JioPhone is not offered by Reliance Jio Infocomm Limited but by its associate entity, Reliance Retail Limited. Further the complainant couldn’t have purchased the Jio phone on the 28th of October 2017 since the Jio Phone was available for pre-booking only between 24th and 25th August 2017 and no further bookings of the JioPhone were allowed thereafter. All of the services as represented on the JioPhone box, including Facebook services, which are essentially services accessible on the internet, can in fact be accessed and used via the web browser available on the Jio Phone, without any restrictions imposed, whatsoever. The JioPhone box contains a graphic representation of the JioPhone with its display screen showing various icons, including that of Facebook. The rear panel of the JioPhone Box, in the section titled ‘Jio Services’, inter alia, contains a plus symbol and text alongside which states ‘Enjoy many more Apps on your JioPhone’. The box also states a disclaimer that “Some of the features will be available as part of software upgrade.”. Specifically pertaining to the accessibility of the Facebook app from the Jio Phone, the advertiser clarified that a JioPhone user can login and access Facebook services and use the same on the JioPhone via the web browser at all times. Advertiser provided the product and front and back panel of the product package. The CCC viewed the Product pack (outer Box) and examined the complaint and the response given by the advertiser. The CCC observed that the product pack shows the Facebook app which seems to suggest that the particular app is available for use, as such, whereas the said Facebook application was only accessible via the web browser. The CCC concluded that the product pack showing the ‘Facebook’ app was misleading by implication and ambiguity. The product pack contravened Chapter I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY: "StemRx Bioscience Solutions Pvt. Ltd"
PRODUCT:

COMPLAINT:

“"This is to bring to your kind notice the following link https://www.placidway.com/package/2165/Parkinson-Stem-Cell-Treatment-In-India where in StemRx Biosciences Solution Pvt. Ltd., Mumbai is advertising stem cell therapy for unproven indication. Moreover, the twitter account https://twitter.com/StemRx and blog posts https://stemrxblog.wordpress.com/ related to Stem Rx/Dr. Mahajan indicate and disseminate availability of stem cell therapy for various unproven indications. Earlier too, the institution was advertising stem cell therapy on the website of Placidway at the following link http://www.placidway.com/profile/2043/StemRx-Bioscience-Solutions (find attached the screen shots). It has been reiterated several times to the institution that stem cell therapy should not be advertised in any form including testimonials or under the headings of stem cell research and the institution should work in compliance with National Guidelines for Stem Cell Research (NGSCR). However the practice has continued. In view of the above, you are requested to take necessary action at your end." ”

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI had approached the advertiser (StemRx Bioscience Solutions Pvt. Ltd) and the Vendor (‘Placidway’) for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser and to the vendor with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they availed and submitted their written response. The Vendor had stated in their response that they provide information and travel related services and not any health care services. They provide information solely for informational purposes and do not endorse any particular healthcare provider or facility or any particular health care service or treatment besides not being affiliated with any health care provider or service, accordingly they are not responsible for any healthcare service. Centers are solely responsible for the accuracy, correctness, and completeness of any content that they provide. The Vendor further assured that they have removed all content related to mentioned center and will restrain from promoting any information in regards to the respective facility. The advertiser in their response agreed to withdraw claims pertaining to Step Cell treatment from their twitter handle and blog pages. The CCC viewed the Website advertisement and considered the advertiser’s and the vendor’s response. The CCC concluded that the contents of the Website implied stem cell therapy for unapproved indications and violated ‘The National Guidelines for Stem Cell Research’ 2013. The Website advertisement was in breach of the law and contravened Chapter III.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"J. K. Cement Ltd"
PRODUCT:"J.K. Super Cement"

COMPLAINT:

“Visual shown in the TVC of a rider and a pillion rider on a two wheeler without helmets, which shows/encourages a dangerous practice"

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI approached the advertiser for their response in addressing the objections raised in the complaint with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail but submitted their response. The advertiser had stated in their response that the scenes shown in the TVC were shot using creative judgment.The CCC viewed the TVC, examined the complaint, and the response given by the advertiser. The CCC concluded that the visual shown in the TVC of “a rider and a pillion rider on a two wheeler without helmets”, shows violation of traffic rules and is an unsafe and a dangerous practice, which manifests a disregard for safety and encourages negligence. The TVC contravened Chapters III.3 and III.4 of the ASCI Code. The complaint was UPHELD.""

 

COMPANY:"Bankersadda.com"
PRODUCT:

COMPLAINT:

““India’s most trusted brand for competitive examination”. ”

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that the advertisement was to create awareness of the brand name as they are authorized content partners of Bankersadda.com. for materials, magazines and online test at Dhanbad. Advertiser referred to a website link https://www.alexa.com/siteinfo/bankersadda.com, which displayed traffic statistics of Bankersadda.com. where Alexa (An amazon company) has ranked Bankersadda as 139th ranked site across all categories of websites in India. In Dhanbad candidates are using the sites of these brands. All examination's aspirants are following the news alerts, Offline and Online test series, GK notes, News and alerts of www.bankersadda.com only and most importantly they are getting results also and that says, this brand is most reliable, admirable and result giving among students. As claim support data, the advertiser provided Bankers Adda Analytics All Web Site Data Audience Overview 1nov 2016-1nov 2017, and SSC ADDA Analytics All Web Site Data Audience Overview-1nov2016-1nov2017. Upon carefully viewing the print advertisement, examining the complaint and the response given by the advertiser, the CCC observed that the advertiser’s response has only assertions about their institute but no substantiation or verifiable data has been provided by the advertiser. The data provided from Google Analytics using All web site data for the period Nov 1, 2016 to Nov 1, 2017 showed that during this period, there were 19.26 million users. The link provided to Traffic Statistics from Alexa (an Amazon.com company) that ranked Bankersadda.com as 139 across all categories of web sites in India. Neither of these two data sources referenced by the Advertiser in their response is able to substantiate the claim that Bankersadda.com is “India’s most trusted brand for competitive examination”. The CCC observed that ‘trust’ is a completely different concept as compared to number of users/ number of sessions/ or traffic statistics of any other kind – pages per session or average duration of session. Further, no comparative data was provided comparing Bankersadda.com with other sites that help students in preparing for competitive examinations. The CCC concluded that the claim, “India’s most trusted brand for competitive examination”, was inadequately substantiated with any verifiable comparative data of the advertiser’s site and other similar sites preparing for competitive examinations, or any third party validation to prove this claim. The claim is misleading by exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY:"Culver Institute Of Hotel Management and Catering Technology"
PRODUCT:

COMPLAINT:

"“100% placements”."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% placements”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. The claim is misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Alpfly Pvt Ltd"
PRODUCT:

COMPLAINT:

""1. Fly anywhere in India. 2. Now get 10+5 domestic air tickets in ₹ 31,999/- (All inclusive)." "

NATURE OF COMPLAINT:

"Objections: 1. Please substantiate claim 1.Can consumers fly to all destinations in India where airlines operate? If you do not offer all destinations this is a misleading claim. Please substantiate. 2. In claim 2, does 10+5 signify the number of passengers, the number of trips or round trips? If it indicates round trips or if any other conditions are applicable, then this vital information is an omission and therefore misleading. According to us, the advertisement contravenes Chapter 1.1 and 1.4 of ASCI code. Action to be taken: We propose that the advertisement should be immediately withdrawn"

Recommendation: UPHELD

""The ASCI approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and considered the advertiser’s response. ASCI verified the advertiser’s website and also clarified with the advertiser via telecon. The advertiser representative confirmed that the promotion was only to a limited number of destinations in the country. Upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “Fly anywhere in India” was false and misleading by ambiguity regarding the limited choice of destinations. The claim offer, “Now get 10+5 domestic air tickets in ₹ 31,999/- (All inclusive)”, was not substantiated with evidence of genuine customers who have availed of this offer, and is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY:"Phoenix English Academy"
PRODUCT:

COMPLAINT:

""1. English Speaking Course, learn only in 30 days with guarantee. 2. Learn English in just 30 days with our new innovative method" "

NATURE OF COMPLAINT:

"1. With ref to claim 1; kindly provide the evidence of its results. 2. Please specify details of the guarantee given along with any terms and conditions. According to us, the advertisement contravenes Chapter 1.1 and 1.5 and guidelines for advertising of educational institution and programs 4.a, 4.b. of ASCI code. Action to be taken: We propose that the advertisement should be immediately withdrawn"

Recommendation: UPHELD

The ASCI approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. In the absence of claim support data, the CCC concluded that the claims, “English Speaking Course, learn only in 30 days with guarantee” and “Learn English in just 30 days with our new innovative method”, were not substantiated with authentic supporting data of detailed list of students who have learnt English in 30 days, and the claims are misleading by gross exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD.

 

COMPANY:"Rajvaidya Shital Prasad & Sons"
PRODUCT:"Hempushpa"

COMPLAINT:

""1. Women Health Problems? Cure from the root. 2. Hempushpa-The number 1 herb and tonic of millions of women since 90 years. 3. Helpful in problems like-Irregularity, Lack of Hunger, weakness, Irritability, cleansing blood, increases beauty, pain during tough days, insufficient blood, Burning sensation in palms and sole, hormonal imbalance, Uterine Tonic, etc. 4. Made with 32 effective herbs. 5. Don’t compromise with your health, have the best Hempushpa. 6. Raveena Tandon- an actress endorses the brand."

NATURE OF COMPLAINT:

1. Claims 1-4 need to be substantiated with independent research studies. 2. Claim 3 needs to be substantiated with an independent report as the product is compared with other usable cosmetics and how is it proving to be better than other remedies? 3. Claim 4 needs to be substantiated with a report from an independent agency? Is the amount of neem and turmeric used significant to be able to have an impact and contribute to the claims made? 4. Which are the multiple skin problems that it protects from? Please Explain. 5. The product is being compared to home remedies and claiming to be better. This needs to be substantiated with a report from an independent agency. According to us, the advertisement contravenes Chapter 1.1 and 1.4 of ASCI code. Action to be taken: We propose that the advertisement should be immediately withdrawn

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail but submitted their written response. The advertiser in their response clarified that the objection (in Hindi) states that the product is ‘helpful’ in women’s health problem, and not “Cure” as stated by the complainant. For the Claim of being No. 1 medicine for women, the advertiser stated that its product ‘Hempushpa’ is a Market leader in its category commanding more than 70% market share in this product category for more than 90 years. There are more than 70 lakh users per year. They claim to have received a number of awards for their Quality, Trust, Leadership and No 1 position in the category. Hempushpa contains 32 effective herbs which are beneficial for treatment of health problems mentioned in the Advertisement. The advertiser provided photocopies of medicinal properties / excerpts from Ayurveda books, which its claimed to have been recognized by the Ayush Department and individual properties of each of the product’s ingredients. For the claim, “Don’t compromise with your health, have the best”, the advertiser stated that their product is packed in Glass bottles which are preferred over PET bottles. A notification by the Govt. of India (Ministry of Health) vide their Gazette Notification at 29.09.2014 which was submitted gave an advisory against use of PET bottles in case of pregnant women & women of reproductive age group. The claim support data provided by the advertiser was reviewed by the technical expert of ASCI. The CCC viewed the print advertisement and considered the Advertiser’s response as well as the opinion of the Technical expert presented at the meeting. The CCC observed that – Claim, “Women Health Problems? Cure from the root” – While the Advertiser’s response stated that the product helps in removing causes which lead to health problems, the advertisement refered to treatment from roots implying cure. The CCC concluded that this claim was not substantiated and is misleading by exaggeration as the advertisement does not say “help” but states definite benefits. Claim, “Hempushpa -The number 1 herb and tonic of millions of women since 90 years” – The CCC noted that the Advertiser’s response has only assertions regarding Hempushpa being the market leader However, there was no data to support the same. The CCC concluded that the market leadership claim was not substantiated with market share/sales data or through a third party validation, and is misleading by exaggeration. Claims, “Helpful in problems like-Irregularity, Lack of Hunger, weakness, Irritability, cleansing blood, increases beauty, pain during tough days, insufficient blood, Burning sensation in palms and sole, hormonal imbalance, Uterine Tonic, etc” and “Made with 32 effective herbs” – Advertiser stated that the product contains 32 effective herbs which are beneficial for treatment of health problems mentioned is the advertisement. Advertiser provided extracts of references taken from various Ayurvedic Books. The CCC observed that the references made to Ayurvedic Books - The Indian Materia Medica and Glossary of Indian Medicinal Plants, are not approved by authorities, and Bhav Prakash Nighontu, Ayurved Sar Sangrah require validation or justification for formula of the product being proprietary. The CCC concluded that these claims were inadequately substantiated and are misleading by exaggeration. Claim, “Don’t compromise with your health, have the best Hempushpa” – The CCC noted that the Advertiser is making this claim only based on the product being packed in Glass Bottle instead of PET Bottle. The CCC observed that use of glass bottle alone is not the only criteria for product safety. The CCC concluded that such basis of comparison is incorrect and the claim is misleading by ambiguity and omission of reference to this being related to glass bottle packaging. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. These complaints were UPHELD. The complaint regarding endorsement by Raveena Tandon was examined by the CCC. The CCC observed that the advertiser did not submit any evidence whether Raveena Tandon is in agreement with the claims being made in the advertisement in general. The visual of the actress when seen in conjunction with these unsubstantiated claims are likely to mislead consumers regarding the product efficacy. This contravenes Clauses (c), (d) of the Guidelines for Celebrities in Advertising. This complaint was UPHELD." "

 

COMPANY: "SpiceJet Ltd"
PRODUCT:

COMPLAINT:

"“SpiceJet - India’s Most Punctual Airline”

NATURE OF COMPLAINT:

Without giving any data or any star mark even spice is openly claiming to be India’s most punctual airline. This in in flight spice booklet. I saw this on my flight on SpiceJet on 31 oct 2017. It is present on every seat of airlines.”

Recommendation: NOT UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail. The CCC noted that no specific response to the complaint was received from the advertiser prior to the prescribed due date for this complaint, despite a reminder from ASCI. ASCI’s communication was acknowledged with an auto-reply message from the advertiser stating that “they are looking into the matter and shall update at the earliest.” During the deliberation of the complaint, the CCC verified that another competitor airline - IndiGo continues to top the charts for on-time performance among all the domestic airlines in India. The source quoted for this claim was DGCA for October 2017. Advertiser did not provide comparative data to prove that they are India’s most punctual airline than their competitor airlines. Upon carefully viewing the Ad – Inflight booklet, examining the complaint and in the absence of specific comments from the advertiser, the CCC concluded that the claim, “SpiceJet - India’s Most Punctual Airline”, was not substantiated with any market survey data or with comparative data versus other competitor airlines or any third party validation or research to prove this claim. Also, the claim was misleading by exaggeration and implication. The claim was not qualified to mention the source and date of research and criteria for assessment for the claim made. The Ad – Inflight booklet contravened Chapters I.1, I.2 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY:"SR Group of Institution/ Srgi Jhansi"
PRODUCT:

COMPLAINT:

"“Up to 100% special scholarship for meritorious students”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “Up to 100% special scholarship for meritorious students”, was not substantiated with supporting evidence of 100% scholarships availed by any of their students, provision made by the institute to grant such scholarships and was misleading by ambiguity and omission of information regarding the amount of scholarship and the total number of scholarships being offered and the criteria used for the same. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY:"Vidya Maritime Academy"
PRODUCT:

COMPLAINT:

"Vidya Maritime Academy"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claim, “100% Placement”, was not substantiated with authentic supporting data such as detailed list of students who have been placed through their Institute, contact details of students for verification, enrolment forms and appointment letters received by the students, nor any independent audit or verification certificate. Also, the claim is misleading by exaggeration. The print advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

COMPANY: "The Success Mantra (Bankersadda.com)"
PRODUCT:

COMPLAINT:

"“India's Most Premier Institute for Govt. Jobs”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that the advertisement was made to create awareness of the brand name as they are authorized content partners of Bankersadda.com. for materials, magazines and online test at Dhanbad. Advertiser referred to a website link https://www.alexa.com/siteinfo/bankersadda.com, which displayed traffic statistics of Bankersadda.com. where Alexa (An amazon company) has ranked Bankersadda as 129th ranked site across all categories of websites in India. Advertiser also stated that in Dhanbad students are using the sites of these brands for news alerts, Offline and Online test series, GK notes, News and alerts of www.bankersadda.com only and are getting results also, and that says, this brand is most reliable, admirable and result giving among students. As claim support data, the advertiser provided Bankers Adda Analytics All Web Site Data Audience Overview 1nov 2016-1nov 2017, and SSC ADDA Analytics All Web Site Data Audience Overview-1nov2016-1nov2017. Upon carefully viewing the print advertisement, examining the complaint and the response given by the advertiser, the CCC observed that the advertiser’s response has only assertions about their institute but no substantiation or verifiable data has been provided by the advertiser specific to the advertised claim. The data provided from Google Analytics using All web site data for the period Nov 1, 2016 to Nov 1, 2017 showed that during this period, there were 19.26 million users. The link provided to Traffic Statistics from Alexa (an Amazon.com company) that ranked Bankersadda.com as 139 across all categories of web sites in India. These two data sources referenced by the Advertiser in their response were not considered to be relevant and adequate to substantiate the claim that Bankersadda.com is “India's Most Premier Institute for Govt. Jobs”. No comparative data was provided comparing Bankersadda.com with other sites that help students in getting Govt jobs. Based on this data, the CCC concluded that the claim, “India's Most Premier Institute for Govt. Jobs”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes for providing Govt jobs, or any third party validation to prove this claim. The claim is misleading by ambiguity and exaggeration. The advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY: "Health & Beauty Pvt Ltd / Rich Feel Tricology Centre"
PRODUCT:

COMPLAINT:

"“India s most trusted hair transplant and hair systems expert”"

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. Advertiser had stated in their response that they have received several awards in the space of hair restoration which is hair transplants and hair systems. As claim support data, the advertiser provided photographs of the award certificates, and award function. Upon carefully viewing the TVC, examining the complaint and the response with the supporting data given by the advertiser, the CCC observed that The Brand Trust Report India Study 2014 ranked Richfeel as India’s Most Trusted Retail – Haircare, and Frost and Sullivan Healthcare awards 2014 was given to the advertiser for being the Hair Restoration Service Provider Company of the Year (speciality chain category). These awards were given to the advertiser in 2014. Advertiser did not provide any data for the year 2016-17. The CCC concluded that the claim, “India’s most trusted hair transplant and hair systems expert”, was not substantiated as the awards submitted were out-dated and were for a different category / segment than claimed. Due to this discrepancy, the claim was considered to be misleading by ambiguity and implication. . The TVC contravened Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY: "Juvenor Pharmaceuticals"
PRODUCT:"Muslinites Gold Capsules"

COMPLAINT:

"The product is helpful in increasing your power and excitement which will fill your life with happiness.The visual in the Ad read in conjunction with the claims objected to implies that the product is meant for enhancement of sexual pleasure.The AD is for a product for enhancing sexual power and this is described with words Ab har baar banegi baat (Now everytime you will have your say). The product is helpful in increasing your power and excitement which will fill your life with happiness. For better results use Trupti oil for massaging. This contravenes The Drugs and Magic Remedies Act.The product offered in capsule form contains swarna bhasma whose power enhancing power or property increases the act for these pleasant and memorable time. It also contains musli, shilajit, shatavari and ashwagandha like natural herbs which are known for increasing sexual power and excitement.For free sample send your full address with postal pin code by SMS, whatsapp or on phone No. 9130505018. Available at all medical shops. This contravenes ASCI Code ch.III, cl.4 and 5.Ad shows a couple in a well decorated bedroom starring at each other sitting on a bed mattress. A product pack is shown with a couple with smilling faces. This suggests the satisfaction after its use, which contravenes ASCI code ch.III, cl.5(see 1 above)Email address: This email address is being protected from spambots. You need JavaScript enabled to view it. and website: www.juvenorpharma.com are given in AD. Kindly consider the above objections, call for companys reply and then decide on my complaint. Kindly keep me informed."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The maintenance or improvement of the capacity of human beings for sexual pleasure Section 3(b)- DMR Schedule"

 

COMPANY:"Emami Ltd"
PRODUCT:"HE Deodrant"

COMPLAINT:

""1. Now new HE deos with activity protect technology. 2. Use once for the entire day. 3. Disclaimer: Based on consumer study done on 300 respondents by reputed International Research Agency, Nov-Dec-2016. 4. Actor Hrithik Roshan endorses the product." "

NATURE OF COMPLAINT:

"Objections: 1. What is “New” needs to be mentioned in the advt as per ASCI code of validity & Duration of claiming New/ Improved. The words New /Improved must specify what aspect of the product/service is new or improved – viz the product's utility, function, product design, package design, etc 2. In claim 1 how does “activity protect technology” ensure that it can last all day long? Please provide claim support data. 3. Kindly provide details with reference to claim 3 from a reputed International Research Agency. Is the study financially independent from the company? 4. As per the ASCI Guidelines for Celebrities in Advertising, a Celebrity should do due diligence to ensure that all description, claims and comparisons made in the advertisements they appear in or endorse are capable of being objectively ascertained and capable of substantiation and should not mislead or appear deceptive. The claims made by the celebrity (Actor Hrithik Roshan) in this advt violate this clause of the ASCI guidelines. According to us, the advertisement contravenes Chapter 1.1 and 1.4 and ASCI Guidelines for: 1.Disclaimers, 2. Validity & Duration of claiming New/ Improved 3. Celebrities in Advertising. Action to be taken: We propose that the advertisement should be immediately withdrawn.”"

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that HE Deodorant is part of the New Variant launched in March 2017 with New Fragrance type, New Formulation Design, New Packaging Material of Construction for body and cap, and New Graphics. The license for this new variant was obtained in January 2017, and the product was launched in March 2017. The words, ""activity protect technology"" is their registered trademark for which they were granted registration by the Trademark Registry. The formulation of the product has been designed with combination of Perfume Oils at higher dosage with Anti-microbial in a base formulation that contains 90% w/w Ethyl alcohol. The efficacy has been evaluated of the anti-microbial in their formulation through Standard Anti-Microbial Activity of Active Agents in Deodorants. The findings of the result showed that the product has been able to achieve up to 99.98% reduction in the microbial count even after 8 hrs in the mixed population flora abstracted from human volunteers and even higher log reduction i.e.99.99% reduction at 8 hrs for individual organisms. For most of these, the values of Log reduction are significantly higher even at the end of 24 hr period showing long lasting effect of these actives that have been selected for their formulation. According to in-house expert panel test, Emami's fragrances used in HE Deo's are retentive when compared with benchmark and lasts upto 12 hrs. The advertiser also conducted an Independent Consumer Study and the test findings indicate that the lasting quality of the fragrance 'all day long' is 4.2 (Mean Score on a 5 Point Scale) suggesting that majority of the respondents have agreed that the fragrance of HE power deodorants lasts all day long. Further, the time for which the fragrance of HE Power deodorant lasted on the body was up to 6.9 hours. Advertiser further stated that the Brand Ambassador, Mr. Hrithik Roshan, has been associated with this product ever since it was first launched in the market in May 2014. He was fully aware of the product benefits stated in the said TVC and the product performance data was also shared with him while he was endorsing the product through the advertisement. As claim support data, the advertiser provided Manufacturing license of the variant, copy of Trade Mark Registration certificate, Test Report – Antimicrobial activity of active agents in Deodorants, in-house internal expert panel study details, copy of consumer study, confirmation from celebrity, Hrithik Roshn stating his association with the brand and a PPT showing product test for HE No Gas Deodorant. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as the opinion of Technical expert presented at the meeting. The CCC observed that – Claim – “Now New HE deos with activity protect technology” – Based on the data submitted by the advertiser, the CCC concluded that the claim of “New” has been supported. Advertiser further clarified that “Activity protect technology” is their registered trademark The CCC concluded that the claims of “New HE Deos”, “Activity Protect Technology” were substantiated. These complaints were NOT UPHELD. Claim, “Use once for the entire day” and Disclaimer: Based on consumer study done on 300 respondents by reputed International Research Agency, Nov-Dec-2016. The CCC noted that the TVC depicts vigorous activities by the celebrity through the day such as jogging and sports and has reference to the fragrance being strong through the day. The claim, “Ek baar lagey Din bhar chaley” (“Use once for the entire day”) implies that the fragrance of the product lasts for 24 hours, whereas the data provided showed that the time for which the fragrance of HE deodorant lasted on the body was up to 6.9 hours. The Consumer study score of 4.2 for “the fragrance of HE power deodorant lasted all day” was based on consumer perception and was contrary to the feedback from 161 consumers of this duration being a mean score of 6.9 hours (versus at least 12 hours – if not 24 hours- as expected through the claim). The CCC also observed that the tested product did not fare well versus the competitor product used as a benchmark in terms fragrance longevity. The CCC did not agree with the advertiser’s argument and extrapolation that the product is able to deliver 8 to 24 hours of perfume delivery as mentioned in their response. The antibacterial activity report was not considered directly relevant for the claim related to lastingness of the fragrance. The other test reports from the fragrance houses were not considered to be adequate in the context of the claim being in “high intensity, in use” situation versus a sniff test from containers or evaluation among a small sample size of 10 volunteers. Based on these observations, the CCC concluded that the claim, “Ek baar lagey Din bhar chaley” was not adequately substantiated and was misleading by ambiguity and exaggeration. The CCC also noted that the advertised product was tested in 161 volunteers versus 300 as claimed in the disclaimer. The disclaimers in the TVC are not in the same language as the audio of the TVC (Hindi). The TVC contravened Chapter I.4 of the ASCI Code and Clause 4 (I) of ASCI Guidelines for Disclaimers. This complaint was UPHELD." "

COMPANY:"Procter & Gamble Home Products Pvt. Ltd"
PRODUCT:Head and Shoulder Antidandruff Shampoo

COMPLAINT:

""1. Stay Dandruff-Free up to 100%. 2. Up to 95% less Hair fall. 3. *Only visible flakes, on daily usage. 4. Celebrity Actor – Ranveer Singh endorses the Brand." "

NATURE OF COMPLAINT:

"1. Please substantiate claims 1 and 2 with independent studies and research data. 2. Kindly substantiate with independent reports to prove that using this shampoo helps a consumer to stay dandruff-free up to 100%? 3. Kindly substantiate with independent reports to prove that using this shampoo helps a consumer to have up to 95% less Hair fall? 4. Disclaimer contradicts the claims made by the advertiser and thus violates ASCI Guidelines (2) A disclaimer should not attempt to hide material information with respect to the claim, the omission/absence of which is likely to make the advertisement deceptive or conceal its commercial intent. 5. As per the ASCI Guidelines for Celebrities in Advertising, a Celebrity should do due diligence to ensure that all description, claims and comparisons made in the advertisements they appear in or endorse are capable of being objectively ascertained and capable of substantiation and should not mislead or appear deceptive. The claims made by the celebrity (Ranveer Singh) in this advt. violate this clause of the ASCI guidelines. According to us, the advertisement contravenes Chapter 1.1, 1.4 and 1.5 of ASCI code and the provisions of Guidelines for Celebrity endorsement. Action to be taken: We propose that the advertisement should be immediately withdrawn."

Recommendation: NOT UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that Head & Shoulder shampoo contains Hydra Zinc Technology that is based on Zinc Pyrithione (ZPT) as the anti-dandruff active at a I% level. This anti-fungal active inhibits the proliferation of Malassezia and helps fight dandruff and its symptoms. The efficacy of the product in fighting flakes is measured in rigorous and well controlled clinical studies. This clinical data shows that overall 83.4% of clinical subjects, who suffer from moderate to severe dandruff, reached an Adherent Scalp Flaking Score (ASFS) of 14 or less, post regularly using Head & Shoulders shampoo over the course of 3 weeks, and these are perceived by ordinary people as being visibly flake-free. The general population will even be more likely to reach a state of being visibly flake free, after 4 weeks. The Head & Shoulders Anti Hair fall formula contains conditioning agents like silicone, polymers and fatty alcohols which coats the hair and prevents hair from being easily damaged by physical forces like combing, thus making it more resistance to breaking. The data of the repeated combing test shows that hair loss due to breakage can be greatly reduced by up to 95% when conditioning formulas are used to wash the hair. As claim support data, the advertiser provided Clinical data demonstrating anti-dandruff efficacy of anti-dandruff shampoos which was published in International Journal of Cosmetic Science, Journal references on adverse effects of dandruff on hair quality, Data of repeated combing method test, and due diligence evidence by the celebrity. The claim support data was reviewed by the technical expert of ASCI. The CCC viewed the TVC and considered the Advertiser’s response as well as the opinion of Technical expert presented at the meeting. The CCC observed that – Claim: “Upto 100% Dandruff Free” – The CCC noted that with regular use, Head & Shoulders is able to achieves ""visibly flake-free"" (interpreted as removal of 100% of visible dandruff flakes) status in more than 83% dandruff suffers. Based on this data, the CCC concluded that the claim, “Upto 100% Dandruff Free” (voice over - “Yeh 100% tak dandruff mitaye”) qualified via disclaimer in the TVC, “Only visible flakes, on daily usage” (“Nazar aane wale flakes rozana istemal par”) was substantiated. This complaint was NOT UPHELD. The CCC recommended that the advertiser should include a mention of the period of regular use (three / four weeks) in the disclaimer. Claim: “Up to 95% less Hair fall” - Advertiser provided an in-house test report using a repeated combing test. Based on this data, the CCC concluded that the claim, “Up to 95% less Hair fall” (“Hair fall kam kare 95% tak”) was substantiated. This complaint was NOT UPHELD. Claim: “Up to 95% less Hair fall” - Advertiser provided an in-house test report using a repeated combing test. Based on this data, the CCC concluded that the claim, “Up to 95% less Hair fall” (“Hair fall kam kare 95% tak”) was substantiated. This complaint was NOT UPHELD." "

 

COMPANY:"NeoStencil India Private Limited"
PRODUCT:NeoStencil

COMPLAINT:

""1. Crack UPSC 2018 through online classes. 2. India’s#1 live online platform for IAS. 3. India’s top 25 IAS teachers" "

NATURE OF COMPLAINT:

"1. Claims 1-3 need to be substantiated with independent reports. 2. Do all the results claims belong only to online platform? This needs to be clarified. 3. The source and year of data based on which claim 3 is made should be mentioned in the advt. 4. According to ASCI guidelines for advertising of educational institution and programs of ASCI code: Advertisement shall not state or lead the public to believe that enrolment in the institution or program or preparation course or coaching classes will provide the student a temporary or permanent job, admissions to institutions, job promotions, salary increase etc. unless the advertiser is able to submit substantiation to such effect. In addition, the advertisement must carry a disclaimer stating ‘past record is no guarantee of future job prospects’. The font size of the disclaimer should not be less than the size of the claim being made in the advertisements. According to us, the advertisement contravenes Chapter 1.1, 1.4, 1.5, and guidelines for advertising of educational institution and programs 3, 4.a, 4.b of ASCI code. Action to be taken: We propose that the advertisement should be immediately withdrawn"

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claims, “Crack UPSC 2018 through live online classes”, and “India’s top 25 IAS teachers”, were not substantiated with verifiable supporting data. Claim, “India’s #1 live online platform for IAS”, was not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or any third party validation to prove this claim. The claims are misleading by exaggeration. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD."

 

COMPANY:"Lux Industries Limited"
PRODUCT:"ONN Premium Wear"

COMPLAINT:

“"1. 150% Comfort 2. 4 way Stretch for extra Comfort." ”

NATURE OF COMPLAINT:

"1. The claim - “150% Comfort” is grossly misleading. Please substantiate with report from independent agency. 2. Please provide the claim support data for claim 3. According to us, the advertisement contravenes Chapter 1.1 and 1.4 of ASCI code. Action to be taken: We propose that the advertisement should be immediately withdrawn."

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response through their Advocates. The CCC viewed the print advertisement and considered the Advocate’s response on behalf of the advertiser, and observed that – Claim, “150% Comfort” – As claim support data, the advocate provided a copy of the article published in the Indian Textile Journal, and stated that the benefit of spandex is its significant strength (stretching up to five times its length), and elasticity and its ability to return to the original shape after stretching and faster drying than ordinary fabrics. Because of its elasticity and strength, spandex has been incorporated into a wide range of garments, especially in skin-tight garments. Thus the Onn Premium Wear has the ability to flex and stretch with the body of the wearer without disturbing or encumbering or hindering his movement and further rendering additional comfort to the wearer. This extraordinary characteristic provided by the ""Onn Premium Wear” is the basis for the claim of the product providing 150% comfort. The CCC noted that ""ONN Premium Wear"" is made of 95 percent cotton fabric and 5 percent spandex. The the CCC also acknowledged the properties of spandex and considered a qualitative claim of “comfortable” being made for the product to be acceptable. However, based on the data presented by the advertiser, the CCC concluded that the numerical claim of “150%” Comfort, was not substantiated, and is misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD. Claim, “4 way Stretch for extra Comfort” – Advocate had stated in their response that the composition of the product ""ONN Premium Wear"" is made of 95 percent cotton fabric and 5 percent spandex which provides the product with unique elasticity. The spandex is prominently used in the warp and the weft of the fabric which enables the garment to have a four way stretch. The inclusion and usage of Spandex provides the product with a four way stretch which in turn guarantees the consumer additional comfort than other ordinary products of the same category. The CCC concluded that in the context of an advertisement for an underwear, the claim, “4 way Stretch for extra Comfort”, was a generic claim which was not objectionable. This complaint was NOT UPHELD." "

 

COMPANY:"CavinKare Pvt. Ltd"
PRODUCT: "Egg White Chik Shampoo"

COMPLAINT:

"Claims egg white is used in shampoo, to strengthen hair.This is illogical and misleading claim and no ebidence or research report from any credible neutral scientic body is shared by them."

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they availed via telecons and submitted their written response. The advertiser had stated in their response that Chik Egg White Protein Shampoo contains many ingredients including Egg White Protein i.e. Hydrolyzed Egg Protein. While each ingredient has a role/function to deliver the desired benefits, the overall benefit i.e. nourishment of hair and reducing hair fall due to hair breakage is delivered by the product as a whole..Advertiser provided ingredient list of the product and front and back panel of the product package.Upon carefully viewing the TVC, examining the complaint and the response given by the advertiser, the CCC observed that the product pack refers to a consumer research study done in 2016 for reduction of hair fall due to hair breakage as well as declaration of hydrolysed egg protein in the ingredient list. While the Advertiser asserts about product benefit, they did not provide a copy of this consumer study nor details regarding the claim of nourishment of damaged hair – a benefit attributed to the product. The CCC concluded that the TVC claims, “Eh damaged baloon ko nourish karke hairfall kam kare”, was not substantiated and was misleading by exaggeration. The complaint was UPHELD."

 

COMPANY:"Bridge School of Management"
PRODUCT:

COMPLAINT:

“"1. First time in India, a Global Digital Marketing Program from North western University. 2. A strategic program for managers with 100% Placement Assistance. 3. India’s first global strategic digital marketing program for managers." ”

NATURE OF COMPLAINT:

"Our objections: 1. Please substantiate claims 1 to 3 with data from independent reports. 2. How do they claim to be India’s first global strategic digital marketing program for managers? 3. Does the institute have the required permissions from the Regulatory Authority to run educational course? What degree or certificate does it give? According to us, the advertisement contravenes Chapter 1.1 and 1.4 of ASCI code and clause 3 of ASCI Guidelines for Advertising of Educational Institutions and Programs. Action to be taken: We propose that the advertisement should be immediately withdrawn."

Recommendation: UPHELD

""The ASCI approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the claims, “First time in India, a Global Digital Marketing Program from North western University”, and “India’s first global strategic digital marketing program for managers”, were not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or any third party validation to prove these claims. The claims are misleading by exaggeration. Claim, “A strategic program for managers with 100% Placement Assistance” – While the advertiser may be offering placement assistance to their students, the use of 100% numerical is not relevant for “placement assistance” claim. The use of “100%” as a descriptor in the claim is misleading by ambiguity and implication. The advertisement contravened Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. The complaint was UPHELD." "

 

COMPANY:"Om Career Concept Pvt. Ltd."
PRODUCT:

COMPLAINT:

"1. Visa assistance 2. Highest success ratio"

NATURE OF COMPLAINT:

"1. Please provide the claim support data for the claim 2 made in the advt. 2. The claim – “Highest success ratio” needs to be substantiated with the evidence supporting the claim. Please provide the details. According to us, the advertisement contravenes Chapter 1.1 and 1.5. Action to be taken: We propose that the advertisement should be immediately withdrawn.”"

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but submitted their written response. The advertiser had stated in their response that they give student visa assistance for Canada, which is a very lengthy procedure for any person who wants visa for foreign country. As claim support data, the advertiser provided Visa Details of 6 students who were given Visa and 2 students who were refused Visa. Upon carefully viewing the Facebook advertisement, examining the complaint and the response given by the advertiser, the CCC concluded that the claim, “Visa Assistance” was not objectionable. This complaint was NOT UPHELD. The claim, “Highest Success Ratio”, was not substantiated with verifiable supporting data of the advertiser’s organization versus other similar organization offering visa assistance, and is misleading by exaggeration and implication. The Facebook advertisement contravened the Guidelines for Advertising of Educational Institutions and Programs as well as Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD." "

 

COMPANY:"Pure Royale"
PRODUCT:"Pure Royale Supari Mix"

COMPLAINT:

“Caution statement is missing”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"The ASCI approached the advertiser for their response in addressing the objection raised in the complaint. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat. The advertiser had, however, not responded to ASCI’s request. The CCC noted that no response was received from the advertiser prior to the prescribed due date for this complaint. The CCC viewed the print advertisement and upon careful consideration of the complaint, and in the absence of any comments or response from the advertiser, the CCC concluded that the advertisement which is for a Supari product is misleading by omission of a cautionary warning that “Chewing of supari is injurious to health”. The print advertisement contravened Chapters I.4 and III.4 of the ASCI Code and Guidelines on Advertising of Foods & Beverages. The complaint was UPHELD."

 

COMPANY:"Kellogg India Pvt. Ltd"
PRODUCT:"Kellogg’s Oats"

COMPLAINT:

“"1. New Kellogg’s Oats. 2. Dil Bhar Ke Khao. 3. Disclaimer: As a part of healthy, balanced diet & an active lifestyle. 4. Actor Ranveer Singh endorses the product" ”

NATURE OF COMPLAINT:

"https://www.kelloggs.in/en_IN/brands/oats/overview.html 1. Please substantiate what is “New” since it is required as per ASCI code of validity & Duration of claiming New/ Improved. The words New /Improved must specify what aspect of the product/service is new or improved - viz the product's utility, function, product design, package design, etc 2. Claim 2 violates clause 4 of ASCI guidelines for Food & Beverages. 3. The disclaimer violates ASCI Guidelines for Disclaimer (2) “A Disclaimer should not attempt to hide material information with respect to the claim, the omission/absence of which is likely to make the advertisement deceptive or conceal its commercial intent”. 4. As per the ASCI Guidelines for Celebrities in Advertising, a Celebrity should do due diligence to ensure that all description, claims and comparisons made in the advertisements they appear in or endorse are capable of being objectively ascertained and capable of substantiation and should not mislead or appear deceptive. The claims made by the celebrity (Ranveer Singh) in this advt violate this clause of the ASCI guidelines. 5. What is the quantity of oats present in the product? Is it a major ingredient to qualify in the brand name? If not then consumers will be misled. 6. Is it to be had by itself or with addition of milk and sugar? If yes then the claimed benefits are of the product or milk? 7. What is the level of sugar, fat and salt present in the product? If there is presence of high fat, sugar and salt in the product then the statement “Dil Bhar Ke Khao” contravenes clause 4 of ASCI guidelines for Food & Beverages. According to us, the advertisement contravenes Chapter 1.1 and 1.4 and ASCI Guidelines for: 1.Disclaimers, 2. Validity & Duration of claiming New/ Improved 3. Celebrities in Advertising and 4. Clause 4 of ASCI guidelines for Food & Beverages. Action to be taken: We propose that the advertisement should be immediately withdrawn."

Recommendation: UPHELD

""The ASCI had approached the advertiser for their response in addressing the grievances of the complainant and forwarded the details of the complaint, verbatim, to the advertiser with a request to respond to the same. The Advertiser was offered an opportunity for Personal Hearing with the ASCI Secretariat which they did not avail, but requested for additional time to submit their response. The advertiser was granted an extension of three days to the standard lead time of seven days to submit their reply in response to their request for extension of 7-10 days. They were provided with an opportunity to discuss their submission via telecon which they availed. Advertiser had stated in their response that the claim of “New” was used in relation to two flavours that were launched by Kellogg India for the first time in January/February 2017. As part of on-going website upgrade, the screen shot being referred to in the complaint does not carry the claim of ""'New"". The creative tag line ‘Dil Bhar Ke Khao’ is not a claim. The webpage contains a disclaimer that states ""as part of healthy, balanced diet and active lifestyle"". The webpage does not in any manner encourage over or excessive consumption and does not show inappropriate large portions of the product. The ingredients of the product are clearly listed on the package. The pre-dominant ingredient of the product shown in the advertisement under reference is Oats. As claim support data, the advertiser provided a short write up on the health benefits of Oats, Artworks of the variants of Kellogg’s Oats shown in the Website advertisement; and Copy of the website advertisement. The CCC viewed the website advertisement and considered the advertiser’s response. The CCC concluded that - Claim, “New Kellogg’s Oats”, - While the Advertiser asserted that they launched two new flavours, no evidence to support the same was submitted by the advertiser. The claim of “New” was not substantiated and was misleading. The website advertisement contravened Chapters I.1 and I.4 of the ASCI Code. This complaint was UPHELD. Claim, “Dil Bhar Ke Khao”, was qualified via a disclaimer to mention: “As a part of healthy, balanced diet & an active lifestyle”. This claim/tagline which was generic in nature suggesting “relish your food”, when read in conjunction with the Disclaimer was not considered to be objectionable and misleading. The CCC noted that the disclaimers in the website advertisement were legible. The complaint regarding endorsement by the Celebrity (Ranveer Singh) was examined by the CCC. The CCC observed that the visual of the celebrity when seen in conjunction with these generic claims were not likely to mislead consumers regarding the product. These complaints were NOT UPHELD."

 

COMPANY:"Shree Maruti Herbal"
PRODUCT:"Stay-On Power Oil"

COMPLAINT:

“"1. Massage daily and experience the height of happiness. 2. Help rejuvenate and strengthen weak nerves. 3. The visual in the ad and product packaging read in conjunction with the claims objected to implies that the product are meant for the enhancement of sexual pleasure." ”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The maintenance or improvement of the capacity of human beings for sexual pleasure. Section 3(b)- DMR Schedule Sexual Impotence Item no. 45- DMR Schedule" "

 

COMPANY: "Shree Maruti Herbal"
PRODUCT:"Stay-On Range Of Products/ Stay On Power Capsule"

COMPLAINT:

“"1. For excitement, vigour and strength. 2.That you will get a feeling of youthfulness, resistance power, pep, excitement, strength and vigour in your body. 3. The visual in the ad and product packaging read in conjunction with the claims objected to implies that the product are meant for the enhancement of sexual pleasure." ”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The maintenance or improvement of the capacity of human beings for sexual pleasure. Section 3(b) - DMR Schedule, Sexual Impotence Item no. 45- DMR Schedule" "

 

COMPANY:"Rajnish Hot Deals Pvt Ltd"
PRODUCT:Play Win Range Of Products

COMPLAINT:

“"1.Take pleasure of marital life with more vigour. 2. Massage few drops on weak nerves and make it strong, powerful and hard. 3.Increase extra timing and pep. 4. The visual in the Ad read in conjunction with the claims objected to implies that the product is meant for sexual enhancement." “

NATURE OF COMPLAINT:

Recommendation: UPHELD

"The maintenance or improvement of the capacity of human beings for sexual pleasure Section 3(b) - DMR Schedule, Sexual Impotence Item no. 45- DMR Schedule"

 

COMPANY: "Star Ayurveda / Star Homeopathy"
PRODUCT:

COMPLAINT:

“Provide quick treatment to cure arthritis without surgery."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"Provide quick treatment to cure arthritis without surgery."

 

COMPANY: "Makewell Pharmacetucal"
PRODUCT:"Speed Height Capsule"

COMPLAINT:

“"Speed Height Capsule : The visual in the ad read in conjunction with the claim objected to implies that the product is meant for increasing height."”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Stature Of Person Item No. 47- DMR Schedule""

 

COMPANY:"Sun Ayurveda"
PRODUCT:Surya Amrit Jivan

COMPLAINT:

""1. Increase sex time upto 50 minutes. 2. Increase length and thickness of penis 3.Give vigour of 30 at the age of 75. 4. The visual in the Ad read in conjunction with the claims objected to implies that the product is meant for sexual enhancement. 5. Make undeveloped breasts tight and shapely." "

NATURE OF COMPLAINT:

Recommendation: UPHELD

""The maintenance or improvement of the capacity of human beings for sexual pleasure Section 3(b) - DMR Schedule, Sexual Impotence Item no. 45- DMR Schedule Form and structure of the female bust Item no. 21- DMR Schedule" "

 

COMPANY:"Dr Care Homeopathy"
PRODUCT:

COMPLAINT:

"Give solution to skin disease like Vitiligo"

NATURE OF COMPLAINT:

Recommendation: UPHELD

""Leucoderma Item no. 33- DMR Schedule" "

 

COMPANY:"Charak Kayakalp Hospital"
PRODUCT:

COMPLAINT:

“Freedom from stones without operation”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Stones Item no-22 DMR Schedule" "
 

COMPANY: "Advanced Homoeo Health Centre"
PRODUCT:

COMPLAINT:

“Relief from prostate cancer through homeopathy - testimonial implying cure. Refers to videos of cured patients.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

"Prostatic Gland Item no-15 DMR Schedule"
 

COMPANY:"Meeta Ayurveda"
PRODUCT:

COMPLAINT:

"1. Increase sex time upto 50 minutes. 2. Increase organ length, thickness. 3. Remove premature ejaculation from the roots."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The maintenance or improvement of the capacity of human beings for sexual pleasure Section 3(b) - DMR Schedule, Sexual Impotence Item no. 45- DMR Schedule" "

 

COMPANY: "Meeta Ayurveda"
PRODUCT:

COMPLAINT:

"Ayurvedic treatment of skin diseases and Leucoderma."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Leucoderma Item no-33 DMR Schedule" "

 

COMPANY:"Positive Homeopathy"
PRODUCT:

COMPLAINT:

""Guaranteed Natural Homeopathy for – Asthma, Sexual Problems, Sexual Weakness, Deficiency of Libido, Obesity or over weight, Deficiency of Sperms""

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The maintenance or improvement of the capacity of human beings for sexual pleasure Section 3(b) - DMR Schedule, Sexual Impotence Item no. 45- DMR Schedule Asthma Rule -6 DMR Schedule Obesity Item No.38- DMR Act" "

 

COMPANY:"Positive Homeopathy"
PRODUCT:

COMPLAINT:

""i) Sexual Weakness ii) Sperm Deficiency iii) Erectile Dysfunction iv) Premature Ejaculation v) Female Infertility Visual implies cure from infertility." "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The maintenance or improvement of the capacity of human beings for sexual pleasure Section 3(b) - DMR Schedule Sexual Impotence Item no. 45- DMR Schedule Sterility in women Item No.48 - DMR Schedule" "

 

COMPANY:"Sanyasi Ayurveda"
PRODUCT:

COMPLAINT:

“Sex problems due to childhood mistakes then consume medicine with our consultation and see difference in just 15 days.”

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The maintenance or improvement of the capacity of human beings for sexual pleasure Section 3(b) - DMR Schedule" "

 

COMPANY:"Positive Homeopathy"
PRODUCT:

COMPLAINT:

""i) Sexual Diseases ii) Erectile Dysfunction iii) Premature Ejaculation iv) Sexual Weakness v) Sperm Deficiency" "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The maintenance or improvement of the capacity of human beings for sexual pleasure Section 3(b) - DMR Schedule" "

 

COMPANY: "Kisan Dham Shree Ladwa Gaushala"
PRODUCT:

COMPLAINT:

""With the use of Gaumutra diseases like heart diseases, Diabetes, Cancer, TB, Epilepsy, AIDS can be cured. My Objections are as follows: AD is for Gaumutra for treatment of diseases like Cancer, AIDS, Ulcer, Harpis and Hepatitis B and others like diabetes, TB, Migrane, etc. AD says Gaumutra is not inferior to Amrit. It can cure almost 108 diseases and gaumutra of pregnant cows is more effective because it contains special hormones and minerals. A photograph of Naturopathy Hospital and of various products of gaumutra, panchgavya and herbs is also shown. The products improve the natural resistance capacity of the body (immunity) and hence no disease can attack the body. All the above claims made about cancer, TB, AIDS, ulcer treatment etc. need truthful substantiation of actual treatment on patients with documentary proofs. Advertising for drugs and treatments for cancer and other chronic diseases is prohibited by law (Drugs and Magic Remedies Act)." "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Heart Diseases- Item no.26, DMR Act Diabetes- Item No. 9, DMR Act Cancer- Item No. 6, DMR Act Tuberculosis- Item No. 50, DMR Act Epilepsy- Item No. 17, DMR Act AIDS- Rule 6, DMR Act" "

 

COMPANY:"Neomed Hospital"
PRODUCT:

COMPLAINT:

"Cure your heart without surgery."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Heart: Item no. 26- DMR Schedule" "

 

COMPANY: "Jand Bavasir Hospital"
PRODUCT:

COMPLAINT:

“Provide treatment of piles from the roots through BEIM laser machine."

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Piles And Fistulae Item No. 42- Schedule J" "

 

COMPANY: "Harshitha Hospitals (Mdr)"
PRODUCT:

COMPLAINT:

""First in the world of holistic integrated cancer care -Protect from cancer ailments. -defeat cancer." "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Cancer Item no. 6- DMR Schedule Item no. 8- Schedule J" "

 

COMPANY:"Cancer healer centre"
PRODUCT:

COMPLAINT:

""1) The AD is for Cancer treatment. It says Why fear cancer now? Life is priceless. Keep away from cancer (save yourself from cancer). World renowned Dr. Krishnas cancer healer has proved profitable in all kinds of cancers and helps even in cancer cases of 4th stage (last stage). 2) World renowned Dr. Hari Krishnas Cancer Healer is the result of ceaseless efforts and labour of 41 years. This is based on immunotherapy. 3) World renowned practitioner Dr. Hari Krishna and Dr. Tarang Krishna have received numerous awards for this treatment. WHO has also appreciated this Cancer Healer treatment of Dr. Krishna. This treatment can be taken alongwith radiotherapy and chemotherapy and can help in fighting the side effects of these treatments. This treatment helps patients to get rest and get healed in all kinds of cancers in all stages. The success rates of this treatment are very high. 4) All the above claims made about the cancer healer treatment need truthful substantiation of actual treatment on patients with documentary proofs. 5) Advertising for drugs and treatments for cancer is prohibited by laws (Drugs and Magical Remedies Act) and contravenes ASCI Code ch.1, cl.1, 4 and 5." "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""Cancer Item no.6- DMR Schedule" "

 

COMPANY: "ABBOTT HEALTHCARE PVT LTD"
PRODUCT:Pediasure

COMPLAINT:

"“"Fast Track Complaint received against the TV Commercial (appeared on Zee TV(*) and Sony Max2(*) on 13th October 2017) of “Abbott Healthcare – Pediasure”, from GlaxoSmithKline Consumer Healthcare Ltd. “""Har roz Pediasure dene se bacchon ko milte hai 37 nutrients jo immunity badhane mein madad karein our de sure growth in 90 days"" In translation the claim reads as - By giving Pediasure everyday, children get 37 nutrients that help increase immunity and give sure growth in 90 days. The following studies have been cited as qualifying the above claim: 1. Alarcon et al. Clin Pediatr 2003; 42; 209-217 2. Shaikh et al. Mal. J. Nutr 21 (Supplement) 2015, PP-025, S81 It is submitted that the said claim by the Advertiser is inaccurate and highly misleading by implication for the following reasons:- A. 37 Nutrients that help increase immunity (37 nutrients jo immunity badhaane mein madad kare) The advertiser's claim that the product's 37 nutrients help increase immunity is totally inaccurate. Not all 37 nutrients can be said to be directly contributing towards the increase in immunity, if any. European Food Safety Authority (EFSA) has given a positive opinion on role of only 9 nutrients - Iron, Folic acid, Zinc, Copper, Selenium, Vitamin B6, Vitamin B12, Vitamin D and Vitamin C in supporting immunity. Even in one of the cited studies Alarcon et al.' 2003, only two micronutrients - iron and zinc were assessed for their serum levels in blood. Hence this claim by the advertiser ""37 Nutrients that help increase immunity (37 nutrients jo immunity badhaane mein madad kare)"" is clearly misleading. B. And give ""Sure growth"" in 90 days ""Sure growth"" refers to 'height and weight' of 2 to 6 years old child as per the qualifiers quoted in the advertisement. The studies cited as a support for the claim ""Sure growth"" do not justify the claim made by the Advertiser due to reasons mentioned below - ""Sure growth"" theoretically can be implied from the assumption that in any clinical study, all the children (100%) who were enrolled and provided nutritional product intervention had shown statistically significant improvements in height and weight compared to the control group. The Alarcon et al., 2003 study showed that out of total 104 children enrolled from four sites (3 in Philippines and 1 in Taiwan), only 92 children completed the study. Only eighty two percent of the study subjects consumed the required volume of nutritional supplement for 63 days. Further, while subjects in both Taiwan and the Philippines who were in the study group had greater increases in weight-for - height percentiles at 90 days than did subjects in the Control group: these differences were statistically significant only for Filipino subjects. Although the results of the Alarcon et al., 2003 did show that increased calorie consumption might have improved height outcomes. However a child's height is determined by genetic potential and by net nutrition. It is dependent on the synergistic effects of environment, nutrition and social factors that act independently or together to modify an individual's genetic growth potential. While one of the component - nutrition is addressed, other factors are beyond the scope of analysis in the current study. Thus claiming ""Sure Growth"" on the basis of the study is misleading and amounts to exaggeration. The 2015 study only provides evidence of weight gain (measured by weight -for - age Z score) and nowhere mentions height. Hence, data provided therein does not support the ""sure growth"". In both the quoted clinical studies (Alarcon et al., 2003 & Shaikh et al.'2015) children below 25th percentile in weight - for - height and at nutritional risk due to picky eating behavior were included and showed improved weight -for - age because of catch up growth phenomena and do not describe saltation and stasis growth (normal growth potential). Therefore, generalizing the study result to claim ""sure growth"" is neither compatible nor appropriate with an interpretation of 'catch-up' growth.” " "

NATURE OF COMPLAINT:

 

Recommendation: UPHELD

""The Complainant as well as the Advertiser representatives were given the opportunity for personal hearing with the Technical expert and the ASCI Secretary General. Data submitted by the complainant and the advertiser was reviewed by the technical expert. The FTCP reviewed the TVC and noted the Advertiser’s written response. The details of the complaint and the rationale for claim support was taken into consideration. The FTCP concluded as follows – The following studies have been cited as qualifying the claim: ""And give ""Sure growth"" in 90 days 1. Alarcon et al. Clin Pediatr 2003; 42; 209-217 2. Shaikh et al. Mal. J. Nutr 21 (Supplement) 2015, PP-025, S81 The FTCP noted that the clinical studies being quoted by the advertiser are about effect of Oral supplementation on “catch-up growth” in Picky eaters / picky-eating children at nutritional risk and with acute upper respiratory tract infections. Whereas the TVC visuals and voice over do not appear to depict such a child. The disclaimers in the TVC were not legible and the text was white on white. Furthermore “sure growth” term was seen as a guarantee of growth which is incorrect since not every child in the study demonstrated significant growth. (since the sub-group of Taiwanese children did not demonstrate statistically significant growth). In view of this finding of variance in growth among children from Taiwan Versus Philippines, the FTCP referred to the abstract presented on the India study. However, the data presented was only an abstract that referred only to weight for age z score (and not height) and was not considered to be adequate to substantiate the claim. The claim of “Sure growth in 90 days” and its visual depiction, notwithstanding the disclaimer “creative depiction of growth” as referred in the storyboard, was considered to be misleading. While nine of the 37 (Iron, Folic acid, Zinc, Copper, Selenium, Vitamin B6, Vitamin B12, Vitamin D and Vitamin C) nutrients may support immunity, the statement ""Har roz Pediasure dene se bacchon ko milte hai 37 nutrients jo immunity badhane mein madad karein …” was considered to be misleading by ambiguity and implication that all 37 nutrients have such a role. The TVC contravened Chapters I.1 and I.4 of the ASCI Code as well as ASCI Guidelines on Disclaimers. This complaint was UPHELD. " "

 

COMPANY: "Eureka Forbes Ltd"
PRODUCT:

COMPLAINT:

"“The representatives of the advertiser were given opportunity for personal hearing with the Chairman of the IRP. The Complainants did not avail of the personal hearing offered to them with the Chairman of the IRP. The Chairman IRP was assisted by the Secretary General of ASCI."

NATURE OF COMPLAINT:

"Complaint 1: “My objections are as follows: 1) AD shows a class of students with some pots on benches. Teacher is asking all students if they have watered their plants. Then she asks Rohan Your plant looks different. What have you done? Rohan replies, I have used healthy water for my plant, the water from Aquaguard Paani ka Doctor. Then a photograph of Aquaguard water purifier is shown and viewers are informed that it was Biotron technology which helps retain important minerals. 2) This is misinformation. Plants have capacity to use necessary nutrients from soil/water medium. Healthy water, as the company calls the treated water, does not make any difference to plants and cannot be responsible for a different look of Rohans plant. 3) Paani ka Doctor is a wrong nomenclature. Aquaguard company cannot call themselves Paani ka Doctor, because the word Doctor is a special qualification either a MBBS or Ayurveda/ Homeopath graduate or a Ph.D. in any discipline can be called a Doctor. It has its advantages and privileges attached to it. Paani ka Doctor is a misleading term. 4) Earlier in one of my complaints my contention was accepted and my complaint was upheld against Aquaguard Company.” Complaint 2: “Purified water ads. While promotoing the thier product, The content of add misleading by quoting one student used purified water to grow his tree and that observed extra growth due to using purified water from Dr. Aquagaurd. This is misleading and no base. Kindly look in to it.”"

Recommendation: NOT UPHELD

""1. The Review Application dated September 8, 2017 is filed by Eureka Forbes Ltd. (Advertiser) against recommendation dated August 23, 2017 of the Consumer Complaint Council (CCC) of the Advertising Standards Council of India (ASCI), upholding the complaint filed by Dr. Hasmukh Shah (Complainant) against the Television Commercial (TVC) of the Advertiser for its Aquaguard Water Purifier, which appeared on Life OK on June 16, 2017 and Zee Kannada. 2. The complainant filed the complaint dated July 3, 2017 with the ASCI against the TVC of the advertiser showing that at a competition in a school to grow a plant, the student who gave the water filtered by Aquaguard using ""Biotron Technology"" grew much bigger than the plants grown by the other students. The complainant raised the following objections: (1) Plants have capacity to use necessary nutrients from soil/water medium. Healthy water, as the company calls the treated water, does not make any difference to plants and cannot be responsible for a different look of protagonist's plant. (2) ""Paani ka Doctor"" is a wrong nomenclature. Aquaguard company cannot call themselves Paan ka Doctor, because the word ""Doctor"" is a special qualification either an MBBS or Ayurveda/Homeopath graduate or Ph.D. in any discipline can be called a Doctor. It has its advantages and privileges attached to it. ""Paani ka Doctor"" is misleading term. 3. The advertiser sent reply dated July 11, 2017 broadly submitting as under: Re: Complaint No.1 (a) The biological system of plants is designed for absorbing and using nutrients from soil and water. Their claim is not about filtration, but ""bio availability"". The root cells can absorb biotron treated water much faster than the normal water. (b) The Product in question uses the Biotron technology, which is a technology specially designed to convert water molecules into minute micro-clusters (tiny uniform hexagonal molecules) using multiple magnetic field, by way of a water treatment cartridge developed for this purpose. These resulting micro water molecules are capable of penetration into biological cells much faster than non-magnetised purified water molecules. (c) Their claim is based on publications in peer reviewed science journals referred to in the reply. (d) They have voluntarily added the following disclaimer in the relevant frames: ""DISCLAIMER: As per (a) Independent published scientific research (b) Agricultural Water Management 96(2009) 1229-1236 (c) Current World Environment Vol.9(3), 1008-1016 (2014), Nutrition Research and Practice (Nutr Respondent Pract) 2013; 7(1) 34-42."" (e) There exist many other research documents to support their claim, which are easily available in public domain and which are also available on the Advertiser's website ""www.eurocaforbes.com"" for consumer reference. Re: Complaint No.2 (a) The trademark/caption ""Aquaguard"" and ""Pani ka Doctor Aquaguard"" are registered intellectual properties owned by the advertiser. (b) The consultative process employed by the advertiser's qualified water sales specialists is similar to the consultative process in the world of medicine. The water coming out of the Aquaguard is healthy water that retains the essential natural minerals in water. Hence, the phrase ""Pani ka Doctor"" is appropriate. (c) There are various products which are advertised in the Indian market with a prefix ""Dr."" without having semblance of medical/ health benefits such as Dr. Fixit, Dr. Design, Bike Doctor, Glass Doctor, etc. (d) Similar complaint was examined by CCC and the complaint was not upheld. 4. The advertiser did not avail of the opportunity for personal hearing. The CCC considered the complaint, the advertiser's reply and the Opinion of the technical expert of ASCI and gave the following findings: Re: Complaint No.1 (i) The advertiser's claims are based on studies on plants done for water from Biotron Equipped Unit Vs. Tap Water. The test reports thus, show comparison only with tap water and not with the purifier without the Biotron Technology. The latter comparison is necessary to establish that the effect is due to Biotron Technology alone and not due to negative impact of other elements in untreated tap water. (ii) The plant data is Seed Germination Test and water absorption in Seed Test and these are not a plant growth test after the seeds take root in the soil. (iii) The number of published reports in the peer reviewed literature are only a few, which are not eminent journals. (iv) No Test Reports on animals or humans have been provided for extrapolation of the benefits to humans. (v) The disclaimers in the TVC are not in the same language as the audio of the TVC (Hindi) and the hold duration of the disclaimers are not in compliance with ASCI Guidelines. (vi) The reference made in the TVC - mother saying to the son ""Accha boy nahin man... Aquaguard ho to farak dikta hai"" was misleading as it implied that the biotron treated water has some special properties resulting in better growth and development in children, which was not substantiated. On the above basis, CCC concluded that the claim showing growth of plant in the protagonist's beaker to be significantly more than the rest of the class was not adequately substantiated. Re: Complaint No.2 The Claim (Pani ka Doctor Aquaguard) was not accompanied by TM/R Qualification and hence, was misleading by implication. 5. Aggrieved by the above Recommendation of CCC, the advertiser filed the Review Application placing on record several studies/publications in support of its claim and also the Certificates of Registration dated 23rd April 2012, 14th February 2017, 8th May 2017 and 30th May 2017 issued by the Registrar of Trademarks, Mumbai for trademark of ""Acquaguard: Paani Ka Doctor"". 6. At the hearing on November 3, 2017, the complainant did not appear. The advertiser's representatives appeared and relied upon the research papers published in various journals including peer reviewed journals and pointed out that biotron technology is basically magnetic water treatment. Magnetic field exposure alters physical and chemical properties of water molecules resulting in unique characteristics. Magnetic treatment of water restructures the water molecules into tiny, uniform and hexagonally structured cluster easing their travel through the passageways in plant and animal cell membranes. In addition toxic agents cannot enter the Magnetic Water structures (MW). These features make MW a bio-friendly compound for plant and animal cells. 7. Reliance was placed by the advertiser, inter alia, on the following literature: (i) Magnetic Water Treatment in Environmental Management A Review of the Recent Advances and Future Perspectives Authors: Yadollahpour Ali, Rashid Samanesh, Rezaee Zohre and Jalilifar Mostafa Published in: Current World Environment Vol.9(3), 1008-1016 (2014) (ii) Magnetic treatment of irrigation water: Its effects on vegetable crop yield and water productivity Authors: Basant L. Meshwari and Harsharn Singh Grewal School of Natural Science, CRC for Irrigation Futures, Building H3 - Hawkesbury Campus, University of Western Sydney, Locked Bag 1797, Penrith South DC NSW 1797, Australia. Published in: Agricultural Water Management 96 (2009) 1226-1236 (iii) Effect of the magnetized water supplementation on blood glucose, lymphocyte DNA damage, antioxidant status, and lipid profiles in STZ-induced rats Authors: Hye-Jin Lee and Myung-Hee Kang Myung-Hee Kang (corresponding author) Department of Food Science and Nutrition, Daedeok Valley Campus, Hannam University, 461-6 Jeonmin-dong, Yuseng-gu, Deajeon 305¬811, Korea. Published in: Nutrition Research and Practice 2013, 7(1) 34-42 (iv) The Effect of Magnetic Water on Growth of Chick-Pea Seeds Author: Samir H. Nasher Published in: Engineering & Technology, Vol.26 No.9, 2008 (v) Hemoglobin different derivatives concentration enhancement after usage of Magnetic Treated Water (MTW) as drinking water Authors: Bassem M. Raafat and Ghada M. Nabil Genetic Engineering and Biotechnology Division, Biochemistry Department, NRC, Giza, Egypt. Published in: International Journal of Advanced Scientific and Technical Research - Issue 6, Vol.I, Jan-Feb. 2016 (vi) Effect of Magnetized Water Biotron on Seed Germination of Amaranthaceae Family Authors: Chandran Krishnaraj, Soon-II Yun and Abhay Kumar V.K. R&D Centre, M/s. Eureka Forbes Ltd., Kudlu, Bangalore, Karnataka, India. Dept. of Food Science & Technology College of Agriculture and Life Sciences, Chonbuk National University, Jeonju 561-756, Republic of Korea Published in: Journal of Academia and Industrial Research (JAIR) - Volume 5, Issue 10, March 2017. (vii) Irrigation with Magnetized Water, a Novel Tool for Improving Crop Production in Egypt Authors: Mahmoud Hozayn, Amany A. Abdel-Monem and Amira M.S. Abdul Qados Agronomy Department, Cairo Egypt; Botany Department, Cairo Egypt; and Boany Department, Riyadh - 13242 - 07229, K.S.A. Published in: Fifteenth International Water Technology Conference - IWTC-15 2011 Alexandria, Egypt (vii) Magnets and the Bioavailability of Water Author: Jon Barron Published in: Natural Health Newsletter dated November 21, 2005. (ix) Effect of Magnetic Water on the Performance of Lactating Goats Authors: Yacout MH, Hassan AA, Khalel MS, Shwerab AM, Abdel-Gawad EI and Abdel-kader YI Animal Production Research Institute, Agriculture Research Centre, Egypt. Published in: Journal of Dairy, Veterinary & Animal Research Volume 2 Issue 5 – 2015 (x) Effect of Bio-Availability of Magnetised Water on Different Biological Systems Authors: Rameeta Rajan, Dharmalingam Jothinathan Mukesh Kumar, Palani Perumal & Abhay Kumar Eureka Forbes Ltd., Bangalore, Karnataka, India CAS in Botani, University of Madras, Chennai, Tamil Nadu, India. Published in: Journal of Pure and Applied Microbiology, June 2017. (xi) Magnetized water: Universal Source of Health? Author: Hans R. Larson, MSc ChE Published in: International Health News (xii) Efficacy of A Naturally Magnetized Water on Kidney Function Authors: Michael Galitzer, M.D., President, American Health Institute on Anti-Aging Medicine, Santa Monica, California, Howrd Reminik, Ph.D., Yoshitaka Ohno, M.D., Ph.D., Ohno Institute on Water and Health, Willoughby, Ohio Weblink: http://www.biotron.co.in/pdf/Effect_of_%20magnetized_water_on_kidney_function.pdf 8. The legal representative of the advertiser also submitted that it is only when claims are made for therapeutic drugs and devices that standard of clinical evidence (equivalent to ""beyond reasonable doubt"" in criminal law) would be required. However, when claims are made for mainstream consumer products (with generic health or welfare claims), the evidence standard is not required to be that high and only scientific evidence (equivalent to preponderance of probability in civil law) is required. It was submitted that the advertiser is not making any therapeutic claims and therefore, the advertiser is not required to tender clinical evidence in support of its claim for magnetized water being given by Aquaguard with Biotron Technology. 9. The advertiser's representative has also submitted that since research in the health effects of magnetized water on animals and humans is going on, the advertiser is prepared to insert the following disclaimer in Hindi that ""Manushya ke sharirik vikas par lagu nahi"" 10. Having heard the advertiser's representatives and having seen the literature produced by the advertiser along with the Review Application and also having seen the expert's comments and also considering the disclaimer which the advertiser is prepared to insert, I am of the view that various studies and papers published in several journals do indicate positive impact of magnetized water. It is not anybody's case that the advertiser's product (Aquaguard with Biotron Technology) does not give magnetic exposure to water. Hence, the advertiser cannot be said to have made any false or misleading claim. 11. In view of the above discussion, after recording the statement made by the advertiser's representative that a disclaimer in Hindi will be inserted in the TVC "" ""Manushya ke sharirik vikas par lagu nahi"", the Review Application is allowed. The complaint is dismissed." "

 

COMPANY: "Kelloggs India Pvt. Ltd"
PRODUCT:

COMPLAINT:

""Claims Objected To: 1. Kellogg’s Special K is a nourishing breakfast 2. It is high in protein and fibre 3. Foods high in protein and fibre make you feel full and keep hunger pangs away 4. It is made of whole wheat 5. To manage weight eat a breakfast like Kellogg’s Special K" "

NATURE OF COMPLAINT:

"Complaint: Product: Breakfast cereal Company: Kellogg India Pvt. Ltd. Appeared: Sony TV on 3 April 2017 Language: Hindi Description of TVC: The TVC (copy attached) starts with Bollywood actress Deepika Padukone saying that people think she lives on air to manage her weight. But, actually she eats a nourishing breakfast everyday - Kellogg’s Special K with protein and fibre. Foods high in protein and fibre make her feel full and keep hunger pangs away. She goes on to say that the cereal is made of whole wheat and she loves the cranberry flavour. Our objections: 1. How can just eating Kellogg’s Special K for breakfast help in managing weight? The claim is far-fetched. Body weight depends on several factors like metabolism, genes and lifestyle. It cannot be so easy to manage weight as the advt claims. 2. Can someone get slim by only eating Kellogg’s Special K as breakfast without doing any exercise? 3. Can someone get slim by only eating Kellogg’s Special K as breakfast without control of calorie intake? 4. Breakfast cereals are a processed food and processed foods are known to be unhealthy, especially if consumed regularly. 5. Is Kellogg’s Special K better than a balanced meal made at home with low-fat items? 6. What happens when you start eating regular breakfast? 7. Breakfast cereals are high in sugar. How can they aid weight loss or management? 8. Can the company substantiate claims 1, 2, 3 and 4 by giving reports from independent agencies? 9. As per the ASCI Guidelines for Celebrities in Advertising, a Celebrity should do due diligence to ensure that all description, claims and comparisons made in the advertisements they appear in or endorse are capable of being objectively ascertained and capable of substantiation and should not mislead or appear deceptive. The claims made by the celebrity (Deepika) in this advt violate this clause of the ASCI guidelines. 10. The supers are barely readable. The print is too small and they are shown for too short a time. According to us, the advertisement contravenes Chapter 1.1 and 1.4 of ASCI code and the provisions of Guidelines for Celebrity endorsement. Action to be taken: We propose immediate withdrawal of the advt."

Recommendation: UPHELD

Kelloggs India Pvt.Ltd

 

COMPANY: "Modi Naturals Ltd"
PRODUCT:Olive Active

COMPLAINT:

"1. “Olive Active” 2. “Everyday cooking with the goodness of Olive Oil” 3. “With Energocules” 4. “reduces serum cholesterol, prevents many lifestyle diseases and has antiageing properties” 5. SCI-FRY TECHNOLOGY 6. “Stable while frying” 7. “A light oil that gets absorbed up to 20% less” 8. “not only gives light and tasty food but also assures you health benefits”"

"100% Placements – MBA supply chain & logistics"

NATURE OF COMPLAINT:

"1. The packaging and advertisement highlights brand name Oleev Active The oil sold by the company is the blended edible vegetable oil which is a mixture of physically refined rice bran oil and refined olive pomace oil. The intent behind this brand name is to mislead or deceive the customers by falsely representing the blended edible vegetable oil to be olive oil. The brand name gives the impression that it is olive oil having the quality, specification, standard etc. of the olive oil particularly when read with other statement appearing on the front Label. Everyday cooking with the goodness of Olive Oil . Also the Oleev Active is likely to be perceived by the consumer as product claim and shall be misleading the customers by ambiguity. The trademark is not registered and is under objection by trademark registry. Despite objections the product is being sold with same brand name. 2. The advertisement highlights Everyday cooking with the goodness of Olive oil The oil is blended vegetable oil with combination of rice bran oil and olive oil in ratio of 70:30 respectively. From the information specified it cannot be find out that what the basis of this claim is. How can the oil with its petite content of refined olive pomace oil can bring the goodness in cooking. 3. The advertisement and packaging highlights: with energocules, sci-fry technology, neutral flavour, anti-oxidant ke saath, reduce serum cholesterol, prevents many lifestyle diseases, has anti ageing properties, stable while frying, makes food light and tasty food, light oil, assures health benefits, facilitates release of energy The aforementioned highlighted claims stated hereinabove should be based on or supported by independent research or assessment, the source and date of this should be indicated in the advertisement. The advertisement produces the distorted facts which can mislead the consumer by means of implications or omissions. Also, the claims should be proved by some study or conducted on substantial part of population across different individuals of different age, gender, medical condition in India. It contains statements and visual presentation which creates ambiguity likely to mislead the consumer about the product advertised What is sci-fry technology? Is it conducted by some experts or by Modi Naturals? Is such kind of technology well accepted in food industry? Is it approved by FSSAI? Does FSSAI gives credence to such technology? Light oil that gets absorbed upto 20% less- The claim is unsubstantiated and it is not clear how the food cooked in it will absorb 20% less oil. What are the properties which lead to lesser absorption? How does the oil help in reducing serum cholesterol, preventing lifestyle diseases? What is meant by anti ageing properties? How does the oil help in achieving it? As claimed on the label, what sort of energy is generated by the oil through ATP? Does it mean the consumer will feel energetic? Has any study been conducted to prove such benefits of the oil? Neutral flavor and tasty food are subjective opinion and may differ from person to person. How can the oil ensure tasty food and neutral flavor? 4. The disclaimers appearing in the advertisement are barely readable. Also the advertisement shows Olive in the backdrop which is misleading as the oil is not Olive Oil. Any oil with a miniscule quantity of the Olive Oil should not be allowed to be represented as Olive Oil."

Recommendation: UPHELD

modi-naturals-ltd-olive-active

 

COMPANY: "Modi Naturals Limited"
PRODUCT:Oleev Smart

COMPLAINT:

“"Claims Objected To: 1. Oleev Smart 2. VitaFit 3. Low Absorption 4. “Healthy state and prevent cellular damage” 5. “Helps in bone and muscle strength” 6. “aids in Healing Process” 7. “improves blood circulation and lowers overall bad cholesterol” 8. “support and promote heart health” 9. Stable while frying” 10. “absorbed up to 20% less”" ”

NATURE OF COMPLAINT:

""“The objections are as follows: 1. The packaging and advertisement highlights brand name Oleev Smart The oil sold by the company is the blended edible vegetable oil which is a mixture of physically refined rice bran oil and refined rapeseed oil. The intent behind this brand name is to mislead or deceive the customers by falsely representing the blended edible vegetable oil to be olive oil. The brand name gives the impression that it is olive oil having the quality, specification, standard etc. of the olive oil. Oleev Smart is likely to be perceived by the consumer as product claim and shall be misleading the customers by ambiguity. The trademark is not registered and is under objection by trademark registry. Despite objections the product is being sold with same brand name. 2. The advertisement highlights ‘Smarter choice for a healthy lifestyle’ It is unclear as to how use of this oil would result in healthy lifestyle. Is consuming this oil only thing one needs to do for maintaining health. What study has been conducted to prove the health benefits of the oil on an individual? 3. The advertisement and packaging highlights: Vitafit, low absorption, keep tissues in healthy state and prevent cellular damage, helps in bone and muscle strength, aids in healing process, improves blood circulation and lowers bad cholesterol overall health, support and promote heart health, stable while frying The aforementioned highlighted claims stated hereinabove should be based on or supported by independent research or assessment, the source and date of this should be indicated in the advertisement. The advertisement produces the distorted facts which can mislead the consumer by means of implications or omissions. Also, the claims should be proved by some study or conducted on substantial part of population across different individuals of different age, gender, medical condition in India. It contains statements and visual presentation which creates ambiguity likely to mislead the consumer about the product advertised. What is VitaFit? Is it conducted by some experts or by Modi Naturals? Is such kind of technology well accepted in food industry? Is it approved by FSSAI? Does FSSAI gives credence to such technology? Light oil that gets absorbed upto 20% less- The claim is unsubstantiated and it is not clear how the food cooked in it will absorb 20% less oil. What are the properties which lead to lesser absorption? How does the oil help in low absorption, reducing bad cholesterol, keeps heart young and healthy, promotes blood circulation and overall health, support and promote heart health, stable while frying.”" "

Recommendation: UPHELD

modi-naturals-ltd-olive-smart

 

COMPANY: "Modi Naturals Ltd"
PRODUCT:Modi Naturals Ltd

COMPLAINT:

""Claims Objected To: “Oleev Health” “Advanced cooking for everyday health” “with Cardizymes” “SCI-FRY Technology” “Low Absorption” “lowers bad cholesterol and keeps your heart young and healthy.” “promotes blood circulation” “overall physical health” “support and promote heart health” “SCI-FRY Technology” “Stable while frying” “A light oil that gets absorbed up to 20% less”" "

NATURE OF COMPLAINT:

"“The objections are as follows: 1. The packaging and advertisement highlights brand name Oleev HealthThe oil sold by the company is the blended edible vegetable oil which is a mixture of physically refined rice bran oil and refined rapeseed oil. The intent behind this brand name is to mislead or deceive the customers by falsely representing the blended edible vegetable oil to be olive oil. The brand name gives the impression that it is olive oil having the quality, specification, standard etc. of the olive oil. Oleev Health is likely to be perceived by the consumer as product claim and shall be misleading the customers by ambiguity. The trademark is not registered and is under objection by trademark registry. Despite objections the product is being sold with same brand name. 2. The advertisement highlights “Advanced cooking for everyday health”. It is unclear as to how use of this oil would result in everyday health. Is consuming this oil only thing one needs to do for maintaining health. What study has been conducted to prove the health benefits of the oil on an individual? 3. The advertisement and the product’s packaging highlights: “with cardizymes, sci-fry technology, low absorption, lowers bad cholesterol, keeps heart young and healthy, promotes blood circulation and overall health, support and promote heart health, stable while frying”. The aforementioned highlighted claims stated hereinabove should be based on or supported by independent research or assessment; the source and date of this should be indicated in the advertisement. The advertisement produces the distorted facts which can mislead the consumer by means of implications or omissions. Also, the claims should be proved by some study or conducted on substantial part of population across different individuals of different age, gender, medical condition in India. It contains statements and visual presentation which creates ambiguity likely to mislead the consumer about the product advertised. What is sci-fry technology? Is it conducted by some experts or by Modi Naturals? Is such kind of technology well accepted in food industry? Is it approved by FSSAI? Does FSSAI gives credence to such technology? Light oil that gets absorbed upto 20% less- The claim is unsubstantiated and it is not clear how the food cooked in it will absorb 20% less oil. What are the properties which lead to lesser absorption? How does the oil help in reducing absorption, bad cholesterol, keeps heart young and healthy, promotes blood circulation and overall health, support and promote heart health, stable while frying."

Recommendation: UPHELD

modi-naturals-ltd-2

 
 

 

Complaint to
WhatsApp
DID YOU KNOW?

Developed by Wishtree Technologies LLP