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Advertising with a Conscience
SUSPENSION PENDING INVESTIGATION
 

In exceptional circumstances, when it appears prima facie that an advertisement is in serious breach of the ASCI Code and its continued transmission on/through/by any medium causes or has the effect of causing public harm and/or injury or its continuation is against public interest, then the ASCI would, pending investigation, forthwith direct the advertiser/the advertising agency/the media buying agency and the media concerned to suspend the advertisement. In the event of suspension of any advertisement in the manner as aforesaid, the Consumer Complaints Council (CCC) shall at the earliest and not later than 30 days from the date of the suspension notice, adjudicate whether or not the advertisement is in breach of the Code and pass appropriate order accordingly after giving a reasonable opportunity of hearing to the advertiser whose advertisement has been suspended.

This decision of the suspension will be taken by the Chairman (or, in his absence, the Vice Chairman) of the ASCI in consultation with two members of the Consumer Complaints Council.

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